Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 227 Yang Guo: Where is my sculpture? Lei Jun: Here!
As the Redmi phone promotional video finished playing, the real Redmi H1 was finally revealed to everyone, drawing cheers and whistles from the audience.

The next step was for Lei Jun to read the configuration part aloud.

他公布着红米手机的具体配置：联发科四核CPU、友达4.7英寸720P屏幕、1GB RAM+4GB ROM以及后800万像素前300万像素摄像头。

The Redmi phone will also be equipped with the latest MIOS3 operating system, pre-installed with the entire Bi'an family package, and is also Xiaomi's first dual-SIM dual-standby model.

Lei Jun gestured to the audience and thanked the leaders of China Mobile for their strong support.

Later, the Lei comparison method, which was improved by Chen Mo, was presented to the world for the first time.

In horizontal comparison, Redmi's configurations are not inferior to the main models in the current mid-range smartphone market.

Samsung, Nokia, LG, Sony Ericsson, and China Cool Alliance, these friendly companies were all implicated and once again became the background board of Xiaomi's press conference.

The market prices of these mobile phones are basically in the range of 1500-2500.

The familiar orange question mark that everyone loves and hates is still at the bottom of the Redmi phone.

At this time, some friends who were watching the live broadcast looked at the question mark on the screen and had a vague ominous premonition in their hearts.
With the experience of Xiaomi X11999's 999 price ruining the market, they think Lei Jun will not just eat his meal and throw the bowl away, and lower the price to .
At this time, Lei Jun on the stage spoke slowly and calmly, "When the Redmi phone came out, I checked Zhongguancun Online a few days ago. In just half a year, the number of models increased from 526 to 652. It can be seen that the copycat phone market is still booming. I am very sad.

So among so many thousand-yuan phones, how many of them have quad-core 4g chips? Only three phones!

So how many models are there with 4.7-inch retina screens? There is none.

The combination of the two is even more impossible.

It can be said that the configuration of Redmi mobile phone is unique in the current thousand-yuan mobile phone market!
Finally, let us review the features of the Redmi phone. Its various indicators are far ahead of its competitors and have excellent configuration; it has an ultra-large capacity battery, front and rear dual cameras, dual SIM cards and dual standby, is equipped with the MIOS3 system, and is pre-installed with the entire Redmi family package.

How much should a mobile phone cost to make it affordable and useful for consumers, if it can play games for a long time without heating or lag?
To be honest, I am very distressed, our Xiaomi executives are also distressed, even Chen Mo is distressed!
So what is the price of Redmi H1? "Let me have a drink of water first," Lei Jun said, and then he trotted to the side of the stage to drink water tactically.

"Hi~~~~"

Such a familiar scene caused a commotion and protest from the audience. How could such a good boy like Lei Jun learn bad things from Chen Mo?

Under the stage, Chen Mo looked at Lei Jun who was speaking on the stage. His eyes were full of his former self. His face was full of satisfaction, and he felt like his family had a man named Jun who had grown up.

Jun'er is now able to give speeches on his own. It seems like it's time to let go.

Chen Mo was sighing when he heard Lei Jun selling himself out on the stage. "This paragraph was written by Chen Mo, I just read it. If you blame me, just blame him."

Damn, if I write for you again, I’ll be a dog!
Lei Jun finished throwing the blame and continued, "We actually thought about the price for a long time, and finally made a decision that went against our ancestors. The price of Redmi H1 is..."

Accompanied by a huge explosion, a number suddenly appeared on the screen!
Not 999, not 998, and not 899.

The number 799 exploded in everyone's eyes, and everyone stood up!
The whole audience exclaimed "WTF?"
Even though everyone has repeatedly lowered their price expectations, no one guessed that Xiaomi would offer a price of 799.

While consumers across the Internet were celebrating the 799 price tag, some mobile phone manufacturers were gasping in the corner, looking at Lei Jun as if he were a cult leader in the martial arts world.

Lei Jun is crazy. Not only did he smash the bowl, he also took the pot. What the hell are we going to do in the future?
At this time, they all had a premonition in their hearts, "The Chinese mobile phone market is about to change."

Zhou Hongyi, who was also in Beijing, had a dull look in his eyes. How dare Lei Jun do that?

In fact, Zhou Hongyi scoffed at the sales strategy and pricing of Xiaomi X1 at the beginning. Isn't it just the leftovers of 360? It was free at the beginning in order to charge more in the future.

You know, there is a saying in their industry, "Free is the most expensive!"

According to his original speculation about Xiaomi's strategy, Xiaomi X1 opened up the market with one shot, so the second shot would be the time to start reaping the rewards.

Based on his understanding of the mobile phone industry, according to industry norms, it is a fair price for a Redmi phone with this configuration to be sold at 1299, which can generate at least 30% profit.

As a result, Lei Jun, like Chen Mo, did not play by the rules. After sweeping the mid-range market, he started targeting the low-end market, and he still used the free strategy. No one knows who these two people learned from.

If you really have the guts, Lei Jun, just provide it for free, and I, Zhou Hongyi, will call you a hero!
In the explosive and heated atmosphere at the scene, Chen Mo took out the DV that he had prepared long ago, pointed the camera at the man's face on the stage, gave a close-up, and recorded the upcoming historic moment.

Lei Jun, sitting in the center of the stage, felt the high-energy atmosphere and looked at the lines on the teleprompter that he had previously found difficult to say but now felt were just right.

