Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 199 The heroes rise together
The past decade has been a decade of development for PC Internet.

At the beginning of the millennium, NetEase, Sohu, Sina, and Shanda took advantage of the situation and became the powerful companies of the time, looking down on all the others.

The waves have washed away, and in the past few years, Baidu, Tencent, and Alibaba have each defeated their own powerful rivals in the fields of search, social networking, and e-commerce, such as Google, Microsoft, Shanda, and eBay, for various reasons and means, and a new king has ascended the throne.

Last month, an "Internet Research Survey Report" from the Internet Laboratory mentioned that Baidu, Tencent and Alibaba are among the top three Internet monopoly companies in their respective fields, and the reputation of BAT is well-known throughout the Chinese Internet.

After Baidu acquired Tuan123, it also spent US$1 million to acquire Nuomi, a subsidiary of Renren.com. With the added bonus of Tuan2, it entered the first echelon of group buying websites and stirred up the O123O market.

Then, relying on its near-monopolistic market share and powerful bidding ranking, it grabbed massive cash flow and ranked first in BAT in terms of market value.

Tencent, on the other hand, has secured second place among BAT thanks to its outstanding performance in the national social software QQ and its gaming business.

Thanks to the Double Eleven e-commerce shopping festival, Alibaba has surpassed JD.com, Dangdang, PaiPai and other e-commerce companies to become the dominant player, but there is still a certain gap between it and the above two companies.

The Forbes Global Rich List released in early March also indirectly confirmed this.

Mexican billionaire Carlos Slim Helu topped the list again and his lead widened; Microsoft founder Bill Gates and billionaire "stock god" Warren Buffett ranked second and third respectively.

On the domestic rich list, Baidu Chairman Robin Li is the richest man in mainland China with a net worth of US$94 billion. Liang Wengen of Sany Group and Zong Qinghou of Wahaha ranked second and third with US$80 billion and US$59 billion respectively.

With a net worth of US$50 billion, Pony Ma entered the top ten for the first time, ranking eighth, and above him is Xu the Tailor.

And what about Ma? He ranks outside the top 16, with a net worth of only $ billion.

The gap between the three can also be seen from the net worth of the leaders.

Each of BAT has a strong moat and barriers, and each is the final winner after countless market battles in its respective field.

It is not to say that there have been no challengers to BAT in recent years. JD.com is to Taobao, 360 Search is to Baidu Search. These are all good shows in the past, but they have never shaken their fundamentals. They can only develop as challengers.
However, since Tencent's QQ has become the leader, no one dares to challenge it. First, the cost of silence in social relationships is too high, and second, Tencent's strategy of mirroring and micro-innovation responds very quickly. It's not that there are no challengers. The early ICQ's grave was already covered with grass three feet high, and later MSN also became a defeated opponent.

It is not just a saying that one general's success is built on the sacrifice of thousands of soldiers.

Relying on the huge market of QQ, even if the mobile QQ was built according to the traditional PC product thinking, after several years of development it still took two-thirds of the mobile social market share and sat firmly in the top spot. It sat back and watched the clouds and wind blow for several years. Even if Fetion was backed by China Mobile, it could only keep its head down.

Last year, the top three players in the mobile social networking field, namely QQ Mobile, Fetion and MSN, were basically unbreakable, forming an inherent perception among the public, including many Internet companies.

But at the end of last year, WeChat emerged as a fearless warrior, holding up its sword and wanting to slaughter the goose.

The penguins were not to be outdone and gave birth to a nest of little penguins overnight. Brothers fought tigers together, and fathers and sons joined forces in battle, but they were all firmly defeated by WeChat.

After just a few months of development, other manufacturers discovered that the speed at which this hero named "WeChat" upgraded his experience and strengthened his equipment was a bit too fast, which actually gave them some possibility of successfully slaughtering the goose.

Who wouldn't covet a market worth hundreds of billions of dollars? To be honest, their hearts are moved.

As early as the beginning of the year, various companies had entered the research and development stage of WeChat-like applications. After months of preparation, each company's product is already on the verge of completion.

