2003: Starting with Foreign Trade

Chapter 540 The Olympic Plan Launched
Before a company goes public, it has a short quiet period during which it cannot make large-scale public announcements or respond positively to negative news.

Simply put, you have to endure being beaten and scolded, and you can only do public relations in private.

Public relations expenses for listed companies often surge during this period, and Orange Technology is no exception.

"Xiao Liu, you and your mother go first, we'll leave later."

The four of them arranged to meet for dinner in the Sanlitun business district, which was not far from where they both lived. The advantage was that it saved time, but the disadvantage was that many celebrities frequented this area, and there were also many paparazzi.

Tan Jinyue's casual remark during her last live stream almost caused a misunderstanding. Subsequently, many gossip media outlets took it out of context and used it to write articles to grab attention, and it cost a lot of money to deal with the matter.

This time, they couldn't afford to be photographed by paparazzi again. Before entering the restaurant, not only Liu Yifei and her daughter disguised themselves, but Tan Jincheng and Gu Qingqing also disguised themselves.

"Okay, then I wish you both a good time. There are quite a few things to do in Sanlitun. You two don't usually have much time to go shopping, so you can spend some more time here."

Having achieved the desired result, Liu Xiaoli was in a good mood.

While being tied to a company may have many inconveniences, the benefits of having capital backing are also very obvious. The Flash Group, together with Orange Technology, has formed its own small capital ecosystem.

They are not short of money, have status, business, and connections. Following Tan Jincheng and his wife will definitely bring more benefits than harms.

Tan Jincheng rubbed his head: "It's not for fun, we're afraid of being filmed. We spent a lot of money on public relations because of something my sister said in her live stream last time."

There's already been a lot of criticism of Black Orange Technology lately, especially regarding the gaming sector, particularly Happy Farm, which seems to be coming in droves. Zhongxin.com even published a lengthy report on the negative impact of being obsessed with Happy Farm.

People are morally condemning Happy Farm, saying things like couples becoming estranged because of stealing vegetables, and students neglecting their studies because of it, seriously affecting family life and work.

All games are subject to moral condemnation. Happy Farm has occasionally received such criticism before, but such a concentrated outburst is relatively rare. It's nothing more than taking advantage of someone's misfortune.

Unable to respond publicly during the quiet period, they can only resort to paid public relations. The media already understands this tactic. Orange Technology wants to break the record for the fastest IPO, and the attacks against them have intensified since this week.

For the media, this was a rare opportunity to profit, so how could they possibly miss it?

There are quite a few black orange brands as well. For these media outlets, it's understandable to casually criticize Tan Jincheng to make some extra money, but if the criticism goes too far, they will remember it. They can't respond publicly, but they can also retaliate against you in private.

Sun Tongyu is also very experienced in this area. He has been through the IPO of Ali and knows how to deal with it. His only request is that Tan Jincheng not have any more scandals. This is really difficult for him to handle in public relations.

The incident that happened in the last live stream must not be repeated.

"I just greeted her when I heard her voice. I didn't expect Jin Yue to remember me," Liu Yifei said somewhat shyly.

"It's nothing, it has nothing to do with you. It was my carelessness; I shouldn't have let her into the office."

Originally, I thought the kids would liven up the atmosphere in the live stream. In my previous life, I watched some live streams where animals and children participated, and they were very popular even if they didn't appear on camera.

Indeed, that was the case. When Tan Jinyue's voice appeared in the live stream, the popularity of the live stream reached a small peak. Originally, people thought that since she couldn't read, she could say that she could take the lead.

However, Tan Jincheng himself got carried away and started doing live streams. The first thing Tan Jinyue, a minority shareholder of Orange Technology, did after the company went public was to provide a public relations fee.
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March 21, Friday, the last working day of the week.

Orange Technology's team officially launched its domestic roadshow in Beijing, while Cheng Hao and his roadshow team, led by Tencent Investment, also started their roadshow in Shenzhen at the same time.

Meanwhile, the newly appointed vice president, Sun Tongyu, led a group to the Shanghai Stock Exchange, holding three roadshows in three different locations in one day, all in order to update the final version of the prospectus next week and strive to complete the review as quickly as possible.

Orange Technology submitted its prospectus on March 3. If the review process is completed in as little as 21 working days, it should be finished by the end of this month on the 31st. After passing the review, it can wait to be listed.

Although Orange Technology doesn't place much importance on domestic roadshows, quite a few institutions are indeed optimistic about the company and want to subscribe to its shares. For these institutions, Orange Technology will decide whether to sell to them based on the resources they possess.

"So, we've managed to break into the capital circle, right?"

