Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 172: Record-breaking First Day of Sale

If the previous few Xiaomi pre-sales were warm-ups and small tests, then tomorrow's release date of Xiaomi X1 will be the upcoming ultimate test!

2011年1月3日，首批10万台：1分17秒售罄；
2011年1月10日，第二批10万台：1分03秒售罄；
2011年1月17日，最后一批10万台甚至突破了1分内，可见大众对小米X1的热情和期待。

Enthusiasm is enthusiasm, but how many users will actually pay for it tomorrow? Until the answer is revealed, everything is unknown.

Many users who are ready to buy are looking forward to it, the media are waiting, and Xiaomi's friendly companies who have always paid close attention to Xiaomi, such as Meizu's Huang Zhang, Coolpad's Guo Deying, Huawei's Yu Chengdong, Gionee's Lu Weibing, and even Tencent's Xiao Ma Ge, Baidu's Li Yanhong, and 360's Zhou Hongyi.
Countless mobile phone bosses, Internet tycoons, and capital circles are all paying attention to Xiaomi’s sales tomorrow in their own way.

Through their keen sense of smell and past experience, they feel that tomorrow may be a trend that changes the landscape of Chinese mobile phones.

On the eighth day of the Lunar New Year, Xiaomi X1 mobile phone is released, and all the unknowns will soon be revealed and become known.

The entrance to Room 807 in Yingu Building was filled with cameras and cameras from media reporters on both sides, making it seem like Xiaomi employees were walking on the red carpet when going to work. Some employees even walked with their heads turned.

However, the media's wait was not in vain. At around 9 o'clock, as soon as a tall man wearing a mask appeared from the elevator entrance, the media went crazy and surrounded him like aunties grabbing eggs.

"Mr. Chen, I'm a reporter from NetEase. What is your purpose for appearing at Xiaomi today?"

"How much do you estimate the sales volume of Xiaomi X1 will be today?"

“What will be the impact after WeChat is split?”

"I heard Xiaomi is moving, is it true?"

Chen Mo felt as if countless ducks appeared around him, quacking in his ears, louder than a bunch of old women scolding in the street.

He walked with difficulty, finally wading through the hail of bullets and reaching the company gate.

He turned around and raised his hands to signal,
"Happy New Year everyone, thank you for your continued support for Xiaomi and me. I just heard a few questions, I will briefly answer them!"

"The more the better, no impact, no comment, back to work, yes, guess~ Thank you again, Xiaomi is about to go on sale, please report more on the sales of the phone~ I'm going in first, bye!"

Then Chen Mo quickly ran away, leaving behind a group of reporters who were confused and looking at questions and answers.
During every festival, there are two places where business is booming: one is this Internet cafe, and the other is that Internet cafe.

On February 2, the eighth day of the Lunar New Year, around 10 o'clock, in the E-era Internet cafe in Beijing.

The young network administrator had just finished cleaning the store. He did not go back to his hometown this year because his boss was kind enough to offer him double salary for the seven days during the New Year.

When he was about to return to the bar, he suddenly shuddered because he saw a group of "acquaintances" coming in.

"Hey, kid, don't hide. I won't hit you this time. Let's go online."

The third brother was now very familiar with it. He waved his little hands left and right and gave slight instructions, and the people below started to act with ease.

He walked up to the network administrator and smiled friendly. If it weren't for the scar at the corner of his mouth that made it look a little more hideous, perhaps this smile would have been more friendly.

The third brother pointed at the clock on the wall and asked the network administrator, "Is the clock on your wall fast?"

"It's adjusted! It will be adjusted after that day, Third Brother, I promise it won't be off by even a second!"

"It's okay. It doesn't matter if it's not accurate. Look at what this is." The third brother stretched out his hand and showed his wrist. The white and gold watch on his wrist was very eye-catching.

"Yes, I bought a watch last year. Did you see it? Lao'er, I won't look at your watch even if it's accurate this time! Hey, I am your third brother, I am so arrogant!"

The network administrator kindly reminded me, "Brother, there is actually a time in the lower right corner of the computer screen."

The smile on the third brother's face froze, and then a bunch of chestnuts fell on his head, "I told you not to talk too much, I told you not to talk too much"

"Third brother, time is almost up!"

The third brother smoothed his shiny hair with both hands, "Ahem~ Here it comes!"

In the past few battles, their achievements were meager. Their army of a hundred people only managed to grab a few melons and a few dates, and then sold them. Guess what? Hey, it wasn’t even enough to pay for the internet fee.

Therefore, with the launch of Xiaomi X1, he must take back all that he lost!
It was almost 10 o'clock. "Brothers, are you all ready?"

"Third brother, we're ready!" After several actual combats in the past, the brothers' answers were unanimous.

The third brother looked at his watch and said, "Everyone, count down to ten. 101, kill!"

"kill!"

The next moment, "Report to Brother Three, No. 7 got it!"

"Awesome, No. 7 you are awesome!"

"Report to the third brother, number 17 has been grabbed!"

"Well done, Little 17!"

"Report to the third brother, number 11 has been grabbed!"

“Yeah, not bad!”

"Report. 3722419 grabbed"

"."

With the sound of "got it" one after another, the third brother's expression went from ecstasy and joy to a somewhat numb one, and finally he even felt that something was wrong.

Later, the third brother received good news from other Internet cafes. After a final count, it turned out that not only his Internet cafe, but nearly a hundred brothers all successfully bought the Xiaomi X1. Is it so easy to buy? Then what is the profit of him as a scalper?
Oh no, Xiaomi is doomed, no one buys it anymore.