Last month, Bi'an Technology announced that the number of WeChat users exceeded 50 million, with 40 million monthly active users.

Bi'an Technology is valued at US$3 million by professional investment institutions.

The rapid rise of WeChat has made many large companies realize that the former king of social networking is not unshakable.

In this case, the outcome of the world is still uncertain, you and I are both dark horses, and troubled times have already arrived. Why can't I be the goose-slaying hero?

NetEase, Sina, Sohu and Shanda, which were once slightly declining giants, said that they are just old, not dead.

It was noon, and they chose to take action.
On April 2011, 4, Sina was the first to make its debut.

In an interview with the Financial Times, Sina CEO Cao Guowei revealed with a little excitement that Sina will launch a new social media product today - Weimi!

"We have launched a new social media product that focuses on groups and interest groups to complement Weibo. This product can chat, subscribe to news, and send pictures."

"May I ask why Mr. Cao called it Weimi? Is it because Xiaomi and WeChat are very popular recently, so he wants to take advantage of their strengths?"

"Is Weibo not popular? Now everything can be micro, and rice, a grain of rice can also shine, small but great, so it was named Weimi. I emphasize again that it has nothing to do with Xiaomi, WeChat or anything like that!"

"So do you have confidence that Weimi can compete with Tencent's Weichat and Bi'an's WeChat?"

"Let me remind you, who is the first person that comes to your mind when you mention Weibo? I believe Weimi will also become Sina's next core business!"

At the same time, all the conference rooms, large and small, of Sina Corporation in the Ideal International Building were crowded.

In every meeting room, team leaders were announcing the same thing.

"Let me tell you something. Weimi went online today. In addition to daily work, everyone has a task, which is to invite new people to install and register Weimi. This task is linked to performance bonuses.

From now until the end of the month, each person is guaranteed to invite a minimum of 100 new people. You can start with relatives, friends, classmates and acquaintances, which will be more efficient. If you fail to meet the standard, your performance will be deducted!

Whether it is a technical or non-technical position, the indicators are the same!

From now on, only our Weimi is allowed to be used in the company. In addition to the previous ban on QQ, WeChat, Weichat and MSN are also added. No matter whether it is a computer or a mobile phone, their use is prohibited. The first time you are found, you will be warned, the second time, your salary will be deducted, and the third time, you will be fired.

Okay, everyone should understand, the meeting is adjourned!"

Leaders of various departments passed down the latest instructions verbally and arranged them without further discussion.

Sina employees walked out one after another, and many began to talk and vent their dissatisfaction
"Damn it, I'm just a coder and I have to do sales work? At least give me a raise, if I can't finish the task, I'll even deduct it!"

"Hey, since Lao Chen (Chen Tong's nickname on Sina) left, what else can this new guy do besides assigning tasks? He is so skilled in recruiting people, maybe he was involved in pyramid schemes before. I feel like he is doomed~"

"I heard that the new guy used to work for Amway." "Amway, why does this routine sound so familiar?"

"You see, when we do a statistics at the end of the month, there will be a bunch of flatterers who will get hundreds or even thousands of users among the thousands of people in the company."

"The app had tens of thousands and millions of new users right after it was launched, without spending a penny. Lao Cha (Chao Guowei) must be very satisfied with the nearly one million users. The person in charge of the Weimi new user acquisition campaign must have made a lot of money, all from the users that everyone begged for."

"Isn't there news that Alibaba wants to acquire us? I guess they want to promote Weimi to increase their bargaining chips in the negotiations."

"One hundred this month, I hope it's not two hundred next month."

"The people above are just talking, and the people below are running around, what can we do?"

"Damn it, I'll change the review on Sina to a bad one when I get back."

"Hush, the leader is here, get to work."

Similar scenes happened in every corner of Sina.

It must be said that this model of recruiting people and promoting Sina Weibo's own resources have very obvious effects.

In just a few days, the number of Weimi users exceeded one million.

However, with the emergence of Weimi, many Internet giants have launched mobile communication software.
Since Sina launched the WeChat-like application "Weiwei", a week later, NetEase and Telecom jointly released "YiXin". Relying on the latter's huge user base, the number of users exceeded 24 million within 100 hours of its official release.

