Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 232 Why is it only %?
Times have changed now.

It is no longer the era of grassroots people who want to do something, so they raise their arms, gather a few people and start working hard.

Nowadays, when starting a business, no matter what the rise of this nation or the prosperity of that country, the word money is unavoidable. Only when you have money can you talk about your ideals.

The unique romance of China is that if you are poor, you can take care of yourself, and if you are rich, you can help the world. But without money, everything is castles in the air.

So how much money has the other side or myself earned now?

In other words, how many users play their own mobile games, how many of these users spend money on them, and how much money they spend.

The report shows that since the launch on the 11th, the total daily active users of the four mobile games have been around 4 million, and the daily revenue has been around 2 million.

By the 14th, that is, after the full-channel push, it reached its peak, with daily active users doubling to 2 million, and daily turnover exceeding 5 million for the first time.

In the next one or two days, all data fell back.

By the 16th, 11 days had passed since the push on the 6th, and the overall data had stabilized. The total daily active users of the four mobile games were around 2 million, and the daily revenue had dropped from its peak and stabilized at around 2 million.

Judging from the daily active users of each game, the ranking is the same as on Apple’s ranking list, with “Candy Crush Saga” ranking first and “Ancient War” ranking last.

But from the perspective of the degree of krypton gold, the situation is the opposite. "Ancient War" has relatively few players, but the revenue is the highest, and there are many wealthy people who spend more than one million yuan on it. This is the advantage of national war mobile games.

Chen Mo even saw a familiar name on the top recharge list: Wu You.

But think about it, this kid's family has tens of billions, and these hundreds of thousands are probably just his pocket money.

Wu Youcai ranked seventh, and there were six older brothers above him, which made Chen Mo a little shocked. No matter what the environment was, there were many rich people~
It seems that Sun Ziwei will have to arrange the corresponding operations in the future to serve the big brothers on these lists well. These are the party A fathers on the other side!
And those zero-氪 players are just playing for fun.

However, one side gained the joy of the game, while the other side gained the joy of bullying others.

Every player has a happy future.

This is just China. In the future, "Ancient War" will be promoted overseas, to countries such as Britain, the United States, France, Germany, Japan, Italy, Austria, and Russia. At that time, a Rise of Nations server will be created simultaneously to reap overseas capital. That would be real skill.

This is also why when designing the game at the beginning, Chen Mo did not make the game background of China's five thousand years, but a more universal primitive tribe, the evolution of productivity such as the Stone Age, the Bronze Age and so on, because this would make it easier to go overseas later and make money from foreigners!
When the national war begins, and we fight for our country, and once the buff of nationalism is added, won’t players all over the world go crazy to start the S3 season!

Unlike some geese and pigs, who copy from others and can only make profits from the Chinese people.

Oh, it makes me excited just thinking about it. Chen Mo quickly wrote it down, but it is estimated that these preparations will not be completed until next year. After all, Bi'an does not even have an overseas branch yet.

He looked at the empty cup of wolfberry tea. It seemed that he had overdosed on it recently. He would get irritated easily. It was like a three-legged tripod!

In the end, all beautiful blueprints come down to one point, that is, money. Only with money can you have people, and only with people can things be accomplished!

Chen Mo's originally fiery eyes gradually cooled down and returned to reality, and he continued to look at the report on the screen.

According to this trend, the monthly revenue of Bi'an Technology's mobile games can reach nearly 6 million.

What concept?

Last year, he founded Tuan123 and Tuanjian.com, and after operating them for half a year, he managed to sell them for 6 million yuan. This was a one-time deal.

If we continue with the current trend, 6 million per month is sustainable income.

From an official perspective, China's online game market sales revenue exceeded 2011 billion in the first half of 200.

Among them, 190 billion came from the traditional online game market. This is why the market value of Tencent and NetEase is so high. The gaming business supports half of their market share.

Mobile games only have less than 10 billion yuan left, which pales in comparison.

And now, my family’s monthly turnover can make them a new company dominating the Chinese mobile game market!

Chen Mo could foresee that people from all parties would be shocked when they noticed the data from the other side.

Thanks to the help of mobile games, the installation volume of Bi'an Mobile Assistant has exceeded 2 million, and the daily active users are around 1500 million. WeChat and the assistant are the entrance and the traffic pool. They do not need to make a profit or earn money. Having mobile games is enough.

Then why is it that mobile games with unlimited daily recharges cannot beat the original shooting games?

During the peak period of WeChat social games, daily sales exceeded 6 million. That was due to the participation of the entire nation and a pool of nearly 6 million users. At a ratio of one-tenth, yuan would be million, and with repeat purchases, it would be almost million.

Mobile games are different. First, users need to actively download them, download the assistant first, and then download the game in the assistant market. In addition, the thresholds for simple social games and mobile games are different, and the target audiences are also different. The path becomes longer, and each step will lead to user loss and depletion.

Therefore, the two flows are not comparable.

