2003: Starting with Foreign Trade

Chapter 659 looks like it's about to explode?
Like all press conferences, the general public allows you to boast and doesn't mind if you boast.

It's all just for fun.

The energetic singing and dancing were great, and Boss Tan's boasting was also very interesting.

His self-deprecating remark, "Hearing your words is like hearing a conversation," amused the vast audience in the live stream.

After acquiring AcFun, Orange Live added real-time bullet screen interaction to its live streams, somewhat reminiscent of its predecessors, Douyu and Bilibili, significantly increasing the entertainment value for viewers.

This was the first time a new car launch had been held in this format, and even a niche website like Orange Live attracted a significant amount of traffic.

At 7:00 AM on Sunday, during peak internet usage time, Orange Live, which had become independent, experienced its first peak in viewership since its inception, with a record-breaking 60,000 concurrent viewers causing the server to lag.

He Jia casually found a corner to sit in, staring at the data in the backend with a mix of excitement and nervousness.

"Hehe, it was worth it, I really caught this wave of popularity."

Orange Live has been running for so long, but it has never really taken off. Although He Jia is optimistic about it, she also hopes that her hard work can be recognized by more people as soon as possible.

He Jia was extremely worried.

With over 60,000 people online at the same time, this was even more popular than the boss's first live stream. While scratching her head, He Jia was still thinking about how to retain this group of viewers.

Even if you only keep a portion of it, that's fine.

The comments section was bustling with activity. Some were simply watching for the spectacle, others were interested in the cars, and still others came specifically to see the celebrities perform. This time, Wei had invited many well-known celebrities to perform, some of whom were from Erwang Company, as a way of repaying the favor he had done for Liu Yifei.

In 09, the two kings were still at the height of their power. Tan Jincheng was not afraid of them, but there was no need for him to offend them.

Inviting celebrities didn't cost much. The guests were all big business leaders, as well as leaders from Shanghai and Ningbo. Celebrities are happy to appear in front of these people, and so are entertainment companies.

"The starting price of the Yuechi A1 is 9.58 yuan!"

I've seen the dancing and singing, and enjoyed the excitement. Whether you're just watching the show or genuinely interested in buying a car, no matter how much you boast, you still have to look at the actual price. Nothing is more affordable than the price.

Price is always the biggest pain point for consumers.

When Tan Jincheng uttered the starting price of 9.58 yuan, everyone present, as well as those watching on computer screens, was stunned.

With a price of less than 10 yuan and specifications comparable to those of a joint venture brand, it's hard not to be tempted by an SUV with comparable specifications to the CRV, even though most people have never seen or test-driven it.

The car market was exceptionally hot in the second half of the year. The popularity of cars had been maintained, and the release of the F3 by BYD boosted the marketing of a series of domestic brands, allowing domestic brands to finally stand up for once.

"Holy crap, this price is tempting. I only watched the live stream because I was thinking of buying a car."

"Given the usual practice of 4S stores, they will still offer some discounts. It's really hard not to be tempted by the quality of a Honda CRV at this price."

"Haha, I have a 4S store here. I went to test drive it during the day, and I can only say that it is absolutely worth buying. It has a super high cost performance."

The live chat was incredibly enthusiastic, and the event itself was also very lively. Except for the first two rows, everyone in the lower rows was constantly discussing the event, and the announcement of the price brought the excitement of the press conference to its peak.

It's amazing that, although Weilai is a brand new brand, it hasn't raised as many questions about quality as other emerging car companies.

This is perhaps the reputation that the Flash series of electric vehicles has always built up. The Flash series of electric vehicles has always been promoted with high cost performance as its selling point, without excessive marketing on its own quality.

Any quality issues were resolved through the service network as soon as possible, which effectively quelled the anger of consumers.

With the help of public relations efforts, the Flash series electric vehicles have a fairly good reputation in the market. In fact, with their stylish appearance, they have a better reputation than established companies like Luyuan.

In this regard, the efforts of the Flash Service team are indispensable. In terms of reputation, service is always more important than marketing.

Recognition of a company begins with its products. Once the products are recognized, the launch of new products will be much smoother. Weilai Auto is not a subsidiary of Shanchi.

However, Tan Jincheng personally stepped forward and vigorously promoted the product at the press conference, which led consumers to automatically incorporate Weilai's products into the FlashCheer system.

They're all owned by the same person and deal in car-related consumer goods, so how bad could they be?

First impressions are really important. The reason why Zhongtai's MPV doesn't sell well is largely due to the poor quality of its previous models. Consumers can tolerate it if it costs tens of thousands of yuan, but they won't tolerate it if it costs more than 100,000 yuan.

Of course, it could also be due to Mr. Tan's personal charm. Mr. Tan has always been quite approachable. He doesn't hide the fact that he drives luxury cars and lives in mansions, but he is always very careful about his public statements.

