2003: Starting with Foreign Trade

Chapter 270 The Crown Energy Sells Well

"You young man, you have no sportsmanship! You scared Old Zhang away."

The next morning, Dong Jinggui, who had run into Tan Jincheng again at the entrance of the exhibition hall, pointed at Tan Jincheng and laughed.

"Um, isn't it a bit much? Mr. Zhang must have other business to attend to back home. I apologize for my rudeness. I will definitely visit you both in Wuxi after the exhibition ends."

With Zhang Congxun gone, the planned dinner gathering of three was naturally canceled.

"Of course it was you who caused this. Although we can't compare to big companies, our schedules are still planned. There must be a reason for any last-minute changes. Don't tell me you didn't."

"I really don't. Our company is pretty much like a small workshop right now. I can go wherever I want," Tan Jincheng said proudly.

"Being your assistant must be really tough. If you say you're flying to Beijing tomorrow, your assistant will be driven crazy trying to book tickets and hotels," Dong Jinggui said, giving Tan Jincheng a meaningful look.

Zhao Xinyi, who was standing to the side, couldn't wait to chime in and agree. Although the boss wasn't as exaggerated as he described, he did often have his own ideas.

For example, Liu Yifei's autograph session yesterday afternoon was added at the last minute. Because of this, everyone worked without rest after lunch, making banners, setting up the venue, and contacting security personnel. A group of people were busy all noon.

"How were the sales yesterday? Your booth was the most bustling in the entire electric vehicle exhibition area," Dong Jinggui continued.

"We didn't sell much at retail. We mainly focused on building up a buzz and creating an atmosphere. As for wholesale orders, we haven't taken any statistics yet."

"What about the Crown Energy? How many Crown Energy vehicles did you sell?"

Tan Jincheng looked at Dong Jinggui with some curiosity: "Shouldn't President Dong be concerned about Fei Yi's sales?"

"What's there for Fei Yi to care about? Just take a walk around the market and you'll know. This thing has already been proven by the market. It's no use me caring. I'm not going to smash up your shop."

"Haha, I get it now. President Dong just loves to stir up trouble."

"Haha, I have that idea, but you're quite greedy, little guy. Aren't you afraid of overdoing it by trying to do everything? Your production capacity isn't up to that level."

"I wouldn't call it greed. If we want to become a large-scale enterprise, we definitely need to enrich our product line. You also have products in the low, medium, and high-end markets, but everyone's focus is different."

As for production capacity, that's easily solved. Our industrial base will be operational by the end of the year; we just need to get through this year.

In addition to the first phase of the industrial base, once the sales data for the first half of this year is officially released, and based on industry development, FlashTech will acquire land a second time, and even build a third or fourth base in other cities.

As far as I remember, in the previous generation, the company's annual sales volume exceeded 10 units, and then exceeded one million units in less than two years, which was a very fast growth rate.

If Flashlink wants to compete with these companies, it must conduct a thorough assessment of its production capacity and must not be limited by capacity as it was when the company was first established.

The event wasn't as lively as yesterday's. Yesterday, many celebrities attended, but it seemed like they had all agreed that there wouldn't be any celebrities today. In reality, there were more official events scheduled for today.

For example, FlashTech Technology had a donation event today, donating 100 mobility scooters for the elderly to the Shanghai Senior Citizens Association. The brand, of course, is FlashTech.

In fact, there are designs for elderly mobility scooters and tricycles, and even the Guanneng series has designed tricycles. However, due to their special uses, most of these vehicles have not been mass-produced and are not commonly seen on the market.

Take the design of the Crown Energy series tricycles, for example. They are quite stylish, with a rounded and retro design. If they appeared at the Olympic Games, they would definitely be a very eye-catching sight.

However, Tan Jincheng did not bring it out this time. Firstly, this type of model would not be cheap, and secondly, it is not mainstream and cannot be mass-produced. Thirdly, it can be considered a secret weapon.

It's important to understand that the vehicles needed for the Olympics are not limited to two-wheeled electric vehicles; there is also a demand for three-wheeled and four-wheeled electric vehicles. We cannot simply design two-wheeled electric vehicles; we must have a complete solution.

This is why Zhang Congxun felt that 10 days was not enough time to revise the design. It was an impossible task to overturn and revise the design from the second, third and fourth rounds in 10 days.

In fact, to become a legitimate electric vehicle company, you really need strong R&D capabilities. The entry barrier is not high, but a legitimate company needs to develop more than just the products sold on the market. There are many things that you may not be able to sell many of, or even any of at all, but you still have to design them.

Just like concept cars in the automotive industry, electric vehicle companies also use the term "concept car."

Component suppliers can integrate their own components, but R&D capabilities and some core technologies must be their own. "As for Guanneng's sales, there are indeed quite a few interested companies, but because our production capacity cannot keep up, shipments will not be available until July. These days are just pre-sales, so there are more people waiting and watching."

There's no point in hiding this; it will spread today, even before the exhibition ends.

