Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 250 Chen Mo's temptation, Xiaomi's ambition

“Flyme is a customized operating system specially developed by Meizu based on the Android operating system, which is the embodiment of Meizu’s design philosophy at a deeper level in software.

Adhering to the design concept of simplifying the complex and pure simplicity, based on the usage habits of Chinese people, the originally complex handheld terminal intelligent system is transformed into a minimalist interface to achieve smooth functional operations with the least steps.

Aims to provide users with excellent interactive experience and considerate online services.

Our Meizu MX and Meizu Blue Note 1 will also be equipped with Flyme 1.0 system. Blah blah blah"

After Huang Zhang demonstrated the Flyme system, he announced that MX and Meizu Blue will be officially sold simultaneously on the official website and offline stores at 10 am tomorrow.

"This press conference has ended successfully. Thank you for your participation~"

The overall process of Meizu's press conference is actually no different from previous Xiaomi press conferences, with all the necessary links.

After the press conference, Huang Zhang quickly ran backstage. When he saw Bai Yongxiang, who was watching the live broadcast of the rival company, with a serious expression, he had a bad feeling in his heart, "Xiaomi X2 is selling for 1999 again?"

"That's not the case." Bai Yongxiang moved his lips and said, "You'd better take a look at it yourself." Then he handed him the notebook with the sorted summary information of Xiaomi.

Huang Zhang took it and his pupils trembled. The configuration and research of Xiaomi X2 are so amazing.
He originally thought that the appearance design of MX was unrivaled, but the appearance of Xiaomi X2 is so good.
The price is similar to MX, cough cough
This is an attempt to push MX to death, and they have also launched a tablet to play with differentiation.

The only good news is that Meizu is currently the most competitive thousand-yuan phone on the market, but the problem is that once it is mixed with Redmi, it doesn't make money and is just working for nothing.

After Huang Zhang finished reading it, his face turned yellow like his deputy's surname, and he muttered, "It's over, it's over. Lei Jun has really stolen a piece of the sky. Mi is better than Mei and Mei is better than Mei."

It’s his own fault that he was too confident in MX and Meizu, thinking that they could compete head-on with Xiaomi. The product he was most confident in received the most severe blow. After seeing this, Huang Zhang’s back teeth were broken.

What he regrets most now is why he didn't listen to the advice and hold the press conference one day later. In this way, even if the price of MX is 500 cheaper, it still feels that it can compete. It would be too embarrassing to change the price at the last minute, but if he doesn't change it, he will definitely lose, and he is not blind.

Huang Zhang seemed to have lost all his energy and spirit, and attended the interview after the press conference with a dilemma.
On the other hand, Lei Jun of the Centennial Lecture Hall had just gotten into the swing of things and announced Xiaomi's subsequent development plans in one breath.

That is, after raising US$5 million in financing, Xiaomi not only invested in new product research and development, expanded production lines and increased production capacity, but also expanded overseas markets, especially in Southeast Asia and the Middle East, and made some strategic arrangements in the home appliance industry.

Next up is a new product, which is neither a mobile phone nor a tablet, but a router.

Why is it a router and not something else? This was the direction determined after Lei Jun and Chen Mo communicated before.

To realize the interconnection of all things and build a smart home, three factors are needed.

First, the hardware is connected with the mobile phone as the center, and the mobile phone is equivalent to a supercomputing center.

Second, screens will be everywhere in the future, all screens can work together and communicate freely with each other, so Lei Jun introduced Wang Chuan as a co-founder to be responsible for entering the smart TV market.

Third, routers are generally online 7 hours a day, 24 days a week, and are the only hardware device in the home that never goes offline, so routers will assume the responsibilities of a data center.

For this purpose, at Chen Mo's suggestion, Huang Jiangji and Jin Fan from MIOS were transferred out, and the MIOS system was fully handed over to Hong Feng.

From now on, there will no longer be "Lei Jun! Jin Fan!" in the world.

Then Huang Jiangji poached a young man named Gao Ziguang, who graduated from Tsinghua University, from Tencent, and the three of them began their cross-border R&D journey.

