CSGO Unboxing Streamer: A Charity-Driven Tycoon

With the platform team competition coming to a close.

In the last few days of December, the most popular CSGO-related topic was the college tournament that Lu Yiming mentioned in his live stream.

Major qualifying tournament qualification.

Even professional teams are very interested.

On the day Jiang Yuanming returned to China, he received a call from the company's receptionist.

Then they didn't even have time to rest.

I took the next available flight back to Changsha.

In front of the company.

Wang Jiming had been waiting for a long time.

Upon seeing Jiang Yuanming, he immediately stepped forward and said, "President Jiang! The person has been arranged in the conference room! These are the documents you requested, President Jiang!"

Hearing this, Jiang Yuanming nodded.

After receiving the document, he flipped through its contents as he walked.

The two entered the company side by side.

Jiang Yuanming did not go directly to the conference room.

Instead, he went back to his office first.

The people who came this time are representatives of the top ten chain internet cafes in China.

This includes well-known e-sports internet cafe brands such as Netfish, Jera, and Elwin.

The platform currently has over 300,000 active users.

It has already reached a certain level of saturation.

Finding a breakthrough point is something Jiang Yuanming has been thinking about recently.

Until a conversation with Lu Yiming before I went abroad.

He decided to use the oldest promotional model.

That means relying on offline internet cafes to launch promotional activities.

The internet wave spawned a surge in internet cafes, and surfing the internet is a unique memory for those born in the 80s and 90s.

Game promotion at that time was all done offline.

This includes, but is not limited to, providing free internet access and free drinks or instant noodles.

This promotion continues to this day.

It's just that they've changed it to rewarding internet access fees or internet cafe privileges.

What started as a money-burning tactic by game developers has now become a marketing strategy for internet cafes.

For example, the League of Legends' five-kill promotion that gives away free internet access, and the PUBG machine's promotion that gives away free internet access for winning at PUBG, these nationwide internet cafe promotions are all activities initiated by internet cafe owners.

Game developers don't have to pay any price at all.

But CSGO is different.

The game wasn't popular enough for these business owners to promote it voluntarily.

If Jiang Yuanming wants to promote it on a large scale, he needs to spend a lot of money.

The document he was looking at at that moment.

These are the quotes given by several chain internet cafes.

In total, they have more than 3,400 offline internet cafes across the country.

The largest chain store is Wangyu.

There are currently 1,000 stores nationwide.

They also offered the highest price.

According to the results of the discussion with Lu Yiming.

This event includes three benefits.

The most basic thing is internet access.

Playing CS:GO on the internet cafe's login platform and playing ranked matches can offset your internet fees.

For example, if you play for two hours, including one hour of ranked matches, you can deduct one hour of internet fees.

The maximum is five hours of free access per day.

Theoretically speaking.

Based on the average price of eight yuan per hour at these internet cafes, if you play ranked matches for six hours straight all day, you might only need to pay the starting price of one hour to access the internet.

Another part is the special rewards.

Platform members can earn chances to win prizes by ranking up in the ladder.

You can participate in the lottery in the military supplies section of the platform.

This military supplies section is the same as the one WuE has created.

However, Lu Yiming's supply system cannot be used for lottery draws through recharge.

Rewards range from boxes worth a few cents to jewelry worth tens of thousands of yuan, with a chance to win anything.

Members can win up to five prizes per week through the game.

The plan is to create a special privilege for internet cafes.

Internet cafe users, like members, are eligible for five weekly prize draws.

If you are a member.

You can get ten times.

What does ten draws mean?
The military supplies that Lu Yiming had Jiang Yuanming prepare were all about conscience.

A membership only costs a dozen yuan a month.

But you get twenty chances to win a prize every four weeks.

According to Lu Yiming's requirements, the cheapest items were stickers worth 50 cents and weapon boxes worth 50 cents.

This means that members only need to remain active each month.

The minimum guarantee is ten yuan.

It can be said that all of the monthly membership revenue is invested in this section.

Lu Yiming has to lose hundreds of thousands or even millions of yuan every month.

He can honestly say that this platform doesn't make money.

This is also why the platform currently has a high membership payment rate; its main goal is to take advantage of Lu Yiming's influence, and the profits from this amount to about one-third of the platform's users.

Everyone has to praise Lu Yiming as a charity streamer online!
The third benefit is the internet cafe league that will be launched in February.

The competition is divided into Masters and Legends groups.

A strong team.

He can make a living from this league.

It is divided into regional preliminary rounds and national finals.

The regional competitions are divided by province, and the provincial quarterly champion team can receive a cash prize of 80,000 yuan.