"Pre-sale? You're really playing a clever game, using the real estate model here? And people are actually placing orders? You can buy electric cars anywhere."

"Haha, yes, but not many," Tan Jincheng laughed.

He was actually a little surprised. The 20 sample cars on display were definitely not for sale, but since they were on display, they should be promoted. So Tan Jincheng came up with the idea of ​​pre-sales.

This method is actually quite common in later generations; some Taobao shop owners often use this tactic. However, it is relatively rare in this day and age.

Whether anyone would accept it or not, Tan Jincheng didn't care. Anyway, thanks to Liu Yifei's presence yesterday, the scene was bustling with people, and several hundred Fengchi Feiyi series cars alone were sold, which was equivalent to a store's annual sales.

As a result, whether it was driven by the popularity of the event or because some dealers actually saw the potential in the Guan Neng market, more than a dozen dealers actually ordered more than 1000 vehicles. It should be noted that the Guan Neng is not priced low.

目前闪驰科技在电动车的高中低端都有两个定价（市场价），低端定价为1999元跟2299元，中端市场为2599元跟2799元。而高端市场的定价则是3599元跟3999元，也就是冠能的定价。

The market price of electric vehicles can actually be segmented according to population income. Those below 1500 yuan are considered low-end groups, mainly low-income people in urban and rural areas. This group should be considered the true low end of the market.

However, due to their low income, this group has no particular requirements for electric vehicle brands, as long as they are cheap. They even prefer used electric vehicles when purchasing them. Therefore, Flash has abandoned this consumer group.

There's not much to say about the middle-income group. As the name suggests, it refers to people with decent incomes, a certain level of brand awareness, actual transportation needs, and a willingness to try new things.

Those who spend over 3500 yuan are definitely considered high-end nowadays. These people have very high requirements for the quality of the car, such as the battery, motor, appearance, load capacity, and driving range.

Since Guanneng's price has reached over 3500 yuan, it must gain market recognition in terms of quality in order to compete with Xinri.

Based on consumer income and psychological segmentation, consumers' psychology can be divided into four categories: seeking practicality, seeking fame, seeking beauty, and seeking to show off. Flash Electric Vehicles are designed and priced based on these four psychological factors.

The Flash series is practical, the Windspeed series is fame-seeking, while the Crown series currently leans more towards showing off. As for aesthetics, Tan Jincheng believes all three models have some merit, after all, he thinks his own electric vehicle design is still ahead of the competition.

"You've managed to make something out of selling electric bikes. Tell me honestly, how many were actually ordered yesterday? I'm genuinely curious." Dong Jinggui was itching to try this pre-sale policy.

If it works well, he'd like to learn it too.

"Haha, we pre-sold more than 1000 cars yesterday, which is quite good."

实际上是预订了1600辆，3599元市场价跟3999元市场价的各800辆，3599元的出厂价是3000元，而3999元的出场价是3200元，3999的让利幅度更大。

The orders totaled 496 million yuan. Adding the more than 100 million yuan worth of Fei Yi series that Xiao Liu helped sell yesterday, the total orders now exceed 600 million yuan. And this doesn't even include the orders for the Shan Chi series.

The Flash series is the bulk of the orders, and Tan Jincheng definitely won't reveal this data. Anyway, things were so chaotic yesterday, you couldn't find it even if you wanted to. Besides, there were also orders from foreign companies, so how could you check!
Speaking of the more than 100 million yuan order that Xiao Liu helped sell, it was really bizarre. Tan Jincheng just sold the car for 2799 yuan at the original price of 2599 yuan, and there were no other discounts besides the signature.

This alone can sell for over a million copies, which shows how crazy the fans can be. In addition, the herd mentality of people is really terrifying. Some people may not really want to buy it, they are just looking, but they end up making a purchase on impulse.

If it weren't for the fear that these people would react later and affect Fengchi and Xiao Liu's reputation, Tan Jincheng would really have sold them the goods for 2599 yuan. It's true that fans' money is easy to earn!
"Holy crap! We sold so many?" Dong Jinggui exclaimed in surprise.

Guan Neng is positioned as a commercial vehicle, which this fellow villager has already acknowledged. This means that its market price is at least 3000 yuan, and more than 1000 vehicles represent pre-sale orders of at least 300 million yuan.

Don't underestimate these 1000-plus vehicles. This is their first time on the market. They haven't been tested by the market, and there hasn't even been any advertising or promotion. They've just been sitting there and they've already sold so many, and it's all pre-sale!

It's only April, and the shipments alone won't be completed until July. To put it bluntly, if this 300 million yuan were deposited in a bank for three months, it would earn a lot of interest. It's like the money was handed to us for free.

Moreover, this is only the first day of the event, which will last for three days. Considering the subsequent promotions, it's hard to guarantee that other retailers won't place orders.

Dong Jinggui was intrigued; her fellow villager's shrewd tactics had potential.

(End of this chapter)