Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 136: What are you chatting about on WeChat? I’m fighting and I don’t have time!
As he spoke, the product manager handed over the phone.

Zhang Xiaolong took a quick look and said, "Isn't this just QQ on mobile phone? No, QQ doesn't have this skin. Eh? Why are there so few functions? What kind of software is this?"

"WeChat!"

"WeChat? WeChat!"

Zhang Xiaolong seemed to be struck by lightning, and fell into a daze, mumbling to himself.
After nearly a minute, he suddenly came to his senses, snatched the phone from the other person's hand, and experienced the app eagerly, like a homeless man who had been hungry for three days.

Minimalist design style, simple and convenient interaction method, zero-cost experience.
The functions on WeChat are not complicated. Compared with mobile QQ, it is equivalent to the dirt in KFC.

But it is these few features that make Zhang Xiaolong linger and can't let it go, just like someone else's pretty daughter-in-law, the more you look at her, the more you like her.
Half an hour passed
The product manager, who was punished to stand for half an hour, stretched his numb legs a little, swallowed his saliva, and reminded, "Boss, my phone..."

Looking at this app on his phone, Zhang Xiaolong felt as if his Ren and Du meridians were opened.

He knew what he was going to do next!
That is to completely replace QQ's mobile application. If successful, he will become an important and powerful figure in Tencent Group!

"Boss?"

"Oh, oh~ where did you know about this software?"

"My classmate in Wuhan found it on a flyer downstairs in the company."

Zhang Xiaolong looked incredulous. "Flyers? There aren't any in the app store?"

"Well, there is. But there is no news about this app online. It was quietly put on the shelves. My classmate said that the offline promotion was quite fierce. Many people there handed out such flyers. I asked our colleagues and none of them received similar flyers. It was very strange."

Instead of promoting online, they promote offline. Is there still such a way to promote? I don’t know what the WeChat technical team is thinking. Who are they trying to protect against?

"Okay, the feedback on WeChat is good. You can go ahead and I'll study it further."

Zhang Xiaolong opened the Wandoujia app store and searched for WeChat, only to see that the number of downloads was only a few tens of thousands.

And it’s only been online for a month, and everything is just right.

However, when he saw the software information and found that the company was Xiaomi, he was a little confused.

Didn’t Lei Jun make mobile phones? Why is he so hesitant to do this?
If he couldn't figure it out, he would just stop thinking about it. He just clicked on WeChat to download it.
An hour later, Zhang Xiaolong went through the entire WeChat experience over and over again.

I feel that this is indeed the direction in which I will focus my efforts next.

After Zhang Xiaolong got the idea, the more he thought about it, the more excited his face became.

Others may not know, but he is very clear that the mobile Internet focuses on a short, flat and fast approach. It is not that mobile QQ is not good, but that mobile Internet products are still being made with traditional Internet thinking, which is not right.

Moreover, the mobile QQ team is an extremely large department with complex internal relationships and intertwined interests.

It's difficult to push forward the iteration of a function, let alone those cross-departmental collaboration projects.

Extremely inefficient.

So the product that can defeat QQ is definitely not QQ but other products.

WeChat is indeed a good product, but it’s a pity that it’s mine now.

With our own technical team at the Guangyan Center and the backing of Tencent’s resources, it would be very easy for us to create a product similar to WeChat.

Aren’t you WeChat? Then I’ll be Wei Liao!
Just do it when you think of it, but report to your boss before doing it.

What do you need to do before reporting to your boss? Of course, some PPTs.

If a person who can get things done also has excellent PPT skills, then in the boss's mind this person is definitely someone who can do great things.

Although Zhang Xiaolong's PPT skills are not outstanding, he has excellent product ideas.

It took a full two hours to produce the PPT, although from the surface it didn't seem to have any special effects and was just a collection of pictures and texts pasted together.

But the conclusion is given first, explaining the market prospects and market size of mobile communication software, and using this as the background for a macro narrative to paint a big picture.

The second step mentions the difficulties and crises currently faced by Tencent, and both positive and negative expressions capture the essence of emotional tug-of-war.

Next, they explained the significance and role of micro-chat, what it will bring to Tencent, and how much benefit it will bring to the group.

Finally, the specific implementation steps and strategies are developed, and the investment of human and financial resources is estimated.

I wrote thousands of words, and then spent another hour to condense it to 300 words.

