2003: Starting with Foreign Trade

Chapter 535 Marketing Data with a Strong Experiential Impact
"A fantastic marketing campaign!"

Happiness is fleeting. An hour-long Q&A live stream ended before we knew it. That's why watching live streams is such a waste of time; you can just chat for a few minutes and the time is gone.

There were also quite a few media reporters lurking in the live broadcast room.

Tan Jincheng is usually quite aloof when dealing with the media, rarely mentioning his private life or family. But today in the live broadcast, he seemed to have let loose, daring to answer many questions.

At least before this, the media did not know that Tan Jincheng's sister's name was Tan Jinyue. Very few people in the entire company knew this, and those who did not would not tell the media.

A one-hour live stream provides a lot of material to write about. Business media can analyze the business tactics of the live stream, while smaller, gossip-oriented media can write about Tan Jincheng's private life and family.

In addition, the interactions between Flash and its competitors, as well as between Tan Jincheng and his good friend through gifts, are all good examples.

The biggest surprise was the little girl's sudden revelation, which delighted the paparazzi who had rushed over: Liu Yifei had actually visited President Tan's home. The viewers in the live stream were also extremely excited by this unexpectedly revealed, childlike remark.

Liu Yifei panicked a little: "It was just a normal visit, please don't misunderstand. I came to Ningbo to participate in an event and just stopped by as a guest."

This was truly an unexpected event. She had only heard Tan Jinyue's voice and greeted her, but she was surprised that the girl actually remembered her. She was also a little happy that the girl, who was so pampered, still remembered her.

Tan Jincheng also had a headache. This matter was really hard to explain. He would have to be careful about what this girl said in the future.

Cute as they may be, and spoiled as they may be, it's absolutely true that three- or four-year-olds are at an age that even dogs would find unappealing.

Liu Xiaoli, sitting off-camera, also facepalmed. He had wanted to ride the wave of popularity but unexpectedly encountered such a sudden incident. A year or so ago, he might have dared to spread such a rumor, but now he really wouldn't dare.

Li Xiaoli had seen Orange Technology's prospectus after it was released. Gu Qingqing still held 5% of the original shares after the Series C financing. Judging from the previous rounds of financing, Gu Qingqing should have cashed out a lot in the Series C financing.

Even if only 5% of the shares remain, there will be some dilution after the listing, but the market value will only increase, not decrease.

Based on this, Gu Qingqing's absolute net worth is at least 3 million yuan. The valuation after the listing is uncertain. In 2007, the threshold for being listed on the National Rich List of Women was 11 billion yuan. Gu Qingqing may not be in the top 100, but she can definitely be ranked in the top 500.

What's most special is that Gu Qingqing is a self-made woman. Like many of the top billionaires on the list, she is probably one of the youngest self-made billionaires.

In addition, since the second half of last year, Yiwu and Yongcheng University have frequently used Gu Qingqing as a selling point. Gu Qingqing has also frequently appeared in media reports. She also saw the comments in the live broadcast room just now, and many of them were Gu Qingqing's college student fans.

Not only is Tan Jincheng someone she can't afford to offend, she doesn't even dare to mess with Gu Qingqing.

“Yifei is my good friend. I invite her over to play whenever she has free time. Now that she’s in Ningbo, she’ll definitely have to come visit us.” Gu Qingqing chimed in, calming Liu Yifei down a bit.

Celebrities are really vulnerable when facing capital, and Liu Xiaoli and her daughter are in this situation precisely because they know this.

The person behind them often suggested that they cultivate a good relationship with Tan Jincheng, and help him out at any events. This would not only earn them money but also protect them. Tan Jincheng was the one who resolved the situation when they were attacked online.

Entrepreneurs like Tan Jincheng, whose money comes cleanly and who operate in the open, not only create a large number of jobs but also run technology companies in sectors like the internet and power batteries.

Now they're even making cars. In addition, they've studied the cash flow of Flash and Orange Technology. This kind of company is terrifying. If they can continue to move forward steadily, they will definitely be future leaders among entrepreneurs.

"This young man is not simple at all. His business strategy doesn't seem to be aimed at making money, but rather at gaining status. If he succeeds, his status will be extraordinary."

After the one-hour live stream ended, Tan Jincheng was somewhat excited; this was something no normal person could do.

In my past life, when I watched live streams, I always felt that the streamers were a bit mentally unstable. They could handle these strange questions once or twice, but it would be strange if they became normal over time, especially since they needed people to send them gifts.

Taking money from someone else's pocket is a complex skill.

"Brothers and sisters, the live stream is over. It was supposed to be one hour, and it's one hour. A billionaire like me can chat with you for an hour, right? You want me to work overtime? I'm sure you don't like working overtime either, do you?"

"Also, friends who just won the prize, please check your private messages. Staff will contact you. Again, please be sure to read carefully and beware of being scammed. If you are scammed, I will not compensate you. I will just call you an idiot."

