2003: Starting with Foreign Trade

Chapter 144 "Returning Home in Glory"

"When will you sell the car back to Yicheng? That's a very good question!"

Wealth and honor do not return to their hometown, just like walking in brocade at night.

If it weren't for production capacity constraints, Tan Jincheng would definitely have promoted Flashcar to Yicheng as soon as possible. As the third most populous city in Anhui Province, Yicheng has a considerable market for electric scooters. The original plan was to distribute them to Yicheng around the end of the year.

FlashCheer was originally intended for third-tier cities with large populations. Now that production capacity has doubled with the help of relevant departments in the district, it is only natural to put FlashCheer's distribution to Yicheng as soon as possible.

To coincide with the Super Girl finals this Friday, August 26th, advertising campaigns have already begun on Yicheng TV, Yicheng Economic Channel, Yicheng Education Channel, and Yicheng Evening News, among other media outlets.

Lin Yumin, who had just returned to Ningbo, went back to Yicheng again. There was no other way; Lin Yumin was from Yicheng, and he had the home advantage compared to Wu Zhenping, so the task naturally fell to him.

Compared to the first round of marketing, with the experience gained, Tan Jincheng is more confident in marketing in Yicheng. Not only Lin Yumin, but his father will also use his connections to cooperate to some extent.

However, this time Tan Jincheng asked Lin Yumin to collect a 50% prepayment from the Yicheng retailers; the reason being that he was unfamiliar with other cities, and in order to open up the market, Tan Jincheng would try his best to cooperate with the retailers in a friendly manner.

But Tan Jincheng knows the local customs in Yicheng all too well. It's a pity that the Shanchi brand has some brand awareness but insufficient market position. Otherwise, Tan Jincheng would definitely have paid in advance for the goods.

In conclusion, setting aside the vanity of returning home in glory, Tan Jincheng would not give up on the Yicheng market, but at this stage, he should be more cautious and try to avoid losses as much as possible.

"Since you're delivering goods back to Yicheng this time, why don't you go back there on the way? To satisfy your vanity?" Zhang Xupeng said mischievously.

"Haha, there's no need for that. Just pave the car over there. It would be too much of a hassle to have people go back, especially since we're so busy right now."

It's not that he doesn't want to go back, it's just that it's almost September and Tan Jincheng doesn't dare to go back.

September was the month when his uncle Zhang Qingliang from his previous life had an accident. He wouldn't feel at ease until he got through September safely. Therefore, Tan Jincheng decided not to go anywhere for that month and to stay at the Beicang base camp.

Speaking of the apartment in Liren Garden, because it's not very big, after three months of renovation, it's nearing completion and is expected to be officially finished in September. Then it will be left vacant for a while to add some furniture and let the formaldehyde dissipate before we can move in.

Zhang Qingliang and the renovation workers' next task was to help Zhang Xupeng with the renovation.

"By the way, buying furniture is a good idea. I'll have my uncle help me choose the furniture this month."

This job isn't strenuous. We can have Sun Yuming drive the pickup truck with him. It should be much safer than staying on the construction site. Driving in the city is relatively safe under normal circumstances, as long as you don't encounter tanker trucks or containers.

Yicheng.

Lin Yumin, standing at his doorstep, couldn't help but feel a little emotional as he returned home.

The originally planned market promotion in Yicheng was brought forward. The team from Henan Province regrouped and came to their home territory of Yicheng. The team members have already checked into a nearby hotel, while Lin Yumin plans to stay at home.

His son was on holiday and had been sent back to the countryside. His wife hadn't come home from get off work yet. After putting down his luggage, taking a shower, and tidying up a bit, it was already past four o'clock.

Looking around the refrigerator and kitchen, and finding nothing of value, Lin Yumin decided to go out and buy some groceries so the couple could reunite and celebrate properly that evening.

After leaving the house, Lin Yumin ran into his wife riding a small electric scooter at the entrance of the residential area. The scooter was a Shanchi with a lightning bolt logo. Tan Jincheng had brought back 10 of them, and Tan Lihua gave one to each of Lin Yumin's and Wu Zhenping's families.

Lin Yumin looked at his wife with some surprise and said, "Why are you back? You're still at get off work at this hour?"

"Old Lin from across the street called me and said my door was open, and asked if I had forgotten to lock it."

Lin Yumin suddenly realized, "I was wondering why the door was closed after I put my things away. I was a little puzzled at the time, since there was no wind today. This old Lin."

"Didn't you come back a few days ago? Why are you back again?"

"This time I'm not coming back for just two days, I'll be staying for at least half a month. The Tan family's son is planning to develop the Yicheng market, so he sent me back."

"Huh? There's such a good thing?"

"Haha, you didn't expect that I would be back at work after a few months; let's go buy some good food to celebrate."

"That kid from the Tan family is really something. No wonder I saw your company's advertisement on Yicheng TV a couple of days ago."

