Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 201: Burning money is the correct way to open capital
"5 million in cash, WeChat chat with you!"

“This event is divided into two activities, with a total prize of 5 million yuan. The specific rules are as follows:
WeChat chat is not small, and the money is not small!

1. Download or update to WeChat version: 3 yuan; register a new account: 2 yuan;
2. One hour online per day: 1 yuan (for 3 days, valid for the first three hours each day);
3. One-click transfer of QQ friends: 1 yuan.

4. Add 10 new WeChat friends: 1 yuan. (up to 10 yuan)
5. Invite a new user to download and register WeChat Chat by sharing the link and get a reward of 3 yuan.

Play WeChat chat and win a prize: chat online for three hours every day and get a chance to win a prize (limited to once a day)
The prizes include: desktop computers worth tens of thousands of yuan, laptops, iPhone 4 phones, digital cameras, PSPs, Q coins, penguin peripherals, etc.

Note: The total prize money for this event is RMB 5 million, and it will be distributed on a first-come, first-served basis while stocks last.

Only by activating and authenticating Tenpay through WeChat can you claim the bonus and transfer it to the corresponding bank card.

This activity is only for the V5 version of WeChat released on May 26. Older versions are invalid. Please pay attention to this! "

The content of the activity aroused discussion and research among netizens on how to maximize benefits. Many of them transformed themselves into elderly people waiting in line to study how to grab eggs as soon as the supermarket opened.

"Not counting inviting friends, the maximum for solo use is 9 yuan a day, and 3 yuan a day after that. This is just for one number. If I buy a few more numbers, I can use ten numbers, which means 90 yuan a day, 9 a month, and 900 million a year! Damn it, I'm going to make it~~~~"

"Wake up, this is not the PC version, this is the mobile version. One phone can only log in to one WeChat chat. What the hell are you doing?"

“You won’t buy more second-hand phones.”

"Good fellow, you didn't make a penny, but you still lost thousands of dollars, right?"

"You guys are stupid. Why don't you install WeChat chat on the phones of your father, mother, uncle, aunt, and third uncle and use it every day?"

"Xiao Ma's dad is awesome. Blame me for being too loud before. I'll keep my voice down next time. I'll support you even if you bring back the WeChat Chat Show."

"Fuck, I recognize you upstairs. On Double Eleven, you called Lao Ma Daddy, and now you call Xiao Ma Daddy. How many good dads do you have?"

"Why did you let me see it now? There is still half a month left. How can I live like this~"

"I feel like if I plan carefully, I can save money on Internet access."

In the eyes of some bolder and more wild netizens, Tencent's behavior of throwing money is a naked business opportunity, and the best among them is undoubtedly the third brother.

That’s right, it’s the third brother who lost money on internet fees the first time he extorted money from Xiaomi, and gave his brothers a Xiaomi X1 for free the second time.

After the first two large-scale events, Brother San was forced to streamline his forces to a certain extent. From the previous one hundred good brothers, there are only about thirty good brothers left now, and nearly one hundred mobile phones are left.
Who made Xiaomi's production capacity like a rooster in heat, the production capacity is accelerating rapidly. Now it takes less than a month to buy a Xiaomi X1, and after all the trouble, Xiaomi doesn't want to sell it at a low price, so it's just left over.

After seeing the activities on Tencent's official website, San Ge's eyes were fixed on the 5 million yuan. Now the mobile phone in my hand can be used in a useful way, and he saw the hope of making a profit!
Thinking of this, he started to pay high prices to buy the unsold Xiaomi X5914 with the serial number 1, and began to issue orders, asking some of his subordinates to go to various newsstands to purchase a large number of mobile phone cards, while others collected all the Xiaomi X1 that had not been sold before.

I haven’t gotten much benefit from Xiaomi, but I can’t miss out on the benefits of Tencent. If I want to do business, I have to do it on a big scale.

The third brother is ambitious and the fire is rekindled.
Zhang Xiaolong frowned as he looked at the various comments about taking advantage of others on the Internet.

Even though they had thought of many preventive measures, these talented netizens still found the blind spots and took advantage of them.

Fortunately, my internet speed was fast enough and the good news was released early, giving them enough time to respond.

He then called a meeting of the heads of various departments and summarized and displayed various online information about taking advantage of the situation. At the meeting, he instructed, "Bind the mobile phone hardware information with the WeChat chat phone number one-to-one, and improve and fix the problems just discussed."

The technical director said there was no problem and arranged it.

However, product manager Ye Wa asked, "Should we explain that in the event announcement?"

The operations manager held another view, "I think we shouldn't say it, because it will affect the WeChat chat data."

“But will users have any objections by then?”

"Normal users won't notice this problem. Only those who want to get something for free will have opinions. And compared with the data, are these people's opinions useful?"

If it were based on Zhang Xiaolong's previous personality, he might have explained it, but now success or failure depends on it, he no longer cares about these things. As long as it is good for the data, he can make some compromises!
Finally, Zhang Xiaolong knocked on the table and gave his conclusion, "Just do it, don't talk about it, let's do it this way for now. In addition, the operations team is always keeping an eye on various public opinions on the Internet, and report any similar ones immediately. I shouldn't have discovered these problems before you!"

The operations manager sweated profusely and nodded repeatedly to show that he understood.

Attracting new customers by spending money is a common method used by capital and is not new.