"Thank you to all the brothers and sisters on our leaderboard who sent gifts. Thank you to our number one leader, Mr. Zhang Xupeng, for his 88 sports cars. Thank you to our number two leader, Mr. Zhang Congxun, for his 77 sports cars. Thank you to our number three leader, Mr. Dong Jinggui, for his 66 sports cars."

"Thank you to Ms. Liu Yifei, the fourth-ranked contributor, for supporting us with 60 sports cars; thank you to Luyuan Electric Vehicles, the fifth-ranked contributor; Philips Electric Vehicles, the sixth-ranked contributor; and the Tencent QQ Space official account, the seventh-ranked contributor."

"Thank you to everyone who sent hearts and lollipops. There are too many people to thank individually. As always, please give a thumbs up to the top ten on the leaderboard. Thank you all for spending this hour with me." "I had a lot of fun today. I hope to have more opportunities to communicate with everyone like this in the future. I also hope that everyone will support our domestic brands and work together to contribute to the grand occasion of the Olympic Games."

"Once our staff has tallied all the gifts, we will promptly announce the details and donate the full amount. Please remember to follow Orange Technology's official account."

That's all for today. I wish all the brothers and sisters who have visited the live broadcast room a happy weekend and a good mood.

Tan Jincheng speaks very fast, so fast that some viewers who watched the live stream thought he was a professional streamer.

Damn, this thank-you process is more professional than that of a professional streamer. They point out the industries and products of the top 10 on the list one by one, while also not neglecting those who sent small gifts.

You're telling me this is your first live stream?
After speaking at length, Gu Qingqing then offered a brief thank you.

While Gu Qingqing was expressing her gratitude, Tan Jincheng patted Tan Jinyue, who had just caused trouble, and said, "After your sister finishes speaking, you should also say thank you to your brothers and sisters, okay?"

Although Xiao Naiyin didn't show her face, she was very popular in the live stream.

The main thing is that the little girl has a really good vocabulary. She can keep up with many of the conversations between Tan Jincheng and Gu Qingqing, which is a very novel experience for the viewers in the live broadcast room.

Kids are such a hassle to have yourself, but when it comes to other people's cute kids, DouDou really thinks they're pretty great. In the live stream, besides a few big shots, the most common gift received was lollipops, and they all specifically said they wanted to give them to Xiao Jinyue.

If she had been born in the wrong era, or a decade or so later, little Tan Jinyue would also be a big internet celebrity, able to achieve financial freedom through her own abilities.

"Thank you for your company, brothers and sisters. I wish you all happiness."

It was supposed to be an hour, but it actually took a while after the thank-you message. By the time Tan Jinyue finished thanking her older brothers and sisters in her sweet little voice, it was almost noon. Tan Jincheng and Gu Qingqing waved to the screen.

After receiving the signal, the backstage staff cut off the live stream.

Rubbing her neck, Gu Qingqing said with a smile, "Sitting in front of the screen for two hours and having to maintain a high level of energy, being a live streamer is not an easy job."

"That's true. We've only been here for two hours. A regular streamer has to stream for six or seven hours a day or even more, which is almost like going to work."

"But this time the effect is really good. Orange Technology has made more people aware of it. Just now, the message from the back end said that the number of registrations has surged today."

As the CEO of Orange Technology, Gu Qingqing remained very dedicated to her work even before stepping down. While livestreaming, she kept an eye on the backend data and reminded her staff to report the situation to her in a timely manner before the broadcast even started.

"A lot more have been added?" Tan Jincheng asked, somewhat surprised.

"Yes, the number of registered users started to rise rapidly during the half hour before the broadcast, and it continued to grow during the live broadcast."

While the two were chatting, He Jia, who was in charge of the live broadcast process, was already urgently compiling the data for this single session, as the boss was still waiting to see it.

Lunch was brought over by Gu Yanning. The two of them were tired after working all morning, and Tan Jinyue was also a little hungry after a long day. The three of them ate in the office while waiting for the data.

About 15 minutes later, He Jia brought in the compiled data for the single live broadcast.

"The peak number of concurrent viewers was 6.39, with 18.74 watching, and the live stream gift revenue reached 151.85 million yuan; haha, these are really good numbers."

In 2023, this data would only be considered that of a top-tier streamer, not a top-tier one. Streamers like DaMaHou, YangJia, and DaMeiBi could easily surpass this data in a single live stream.

But this was in 2008, and live streaming was still a very niche culture. Even top-tier live streaming platforms like YY were not well-known to many netizens. These numbers are already quite explosive.

After a week of build-up, coupled with Liu Yifei's unexpected appearance, Orange Technology's live stream, which was part of its roadshow, brought unexpected success.

Judging from the investment in this live stream and its social impact, the marketing results are quite impressive.

Media outlets lurking in the live broadcast room have already started writing their articles, and as these articles are released, the chain reaction brought about by this live broadcast is spreading further.

(End of this chapter)