Lei Jun's face flushed with excitement, he waved his fist at the audience and shouted, "Is the Redmi H1 awesome?"

"Holy crap!"

Lei Jun had never experienced such a scene where one person responded to a thousand calls. He went completely crazy and shouted loudly,

"To carve or not to carve!"

"Eagle!!!"

What kind of mobile phone can you buy for 799 yuan?
Before today, consumers could only buy a copycat phone of a unknown brand, and those low-end phones that could be called branded had to be priced at a rounded price, usually in the range of 999 or 1099.

Why are knockoff phones so cheap? Because the entire componentry is made of inferior materials, and the system is also a mix of good and bad. This leads to consumers experiencing battery explosions, no after-sales service guarantees, inexplicable deductions, and poor compatibility and expansion after purchasing knockoff phones.
Of course, later on, some big-name mobile phones starting with "three" also frequently crashed, just like knockoff phones.
But after today, people have a new choice - Redmi mobile phone.

After a lot of effort, the people at the scene finally quieted down. Lei Jun glanced at the teleprompter and said sincerely,

"At the Bi'an press conference some time ago, Chen Mo said, 'Bi'an makes games for the rise of domestic games!'

I now understand his feelings. The following sentence is Xiaomi’s goal and my expectation! That is”

Lei Jun deliberately paused, then looked at the live broadcast and shouted a slogan:
"Once Redmi comes out, there will be no more copycats!"

Not everyone can afford an expensive smartphone, otherwise fruit machines would not have become “kidney machines”.

Most people have limited purchasing power, and a typical mobile phone costs around 1,000 yuan.

Just like people are always fooled into buying low-spec computers at high prices when they go to Zhongguancun, it is also very easy to be fooled into buying high-quality imitation copycat phones.

So they are also deeply troubled by copycat phones.

"Once Redmi comes out, there will be no more copycats!"

This slogan is very big and it will certainly be extremely difficult to realize, but no matter whether it can be realized in the end, at least Lei Jun dared to shout it out.

Everyone’s attitude can be seen from the thunderous applause and cheers at the scene.

“Finally, let’s talk about the release date that everyone is concerned about.”

The whole place went from noisy to quiet in an instant. Everyone was looking forward to the release date of the Redmi phone, which was also related to the launch date of the game "Beyond the Shore". For them, this was the most important day of the year.

"After discussing this with Chen Mo, we unanimously decided that we cannot let everyone wait that long. The Redmi phone will be released on time at 2011 a.m. on Thursday, August 8, 11, which means tomorrow morning. There will be a special Redmi purchase page on Xiaomi's official website.

In addition, the Bi'an Assistant will also be available for download on the Bi'an official website on August 8, and will be pushed simultaneously on the Apple Store and major Android markets.”

Before the Redmi launch conference ended, Lei Jun set a flag.

“It’s true that Xiaomi X1 made everyone wait for a long time, and I would like to apologize to everyone here.

However, after more than half a year of development, Xiaomi has also solved the problem of insufficient production capacity, so the stock of Redmi phones is very sufficient this time. Please feel free to buy. I am confident that everyone can have a Redmi phone.
This press conference ends here. Thank you to all Mi fans and friends offline and online for attending and watching this Xiaomi press conference. Let’s see you next year when we bring Xiaomi X2!”

After the Xiaomi press conference, the remaining part is media interviews and other aspects
It was already late at night when Chen Mo, Lei Jun and others returned to Xiaomi.

The former poked Lei Jun's arm and said, "Are you ready for what I want?"

"It's already been prepared! You don't have to pay, but you have to move the things yourself~"

"Tsk, who are you looking down on? Do you think I've been drinking wolfberry tea for nothing? It's so good~"

After saying that, Chen Mo said to the two people behind him, "Chao Jun, Lao Chen, get ready to move."

Three people came out of a meeting room of Xiaomi, each carrying a large box, and turned into stair gods of war, moving the boxes upstairs with a click.

After several attempts, Chen Mo came down the stairs and put his hand on Lei Jun's shoulder, panting and saying, "I'm a big boss, and I'm the only one who can be a stair warrior for the welfare of my employees."

Then I saw that there was a light on in a corner of Xiaomi's workstation, and I was surprised.

"Why are there still people working overtime in your company? Unlike us, all the employees have left, and there are only three of us executives left."

Lei Jun was also very surprised. There shouldn't be anyone there. He then walked over and came back and said, "Oh, that's Jin Fan. He said there's a bug that hasn't been resolved in the next version of MIOS."

"Jin Fan, it's okay then."

"Hey, why did you change your gender?"

"If anyone else has nothing to do, they can go back early. As for Jin Fan, it would be good for him to fix more bugs. Now we are leaving~ Thank you Mr. Lei for the phone!" After saying that, Chen Mo left!
That night, Xiaomi became the absolute protagonist in the domestic mobile phone circle, and its low price of 799 yuan attracted everyone's attention.

It has made countless consumers go wild and has terrified competitors.

Market performance is the only truth to test the value of public opinion.

At 10 o'clock the next morning, it was finally time to see the truth.

Similar scenes occurred on the 12th and 13th floors of Wucai City, at Bian Technology and Xiaomi Technology.

Many employees looked at the large LED screen on the wall, ready to witness the historic moment.

Thanks to "Xiao Feidi" for the reward, the boss is generous~
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(End of this chapter)