Tencent's sudden change of tactics led the media to analyze and speculate that perhaps Pony Ma has lost patience with micro-chat, or has discovered that Tencent's previously successful replication tactics have failed in the face of WeChat, and therefore wants to use the power of capital to lay the foundation for subsequent trends.

The specific reasons are unknown, but through analyzing the rules, the media found that Tencent’s event not only focused on attracting new users through micro-chat, but also on retention, and Tencent has the capital and strength to do so.

Everyone has money, it’s just a matter of how much, and the other few families are not vegetarians either.

Tencent took the lead, followed by Alibaba with 5 million, Shanda with 3 million, Sina with 2 million, and NetEase with 2 million. In the following two days, they successively announced incentive plans of varying degrees. To put it bluntly, these were also activities to buy traffic and attract new customers with money.

The amounts are all in 100 million yuan, the purpose is the same, but the rules are different.

Coincidentally, the dates of these events are all May 5th.

It’s not that these companies don’t want to advance the launch. First, it takes time for research and development. Half a month is already very tight in terms of time. The product managers have issued a deadline, and the products must be launched on May 5th. No delays are allowed.

After all, it's the same amount of money you're investing. If you invest one day later, the total market loss will be double.

Just like in the Tour de France, when someone chooses to break away and you can’t catch up in time, it will be very difficult to catch up later.

The most important point is that their payment licenses were issued on the same day.
When a reporter asked why Sohu did not introduce a bonus incentive system, Sohu CEO Zhang Chaoyang said that Sohu strongly condemned the behavior of some friendly companies that disregarded normal market competition rules and trampled on the bottom line of business development.
Fox Friends adheres to the principle that product quality speaks for itself, and will invest the 2 million yuan originally used to attract new customers into product research and development. Good products speak for themselves. Balabala
After this series of news, many netizens were delighted. It turned out that they were just trying to find a way to pull a sheep like Ge You.

Now, if you are not paying attention, you will find that there are several more sheep in front of you, but the more troublesome thing is that the rules of each activity are different.

Just like the Double Eleven, various e-commerce platforms launched various promotional activities with different rules. Even if netizens used a calculator to calculate, their brain CPU would smoke.

Of course, it is not that complicated now. At best, it is a low-profile activity for netizens to adapt to.

Afterwards, netizens transformed themselves into time management masters, ready to fleece capitalism that day.

Someone even calculated the maximum theoretical profit from the day's freeloading. If all these apps were installed on a single mobile phone and all the activities were completed last night, the profit would be as high as 48.5 yuan, and the time spent was less than an hour, which is enough to catch up with a part-time job.

After the news was announced, major media reported it.

Tencent has changed the way it plays, and mobile social networking has entered the pre-burning mode

"Alibaba, Sina, NetEase, and Shanda followed closely behind, giving away a total of 12 billion in benefits"

"How many houses survive after wildfires?"

WeChat, which has no capital, may be the first player to be eliminated

《Capital entry may break the current situation》

There are even experts who provide professional comments on the current mobile social landscape.
".Tencent is the undisputed king of social networking. Whether in the past PC era or the upcoming mobile Internet era, QQ has proven itself, and WeChat will soon prove itself.
5 million may be just the starting point for Tencent, but it is far from its limit. The closure of Q Chat and Q Message services means that Tencent cannot afford to lose micro chat.
Alibaba, NetEase, and Sina may be able to survive based on their own differentiation
Sohu said it invested 2 million in research and development, but who knows if it's true or not? I'm not optimistic about it.
As for WeChat? I admit that it is indeed innovative, but the market is a place that values ​​capital, not innovation alone. I heard that the founder of Bi'an is a young man in his twenties? I can only say that it is good to be young.

From May 5 to May 12, major giants launched capital bombardment one after another.

Chen Mo was stunned. It seemed like these guys were spending hundreds of millions of dollars as if they were free.

Is this the spirit of a capital tycoon?
Chen Mo also wanted to throw the money away, but when he searched his pockets, he found that they were cleaner than his face.

When he was at Xiaomi, Lei Jun was in the front, and he was behind the scenes making plans and giving advice. He always had the advantage psychologically.

Now when Chen Mo faces these Internet giants which are huge to the other side for the first time, the pressure is overwhelming. The situation he faces now is even more dangerous than Xiaomi’s in the beginning.

At least when Xiaomi was first developing, giants such as Nokia, Apple, and Samsung didn't even pay attention to Xiaomi.

The beginning of WeChat was to use a small hoe to dig into Tencent's corner and snatch food from the tiger's mouth.

If Xiaomi had a difficult start, then this time the difficulty that Bi'an will face will be hellish.

But Chen Mo understood that everything that happened next depended on himself.

This was the first time in his life that he experienced the feeling of a startup company fighting against a giant company. It was like an ant facing an elephant. The power disparity was so huge. Moreover, the ant on the other side was facing several adult elephants.

If it were the animal world, the ants would just be crushed without any chance of survival, so Chen Mo could only think of how to put this battlefield on the beast chess and make it possible for the ants to eat the elephants.

That day, Chen Mo stayed in his office for the entire day without coming out. Even his lunch and dinner were delivered by Leng Ning.

Early morning on July 5th.

Chen Mo urgently convened a meeting of the management of the other side and announced the next action plan of the other side.
(End of this chapter)