The anti-fraud bureau needs a promotional video, and you're going to make a "Desperate Gam

Chapter 139 Looking down on anti-corruption dramas? Ratings will shut you up! (Third update, please subscribe)

Twelve o'clock in the evening.

Blue Terrace.

One of the offices was still brightly lit.

They were all waiting for the ratings of the TV series they were responsible for.

"It's out! Our 'The Infiltrator' got a 0.9% viewership rating on its first day of broadcast!"

As soon as those words were spoken, everyone in the office breathed a sigh of relief.

While 0.9% isn't a requirement for a hit drama, it's acceptable as long as it's not bad.

The Chinese people cherish the doctrine of the mean.

Neither up nor down.

Not standing out, not falling behind, just right!
If the ratings hold steady tonight, then the subsequent data will be pretty much the same.

They all knew that this show wouldn't be a big hit.

They don't expect to become a huge hit.

The only requirement is that it's not at the bottom.

That's enough.

"Off work, going home!"

"Going home, going home. This is the latest I've worked overtime in the past month."

"Haha, don't worry, I'll definitely be off work on time tomorrow night."

"Xiaolong, go post the viewership ratings on Weibo!"

Mango station.

The staff in charge of "Swords of Legends" are all waiting for the ratings results.

One of the employees asked the department head, "Sister Zhang, what do you think the ratings for our 'Swords of Legends' will be?"

A middle-aged woman with a nervous expression shook her head: "I don't know either. We can't say anything without the data."

Everyone was just as anxious as they were waiting.

"Why haven't the ratings come out yet?"

"Yeah, the backend is so slow?"

"Sister Zhang! Sister Zhang! Sister Zhang! She's here! The ratings for 'Swords of Legends' are out!"

Upon hearing this, Sister Zhang immediately stood up from her chair: "How much?"

"1.42%!"

Upon hearing this, everyone cheered.

"Great! Our efforts have not been in vain."

"awesome."

"Great!"

"Hahaha!!"

Sister Zhang was very pleased to hear this.

As an industry professional, she knows that a TV series can be considered a high-rated series in the traditional sense if the average viewership of a syndicated drama on two channels exceeds 1%, or the average viewership of a drama broadcast exclusively on a single channel exceeds 1.5%.

Their version of "The Legend of the Ancient Swordsman" was broadcast simultaneously on the internet and television.

Despite such fierce competition, it still managed to achieve a respectable premiere rating of 1.42.

This proves the quality of this drama!

They're sure to take the top spot in the daily ratings tonight!
Sister Zhang then looked at everyone and said, "The fact that this drama achieved a rating of 1.42 is also the result of everyone's continuous promotion these days. I would like to thank everyone here. After the drama ends, we will organize a team-building trip!"

"it is good!"

"Thank you, Sister Zhang!"

"Sister Zhang is awesome!"

"Let's boost the ratings for 'Swords of Legends'!"

Before leaving get off work, Sister Zhang casually asked, "By the way, have the ratings for 'In the Name of the People' come out yet?"

"No," the female subordinate replied. "But the show 'The Infiltrator' from the neighboring Zhejiang TV station came out, with a 0.9% rating, much worse than ours."

One of the male colleagues joked, "Sister Zhang, don't worry, that show can't beat ours. How could an anti-corruption drama possibly surpass our big-budget production that we've been preparing for over two years? Besides, that Director Song used to make movies; I don't have high hopes for his TV series."

At this point, someone explained, "I heard that his drama received very good reviews."

"What good is a good reputation? Take movies for example. Art films have amazing reviews, some even scoring 8.5 on Douban, but their box office revenue is less than a fraction of that of commercial films! Think about it, isn't that right?" the male colleague said confidently.

Sister Zhang didn't say anything, but she felt a little uneasy inside.

Although Song Wen, the director of "Swords of Legends", had previously emphasized that his work was better than Song Hao's.

However, she still believes that Song Hao's work, "In the Name of the People," will be a dark horse.

However, the specific viewership ratings will have to wait for the official announcement.

on Weibo.

The ratings for "The Lurker" and "Swords of Legends" have been released.

One was 0.9%, and the other was 1.42%.

This sparked a discussion among netizens.

You know, tonight feels like Chinese New Year.

New TV dramas are being broadcast one after another.

Everyone is eagerly anticipating who will top the ratings tonight.

"The Infiltrator only got 0.9%?"

“This is too horrible.”

"Of course, 'The Legend of the Ancient Sword' has been in preparation for more than two years and is a rare big production."

"And after all that publicity and inviting so many popular actors, I still think 1.42% is too low."