In fact, Chen Mo can use WeChat to attract traffic to mobile games. For example, he can add download entrances for these games in the game center and occasionally insert corresponding advertisements of his own games in the circle of friends based on user portraits and big data analysis.

By then, the traffic for mobile games will be diverted through WeChat, and the data in various dimensions will increase several times.

There are many ways to play, but he didn't do it. This is also the result of Chen Mo's deliberate restraint. He didn't want to restrain himself. As I said before, he had no money and could only restrain himself. So there are several dilemmas facing the other side at present.

First, the other side cannot currently bear such a huge impact of traffic.

Second, the construction of a dedicated computer room and data storage is only on our agenda.

As mentioned before, everything requires money to solve the problem.

However, after seeing the actual revenue, Chen Mo frowned and realized that he seemed to be too optimistic.

I originally estimated that based on the company's monthly turnover of 5 million, it would be more than 4 million after paying taxes.

But looking at the ratio of turnover and revenue in these six days, the total turnover in 6 days was 1 million, while the company's revenue was only 6 million, which was at least a quarter lower than expected.

Then he called Sun Ziwei, Chen Tong and the financial director to his office, patted the numbers on the financial statements, and asked, "Where did the 40 million go?"

The financial director immediately reacted after seeing the numbers, "Boss, starting from the 14th, we will promote our mobile game on all channels. Many channel platforms will take commissions, and we will calculate the amount after taking the commissions when we settle our revenue."

Sun Ziwei was afraid that Chen Mo didn't understand and added, "Mobile games are generally divided into official servers and channel servers. Channel servers are stores in some mobile application markets. We take the money from official servers ourselves, but we split the money from channels 70% to 30%."

Chen Mo was a little dissatisfied, "Why is it only 70%?"

At this time, Chen Tong laughed, very disdainful of the current situation in China, "70% is still someone else's. If you can get 30%, you still have to look at the channel dealers' faces. Some individual platform channels are even more ruthless, and they will directly give you 90% of the real dog!"

"Look, we finally established the Other Shore, created WeChat, and made it bigger and stronger. We also invested money and manpower to develop games. After the game was launched, we did all kinds of publicity and promotion. I understand that we take a cut from the channels. But isn't it a bit too much for us to take 30% from the channels?"

"The market is like this now. At least we are at the top of the list. With so many game manufacturers on the channel, if you want to be at the top, you need to do some extra work. Only Xiaomi Store takes 50%. If it weren't for our relationship, they would only take 10% from Bi'an."

"I just don't understand. Apple stores only take 30%, so how can these domestic stores dare to take 70%?"

"Hey~ Not only do they have the guts, but they are also very brave, because they represent traffic!"

Traffic, right? I don’t have much else but a lot of traffic. Chen Mo asked the finance department, “What percentage of the total revenue does the channel service account for now?”

"23%"

"Okay!" Chen Mo slammed the table and gave an order, "Sun Ziwei, all mobile games on the other side will be removed from the channel servers. I will not give the money to the players, and at the same time, prepare for the cutting and migration!

Chen Tong also organized a joint event within the game and distributed the channel promotion funds to players as welfare.

The finance department will exclude channel revenue from tomorrow and send me a new revenue report!
From tonight onwards, everyone remember to speak with one voice to the outside world, that is, there are only official servers and no channel servers on the other side!
The other side itself is the channel!"

"understand!"

Chen Mo thought for a moment and added, "Xiaomi is an exception!"

"Yes!"

The three of them took the order and left.

A few hours later, Chen Mo looked at the latest financial statements.

According to the latest calculation method of financial data, the monthly turnover is expected to be 5 million, which should be just over 4 million after tax deduction.

50% will be used to expand reproduction, 10% will be used as emergency reserves, 15% will be used as the company's daily operating funds, and 20% will be used as incentives for shareholders and employees' mid-year bonuses.

If he keeps 5% for himself, that means million a month, which should be enough for an orphan like this one to spend. One person can feed the whole family.

If he buys a house and a car, he won't have much money left. As for private jets, yachts, big villas, etc., they will just sit there and gather dust and be enjoyed by the servants, so he simply doesn't consider them.

The profit is enough for me, and the rest is used as employee benefits.

Since everyone comes to work at Bi'an, Chen Mo actually has a small goal, which is that as long as the employees of Bi'an work hard for five years, their salary can cover the purchase of a house or a car in Beijing without taking out a loan, and they will have no worries.

It can be considered as fulfilling one of my wishes in my previous life.

As it stands now, the company’s funding problem does not need to be solved by financing, a method that Chen Mo is opposed to.

Next, the preliminary preparations can be started. For this purpose, he has ordered Xu Chaojun and Chen Tong to build special computer rooms and data centers in Beijing and Guizhou. The initial investment is expected to be 5 million yuan.

Beijing is the base camp, which can be used as the main server room and cluster in the early stage. After the Guizhou data center is completed in the later stage, Beijing can be used as a disaster recovery center.

At that time, the computer room and data will be placed in Guizhou.

(End of this chapter)