Codename Doctor, Moved to Hong Kong

Chapter 106 The Importance of Packaging and Promotion

“Newspapers are not only a tool for delivering information, but also a cultural product.

We need to start from the readers' perspective and take into account their reading habits and aesthetic needs.

Only in this way can our newspaper stand out in the fierce market competition and win more readers' love and trust." Zhang Chaoyang further emphasized.

Yang Deqing listened carefully to Zhang Chaoyang's explanation and nodded in agreement.

In fact, Yang Deqing also knows that the layout according to Zhang Chaoyang's method does look very comfortable, and he also agrees with Chaoyang's statement that reading becomes a pleasure for readers.

However, Yang Deqing did not dare to make a decision on such a matter on his own.

If his daughter had not married Zhang Chaoyang, Yang Deqing might have dared to reform the layout of the newspaper. However, after his daughter married Zhang Chaoyang, Yang Deqing became more cautious.

I was afraid of causing trouble for my daughter and causing people to gossip about her.

“In addition, I am planning to launch a magazine called Woman Flower.

The main content of this magazine will focus on the beauty of women's makeup, clothing and body shape, striving to show the unique charm of women.

Lao Cao, I plan to put this magazine under the name of your entertainment company for management." Zhang Chaoyang said to Cao Jin.

After hearing this, Cao Jin looked embarrassed and responded with a wry smile: "Sir, I really don't have much experience in this area!"

Zhang Chaoyang smiled and consoled her: "If you don't have experience, just learn. It's no big deal.

For the content of the magazine, we can find the best photographers, makeup artists and costume designers, and use the women from your entertainment company as models to do the makeup and photo shoots.

At the same time, we also need to find some editors with good writing skills to write articles about women's makeup, clothing, body shaping, etc.

Remember, our target readers are men, so the content of the article should focus on how to attract the male gaze.”

After hearing Zhang Chaoyang's detailed explanation, Cao Jin suddenly understood, showed a man's smile, and said with a chuckle: "I understand, sir.

This "Woman Flower" is actually a magazine aimed at male readers, and I will do it according to this idea.

Don't worry, I can definitely get it done!"

Zhang Chaoyang chuckled twice, and did not directly answer Cao Jin's question, but asked: "Lao Cao, how is the training of your girls going? How is it going?"

Cao Jin replied: "We are providing them with all-round training, including dance, makeup and Chinese learning.

So far, the progress is pretty good. The women in the Japanese country are really gentle. As long as they are well fed, they will be very obedient.

They all work very hard and cooperate with us very well.”

"It's not enough to just say it's good, you have to take it out for a walk whether it's a mule or a horse.

Tomorrow morning, I will go there in person to see the results of their training.

The Crystal Palace is back and can’t just sit there doing nothing.

If the training here is almost done, we will officially open the business." Zhang Chaoyang nodded and said with a smile.

"Okay, sir. We welcome you to visit us for guidance at any time." Cao Jin said confidently.

"Haha, you are quite confident." Zhang Chaoyang smiled and did not continue the topic.

I called everyone here tonight because we haven't seen each other for a long time, so we wanted to have a meal and drink together to catch up with each other.

Another thing is to let them report on their work. Zhang Chaoyang learned about the development of the company in Hong Kong through a simple conversation.

Chen Chuan and his team will report the specific matters in written form later.

After finishing the business, Xu Yan knocked on the door at the right time and entered. A crisp voice rang out in the reception room, "Sir, the meal is ready."

"Okay, now that the food is ready, let's eat and talk at the same time." Zhang Chaoyang stood up, waved his hand and said with a smile.

"Yes, yes, today is a good day, the master has returned, we have to celebrate.

Let's all relax today, drink a few more glasses, and welcome the gentleman together!" Chen Chuan also stood up and agreed with a big laugh.

As Chen Chuan finished speaking, everyone stood up and walked towards the dining table.

"Wow, this dish is really exquisite!
"Yanzi, how long did it take to prepare this table of dishes?" Zhang Chaoyang walked in front, his eyes fell on the exquisite dishes on the table, and he couldn't help but asked with a smile.

Xu Yan smiled slightly and replied, "Three days ago, when I heard that you were coming back, I immediately told the kitchen to start preparing."

"Yan Zi is good!" Zhang Chaoyang praised with a smile.

Among these dishes, there are many royal court dishes, such as bird’s nest, shark fin, abalone, and bear’s paw, which all need to be prepared several days in advance.

"Everyone, please don't be polite. We must not let Yan Zi down." Zhang Chaoyang sat down at the main seat and greeted everyone.

As Zhang Chaoyang finished speaking, everyone sat down with smiles on their faces.

The servants in the house came up to pour wine for everyone. There were red wine and white wine on the tray. They asked Chen Chuan and the others what kind of wine they wanted to drink.

"Let's have some white wine. With such delicious dishes, drinking red wine won't be enough. We have to have white wine instead!" Zhang Chaoyang said with a smile.

"Old Chen, I plan to build a winery, import liquor from China, refill it in Hong Kong, repackage it, and then sell it in our Crystal Palace Casino.

I have already thought of a name, Dongting Yuye Wine, 380 per cup. "After drinking a glass of wine, Zhang Chaoyang said to Chen Chuan with a smile.

“Sir, I think we should not only produce white wine, but also beer and red wine.

As for red wine, you can buy a red wine brand in Europe, and then sell it in our Crystal Palace Casino. After you make a name for yourself, you can sell it to the outside world. " Chen Chuan was stunned for a moment, and then quickly answered.

"Yes, Lao Chen still understands me!

That's it. For example, the wine we drink, Chrysanthemum White, only costs a little over one yuan a bottle in China and tastes very good, but ordinary people are reluctant to drink it.

Change the packaging, put it in our Crystal Palace Casino, advertise that this is what the emperor drinks in the palace, it has various nourishing effects, and sell it for more than a thousand yuan a bottle, and many people will be willing to buy it. "Zhang Chaoyang said to everyone with a smile, holding up his wine glass.

After a pause, Zhang Chaoyang looked at Cao Jin again and said with a smile: "This is the role of packaging and publicity, Lao Cao.

For your entertainment company, the two most important things are packaging and promotion.

As for making movies, whether they are exciting or not is the responsibility of Lao Yuan. As the helmsman of an entertainment company, you are concerned about packaging and promotion.

If we can do these two things well, the entertainment company will survive.”

"I understand sir. If we want to get those bosses to spend money in our entertainment city, we need packaging and publicity.

The women in our entertainment city are all packaged as the courtesans in ancient brothels, selling their art but not their bodies.

Money alone is not enough, we also need them to spend some time on it." Cao Jin said with a wry smile.

(End of this chapter)