Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 154 Xiaomi X1 Pricing

In recent days, the media seem to have learned the secrets of journalism and have tacitly portrayed the battle between Xiaomi and Meizu as another classic battle after the 3Q war.

However, this time the nature of the situation is completely different from the last time. It is purely healthy competition, and these media outlets feel that they can finally let go and do their best.

Unlike before, when one had to rack one's brains to avoid the light of the god of harmony, if one writes too shallowly, it will not be attractive, and if one writes too deeply, it will easily suck oneself in. The scale is difficult to grasp, and one keeps jumping sideways on the edge of the line.

Now the entire Internet public opinion is like a big round cake that has been divided into several pieces.

The group buying war counts as one thing, the mobile communications war counts as one thing, and originally the Weibo war also counts as one thing, but with Tencent Weibo being left behind, it has now disappeared, and the gap left behind has been filled by the current mobile phone war.

The hottest ones at the moment are Meizu and Xiaomi, which are being criticized by the media.

They even posted posters of Xiaomi VS Meizu, and the tension was so intense that even a dog passing by could smell it.

The atmosphere this creates is just like a naughty kid setting off firecrackers, which catches fire at the slightest touch. I guess the next step will be to throw it down the drain.

There is no way to avoid it since the two companies are highly similar and the past grievances and hatreds between the leaders of both sides are inherently full of gimmicks.

Especially the media knows everything about the relationship between the two.
Xiao Lei wanted to invest in Meizu, but was rejected immediately by Xiao Huang. The latter failed to recruit Meizu, and the two of them turned hatred out of love.

Later, when Xiao Lei saw Xiao Huang's transformation into making smartphones, he immediately announced his entrepreneurial venture into mobile phone manufacturing. Meizu was launched first, and Xiaomi held a press conference right after, and the times "happened" to be on the same day.

What plot could be more dramatic than two people who were once in love ending up on opposite sides of a love-hate relationship?
Under the media's hype, the spectators were so happy.
There was no way out. The two companies were competing to hand them knives, and the knives were sharpened to be extremely sharp. It would be a betrayal of their professional ethics if they didn't stab them to death.

Since the two companies made the official announcement, Xiaomi took the lead in preheating the market, with regular posters to keep the heat up, seducing Mi fans and netizens to the point of ecstasy. From time to time, it would come up with breaking news about changing the logo and delisting of big names' accounts to attract traffic, occupying the Mount Everest of public opinion.

Meizu was not to be outdone and opened the experience store in advance a few days ago. All Meizu experience stores across the country were bustling with people, and they dug a Mariana Trench to fit Mount Everest in it.
Next, let's see whether Xiaomi will win on January 1st or Meizu will fail.
Countless media outlets are looking forward to it, netizens who are paying attention to this matter are looking forward to it, and the majority of users who are hesitant about changing their phones are also looking forward to it.
On December 12, Xiaomi released the ultimate poster of the press conference "Born for Fever" with the caption "Rain or shine, we'll be waiting for you at 31pm tomorrow night~"

January 1st is the launch day of Xiaomi mobile phone, and countless Mi fans who have the conditions gathered in Beijing from all over the world.

Since it happened to be the first day of a statutory holiday, after attending the Xiaomi press conference, I could also visit the capital's scenic spots and historical sites, killing two birds with one stone.

January 1 was also the launch day of Meizu M1, which attracted hundreds of people queuing up in Beijing, Shanghai, Guangzhou and Shenzhen early in the morning.

This scene stunned the middle-aged women who used to go out for morning exercises. They thought that a new supermarket was offering free eggs, so they ran away as fast as they could.

It's really like Lin Daiyu on the bus and subway, King of Chu in the park and square, and Bolt in the supermarket.

The aunties queued for a long time and then found out what kind of mobile phones they were selling. No wonder there were so many young people. They were wondering why these young people who didn't know how to live suddenly changed. When they left, they rubbed their shoulders and beat their legs and cursed and scattered.

All employees of the Meizu mobile phone store in Zhongguancun, Beijing are ready in the store, ready to open the store to welcome customers at 9 o'clock.

After people's experience and media reports in the past few days, everyone already knows the configuration of Meizu M9.

采用了基于45nm制程工艺打造的三星蜂鸟S5PC110处理器，主频1Ghz，GPU为PowerVR SGX540，拥有512MB的RAM和512MB的ROM，并搭载基于安卓2.2的魅族定制系统。

The M9's hardware configuration is still very competitive in the current market, so the next step is to look at the price.

At 9 o'clock, Meizu opened its doors to welcome customers, and people flocked in. The first thing they did was to look at the price of the M9. The 8G version was priced at 2499 yuan, and the 16GB version was priced at 2699 yuan.

This price makes many people crazy. You should know that the same configuration of well-known foreign mobile phone brands on the market costs at least three to four thousand yuan. As a flagship mobile phone, the Meizu M9 is priced very cheaply.

Those who had made reservations and deposits earlier chose to pay the balance immediately. After completing the formalities and inspecting the device, they left with the M9, feeling satisfied.

After going out, no matter whether they have a phone or not, they will take it out and play with it on the street, on the bus, or in the subway. Holding the M9 in their hands, they feel like the coolest guy in the crowd!
The Meizu Zhongguancun store was crowded with people. Many people were envious but also hesitant because there was a Xiaomi press conference in the evening. Although it was cheaper than other brands' flagship phones at more than 2,000 yuan, it was still a considerable expense.

Those who are impulsive have already started paying for orders, and some of them are buying several units at a time. These people are scalpers who want to take advantage of the opportunity to make a quick buck.

Among them, there was a young man who entered the store first. After seeing the price of Meizu, he immediately went out and found a secluded corner to make a phone call to report the situation. "Hey, Brother Duan, the price of Meizu is out. 8G is 2499, 16G is 2699! Yes, the one I ordered before has arrived. OK, I will go back to the company as soon as I get the phone after completing the formalities."