Zhang Xiaolong reviewed it again, checked for typos, and finally sent an email to Xiao Ma Ge with great satisfaction.

Then he excitedly picked up his phone and called Xiao Ma Ge.

"Hello, Pony, this is Xiaolong. I just sent you an email. Today I saw an app called WeChat that has great potential. I want to develop a similar micro-chat app and wanted to talk to you."

"What are you talking about on WeChat? I'm busy. Xiaolong, you know better. Even if you don't care about the company's business, you'll always read the news, right? Don't call me for no reason these days!"

"Hello? Pony? Hello? Hello? I..." Hearing the beeping sound from the phone, the smile on Zhang Xiaolong's face froze.
He originally wanted to find the boss to say hello. As long as the boss of this project reads the email, he is still confident that he can persuade the boss to terminate the investment in QQ Mail and switch to the research and development of WeChat.

Before the call was over, Zhang Xiaolong felt that his micro-chat business had failed before it was even born.

Tencent has a complete R&D process, including project application and approval. Only after approval will the corresponding authorization be given to carry out a series of software processes such as subsequent prototype design, requirement documentation, technical review, etc.

This is still a mess. Why don't we wait until the 3Q war is over and the boss is in a better mood before we talk about it?
Perhaps ordinary people would do the same.

But who is Brother Long? He immediately called his men to an emergency meeting.

Zhang Xiaolong was holding a mobile phone in his hand and said to the dozen or so technicians present, "The chat app in my hand is called WeChat!"

After demonstrating the functions on WeChat with the help of a projector, Zhang Xiaolong continued,

"I want to make a product similar to this one. I don't care if you guys copy it or imitate it. We just want to make this. Do you have any questions?"

“Yes!” The product manager raised his hand.

"what is the problem?"

"Um, has the headquarters approved this product project work order?"

Zhang Xiaolong glared at the other person and said, "Next question."

"Which platform is this product for? Symbian? Android? iOS?"

"All!"

“Does this project have a Deadline?”

“I want to see three terminals online in one month!”

As soon as the voice fell, the technicians below exclaimed in disbelief and began to discuss.
Some technical staff raised their hands and asked, "The iOS students are developing the QQ Notepad that we decided on before, and they are already halfway through the development. There is really no one to do this!" Zhang Xiaolong thought for just a few seconds and made a prompt decision, "The Notepad project will be suspended, all the recording codes will be archived and sealed, and this product will be the top priority for everything."

"Android is also developing a mobile version of QQ Mail."

"pause!"

“Saipan.”

"Please suspend all your current projects, OK?"

"Why do we need to do this? Isn't there a ready-made mobile QQ? We can just take one out of it, and then delete and reduce the code inside to change it to what we want."

"Your joke is not funny at all. Any other questions?"

This is a fundamental misunderstanding of the question. Today's QQ is so huge that the code inside it has been through the hands of countless people. It's no exaggeration to say that it's like a famous prostitute in a brothel who has experienced all kinds of things. Moreover, one move can affect the entire body, just like clearing mines from a mountain of shit. If you're not careful you'll get covered in shit.

The input-output ratio is not good. Maybe QQ Slimming may not help you lose weight successfully even after a year. After all, not everyone has the capital to use technology and work hard.

At the end of the meeting, despite being glared at by his boss, the product manager still brought up the old matter again, "Starting a project without the corresponding approval process and rashly interrupting an ongoing project will cause the headquarters to question us."

Some technical staff also responded, and some were worried, "Yes, Brother Long, the product has not been established, and we don't have the authority to create a project. What should we do?"

Zhang Xiaolong was obviously prepared for this question. He waved his hand and said, "If we don't have the authority, we can do it offline! There is no need to discuss this matter anymore. I will be fully responsible for any problems that arise! Let's do it!"

"By the way, Brother Long, you haven't told me what this product is called yet?"

"WeChat, let's chat!"

Zhang Xiaolong rubbed his temples as he watched everyone leave.

He had to do micro-chat no matter what, and he felt it was a watershed in his career.

If he failed, he was mentally prepared for the worst case scenario, which was to just leave.

But once you succeed, it will be like a leap forward, and it's worth a try!
Then let’s fight!

Zhang Xiaolongtou once went against Xiao Ma Ge's opinion and chose to take a chance on his own.