The third brother’s first reaction was to either cancel the order while it was still possible, or return it?
Forget it, let's wait a little longer, just in case.
After thinking for a long time, the third brother opened Xiaomi's official website to see what was going on. As a result, he immediately gave up the idea of ​​canceling the order.

Nanjing, Inventec Park.

Zhang Feng looked at the trucks loaded with Xiaomi X1 ready to go, with the convoy stretching as far as the eye could see. The convoy was about to go to all parts of the country, and his heart was filled with lofty ambitions.

In his leadership, Inventec is surpassing its former peak!
At 10 o'clock in the morning, Zhang Feng received a call from Lei Jun.

He personally grabbed the flag of the employee in charge of commanding the front of the convoy, put the whistle hanging around his neck in his mouth, took a deep breath, and waved the flag in his hand.

A sharp whistle sounded, and he watched the long convoy slowly driving away, heading to all corners of the world, and at this moment he felt that he had reached the peak of his life.

Zhang Feng also read the news about Xiaomi and BYD signing a contract. There was nothing he could do about it since Inventec already had the production capacity, so he had to take on jobs based on his capabilities.

Now all Xiaomi production lines in the park operate in two shifts, and after the benefits proposed by Xiaomi were implemented, although the overtime pay has increased, he has clearly found that the workers' subjective initiative has increased.

In the end, I found that the overall output efficiency has increased by 50% compared to before. So after doing the math, even if the overtime pay is 1.35 times more than usual, I still make money.

Zhang Feng is considering whether to adjust the salaries of other production line workers as well.
In addition to the 1 units of Xiaomi X30 that were just shipped out, Inventec has 150 million units in stock as of now due to the overtime work they have been doing day and night in their factories over the past two months. This should be enough to last for a few days.

When he returned to his office, he heard his assistant's excited report, "Xiaomi is selling like hot cakes!" and asked him to check Xiaomi's official website immediately.

After a busy morning, Zhang Feng wiped the sweat off his forehead with a towel and asked casually, "Is it selling like hot cakes? How many units?"

The assistant pointed a finger.
Zhang Feng checked the time on his watch. "It's only been an hour, and 10 units have been sold? Not bad!"

"100 million!"

Zhang Feng’s eyes widened, holy shit~100 million!
Damn, is this true? The goods I saved up for two months can’t even last a day?
He hurried back to the office, turned on his computer and looked at the battle report on Xiaomi’s official website, and was immediately stunned.

To be precise, for 100 million units, it took 57 minutes and 51 seconds, not even 1 hour.

Zhang Feng immediately took his laptop and ran away. He was going to keep an eye on the shipment of the remaining inventory. He would be very busy today.

As time goes by.
100 million units, 57 minutes.

150 million units, 3 hours and 04 minutes, the spot stock was sold out and turned into futures status.

That is to say, users who pay for the mobile phone after 13:04 will see the estimated delivery time on the order, which is determined based on Xiaomi's production capacity.

But this still failed to stop the enthusiasm of fanatical rice fans.

Sales are still rising steadily.

200 million units, 8 hours and 36 minutes.

According to this trend, it is expected that the sales on the release day will exceed 300 million, which is a foregone conclusion.

For a moment, everyone was shocked by the sales of Xiaomi phones.

Major online media outlets responded to the announcement, and even the Jifeng Mobile Forum pinned a post with the title "Domestic Mobile Phones, the New King Rises to the Throne!", which clearly showed their affirmation of the grand occasion of Xiaomi's launch day.

Born for fever, Xiaomi has done it

《Sales prove the love of rice noodles》

My mom doesn’t know what a smartphone is, but she knows Xiaomi

Even some professional media have made various comparisons in order to help netizens understand the value of Xiaomi X1's sales.

“What does it mean to sell over 300 million units on the first day of release?
You should know that the sales volume of a certain brand of mobile phones was 300 million last year, and Xiaomi achieved this figure in just one day.

The Nokia 2.5, which sold 1100 million units worldwide, only sold more than 100 million units on its first day, and that was worldwide. Balabala."

After the media hype and exaggeration, people suddenly realized that Xiaomi had become so awesome without them knowing it.

"The rise of our country is our responsibility!"

"The foreigner who bought 1999 said I was not worthy of it, but Xiaomi X1 is really good to use!"

"It's nothing more than a loser's phone. It's all assembled. It doesn't produce any parts by itself. What's the point of bragging? It's just deceiving the Chinese people in the low-end market."

"Which foreigner's dog slipped out without being tied up properly?"

"It's so hard to find a domestic brand that's doing well. I guess it's the water army of the other brands. After all, the results are here, so it's normal to be jealous. Are there not enough OEM machines in China? How much money have they cheated the people out of? If you can, can you let the other OEM brands have this sales volume?"

"The problem is that with the same configuration, Kuai sells it to us for 4399 after assembling it, while Xiaomi sells it for 1999. That's the difference!"

"Chinese people don't cheat Chinese people. Just go for Xiaomi. I won't regret it!"

People have a herd mentality. When they see that Xiaomi is selling so well, even if they wanted to buy a thousand-yuan phone at first, they finally gritted their teeth and bought the Xiaomi X1 with the help of public opinion.

After all, it is difficult to buy a flagship phone for three or four thousand yuan with a budget of around one thousand yuan, but it is still possible to add a few hundred or a thousand yuan to buy a Xiaomi X1.

Even though Xiaomi X1 has started queuing up for shipment on Xiaomi's official website, it still can't stop the enthusiasm of consumers.
The sales volume of Xiaomi X1 has completely attracted the attention of the entire network.

Except for the top three current affairs news, the rest of the Weibo hot list has become Xiaomi's private domain, and it is almost full.
(End of this chapter)