2003: Starting with Foreign Trade

Chapter 113 Product Positioning
"Move a little over there, yes, be careful."

"Get the skill level up a bit, that's good enough, that's about it."

On the afternoon of May 14, when Tan Jincheng drove for nearly two hours to arrive at the factory area of ​​Shanchi Automobile Co., Ltd., he was greeted by a bustling scene.

Some of the equipment suppliers' equipment has already arrived at the factory, and equipment commissioning personnel are on-site to debug and install the equipment.

Before entering, I saw some workers at the entrance removing the previous factory logo and preparing to reprint the sign and logo of Flash Automotive Co., Ltd.

Everything seemed so orderly and did not come to a standstill even though Tan Jincheng had been gone for a few days.

Zhang Mingcan, Zhang Xupeng, and Sun Yuming provided a lot of help. Zhang Mingcan helped to contact the equipment supplier, and Zhang Xupeng negotiated the price under the guidance of Tan Jincheng.

Sun Yuming was responsible for coordinating the scheduling and personnel allocation.

Some time after returning from the Canton Fair, Tan Jincheng had already discussed it with Sun Yuming. Sun Yuming accepted his proposal and was willing to work with him. His personnel relationship was transferred from Jinpeng Trading to Jinyi Industry, and his position changed from salesman to assistant general manager.

Although he's called the general manager's assistant, it's really just a menial job. Currently, Jin Yi Industrial only has him as its employee. Although the recruitment of employees has been entrusted to an agency, the office hasn't been renovated yet, so they can't recruit employees like crazy for the time being.

The factory area has a similar style to Zhang Mingcan's factory area, but there is an extra workshop. Walking past Workshop No. 1, which faces the gate, this will be the assembly workshop for the Flash and Wind series electric vehicles in the future.

Workshop 2 contains some parts and exterior components, while Workshop 3 houses plastic presses and other similar equipment used for mold testing. The warehouse is also located in Workshop 3.

The designers and some clerical staff were housed in the office building.

The first floor of the office building houses the reception area and meeting rooms, the second floor is for product design, and the testing of some small parts is also arranged on the second floor. The third floor contains the offices of the finance staff and Tan Jincheng himself.

As for personnel, Tan Jincheng decided to place it on the first floor, converting a small meeting room into cubicles, where the personnel staff would be assigned.

Tan Jincheng has visited many factories and seen many employees frequently running to HR to resign, inquire about wages, and so on. If they are assigned to higher-level positions, running up and down can be quite noisy.

Tan Jincheng did not go to the workshop to check on the equipment installation. Instead, he turned right into the office building. The office building looked rather empty. The previous boss had taken away almost all the office equipment, but some had been left behind.

For example, some cubicles are used as is, while unusable ones are removed. In addition, Sun Yuming is responsible for adding office supplies.

After checking each floor, Tan Jincheng finally arrived at his office on the third floor and couldn't help but smile.

You know what, Sun Yuming is indeed quite clever. Time is limited, and it's unrealistic to set up all the office supplies for the three floors. There are still quite a few empty rooms on the first and second floors, but his own office is already quite well set up.

A coffee table, sofa, bookshelves, and a newly installed computer and printer are set up in a large office.

There's a money tree and several potted plants by the window, and everything is very clean; it's ready for use.

Compared to the previous office at Jinpeng Trading, this one is much bigger. Tan Jincheng estimated that his office looked bigger than the public area of ​​Jinpeng Trading, which was where Li Yanning and the others worked.

"The factory office is indeed spacious. Hmm, this chair is nice too, comfortable." Sitting in the boss's chair, Tan Jincheng couldn't help but sigh.

In the CBD area, you need considerable financial resources to set up such a large private office. Factories, on the other hand, have much cheaper land compared to the CBD area.

Tan Jincheng casually rummaged through the drawer and found that Sun Yuming had thoughtfully placed several notebooks and A4 sheets of paper next to the printer.

Currently, equipment from Flash Motors is being delivered to the factory one after another. There's no rush to recruit workers, but the recruitment of designers must begin immediately. Tan Jincheng plans to take the route of independent design for the appearance of the electric scooter.

We started with exterior components to cultivate the company's technological R&D capabilities, and then gradually accumulated experience before gradually getting involved in the design technology of other products, all the way to the final battery.

There are two reasons for making electric scooters: one is to earn money and accumulate capital, and the other is to eventually accumulate battery technology.

For new energy vehicles, batteries are a very important component. Most of the best-selling new energy models have advantages in batteries. I wonder what Ning Wang and his group are doing right now.
Although he had read many rebirth novels, in which the protagonist was reborn and was worshipped by all sides, subduing this big shot and that big shot, Tan Jincheng knew that this was just wishful thinking.