After half a year of development, Xiaomi router was officially launched.

It solves the pain points of traditional routers such as slow Internet access and complicated settings, and the average trouble-free working time can reach 120 million hours, 5 days, or 136.98 years. In other words, the theoretical usage time is from the time you are born to the time you die.

At the same time, Xiaomi router has carried out in-depth cooperation with operators such as China Unicom and China Telecom. Users can speed up their home broadband for free, and it has the features of no packet loss in games and preloading of web pages.

At this time, TP-Link, H3C, and Cisco are the first tier of routers on the market, accounting for half of the market share, while Huawei, Tenda, Feiyuxing, and D-Link are the second tier.
The prices range from over 100 to thousands, depending on the brand and configuration.

Huang Jiangji also compared other brands of routers on the market with similar configurations to the Xiaomi router. The prices are basically around two to three hundred yuan, and they are home-type routers. The cheapest one is a router from Tenda, which is priced at 199 yuan on the market.

The final price of Xiaomi router was announced to be 99 yuan, which was less than yuan. Some people in the audience actually accepted it naturally, thinking that this pricing was very Xiaomi.

Many people have already mentally decided to replace their home routers.

As the press conference was drawing to a close, Lei Jun took the stage to close the event and began to talk about value according to the method he learned from Chen Mo.

"In the past, thanks to the love and support of Mi fans, Xiaomi has achieved unimaginable results. In the past year, Xiaomi X1 sold 2237 million units, and Redmi H1 sold 3823 million units in the first half of the year. The total sales volume reached 6 million units, and the total sales revenue reached 700 billion.

How many iPhones did Apple sell? I checked and it was 7229 million. There is still a gap, but it doesn’t matter. I think if I work harder this year, I should be able to catch up with the other party.

According to statistics from professional data agencies, global smartphone sales in 2011 reached 4.7 million units, of which Android smartphones accounted for more than 60%.

Not only in the domestic market, but also in the global mobile phone market, Xiaomi has entered the top 5 for the first time. In the Android market, Xiaomi is second only to Samsung and Nokia. For the first time, it has caught up with some international giants.

I would like to share one thing here. Currently, more than 70% of the non-core components of Xiaomi mobile phones come from domestic suppliers. If there are quality problems not caused by human factors, Xiaomi promises free replacement within 1 year and free repair within 3 years.

Does everyone agree? "

"it is good!"

"Boss Lei is awesome!"

"Mr. Lei is so domineering!" "I have read some reports and netizens' comments about the Redmi phone. Some media said that the emergence of the Redmi phone is a rare but most direct way for the lowest proletariat to enjoy the fun of modern technology.

It is the first gift that students give to their parents after graduating from school and getting their first job without making much money, but they try their best.

It is a surprise for grandchildren to honor their grandparents, and a gift from children to their mothers.

It is the first mobile phone that accompanies teenagers growing up.

Yes. There are still many that I haven’t memorized.

I think we just did what we should do, that's all, and everyone likes it. That's the most important thing.

This concludes this press conference!"

Lei Jun is ready to bow and step down.

The audience was furious. "They haven't told me when it will be released yet?"

Lei Jun just remembered after hearing this, “Well, I’m sorry, I forgot the most important thing in my excitement just now. I apologize to everyone again.” After saying that, he bowed again.

"The release date is tomorrow at 10am, same old format. Last time I boasted but got slapped in the face, I won't make any big promises this time, everyone please pre-order now.

This time it’s really over. Goodbye everyone! "

Chen Mo, who was watching the whole show from the audience, applauded with satisfaction. Xiao Lei has now completely inherited his mantle. He combined his own marketing methods, focusing on the idea that sincerity is the greatest killer move, and added Xiaomi's product strength.

As far as the current mobile phone market is concerned, the products released by the surrounding competitors are like red tasseled spears showing off their power. Xiao Lei smiled slightly, took out a Gatling gun from his back and fired a burst of guns, sweeping across the area.