"It's good enough. As long as it's over 1%, it's a good show."

"I guarantee that 'Gu Jian Xia Tan' will definitely be number one!"

"Why hasn't 'In the Name of the People' come out yet? I can't wait!"

Everyone was puzzled: why was CCTV-8, which is usually punctual, so late in releasing the ratings today?

In the office of CCTV-8.

A staff member, holding the report, said to the supervisor again, "Team Leader Yang, this ratings report has been checked for the third time, and there are no problems."

At this moment, the deputy team leader exclaimed in surprise, "Team Leader Yang, is this really the ratings for 'In the Name of the People'?"

Team Leader Yang pondered for a moment, then looked at the staff member and said, "Xiao Bai, send out this viewership rating now."

"it is good!"

After the subordinates left.

The deputy team leader stepped forward again and asked, "Team Leader Yang, this is an anti-corruption drama. How can the ratings be like this? This doesn't make sense."

The deputy team leader has been with the station for many years and knows which popular dramas have good ratings and which have bad ratings.

He can guess the plot just by looking at the synopsis or the title of a TV series.

Now, this "In the Name of the People" really baffles him.

online.

Everyone is waiting for the ratings for "In the Name of the People" to be released.

They all went to Song Hao's Weibo comment section.

"Director Song, can you release the ratings for 'In the Name of the People' yet? We can't wait!"

"That's right, let's see if it's a donkey or a horse out for a spin."

"Could it be that the ratings are too low, and they're afraid to go through with it?"

"Shut up, how could the ratings be low?"

"Yeah, the word-of-mouth is so good. Didn't you see everyone praising the quality of the first two episodes?"

"But his promotional period is short. In such a short time, even if the quality is high and Director Song has a great influence, will other viewers pay attention?"

"That makes sense. Anyway, in my circle of friends, many girls are looking forward to the premiere of 'Swords of Legends,' while only one or two boys like to watch 'In the Name of the People.'"

"I guess it's because the ratings were low, so they didn't dare to release it."

Song Hao wasn't worried at all when he saw the comments. Even when people like Wang Chuanjun and Jin Chen inquired, he replied: "No rush, just wait for the ratings to be released. Don't worry."

He wasn't worried about the ratings at all.

Even if the ratings are low on the first day, it's understandable.

After all, TV dramas need promotion, and the promotion time for my own "In the Name of the People" was too short.

It was broadcast immediately after it was completed.

Therefore, it's normal that the show's performance on the first day wasn't outstanding.

But as time goes on, more and more people will discover this show.

The viewership ratings will definitely be higher than when it first aired.

Just as everyone was discussing the viral spread.

CCTV-8 released the ratings for "In the Name of the People".

"Quickly, it's already been announced."

"It's already been announced."

"Let's go take a look."

"I bet the ratings won't be high, otherwise they would have announced it already."

"I also think the ratings probably won't be very high."

Many netizens flocked to CCTV-8's Weibo account.

However, once the data came out...

Everyone was dumbfounded.

They were all dazed.

CCTV-8: [The premiere ratings for "In the Name of the People" were 1.51%!]

Once these ratings came out, everyone realized one thing.

That is, "In the Name of the People" ranked first in the ratings of all shows in the same time slot!
When this news came out, many people couldn't believe their eyes.

The premiere of "In the Name of the People" achieved a viewership rating of 1.51%.

It topped the ratings charts for tonight's TV dramas?!
An anti-corruption drama actually beat the big-budget production "Swords of Legends," which had been in preparation for two years!

Such news has also generated more topics and buzz for many self-media outlets.

Song Hao's new drama tops the ratings charts!!

[Anti-corruption drama tops the ratings charts?! Can you believe it?]

[The TV series "In the Name of the People" tops the ratings charts!!]

[A film director switched to directing a TV series and accidentally topped the ratings charts on its first day!]

The comments from netizens poured in like a tidal wave.

"I haven't watched a domestic drama for many years, but this one is surprisingly captivating. Once I started watching, I couldn't put it down. As someone who worked in the system for over ten years, I have to say that the show's portrayal of the behavior, mannerisms, and speaking styles of various bigwigs is over 80% accurate. The only difference is that the actors in the show are in great shape. Real seasoned officials don't have such good figures."

"The first episode was packed with information and although it was a bit 'dragging,' it really captured the essence of officialdom!"

"This anti-corruption drama is nothing like the old ones. The old ones just used the same few formulas over and over again. This one shocked everyone present right from the start."