The runner-up and third place winners were 40,000 and 20,000 respectively.

The prize money for the Legends group is increased by 20%.

35 provinces across the country.

Except for the Sakura Prefecture, which is unable to cooperate due to special reasons.

This means that the cost of bonuses in a single quarter can reach nearly ten million.

There are three quarterly competitions throughout the year.

The investment here alone is as high as 30 million.

In addition, the national finals will be held in the last quarter.

The prize for the champion here is one million.

The runner-up and third place winners received 400,000 and 200,000 respectively.

At this point, we no longer distinguish between the Gold Group and the Legendary Group.

To avoid situations where someone with legendary-level skills is slacking off in the Gold group.

As for the argument that this is unfair, some people might say it is.

Feel sorry!

Being bad at esports is the original sin.

However, it's also possible to travel for free.

The plan is to organize a large-scale offline event.

at this time.

Jiang Yuanming looked at the exorbitant prices quoted by several companies in the information.

He immediately chuckled and shook his head, saying, "CSGO's scale is too small! If the League of Legends or PUBG wanted to organize such a large-scale event, they'd probably have to pay out of pocket and thank the other party!"

Wang Jiming sat at Jiang Yuanming's desk.

He nodded in agreement.

According to the plan.

Their initial plan was to select over 500 internet cafes nationwide for cooperation.

Currently, there are 36 first-tier cities and 237 second-tier cities in China.

Four companies are located in first-tier cities and two in second-tier cities.

Then, with a worried expression, he said, "If we do it this way, it will cost at least 30 million a month, and almost 400 million a year. Will President Lu and President Lu agree to that?"

The prices quoted by chain internet cafes here range from 40,000 to 80,000 yuan.

Netfish had the highest price among them.

In a first-tier city, it's 80,000 yuan per family.

Is 80,000 a month expensive?
From the perspective of these internet cafes, it's really not expensive.

They might even lose money if the event becomes so popular that it overwhelms the internet.

Like an internet cafe in a first-tier city.

Labor costs, rent, equipment depreciation, etc.

Monthly expenses exceed 100,000. Upon hearing this, Jiang Yuanming waved his hand and said, "President Lu, I don't know! Our President Lu will definitely agree. My concern is that President Lu might think 600+ companies are not enough!"

More than 600 internet cafes.

On average, each household owns 140 devices.

More than 80,000 pieces of equipment.

Under normal circumstances, one device can replace two groups of people per day.

At most, it can provide more than 100,000 daily active users, of which two-thirds are veteran players, and the number of new players attracted by the event is at most 40,000 to 50,000.

at this time.

Jiang Yuanming dialed Lu Yiming's number.

The current situation was reported.

Lu Yiming's reaction was exactly as Jiang Yuanming had expected.

"Over six hundred? That's too few! Double that number!"

Jiang Yuanming did not turn on the speakerphone.

But Wang Jiming could hear it.

Hearing this, his lips twitched.

In short, the monthly expenditure increased from over 30 million to 60-70 million.

He was certain that President Lu would have a terrible headache if he heard this.

This event was jointly funded by the platform and Perfect World.

The fee is split 50/50.

at this time.

He dialed Lu Zhen's number.

After giving the report in a low voice.

Lu Zhen exclaimed in surprise, "What! Eight hundred million! Where did I get eight hundred million? Didn't we agree that it would be a maximum of four hundred million? Even two hundred million would have taken three days of meetings with the board of directors to approve. Is President Lu here with you now? I need to talk to President Lu!"

soon.

The two of them tacitly placed their phone numbers together.

Lu Yiming and Lu Zhen started chatting in this bizarre way.

"President Lu! Eight hundred million a year is a bit too much, isn't it? Let's start with over 500 companies and test the waters in the first year! You know my situation; I'm under a lot of pressure from the board! There are also campus competitions later on that will cost money. These days, spending money is easy, making money is hard! President Lu, you have to understand us!"

"Mr. Lu! I know it's difficult for you! But if we're going to do an event, let's make it as lively as possible! Only four companies in a first-tier city is too few! I even think eight is too few! In my opinion..."

The words were not finished.

Lu Zhen interrupted directly, "Alright! Mr. Lu, stop talking! I suddenly think doubling it is a good idea! Let's arrange it according to your idea! It's a total of eight hundred million a year, right? Let them negotiate according to that! I'm hanging up now to go to the board meeting!"

Lu Zhen was worried that Lu Yiming would continue talking.

It will go from 800 million a year to 1.6 billion a year.

The current investment of 800 million is already quite extravagant.

