Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 253: The Other Shore Press Conference 2.0
When Lao Ma saw the estimated revenue figures for mobile games in the Bi'an report, his eyes fixed on it and he never looked away.

"According to the data center's inference from the number of users disclosed by the other side, it is conservatively estimated that the monthly revenue of the other side is more than 10 billion, and the net profit margin is close to 50%. With the popularization of Xiaomi mobile phone sales, this figure is expected to break new highs."

You should know that Taobao’s annual turnover last year was 4856 billion yuan.

At first glance, the turnover seems high, and it does seem high, but turnover is turnover, and the company's main focus is revenue. So what was Alibaba's annual revenue last year? 88 billion, just a fraction of the turnover, and the net profit was even less, only 10 billion.

According to the mobile industry standard of calculating net profit at a ratio of two to one, that means Bi'an's net profit in two months will catch up with Alibaba's for the whole year?

You know, Alibaba is an Internet giant with a market value of tens of billions.
“Fuck, are mobile games so profitable?” Brother Ma became uneasy after reading it and cursed, with a look of uncertainty on his face.

Although he was not interested in games, or even disgusted by them, he was very interested in such a wealthy market.

As for the saying "I have never touched money, I have no interest in money~", those are just pretentious words from Lao Ma to show off in front of others.

Otherwise, how could there be the famous scene where tens of billions leveraged hundreds of billions, the surprise listing failed, and the furious Lao Ma fired at the bigwigs in front of the audience? (If it really succeeded, the matter of Hengda would be nothing, I won’t mention it for fear of 404~)

Unlike Lao Ma, he saw the revenue of the other side mobile game.

Li Yanhong is not very interested in the gaming industry. Originally, he was very interested in WeChat from Bi'an. However, after seeing Pony Ma's failed 10 billion acquisition, he realized that WeChat was not for sale at Bi'an and it was unrealistic to spend money on it, so he gave up the idea.

Later, at the suggestion of Tang Hesong, general manager of Baidu's corporate development department and responsible for strategic investment and mergers and acquisitions, Robin Li settled for the second best and set his sights on Bi'an Mobile Assistant.

Why is Tang Hesong so awesome that even Brother Li listens to him? It’s because he was previously the Strategic Investment Director for Greater China at Microsoft and has accumulated rich experience and cases in shopping mall mergers and acquisitions.

Therefore, there is a saying called "Sequoia Theory" within Baidu's strategic investment, and the originator of this saying is Tang Hesong.

This is a metaphor using a California redwood tree that both he and Robin Li are familiar with. Baidu already has a strong root system based on search, but this is far from enough. It also needs to be luxuriant. Luxuriant means having thick branches that block out the sun all day long.

These branches are mature products in various vertical fields.

In the decade from 2000 to 2010, Baidu officially became a dominant force by relying on its search engine as a portal.

Since the mobile Internet era has become a trend, people at their level can see it as long as they are not blind.

Because Tang Hesong predicted that the mobile Internet era is completely different from the traditional Internet. The former has formed an independent APP entrance, and it will become increasingly difficult for Baidu's proud search to enter the vertical category and obtain content.

Therefore, in order to ensure that Baidu's influence will not shrink, it is necessary to layout various vertical fields as early as possible, help each other, and rebuild Baidu's large ecosystem.

This determines that Baidu will focus on attacking vertical fields, but it will not invest blindly. Instead, it will wait until the market matures and develops to the point where a few companies have advantages before taking action. Relying on strong cash flow, it will invest in the largest players in these vertical fields and reap the benefits. Once successful, with Baidu's support behind the scenes, it will be difficult for others to enter the market.

This is also the reason why Baidu first spent 6 million yuan to acquire Tuan123 to occupy the No. 1 group buying navigation last year, and then analyzed it based on the above data and later invested in Nuomi.com.

Judging from the fact that the group buying market is now entering its final stage, all the small players have died out, except for Baidu's Nuomi. Currently, only Lashou.com (MeiDong, Jinshajiang), Gaopeng.com (Tencent), and Meituan (Ali, Shunwei) have become the finalists. Others such as 24quan and Wowotuan have almost burned through their money, failed in their attempts to go public, and are already showing signs of decline.

Baidu has already entered the group buying market.

There are only a few tickets to the mobile Internet. WeChat from the mobile social network Beyond and Tencent’s Weichat have been competing for a year. The former is currently in the lead, but has no chance to get in at the moment.

In the hands of Bi'an, Baidu, or Robin Li, is focusing on Bi'an Mobile Assistant, which is currently ranked second in the field and is a ticket to the mobile application market.

Relatively speaking, among these three, only Xiao Ma Ge is the calmest. After all, he has been fighting with the other side for more than half a year, and he is the one who has the most say in the other side's character.

Extremely confident or conceited, young but experienced, full of tricks and schemes, both good and evil.
These adjectives are Xiao Ma Ge's evaluation of Chen Mo.

He smiled at the comment "extremely dangerous" in the Bi'an Technology Assessment Report.

If the comment on this report, which has caused Tencent to suffer heavy losses and repeated setbacks, is just "worthy of attention", then the entire department would have no need to work.

So in order to live up to the evaluation of "extremely dangerous".

At 8 o'clock in the evening, the lights in Tencent's headquarters building were brightly lit, as was the general office meeting room on the top floor. More than a dozen members of the general office were present. They were not in a meeting, but were watching the press conference of Bi'an together to see what "tricks" Chen Mo could come up with at this press conference.

Then Xiao Ma Ge saw on the screen that Chen Mo, still wearing a white shirt, jeans, and sneakers and with a slicked-back hair and powdered face, came on stage.