"I guess I've returned home in glory, right? Are you relieved now?" Song Qiumei just smiled and didn't say anything, handing over the driver's seat to Lin Yumin; she hadn't really supported Lin Yumin's initial idea of ​​going out to try his luck.

Although I know that there is not much of a future in working in the factory, it is still a very stable and respectable job. Going to work in the company owned by my colleague's son in the factory to do sales doesn't seem like a reliable thing to do.

It's not that I don't support my husband's idea of ​​taking a chance, it's just that I don't have much confidence in Tan Jincheng. The Tan family's son is only 20 years old. Can a 20-year-old's words be reliable?
But things are unpredictable. Who could have imagined that a few months later, the Tan family's son would actually build the electric scooter, advertise it on Anhui TV, and even send one to his own family?

I've been riding this little electric scooter for a while now. Apart from being a bit too big and a little difficult to control, it's fine. A single charge lasts a long time.

"You think it's too big because you're short. The target customer group for Flash is not people like you. Wait for the new model to come out. You'll definitely like the new model."

Will there be new models?

"Of course, you'll definitely like the new model, but it certainly won't be produced this year." Lin Yumin didn't want to say more.

Fengchi's initial progress was much slower than Shanchi's, not because the R&D department wasn't working hard, but because they weren't in a hurry. President Tan wanted to refine the project further and strive to design and produce all the parts that could be designed independently.

The Flash series shows some signs of imitation, and Mr. Tan hopes that the Flash series will at least have its own style in terms of appearance.

"How much does one of these cars cost?" Song Qiumei asked curiously.

"The one we're riding now sells for 2299 yuan, and there's another one that sells for 1999 yuan. It's not expensive."

Song Qiumei was a little surprised. 2299 yuan wasn't expensive. "How can you make money selling it so cheaply? Aren't electric scooters on the market usually around 3000 yuan, or even 4000 or 5000 yuan?"

"It's definitely possible to make money. As for why it's priced so low, that's Mr. Tan's marketing strategy. We don't need to worry about that. We just need to focus on selling the product."

"Wow, so this is President Tan. The last time I came back, it was that kid from the old Tan family."

Lin Yumin chuckled and said, "It's different now. You can't call them that anymore. When you meet Lao Tan and the others in the future, you should show them some respect."

Although Lin Yumin only spent a few days back in Beicang, he had already witnessed the speed of Flash and the attitude of the district. Lin Yumin had privately calculated that based on Flash's production capacity in September, it could sell at least 38000 units by the end of this year.

38000 units! That's over 60 million yuan in revenue. And the production time was only six months. An annual output value of over 100 million yuan is a piece of cake!
With its large-scale online and offline marketing and an annual production capacity of over 100 million yuan, Tan Jincheng, who is just starting out, makes no secret of his ambition. Electric scooters are a booming industry. At this rate, what will the future look like?
An annual output value of 5 million? 10 billion? Lin Yumin felt that these were not impossible to achieve.

And how old is he? He's only 20 years old. This young man is really something else.

Song Qiumei had never met Tan Jincheng; all her impressions came from Lin Yumin. Although she felt that her husband's suggestion to show more respect to Old Tan and the others was somewhat mercenary and an overreaction.

But since my husband is working for someone else's son and he's paid him well—he even brought back 2 yuan last time he came home—I'll just listen to him for the sake of the money.

"Since you're not leaving anytime soon, how about we bring our son back from our hometown?"

“We really should go and bring him back. I’ll go back tomorrow first. School starts soon, and we can’t let him run wild in the countryside.”

Song Qiumei said with some emotion, "I need to find out how Mr. and Mrs. Tan educate their son. Our boy is too naughty."

Lin Yumin laughed heartily: "You can't compare, and you can't learn from it. I asked about this a long time ago. When President Tan was a child, he was also very naughty. He spent his summer vacations in the countryside. He did all sorts of things, like catching fish and stealing melons."

Lin Yumin not only asked Lao Tan, but also Tan Jincheng and Zhang Xupeng about their childhood. He found that they seemed to be no different from most other children.

What's really special about him is that when he was a kid in the countryside, he would hide in the back and encourage other kids to do the bad things. He was very cunning.

These words were spoken by Zhang Xupeng, who was caught and beaten along with other children, while Boss Tan was considered a good child who did not do anything bad.

When asked about his son's mischievousness, Tan Jincheng said that it's good for him to be a little naughty, because boys who are too honest are more likely to become burdens when they grow up.

Lin Yumin had never heard of the term "savior," but judging from its literal meaning and Tan Zong's tone at the time, it probably wasn't a good one.

Forget it, let's not even think about President Tan's achievements. It would be good enough if our brat grew up to be like Zhang Xupeng. Regardless of Zhang's son's abilities, he's just so lucky.

What incredible luck it is to have a childhood friend who taught him how to do business step by step, helped him make money, and then handed over the management of his most profitable company.

(End of this chapter)