Alibaba was not to be outdone and launched "Wangxin".

Wangxin is not only a mobile product, but also a new generation of friendly interactive communication software for individual users. It links different application scenarios such as people's social, life and consumption.

Relying on Alibaba's huge user base and the interactive needs of over 100 million Taobao and Wangxin users, new wireless application scenarios are created.

Alibaba Group CEO Lu Zhaoxi said that sufficient technical and market resources will be reserved for this product.

He admitted that Wangxin initially hoped to be a circle of relationships among sellers, buyers and friends, but with the explosion of mobile Internet, WeChat’s success story came first.

Alibaba hopes that Wangxin can "break out of e-commerce and embrace the upcoming mobile Internet era."

Wangxin is no longer confined to Alibaba's original e-commerce thinking, but is fully shifting towards social networking, and will combine social networking and e-commerce more cleverly!

Coincidentally, on the same day, Sohu, once one of the top three online gaming companies, launched the “FoxFriends” APP late in the day.

This month, with the help of media hype, China's mobile communication software field has evolved from the previous Three Kingdoms War (Tencent, Bi'an, and China Mobile) to a battle among many players.

Tencent: Mobile QQ and WeChat.

Bi'an Technology: WeChat

Mobile: Fetion

NetEase & Telecom: Yixin

Sohu: Fox Friends

Sina: Weimi

Shanda: You're Here

Alibaba: Wangxin

There is also TalkBox and Microsoft's MSN.

According to the media's inventory, each product has distinct characteristics and advantages.

Mobile QQ: a product of a failed transplant from the PC era, but thanks to its once terrifying number of users, it is still bigger than a horse. Although the number of users has declined to a certain extent, it still occupies 46.5% of the market share, with a total of 3.6 million users.

Fetion: Backed by China Mobile, it has lost a lot of users to WeChat and Weilian in the past few months, but it still occupies 22% of the market today. Although the cumulative number of users has declined, it is still as high as 1.8 million.

WeChat: It came out of nowhere in November last year and has been unstoppable since then. Relying on its unique innovative concepts and features such as Moments, Drift Bottle, Shake, and Nearby People, it has become the leader among the emerging mobile software forces. It ranks first in terms of growth, with a total of 11 million users.

WeChat Chat: A popular product of Tencent, it was developed entirely based on the mobile Internet strategy. Although it has been suspected of plagiarism, with the support of Tencent's resources, the number of users has steadily increased, exceeding 3 million.

YiXin: With NetEase's content resources plus China Telecom's user resources, it is very likely to become the second Fetion.

FoxFriends: The first mobile interactive software that recommends related content through interest tags, and the first chat interaction application that supports short videos.

Weimi: With a format similar to WeChat + Weibo, Weimi is full of imagination and may be a dark horse.

YouNi: Shanda Research Institute launched its first social payment product, which is mainly a tool for chatting and making friends, and has enhanced gaming functions. YouNi is a real-name contact tool based on the mobile phone address book. Its biggest highlight is its convenient payment function.

WantXin: Taobao has over 100 million users, and WantXin, which was born out of WantWant, may be able to carve out a path of its own.

TalkBox: The first mobile application to launch voice messaging. Limited by server stability, its development is currently unclear.

MSN: Produced by foreign giant Microsoft, but the update has been too slow in the past two years, and the registration is still the traditional mailbox mode. Some interaction habits are not suitable for Chinese people. Even if some adjustments are made, it is just a drop in the bucket.
The O2O market next door is in a state of confusion. From the battle of a thousand groups to the battle of a hundred groups, countless small and medium-sized group buying websites have died, leaving behind countless bones. Even some of the leading websites have shown signs of falling and are gradually entering the late stage.

Many players have emerged in the mobile social field, and the situation that was originally clear has become confusing again.
Thanks to “Red Fuyang” for the reward of 1000 points, and thanks to “Qingmeng 217” and “Laoliujun 666” for the reward.

Bosses are generous~orz~
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(End of this chapter)