"Good evening, everyone! Welcome to the Bi'an Technology press conference."

Applause from the audience~
"You know me well. The next step is, stop talking nonsense," Chen Mo deliberately left a hole for himself.

The audience was very supportive, "Let's see the stuff first!"

Before the audience finished speaking, the stage lights dimmed quickly, just like in a movie.

When the familiar "Dou Dizhu Ditty" sounded, the audience smiled knowingly.

Accompanied by a medley of classic BGMs from various mobile games in the Beyond: The Past, the screen is a high-energy mix of the corresponding games.

A rocket with four twos and two kings printed on it took off and exploded into the night sky, creating a spectacular scene of catching the moon from the bottom of the sea, 1 trillion floating, 9999 trillion floating, and three companies going bankrupt.

A national fighter plane streaked across the sky, and then began its transformation show, changing from an airplane into a mecha form like a space fortress, firing at full power, transforming into a cosmic whirlwind, and disappearing into the starry sky in a flash; then two magic birds flew over in an interlaced manner, with their aho-hair flashing on their heads, and the originally starry night sky was completely cleared like in a game, the original galaxy disappeared, and the night sky fell into darkness.

At this time, a crack in time and space appeared, and the ultimate boss of Warcraft Legend tore through time and space to appear. The Warcraft Alliance gathered and started a six-on-one battle. Various screen-breaking super-kills were thrown at them like they were free. The picture changed again, and dust returned to dust. The planet seemed to restart, and a thousand years had passed. Civilization gradually recovered, and the times changed rapidly, turning into a war of plunder and being plundered between tribes.

The last one is a miniature of a light blue planet, and all the light and dark changes just now have turned into marks on a sailboat heading to the other shore.

The picture disappears, and the words “Create happiness with heart” slowly emerge, with the boat-shaped logo of Bi'an Technology below it.

Just when everyone thought the film was over, some sharp-eyed viewers noticed something was wrong.

The crazy chicken in charge of the progress bar at the bottom of the screen was still rushing forward madly. Then the screen flashed three times and disappeared before anyone could react.

The video came to an end. The chick stuck out its tongue, and the red comb on its head drooped down. It made an OK gesture to everyone!
Oh shit, a sneak attack, and an easter egg.

In fact, when the video was playing, every time it switched to a game screen, it would arouse strong cheers from the corresponding players, making the entire audience fascinated and unable to extricate themselves.

The video is 5 minutes long, which is relatively long among all promotional videos or game CGs.

After the film was over, the audience was still not satisfied, and many areas off the stage formed small discussions to analyze the new content that had just flashed by.

Discuss the game content that they had not seen in the previous screen, and discuss the Easter egg that flashed by at the end.

"What the hell am I seeing? Is that MT?"

"And I seem to have seen the Six Meridians Divine Sword~"

"Not only that, DNF also came in."

"MT doesn't use his shield to fight Sun Ze, but instead wields the Six Meridians Divine Sword to break through the dungeon and point it at the goblins? What kind of brawl mobile game is this? I want to play it!"

"It's useless to guess now. Xiao Mo will give us the answer~"

"Does it look good?" Chen Mo asked the players on the scene with a smile.

"nice!"

"All the content about the mobile game at this press conference is actually condensed into the 5-minute short video just now. Let me reveal the answers to your questions one by one!"

The word "Game" appeared in huge letters on the big screen.

Then a huge picture of the whole family package of the other side mobile game appeared in everyone's eyes.

In the scroll, the family from the other side is neatly arranged in a scattered pattern with all the elements complete. At the end of the scroll, Ai Mu Ti holding a shield, Dongfang Bubai in red clothes, and Wolverine in Metal Gear are very eye-catching.

Afterwards, Chen Mo began to launch mobile games one after another, and each major mobile game released new versions or new expansion packs at each other’s press conferences.

The process is carried out according to the game CG, explanation of new content, interview with the game producer and VCR of the production team greeting the players, and the actual machine demonstration.

Loop *8.

An hour later, all eight mobile games under Bi'an were introduced.

Card games: "Everyone Fights the Landlord" and "Everyone Mahjong"

Parkour: Crazy Chicken, National Parkour

Leisure: "Matchmaker"

Card game: Warcraft Legends

Strategy management: "Ancient War"

Chen Mo's eight-consecutive whip of the other shore made all the players watching the press conference scream with excitement.

New heroes, new maps, new skills, new modes, new gameplay, etc. It feels like the other side is like a worm in their stomachs, knowing what kind of game they want to play better than they do.

Take "World of Warcraft" for example, there are not only two new heroes: Ragnaros the Firelord and Nefarian the Deathwing.

Especially the latter's ultimate move, when it is used, it transforms from a human form into a huge black dragon, with the wings of death spread out to cover the sky and the sun, and wherever it passes is engulfed in a sea of ​​fire, with full-screen AOE fire attribute true damage, it's simply IMBA.

This visual effect shocked all the players who had never played the game, and attracted a lot of new players.

The method of extracting these two new heroes is also very novel. A limited recruitment pool is created, and a limited hero is guaranteed to appear after eighty draws, and it lasts for one month. It is also announced that new limited heroes will be updated on a monthly basis.

That’s not all. Chen Mo announced on the stage that after the version update, 10 limited recruitment coupons will be given away, and everyone can make ten consecutive draws.

Due to this generous act, no one called Chen Mo "Xiao Mo classmate" anymore.

All the "World of Warcraft Legend" players shouted in unison, "The boss is generous!"

(End of this chapter)