"Awesome! We have to beat those period dramas! Director Song, keep pushing forward!! Make more of these kinds of dramas, don't let those terrible dramas keep insulting our eyes."

Song Hao was pleased to see the viewership ratings.

He didn't expect that, despite insufficient publicity, he would take the top spot in the ratings by a narrow margin.

It's worth noting that the TV series "Swords of Legends" was promoted for a full six months.

Now, "In the Name of the People" has taken first place.

As word-of-mouth spreads and with vigorous promotion, the viewership ratings will only continue to rise.

Just as Song Hao was about to take a shower and go to bed.

the phone is ringing.

It's Director Pang from the Anti-Corruption Bureau.

He said cheerfully, "Little Song, I saw the ratings! Amazing! Your drama got number one, right?"

"Yes, Director Pang, we got first place by a narrow margin, just lucky," Song Hao said with a smile.

"How can you call this luck? Think about it, if the content wasn't good, would they want to watch it? They definitely wouldn't."

Director Pang immediately corrected him, "Besides, our promotional period hasn't been long yet, and a large number of viewers still don't know about this TV series. I believe the ratings will be even higher tomorrow or the day after, do you believe me?"

“I believe you.” Song Hao said cheerfully, “After all, this TV series has been approved by Director Pang, so it certainly won’t be bad.”

"Yes."

Director Pang laughed even more heartily: "Alright, I'll hang up now. Normally I'd be asleep by now, just to check the ratings at midnight. Now I can finally relax."

"Okay, boss, please get some rest."

"You too, even though you're young, you still need to take care of your health and get some rest. I heard that the director of the Civil Aviation Administration came to see you. Let me tell you, he's very generous, so if you're going to make a movie for him, go ahead and build as many airplanes as you want."

Song Hao was both amused and exasperated.

In fact, in his eyes, the directors of these departments were all very easy to talk to.

Of course, the premise is that he has to be happy first.

Early the next morning.

The news that "In the Name of the People" topped the ratings charts on its first day has spread throughout Hunan TV.

Ms. Zhang, the manager of Hunan TV, also learned of this news after waking up this morning.

Therefore, after arriving at the television station, she convened a meeting.

In the meeting room, the arrogant male colleague from yesterday lowered his head in shame and dared not speak.

He never expected that an anti-corruption drama could surpass their big-budget production and become the top-rated show.

Sister Zhang then comforted everyone, saying, "Although we didn't expect this anti-corruption drama to have such high ratings, it's only slightly higher than our 'Chinese Paladin.' This morning I even watched the beginning of that drama, and indeed, it was very well made."

"However, anti-corruption dramas follow the same old formula over and over again. A TV series is not about a moment, but about endurance. It's a long-term battle."

"So I'm thinking we need to increase our publicity efforts. I'm confident that our 'Swords of Legends' will achieve even better reviews and surpass 'In the Name of the People' in viewership ratings. What do you all think?"

Upon hearing this, everyone else present agreed.

"That's right, isn't the point of anti-corruption dramas just to be novel?"

"Yes, I believe in our TV series."

“Yes, anti-corruption dramas are all the same old thing over and over: arresting people, releasing people, investigating people, it’s all the same.” The male colleague tried his best to explain: “So we don’t need to worry, don’t worry.”

that's it.

The producers of Hunan TV's "Swords of Legends" immediately increased their promotional efforts.

Meanwhile, Zhejiang TV has also begun promoting "The Infiltrator".

They weren't confident they could surpass the number one spot, but maintaining the viewership ratings was enough.

"In the Name of the People" gained popularity overnight.

The publicity efforts have really come into play.

In addition, the Anti-Corruption Bureau directly allocated a large amount of publicity funds to the Publicity Department.

Director Pang of the Anti-Corruption Bureau had only one requirement for the Publicity Department.

He wants the entire internet to be flooded with posts about "In the Name of the People"!!

"Even though the promotional period is short, let's buy advertising!!!"

Thus, the propaganda surrounding the tripartite division of the Three Kingdoms gradually took shape.

soon.

Eight o'clock the next evening.

The third episode of "In the Name of the People" has premiered!
The third and fourth episodes of the three TV series were broadcast at the same time again.

This time.

The ratings came out very quickly.

Everyone was eagerly awaiting the data.

"The Infiltrator" had a viewership rating of 0.64%.

"The Legend of the Ancient Swordsman" achieved a viewership rating of 1.02%.

"In the Name of the People" only got a 2.79% viewership rating!
"In the Name of the People" continues to top the ratings charts!
This data sparked another round of heated discussion online!

Seeking monthly ticket


(End of this chapter)