Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 1001 Yu Dazui's Comeback

In March 2019, the lingering effects of the Spring Festival had not yet completely dissipated in Shenzhen, and traces of the holiday could still be faintly seen on the streets and alleys.

However, in the office of Huawei Auto BU, Yu Dazui had a furrowed brow and looked preoccupied.

The sky outside the window was gray, just like his current mood, and also reflected the difficult situation faced by the vehicle business unit.

Three years ago, due to their overly aggressive tactics in fierce competition with Xiaomi in the mobile phone field, both sides were dealt with accordingly.

Perhaps out of a desire to protect him, Mr. Ren transferred him from the booming terminal business to the automotive BU, which was considered a "marginal area" internally at the time.

This appears to be protection, but it is actually exile. This is something that not only he, but all the senior executives in the company are well aware of.

But refusing to accept his fate is Yu Dazui's destiny. There is so much to be done in China, and this is Hua Wei's belief, which has also become the driving force for him to start anew.

This seemingly marginalized period actually allowed him to calm down and observe and learn from Xiaomi and Beyond's development model from an extremely objective perspective.

He devoted himself to research, drawing on the strengths of others, and finally explored a brand-new approach: integrating the shovel theory of the other shore, the "playing" marketing concept of Xiaomi, and the profound technical accumulation of Huawi to form a unique three-in-one strategy.

The key now is to put this theory into practice, translate it into tangible market victories, and reclaim everything he has lost.

To this end, he led all colleagues in the Vehicle BU to concentrate their superior resources and make every effort to tackle the entire stack of intelligent driving technologies, formulating a clear and powerful offensive strategy:

Huawi does not directly manufacture cars, but positions itself as a "supplier of incremental components for intelligent vehicles," focusing on creating solutions such as intelligent driving and intelligent cockpits to fully empower car companies.

Leveraging its deep expertise in optical technology, communication technology, and chips, Yu Dazui has poured Huawei's technological advantages into core components such as the MDC intelligent driving computing platform, lidar, and HarmonyOS cockpit.

He aims to create not just individual components, but a complete and high-performance "technology suite," demonstrating to partners that choosing Huawei means choosing a fast track to the intelligent future.

Last year, this powerful weapon was finally unsheathed, but it still needed a model project to prove its strength. So, the big mouth turned its attention to the leader in the domestic new energy vehicle field - BAIC, which has mature production qualifications and manufacturing capabilities.

BAIC, a traditional automaker located in Beijing, faced criticism from its counterpart, Huayi Brothers, who possessed strong technological capabilities in the same city. Therefore, when Huayi Brothers extended an olive branch, the two sides quickly reached an agreement, each getting what they needed.

Huawi needs BAIC's "shell" and production lines to realize its technology, while BAIC needs Huawi's "soul" to inject new intelligent life into it.

However, after the cooperation actually started, Yu Dazui discovered that the relationship between them was fragile and delicate, and this situation would occur when both sides had equal power.

Traditional automakers are wary of Huawi's technical support and are on guard at every turn, while they also have similar concerns, fearing that Huawi might steal their expertise and grow stronger.

Two tigers cannot share one mountain. Yu Chengdong knew this was not a long-term solution. In addition, the events that occurred at the beginning of the year plunged the company into a situation of internal and external troubles.

All of this prompted him to consider starting anew.

He felt that the car BU was like a lion that had been restrained, possessing sharp teeth but unable to use them.

The rapid development of his competitors put him under even more pressure.

Yu Dazui's gaze swept over the pile of new energy vehicle industry reports on the table, and he clearly sketched out a strategic map in his mind that was more complex and dangerous than the mobile phone industry.

This is a more complex and treacherous red ocean than the mobile phone industry. Domestically, "Weixiaoli," invested by Beyond and Xiaomi, has already taken the lead.

NIO: Li Bin's high-profile approach, with its exceptional user operations and "battery swapping" model, has carved out a niche in the luxury market, making it, in a sense, the "Chinese version of Tesla".

The community culture and brand belief it has built are a moat that traditional car companies cannot understand.

Li Xiang: Li Xiang accurately targeted the "dad car" niche market and cleverly resolved range anxiety at the time with a range-extended electric vehicle solution. His product definition capabilities are top-notch, and he lives a realistic and comfortable life.

XPeng: He Xiaopeng is betting on developing a full-stack intelligent driving system in-house, with Biyan providing technical support behind the scenes. His ambition is aimed directly at the "brain" of the future car.

In his view, XPeng will be Huawei's most direct competitor and its most threatening enemy in the future—because the two sides will eventually clash over their technological paths.

These emerging forces are quick-thinking and have no historical baggage. Like a pack of agile wolves, they are frantically eroding the market share of traditional car companies.

What weighs heavily on all domestic players is Tesla, the formidable giant in the new energy vehicle sector.

Because Tesla's threat is multifaceted and comprehensive.

Tesla's threat is multifaceted and comprehensive: the data and algorithm advantages accumulated by the Autopilot self-driving system create a technological gap;
Its brand has become a global symbol of electrification and intelligence and is hailed as the 'Apple' of the new energy field;
With the completion of the Shanghai factory, Tesla's prices will drop further.

This is the situation that Yu Dazui least wanted to see.

In fact, Yu Dazui had reported this situation to his superiors before.

According to his understanding, Mr. Ren was also aware of this situation and had tried to intervene in Tesla's Shanghai factory construction, but ultimately nothing came of it.

The path ahead for Huawei has become exceptionally clear: it must prove the leading edge of its technological solutions as quickly as possible and create a "model project" that can rival or even surpass Tesla.

He needs to find a truly like-minded partner who is willing to go all in, not just a weak object that needs to be "empowered".

Moreover, this partner must be in a crisis, so that by providing timely assistance, one can gain the greatest bargaining power.

Only car companies that see Huwei as their lifeline will allow him to fully unleash his potential and integrate Huwei's technology and quality control philosophy throughout the entire process.

After a period of screening following the holiday, a car company facing production capacity and financial difficulties came into Yu Dazui's view - Seres, which has a more widely known name "Xiaokang".

This is his vision of the "Smart Car Selection Model": no longer a simple supplier relationship, but a brand-new cooperation paradigm in which Huawei is deeply involved in product definition, design, marketing channels and user experience.

Yu Dazui prepared the materials and was ready to personally go to Seres for negotiations.

At this moment, his only consolation was that the conflict between Bi'an and Xiaomi, caused by the naming incident before the Lunar New Year, had left Huayi with a valuable window of opportunity for strategic planning.

Once the intelligent vehicle selection model matures, he plans to build the "HarmonyOS Intelligent Mobility" alliance and seize the right to define the industry.

Although there are currently no indications that Xiaomi and Beyond have any plans to manufacture cars themselves, Yu Dazui secretly thought: He hoped that the TT incident could completely hold Beyond back, and their absence might preserve a clean slate for China's new energy vehicle industry...

However, once he has established his power and the eight realms are united, what difference will it make if Lei Jun or Chen Mo personally intervenes?
(End of this chapter)