Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 217 Destiny Writer

The news was brought by Chen Tong. He was a little angry at his colleagues who were spineless and greedy for money.

"What a bunch of bastards! If I hadn't asked people to call and confirm today, a few well-connected media outlets would have leaked the news, and we probably wouldn't know until the day of the press conference. By then, even if we held the press conference, we would have been silent."

“Tencent?”

"Otherwise, if they can't win head-on, they'll resort to underhand tactics. I even heard a rumor that Xiao Ma secretly issued a ban on media and companies that have a good relationship with Teng Xun. It's like a secret choice between the two. This guy is such a jerk."

Chen Mo fell into deep thought.
A press conference is as effective as a military parade for an Internet company in launching a product. It is an excellent stage to demonstrate a company's comprehensive strength.

Through the amplification of media, a chain reaction of publicity effects can be generated, with small investment and big returns. Often, an investment of several million can even produce publicity effects of over 100 million.

When companies want to promote their products, media practitioners earn travel expenses and traffic from the companies, and user groups get corresponding product information and will support it if they are interested.

To achieve the ideal publicity effect, it requires the preparation of the enterprise, the dissemination of the media and the support of the users. The three complement each other and none of them can be missing.

The missing of any one link can be a devastating blow to a press conference.

It is conceivable that if all the media were absent from the Bi'an press conference, there would be a lack of media connectivity. Obviously, the other party wanted to shut Bi'an up and turn this press conference into a pantomime!
Three days ago, Tencent suddenly announced at its press conference that it would confront Bi'an head-on. This was definitely not a sudden decision, and it shows that it had been prepared for a long time.

Judging from the current public opinion situation, if it were not for Chen Tong's relationship, he might still be kept in the dark. If there is a misunderstanding on the other side at the press conference, this will be a fatal blow!

The direct confrontation at the press conference was an open conspiracy, and the publicity campaign was also an open conspiracy, but this move of cutting off the source of the problem was the conspiracy behind the open conspiracy. This was Tencent's thorough blitzkrieg designed to block the other side.

Brother Xiao Ma, you are really cruel.

As Chen Mo pondered for a long time, the room fell into silence for a moment.

The boss was thinking, and Chen Tong was also brainstorming in his mind. After a few minutes, he broke the quiet atmosphere.

"Youku, Tudou, and Ku6 live broadcasts have all been disconnected. How about we live broadcast the entire press conference on our official website?"

Chen Mo is a technician himself. After thinking about it, he rejected the idea. “It’s too rushed to build a live broadcast from scratch in just two days, and it won’t be very useful.”

The current traffic of the Bi'an official website is still too small. Even if it is live broadcasting, public opinion is blocked now, and the input-output ratio is still too poor in the current environment.

Just like why you want to post your novel on Qidian or Qiezi, post your long video on Bilibili, and post your short video on Douyin or Kuaishou. You would rather let the platform share the profits than post it yourself. The fundamental reason is that other platforms have traffic that you don’t.

Otherwise, if you just casually build a personal website and throw a novel or video on it, even if the quality is very good, you will wonder how many people will watch it. It's the same thing.

"Wait a little longer. If we want to make money from games, we have to have our own portal. Otherwise, it will be too uncomfortable to be controlled by others!"

But since Bi'an wants to become bigger and stronger in the future, the portal website is not for making money, but as a self-owned voice channel, Bi'an cannot do without it. When the time comes, I have to find Brother Yiming, who is selling his house now, to see if it is possible to do something big together.

"How can we promote the game without media publicity? Without promotion, there will be no traffic. Without traffic, there will be no money. Without money, there will be no way to build media channels. It's a vicious circle," said Chen Tong, who was rarely a little anxious.

Chen Mo connected some of the ideas he had just thought of, "Maybe I can take the mass line!"

"Mass line?" Chen Tong didn't understand.
"In 2011, in this era where good wine needs no bush, we are going to do the opposite. Since there is no media, let's hold a press conference without the media!"

Chen Tong seemed to understand something. "You mean self-media and Internet trolls?"

It is easier to talk to smart people. Chen Mo snapped his fingers and said, "That's right. Since ancient times, those who win the hearts of the people win the world. The countryside surrounds the city. Let's spread the word of mouth.

Also, you should quickly find someone to contact the conference center on July 7 and 30, and try to get a daytime spot, whether by spending money or using connections.”

"Uh~ what is this for?"

"After all, our focus is on the game's launch. Since there is a game, how can there not be a demo?"

Afterwards, Chen Mo carefully explained the key links to Chen Tong, and then asked Leng Ning to find Sun Ziwei to make another deployment.

In the following period of time, Chen Mo received several phone calls, all of which were from guests from the same industry who he had originally invited to attend the ceremony.

He was told that he couldn't come to the scene due to an emergency, and then he wished the press conference a smooth journey.

In fact, Chen Mo understood it very well in his heart. It was obvious who to choose between Tencent and Bi'an. Originally, the guests were a weight for media publicity. Now that the media is gone, the role of the guests is not that important.

It’s a good thing too, a friend in need is a friend indeed, that’s good.

Chen Mo calmed down and decided to do what he should do with all his strength, no matter what the situation was. As for the result, who cares!

Then he took out a few A4-sized manuscript papers from the drawer, read them several times until he was satisfied, and then called Xiao Lei, who happened to be downstairs.

More than ten minutes later, Chen Mo's office door was opened and Lei Jun walked in.

"Not bad, not bad. I just took a look around and found that our Bi'an is indeed better than Xiaomi in terms of environment. No wonder people say that Bi'an is a god-like company."