After the evening party, a slightly tipsy Tan Jincheng loosened his tie in the car and smiled at Gu Qingqing. Whether running a manufacturing business or an internet company, capital support is indispensable, especially in the automotive and power battery sectors, which require extensive connections and funding. Tan Jincheng's main purpose in attending the party was to inquire about investment institutions interested in investing in these two areas.

Using Orange Technology's roadshow as an opportunity to promote his own car and power battery business, there's no one else but Tan Jincheng.

"I've heard that several companies are interested in investing in your battery factory?"

Tan Jincheng nodded: "Indeed, several companies have expressed interest. We'll try to reach out to them later."

Not all investment institutions favor the internet sector. Some prefer healthcare, others prefer real-world investments; there are all sorts of types. It just depends on whether you have the ability to connect with them.

Generally speaking, institutions that invest in real industries tend to be relatively low-key. If you want to get to know them, the only other way is to get introduced by familiar connections.

Previously, the biggest obstacle to attracting investment for the power battery project was not only its small scale, which made it unattractive to investors, but also the fact that Luzhou had introduced several investors, all of whom were too weak.

"Let's not worry about that for now. You have Olympic activities to attend tomorrow and the day after. Let's go back and go over our lines."

On March 24, the Olympic torch relay will officially begin in Athens, and FlashTech, one of the sponsors, is among those invited to participate in the pre-relay promotional campaign.

When the torch relay reaches Ningbo, Tan Jincheng and Gu Qingqing will serve as torchbearers.

"Yes, this matter is quite important right now, and we can't say the wrong thing."

One thing after another happened. Over the weekend, they participated in the pre-event activities for the Torch Program. With the Olympics getting closer and closer, FlashTech was to provide the Organizing Committee with 3000 GuanNeng series two-wheeled electric vehicles equipped with lithium batteries and 25 four-wheeled electric vehicles.

Before that, a batch of vehicles needs to be provided to pass the inspection of the Organizing Committee. This batch of electric vehicles will be delivered next month.

Since the beginning of the year, FlashTech has been providing services for the "2008 Lucky Beijing" test event, optimizing its services based on the results of the initial tests to ensure the success of the Olympics.

Tan Jincheng's trip to Beijing for this event was also to coordinate with the Olympic Organizing Committee on this matter, as the Olympics are extremely important to FlashTech.

We've been preparing for two years, all for this moment to take off, so we absolutely cannot be careless when it comes to service.

Lin Yumin is in charge of the daily operations of FlashTech, but Tan Jincheng is personally in charge of the services for the Olympics. He will participate in every aspect, and he will also be there for the delivery ceremony of the first batch of test vehicles next month.

Flashcar doesn't have a strong foothold in the north, even in the capital. This is mainly because the four seasons are still very distinct these days, and electric vehicle sales in the north almost come to a standstill in winter.

All electric vehicle companies are focusing their resources on the southern region, and Flash is no exception. However, in order to serve the Olympics, Flash will also make a significant investment in the construction of its service network in Beijing this year.

The low-end market drives sales, while the mid-to-high-end market generates profits. Currently, the Tianjin factory can meet the supply needs of Flash in the low-end market in the north, while the southern market still mainly relies on the northern warehouse for production.

In the future, once all three industrial bases are fully operational, Flash will produce all its low-end models in Tianjin, while its mid-range models, namely the Faye series, will be produced at the Beicang industrial base.

As for Wangjiang Industrial Park, it is used to produce high-end Crown Energy models. High-end models have high profit margins, but relatively low production capacity. Placing it in a region with a weak industrial chain can provide sufficient profits to support its development.

The profit margin of mid-range products is not low, but the production capacity is also sufficient. Placing them in Beicang can contribute a lot of employment and tax revenue to Beicang. For Flash, which started with Beicang, it is also a very good way to return on its investment.

As a large corporation, it is no longer possible to limit itself to a single region. By leveraging the opportunity presented by the Olympics, FlashTech aims not only to achieve nationwide sales coverage but also to extend its influence across the country.

To be honest, the progress of the Wangjiang Industrial Base is too slow. Otherwise, the layout of Flash Technology would be faster. This year, Wu Zhenping was transferred there and I personally supervised it several times before it started to make some progress.

Besides Wu Zhenping, Tan Jincheng also discovered another talented person, namely his uncle Tan Liye.

My uncle isn't very educated, but he's very serious and meticulous in everything he does. He doesn't joke around with people. Even though my nephew, who hasn't been home for two years, is now being fawned over by the whole county, my uncle remains the same as always.

Tan Jincheng didn’t pay much attention at first, but then he realized that this was a natural-born supervisor.
Putting such a serious person in the position of supervisor, especially since he is also a close relative, will definitely have unexpected effects.

(End of this chapter)