Brother Xiao Ma was indeed very busy. He had not been home for several days and even lived in the company. This was the first time in history.

When he received Zhang Xiaolong's call, he was making a difficult decision, otherwise with his personality he would not have hung up the phone directly.

Because Xiao Ma Ge's mind is not on anything else, he is making perhaps the most important choice in his life.

Looking at the statement sent to him on the computer for final confirmation, Xiao Ma Ge finally agreed to this plan.

This is the most famous "choose one of two" incident in the history of China's Internet.

Although there have been several "two-choice" situations since then, their influence was far less than this one.

In fact, the reason why Pony Ma agreed is that he is very confident in his own products. After all, for a security software, it may be used once every few days or a week, and IM can be regarded as a basic need of netizens.

This is like the relationship between a mobile phone and a bodyguard. A bodyguard may only be used when encountering personal safety issues, while mobile phones are used for communication every day.

So once users are faced with a choice between two options, it is obvious which one to choose.

Moreover, according to statistics from the technical side, the proportion of overlapping users between the two parties is about 60%. According to estimates by the data statistics department, theoretically, they will lose at most 10% of their user base.

And 360? They're going to lose 80%, which is devastating.

After all, in all wars that have reached this stage, what matters in the end is the foundation of both sides.

So when this plan came out, Xiao Ma Ge felt that the result was already determined!

He wants to let the gangsters know that a gentleman will become even more gangster-like when he becomes barbaric!
2010年11月3日，晚18时19分，3Q大战终至巅峰，迎来了最后的华彩乐章。

The TX official website issued a statement of a "difficult decision", which is to stop running QQ software on computers with 360 Security Guard installed.

360 and QQ users can only choose one of the two, there is no other choice!

Of course, this is what is happening. We cannot say this. We still have to occupy the moral high ground to attack our opponents.

The statement pointed out that this was a painful choice that was made after repeated consideration and was ultimately forced into a situation where "users' account security cannot be guaranteed in an environment where 360 ​​software is installed!" "Every user has an uninvited bodyguard at the door of their home, and they are forced to be searched every time they enter the house."

"So we decided that your desktop couldn't become another battlefield, so we gave you the choice."

At the end of the statement, there is a very sensational passage:
"We have had the honor to grow with you over the past 12 years. We look forward to working with you in the future!"

15th floor, Ideal International Building.

"Is everything ready down there? There's no rush now, it should be ready soon, just wait for my call!"

After hanging up the phone, Chen Tong walked to the floor-to-ceiling window, opened the blinds, and looked down at the endless flow of vehicles on the Fifth Ring Road, as if streams of information were slowly flowing.

Recently, he has been basically in the office observing the final climax of the 3Q war mentioned by Chen Mo and its end which may come soon.

He was still shocked by the statement Tencent just released online, "Is Pony Ma crazy?"

In his impression, Xiao Ma Ge would not make such a crazy decision, but he could understand it. After all, anyone would go crazy if forced to this point.

I didn't expect that Zhou Hongyi, who usually stutters and looks like a small potato, is actually a potato bomb, and his sudden explosion can scare everyone.

Chen Tong read the relevant reports about the 3Q War on the Internet and couldn't help shaking his head, sighing that these media people are still too civilized, and there is still a lack of gunpowder. Only UC seems to be that serious, but that is only limited to the title.

At this moment, the phone in his hand suddenly rang, and he answered it, "Well, OK, I know what to do, just watch the show!"

He hung up the phone and dialed the same number. "You guys can start now. We need to do it all in one go."

Afterwards, many digging-up comments, posts, press releases, and various types of information suddenly appeared on major online portals, forums, and Weibo accounts, all targeting TX.

From downloading software, online games, searching, e-commerce, Weibo to current security, ten sins are listed, which are simply too numerous to list.

People always say that the Internet has no memory, but that’s not true.

It’s not that we don’t have memories, we just need to activate them.

The memories that had originally died came back again, activating the collective memories of the vast number of netizens, making everyone feel indignant.

What's more, there is the sensitive article that Computer World reported before the revelation. The fate of the author and a number of people involved behind it has made the majority of netizens feel a sense of hatred towards the enemy.

People tend to sympathize with the weak and follow the crowd, and public opinion also has a certain degree of coercion.
For a time, TX became the penguin crossing the street that everyone wanted to beat.

(End of this chapter)