"You also read Zhiyan?"

"As a boss, I also want to see employees' most authentic complaints and sharing about their company, which is good. If there is any problem, we should correct it. If there is no problem, we should encourage it. Hmm? Why did you soak wolfberries? Where's the Coke?" Lei Jun smiled frivolously as if he had thought of something.

"It seems that your health is not good at this young age. It's been several days, and you haven't recovered yet?" Then he looked at the wolfberry tea on Chen Mo's table.

"Ahem, I'm just learning from my seniors, right~"

"Nonsense, how can you compare with me? How old am I and how old are you? It's just not possible. When I was your age, I was very busy at night..." Lei Jun suddenly paused and smacked his lips, "Forget it, a hero doesn't brag about his past achievements." Chen Mo felt a little regretful for not having eaten the melon.

Then the two of them came to the reception area and sat down face to face.
"Has the price of Red Rice been decided?"

"Not yet, what do you suggest?"

"You showed me the Redmi configuration before. I recently took some time to check the current copycat mobile phone market. The emergence of Redmi is a dimensionality reduction attack on the current low-end smartphones. If the pricing is good, it will push Xiaomi forward a big step."

"I think so too, so now all the sales proceeds are invested in the research and development and production of Xiaomi X1 and Redmi H1. I dare not spend a penny carelessly."

"How many units does Redmi have in stock this time?"

Lei Jun swore a vow.

Chen Mo understood immediately, "Three hundred thousand? Not enough~"

"Three million!" After saying this number, seeing Chen Mo's rare surprised expression, Lei Jun's face showed a bit of complacency.

After all, being able to make this kid embarrassed and surprised is something that makes him happy and enjoyable.

"Wow, why are there so many? Where did you get them from~"

"You care about your biological son Bi'an and don't care about your adopted son Xiaomi. Now Yinghua has become Xiaomi's exclusive foundry, and BYD has also increased its production lines a lot, as well as Foxconn. Don't wait for me, I have paid you all the overtime pay you deserve.

Do you think I lived in the factory for free for the past six months? I have been watching the production line every day to build up such a huge fortune. "

"You are an iron man. I can't compare to you."

"I have figured it out. I will be the one who benefits the most when the company makes a profit, so I deserve to work harder. After the Redmi is released, I have decided to prepare for the B round of financing. Are you interested?"

"Of course I'm interested, but I don't have the money right now."

Lei Jun remembered that this guy had spent all the money he earned recently on the market, and his pockets would probably be cleaner than Xiaomi's.

As expected, brothers in two different lives, even their business philosophies are similar.

"We'll talk about it when the time comes. The three small games you made before were able to earn over a billion. Who knows, once these four games are launched, you might be able to earn tens of billions."

"Thank you for your kind words. Let's get back to the point. How much do you plan to order for Hongmi?"

"In fact, according to the normal pricing, the 999 Redmi is still very competitive, but I think it is not enough and cannot achieve the ultimate effect I want."

"Still one dollar lower than the cost price?" Chen Mo guessed.

"Haha, the one who knows me best is Xiao Mo! 799, what do you think? I just want to ask you if it's awesome or not!" Lei Jun was very proud of this pricing.

"Awesome, awesome, awesome!" Chen Mo echoed, then picked up a pen and started writing and drawing on the manuscript, revising something.

"I didn't plan to make money with Xiaomi X1 and Redmi H1. I just wanted to maintain the basic operation of the company, benefit the people, and cultivate the market. As you said before, Xiaomi X2 is our battle for profitability!"

"Those foreign giants haven't reacted yet?"

"They are just slow to react, not dead. They have reacted a long time ago. They are still very arrogant. The new models are still high-end. And they put some obstacles in the supply chain. Everyone is equal in the face of interests. There is no big problem."

"Here, this is the manuscript I tailored for you. You can take a look at it and play with it as you like~"

As he spoke, Chen Mo handed over the revised manuscript.

"These are the two manuscripts I prepared for you based on the process of your press conference. One is for the Bi'an press conference, and the other is for the Xiaomi press conference. You should familiarize yourself with them in the next few days."

"Well, I'm okay bragging to investors, and I feel okay giving a speech in front of the company, but I get a little nervous when I think about speaking to thousands of live audiences and a large number of netizens. I don't know how you were able to do that... Holy shit!" Lei Jun swore as he spoke.

He looked at the familiar lines at the end of the manuscript, then looked up at the instigator, widened his eyes and asked, "Are you sure you didn't write it wrong?"

"Oh, don't worry. This is the real effect. The scene will be a blast. Do you believe me?"

Lei Jun's facial features were all wrinkled together, showing great resistance, but he secretly felt that it seemed very cool to say it this way.

"Okay, I'll go back and practice and try to get it right!"

Finally, the two of them communicated and confirmed the product release time of the two companies, and talked for a long time before stopping.

Before Lei Jun left, he mentioned with some concern, "Is Tencent okay?"

In the past two days, he also paid attention to the comments on the Internet that the east wind suddenly overwhelmed the west wind. He knew that Xiao Ma Ge was not an easy person to deal with, so he asked this question.

"Have you ever seen me lose?" Chen Mo patted his chest to indicate that it was okay.

"Just blow it, kid. Tell me if you need help!"

Although he said this, Lei Jun still had some respect for this little brother in his heart. After all, as a witness of Chen Mo's journey, he had never seen this guy lose.

Hopefully it will be the same this time.

(End of this chapter)