After Duan Hongyan hung up the phone, he found Chen Mo, who was repeatedly operating the Xiaomi X1 according to the planned steps of the press conference, and whispered a few words in his ear. The latter nodded to show that he understood.

One minute later, Chen Mo walked into Lei Jun's office.

Ten minutes later, Lei Jun urgently convened a meeting of the company's senior management. Lei Jun, Chen Mo, Lin Bin, Li Wanqiang, Huang Jiangji, Liu De and Hong Feng gathered together. Also on the phone were Zhou Guangping, who was staying at the Inventec factory and had not returned, and investors Morningside's Liu Qin, Qiming's Tong Shihao and Shunwei's Xu Dalai.

These are all Xiaomi's shareholders. After all, all shareholders have the right to know and vote on pricing.

There was only one topic for the meeting, and that was the pricing of Xiaomi 1!
Lei Jun set the tone right from the start, "It can't be more expensive than Meizu! Everyone, tell us what your pricing is."

Liu Qin, who was on the phone, knew the old story between Lei Jun and Huang Zhang, and suggested, "Since Meizu is 2499/2699, let's just go with 2498."

"I agree. By saving one dollar, we can keep the profit and disgust Meizu at the same time. It's like killing two birds with one stone."

After Liu Qin and Tong Shihao's proposal, the others nodded, thinking that the price was okay. Lei Jun did not comment on the price, and turned to Lin Bin, "Where is Mr. Bin?"

"I think reducing the price by 1 yuan is a bit stingy, so why not just reduce it by 100 yuan? We can make less money and users can see our sincerity!"

Others seconded the motion.

"Chen Mo, what do you think?"

"What do you think, Mr. Lei?" Chen Mo did not respond and directly threw the boomerang thrown by Lei Jun back.

"I think the price of 100 yuan is not competitive enough. Since Xiaomi X1 is our first product, except for MIOS, our advantage in hardware is actually limited, and it did not create the kind of sensation I wanted. Therefore, price becomes a crucial link. If everyone has no objection to a price reduction, we must reduce it to the lowest possible level."

Lin Bin felt a little uneasy and asked, "How much do you plan to reduce?"

Lei Jun gritted his teeth and spat out a number, "1499!"

As soon as this number came out, it caused collective opposition from everyone, who thought Lei Jun was crazy. Others sell mobile phones to make money, but he sells them at a loss.

You should know that the current cost price of Xiaomi 1 is around 2000 yuan. If it continues to sell in this way, plans to mass-produce 30 units, and sets the price at 1499 yuan, it means that Xiaomi will lose 1.5 million yuan right from the start. The more it sells, the more it loses.

"I have considered this price. Currently, the starting price of domestic high-end flagship mobile phones is 1500 yuan. We must make drastic measures and burn our boats to penetrate the entire market with the ultimate price!" Lei Jun's eyes were burning and full of determination.

As other people's persuasion failed, Lei Jun prepared to exercise his voting rights as a major shareholder and enforce the decision.

At this time, Chen Mo spoke.

"Boss Lei, I admire your courage and determination. 1499 is easy to settle, even 999 is not difficult. As for the question of how much to pay, we have just raised funds and we can afford it. But what about the future? Have you thought about the future?"

"after?"

“When a group forms an inherent perception of something, it is very difficult to erase the previous memory, just like it is easy for a female star to take off her clothes to make a movie to become famous, but it is very difficult to put them back on. Such extreme pricing is not healthy and may bring disaster to the company’s subsequent operations and long-term development.

If we really want to make a phone with the best value for money, we can make a thousand-yuan phone and sell it for only 999, but it’s still not today! ”

Lei Jun may not care about other people's opinions, but Chen Mo's suggestions force him to take them seriously.

Lei Jun calmed down and sat in silence for a long time. "So what do you mean?"

"So, we compromise on both sides and take the middle value of 1999 yuan, which is only 1 yuan lower than the cost price. In addition, from the user's psychology, the price of 1 and 2 in the thousandth place is completely different."

"19991999" Lei Jun lowered his head and muttered to himself.

In addition to the others present, Liu Qin also said on the phone, "Not only the cash flow, but also the financial report will not look good, which is also unfavorable for Xiaomi's subsequent financing!"

After hearing Lei Jun's offer of 1499, everyone present thought that even though Chen Mo's offer of 1999 meant free work, it was still better than losing money.

I have never heard of a startup that loses money.
Li Wanqiang was the first to second the motion. "I agree with Mr. Chen's price of 1999. It is 9 cheaper than the M500, and the configuration of the X1 is also better than the M9. I think it is enough."

Huang Jiangji followed closely behind, "I also agree with Mr. Chen's price. Indeed, 1499 will have an impact on the company's subsequent cash flow."

Then the rest of the people expressed their support for Chen Mo's 1999 suggestion.

Finally, after a vote, everyone agreed with Chen Mo's suggestion, and Lei Jun also agreed to this pricing plan.

Xiaomi Mi X1, priced at 1999 yuan, was unanimously approved.

Then all relevant documents were urgently revised.

Time passed quickly in the busyness and it was night in the blink of an eye.

The Xiaomi press conference officially starts at 8 o'clock.

Since Xiaomi's press conference does not sell tickets, it is open to the public free of charge.

Starting at around 6 o'clock, people began to enter Peking University's Centennial Lecture Hall.

Tonight's Centennial Lecture Hall pales in comparison to even Wudaokou, the center of the universe.

Thanks to the big brother “物魔人” for the reward again, and thanks to the big brother “书友20180619173439835” for the reward of 200 coins.

The boss is generous~orz~
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(End of this chapter)