First of all, Tan Jincheng never speaks arrogantly in public. When asked about driving luxury cars and living in mansions, he generously said that excessive frugality by the rich is not necessarily a good thing. Besides, he said that the money he earned was clean and there was nothing he couldn't spend.

Tan Jincheng's frank personality is very popular among young people. Secondly, whenever the media asks him for advice, he never minces words and always gives concrete suggestions directly. For example, in his speeches a few years ago, Mr. Tan advised young people to buy houses and get married early; now it seems that house prices have risen, and so have bride prices.

She treats her colleagues the same way, referring to them as "my colleagues" in public, which makes people feel very comfortable.

Tan Jincheng's unique personal charm has also earned him a lot of public attention.

"The first batch of Yuechi vehicles will be 8000. If you are interested, you are welcome to visit your nearest 4S store for a test drive. Whether you buy it or not is another matter. Let's just increase our popularity first. It's not easy for domestic brands either, so please give us more support."

"Oh, by the way, this press conference will also be streamed online. Friends watching on computer screens, remember to visit our 4S store after get off work tomorrow. Also, if any of you have test-driven it beforehand, remember to make an appointment to order if you're interested."

"Our order system was just introduced by General Manager Zhang Yong. I don't know if you all listened carefully, but to summarize, it's first-come, first-served. We will do everything possible to ensure that all customers who place orders receive their desired cars in the shortest possible time."

"For 10 yuan, you can get the quality of a Honda CRV. What are you waiting for? Take action now!"

I'm not pretending anymore, I'm laying my cards on the table. I'm only targeting you; as for the other car models, sorry, I don't care.

Will CRV sue me? Haha, I wish they would. Go ahead and sue me, I'll keep quiet as long as they do.

At worst, I can just apologize later; I won't lose anything anyway.

This persuasive statement has really tempted many consumers who are looking to buy a car soon, mainly because of the attractive price.

After the price was announced, the two-hour press conference was almost over. For most people, this was the moment they had been waiting for.

At nine o'clock in the evening, with the host's speech, a splendid and lively new car launch came to an end. The guests dispersed, and those who lived nearby rushed back home that night.

For those who lived further away, the staff from Weilai Auto arranged for them to stay in nearby hotels that had been booked, and the service was quite excellent.

Nearly a hundred media professionals, both big and small, started working on their articles overnight after receiving the red envelopes, while the car reviewers who had received the cars earlier also released their reviews as planned.

Also at 7 p.m. tonight, from CCTV to various provincial satellite TV stations, the advertising video for Yuechi A1 appeared in the view of television viewers, and a grand promotion was launched.

The launch of Weilai Auto's new car, which was the first to be broadcast live online, also set a record.

At the moment the price was announced, Orange Live had more than 7.5 simultaneous viewers, and the entire live stream had more than 30 viewers. This data was told to Tan Jincheng by He Jia after the press conference.

"Let's announce it a few days later, so that other car companies don't find out too early."

Tan Jincheng remained calm and was not blinded by this so-called record. Such a record was useless to him. If it was released too early, other car companies might react too quickly and catch up, which would be a loss.

Tan Jincheng didn't pay much attention to how many people were in the audience at the scene, but there were definitely quite a few. However, more than 30 people watched the live stream, so the influence was incredible.

Whether people were interested in buying a car or just watching for the spectacle, the fact that so many people watched it shows that the launch event was a success.

"Okay, congratulations boss, this press conference is going to be a hit."

He Jia offered his congratulations with a hint of regret. He had actually wanted to release the data to the public as soon as possible, since the internet thrives on sensationalism. However, he also knew he couldn't let it affect his boss's overall plans.

Securing the rights to broadcast this show is already quite an achievement.

"Thank you for your hard work. If you have any other cooperation ideas later, you can contact the marketing department of Weilai Auto to see if we can help you generate some revenue. It's all the same who makes the money."

Tan Jincheng patted He Jia on the shoulder, telling him to postpone the release of the data for a few days. This was tantamount to directly interfering with the company's specific operations, which was really going too far.

"Haha, it's not hard work at all. I should thank the boss for giving us this opportunity."

He Jia wiped the cold sweat from her forehead and smiled happily, "The boss is making it up to them."

Partnering with Weilai Auto and taking on some advertising is indeed a new revenue stream for Orange Live, which is good for everyone in the company.

"Go ahead and carefully analyze the gains and losses of this live stream. Don't be too reckless. Your company is still too weak. You should at least hold on until the next round of financing."

After seeing He Jia off, Tan Jincheng was still in high spirits and was now waiting for the booking data from the order system.

With hundreds of thousands of viewers, it certainly went viral, but whether it truly became a massive hit depends on the actual sales figures.

The official website of Weilai Auto has contact information for various 4S stores, and also has an ordering channel. It is unknown how well it performed after the press conference.

Is there also an impulse buying period when purchasing a car?

(End of this chapter)