However, there are ways to recoup losses. If a few wealthy brands can sponsor the event, that would be ideal, provided the event generates enough buzz.

There's Lu Yiming, currently the number one player in the Douyin gaming section.

In addition, he is a shareholder of Douyin (TikTok).

I believe this level of popularity won't be too bad.

He had originally convinced the board of directors that he could at least break even before agreeing to contribute 200 million.

at this time.

He needs to figure out how to continue deceiving people.

That's how the board of directors was willing to take out the remaining two hundred million.

As for Lu Yiming, he is currently short of money.

But it's easy to handle.

The money I borrowed before has been paid back.

Just keep taking out ByteDance shares and loans.

As the saying goes, "a son sells his father's land without a care in the world," Lu Yiming simply didn't care about the shares that the system directly gave him.

It's fair to say that even if ByteDance's shares appreciate by a billion, it's still worthwhile.

It wouldn't make him as happy as having 10,000 more users on a gaming platform.

soon.

The very next day, Jiang Yuanming reached an agreement with the managers of these chain internet cafes and signed a contract.

There was no discount offered.

However, by leveraging Lu Yiming's influence, they secured the participation of an additional two hundred internet cafes in third-tier cities.

This brings the total number of internet cafes nationwide to 1,500.

The total number of devices exceeds 200,000.

The next day.

That is, on New Year's Day.

Lu Yiming started his live stream.

First, the background change was noticed by Leeuwenhoek in the live stream.

Looking at the comments section.

Lu Yiming smiled and picked up the camera to show the room layout to his viewers, saying, "You guys really have sharp eyes! Funan is still too cold in winter, so I brought my whole family to Sanya to spend the winter, and we'll go back after the New Year!"

When I traveled to Sanya before.

Lu Yiming had been thinking about spending the winter here.

The plan was to buy a large apartment in the city center.

While beaches and villas may seem more luxurious and romantic, anyone who has stayed there knows that living by the sea is not actually that comfortable.

The sound of the waves and the fishy smell of the sea breeze.

These are the realities we have to face once the romantic filter is removed.

I haven't seen the house yet.

He is currently staying in a hotel suite.

My parents and grandmother live next door.

There are a total of six suites on the floor where Lu Yiming is staying.

He booked them all.

My aunt and uncle will also be coming over in the next few days.

Since Lu Yiming became rich, many relatives have come to borrow money, but his uncle and aunt have never approached him.

I don't know what their motivation was.

Lu Yiming both hoped they would come looking for him and felt it was best if such a thing didn't happen.

The story of "even chickens and dogs ascending to heaven" may seem like a comical tale.

However, when one's own conditions permit.

Offer limited assistance to your family and friends.

It's to the point that not saying it's tolerable.

But Lu Yiming felt he could still help with something that was easy to do.

For example, starting a business requires capital and getting married requires buying a house.

Lu Yiming was still happy to make arrangements for his brothers.

Even though his parents had cut ties with him because of his grandmother, his brothers still secretly lent him money during the most difficult period before his rebirth.

There isn't much money.

But that's also where the sentiment lies.

at this time.

Lu Yiming went live and interacted with his viewers for a while.

Then the topic of the internet cafe tournament came up.

After learning the details of the event.

The viewers in the live stream went wild.

Holy crap! Doesn't that mean the daily internet fee is only a few dollars?

[Waaaaah~ Why didn't you start sooner! I just bought Wu Bai's music at the internet cafe downstairs yesterday!]

[Ten extra draw chances? And there's an extra draw chance bonus if you play team matches at an internet cafe? Is this event really that generous?]

[Take off! There's a net fishing spot right downstairs from my house!]

[Sanhe locals are eagerly awaiting the coordinates!]

Is CEO Lu going to heavily promote CS:GO? Guys! This is fantastic news! Stock up on skins now! Prices are expected to skyrocket next year!

【.】

Very few CSGO players choose to play at internet cafes.

The environment is the main factor affecting performance.

Unlike other games, it doesn't have high requirements for headphones and environment.

In addition, internet cafes are currently quite expensive.

It's much more cost-effective to play at home.

With this event, more people will likely be willing to go to internet cafes to play games. At the same time, some players of other FPS games might choose to switch to another game when they see such a great deal from the internet cafe promotion and the CSGO craze takes hold.

This action, to some extent, benefited Valve.

However, Lu Yiming currently holds shares in Valve.

Don't worry about your own business too much.

Moreover, if there is one, there will naturally be two.

Who knows, maybe one day V Society will be surnamed Lu~ (End of Chapter)