Big shots aren't so easy to subdue. Take Ning Wang and his group for example. They are all social elites, PhDs in physics, with ideas, intelligence, and ambition, and they also have capital support behind them. Do you think a reborn person like you can subdue such people with just a few cents?
That's just wishful thinking. After 2000, there were quite a few people in China with several million yuan. If Pony Ma wanted to sell QQ for several million yuan, he wanted to sell it to someone who was willing to sell it, not just anyone who could take it over with a few million yuan.

Based on his memories from his previous life, Tan Jincheng had traced the paths of some big shots from his past life. At present, it seems that the only one he has a chance to contact is Zhang Yiming, who is currently a student and will not graduate for another two months.

The rest are either already well-known figures or have already started their own businesses. Making money after a rebirth is not difficult, but doing well in an industry is not so easy. Those who operate in the internet industry with light assets cannot handle the physical industry with heavy assets, and those who operate in the physical industry cannot handle the internet industry either.

However, Tan Jincheng thought it would be good to get to know Zhang Yiming. Investing in him would be a great help to his car business in the future. Cars need publicity, and Zhang Yiming happens to control the largest streaming media platform in the future.

Yu Dazui's constant claims of being far ahead are nothing more than a publicity stunt.

But there's no rush. He hasn't graduated yet, and he'll be building his career a long way off. Once he has a certain level of capability, there's no rush to get involved with him. As for other internet companies, forget about them. There's no need to try every opportunity.

Eating too much might make you sick one day; it's better to focus on real business.

The most pressing issue is to recruit technical personnel as soon as possible, determine the style of the electric scooter, and finalize the product development of the exterior components.

With the two newly registered trademarks, Flash and Wind, Tan Jincheng intends to position Flash's style as: "Large, sturdy and durable."

For some families, such as rural and urban users, electric scooters are not only a means of transportation, but also a means of production. A well-built electric scooter with a large frame can be used to carry a lot of goods.

The front legroom should be large, and the area under the rear seats and behind should also be spacious enough to accommodate cargo and passengers. A family of three plus some gifts and goods can travel without any problems.

If priced appropriately, this heavy-duty truck-like model should achieve good sales in third-tier cities and rural towns.

This is a huge market, and relatively speaking, this consumer group is not as serious about brands. The primary consumption principle for this group is that the products are easy to use and inexpensive.

As for Fengchi's style positioning, it focuses on being small, lightweight, fashionable, and novel, emphasizing beauty and sophistication; this target customer group is urban consumers, and even leans towards female customers.

Whose money is easiest to earn? Of course, it's women, the elderly, and children.

"For the Windspeed series, we might really have to hire celebrities to endorse it, but that would be a bit too expensive. It seems like it's better to launch the Flashspeed series first, as the initial investment will be lower."

While scribbling in the office, Tan Jincheng drew the approximate shapes of some electric scooters he had seen in his previous life. Through his experience in clothing design, Tan Jincheng had also mastered some drawing skills, so his drawings were no longer so bad.

At least we can see some general shape now, but when it comes to specific design, we still need to communicate with the product designers, since they are the professionals. All Boss Tan can provide is a general idea.

Time passed by unnoticed. Before anyone knew it, the office door was pushed open. It was Zhang Xupeng; only he would dare to push the door open so directly.

"Hey, you're hiding here? I was wondering why I didn't see you when your car was parked downstairs."

Why did you come up here? All the workers have left.

"Not yet, there are still some people debugging the equipment. I've already arranged for Brother Sun to buy them dinner."

Tan Jincheng checked the time; it was almost six o'clock, time for dinner.

"Let's go eat then, I'm a little hungry." She put away her notebook, locked the drawer, and said to Zhang Xupeng.

Zhang Xupeng chuckled: "Hehe, let's go, I'll take you there with two people, you'll be very surprised."

"Meet two people? Who?"

"Come on, follow me," Zhang Xupeng said mysteriously.

Ever since the day he was attacked by air, he had his family deliberately keep quiet about his father and Uncle Tan's visit to Beicang from Tan Jincheng. Zhang Xupeng also wanted to see how surprised Tan Jincheng would be.

In fact, if Tan Jincheng had just gone down to the workshops downstairs, he would have known all this. But unfortunately, after he came back, he went straight to the office building and then started thinking about the product positioning.

Following Zhang Xupeng downstairs, the two soon arrived at the area where Zhang Xupeng's car was parked. From a distance, they saw two figures squatting next to the car, smoking and chatting.

Upon closer inspection, Tan Jincheng quickly stepped forward: "Dad, Uncle Zhang, what brings you here?"

(End of this chapter)