In fact, Lei Jun initially priced the Xiaomi X2 and PRO versions at 1999 and 2999 respectively. Even so, there was still a small profit, after all, the order volume was there. For Xiaomi, those component suppliers changed from Party A to Party B, that is, the son generation, after all, Party A is the father.

历史上，小米手机2代售价确实依旧保持1代的传统1999，而且也没有什么PRO版本，发布时间是2012年8月16日。

When Chen Mo heard the price in the hotel, he got furious. I worked so hard to bring the classic design of Mi 6 to the X2, and I felt it was a loss if it was 1000 yuan higher, yet I still sell it for 1999. Are you looking down on the aesthetic taste of future generations, or are you underestimating the vision of me, a time-traveling thief?
Chen Mo then went berserk and explained the pros and cons to Lei Jun, saying that Xiaomi cannot just grab the low-end market, this is a golden opportunity to attack the high-end, are you so happy with Apple and Samsung dominating the market in China?

The goal is not to crush domestic competitors, but to pull foreign giants into the vortex as well.

If you don't want to give up the low price, Redmi will focus on cost-effectiveness and the low-end market in the future, the X series will be stable in the mid-range, and the XPRO will go to the high-end.

Then in addition to the architecture previously launched by Xiaomi X1 named Xuanwu, this time some new processes were added to the glass and back cover to make the hardness several points higher than the traditional one. Chen Mo gave two new terms: Longjing and Longkai.

Lei Jun asked at the time, would such a high-end name lead to better sales? Chen Mo said coolly, it can be sold at a higher price!

Anyway, after Chen Mo's speech, Lei Jun quickly understood that this was indeed the most correct choice, and agreed to the current price of 2999 and 3999.

Of course, in addition to the above righteous and heartfelt suggestions, Chen Mo admitted that he still had a little selfish motive, which was that after investing more than 1 million US dollars in Xiaomi, it was time to see the return of his money.

Coming back to his senses, Chen Mo stood up, shook hands and greeted the guests around him, then stretched himself and went home. It was Bi'an's turn to take the stage next.

The press conference is over, but the media’s performance and netizens’ carnival have just begun.

Apple iPad may face strong challenger

"Redmi VS Meizu Blue, Meizu may win back a victory with this"

"Whose rice bowl is being destroyed by the 99-yuan Xiaomi router?"

《Small household appliance industry: Danger!》

"Interview with Lei Jun: Xiaomi's prices are not low, Xiaomi's prices are normal, why do people think they are low? Perhaps this is the real problem!"

"I knew it was a good idea to save money before the Xiaomi press conference. I can only suffer a little more."

"Huang is really stubborn. He dared to go head-on. Although MX is definitely defeated, it should be said that Meizu Blue is still okay."

"You said Xiaomi is an assembly plant, I admit it, you said Jun'er was pretending, I won't argue, but if you say Xiaomi X2 is not good-looking, then I'll screw you!"

"Now there is another army in addition to the army, navy and air force!"

"After the release of the Mi Pai, with good configuration, a decent system, and a very competitive price, who would still buy an iPad? I can't find another explanation other than being a fool, except for those who worship foreign things and pretend to be cool."

"When will Xiaomi build houses? Bring down the skyrocketing housing prices. I want to live in a Xiaomi home that costs 1999/2999 per square meter. @Lei Jun"

"Damn it! If I can really build a house, I, Hu Wankui, will respectfully call Lei Zi the God of Thunder!"

"Don't build houses. The water is too deep. Let's build cars. 19999 per car, so that ordinary people can afford a car."

"It's available on the market now. Let's take a look at the Wuling Hongguang first generation of amazing cars~"

No matter what, no matter how heated the debate is online, it will eventually come down to the market and sales will speak for themselves.

On January 2012, 1, at 2 a.m., Xiaomi and Meizu started selling their smartphones at the same time.
Thanks to the boss "Gentle as Jade Cowherd Boy" for the 3000 points reward, the boss is generous~orz~
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(End of this chapter)