Reborn on the Internet: Starting with Games

Chapter 561: You hit yours, I’ll hit mine

It is advisable to take a broad view. In the long history of the development of the Internet, there have been several money-burning wars.

E-commerce, online travel, online ride-hailing, coffee, new retail, food delivery, shared bicycles, tens of billions of subsidies.

At first glance, it all looks like a war, but the story always starts with burning money.

The ongoing money-burning wars in the Internet industry are a double-edged sword.

The good thing is that the infrastructure and production and service capabilities of various industries have been rapidly improved, people's lifestyles have been comprehensively changed, and it has made a huge contribution to social progress and efficiency improvement. Capital has also received substantial gains in general. Return.

The disadvantage is that severe homogeneous competition, vicious price wars, and inefficient resource investment have resulted in huge waste.

In fact, capitalists and entrepreneurs all know these truths well, but they are all excellent gamblers. They dare to bet more if they have the courage. They dare to lose even if they want to win. Their psychological endurance is far stronger than that of ordinary people, and they are quite willing to be killed. The reckless spirit.

After all, at least starting a business and investing is much more reliable than buying lottery tickets and betting on 555.

Consumers don't care about this. Instead, they hope that the more money-burning wars there are, the better.

What they only know is that Didi Kuaidi is fighting, and taxi fares have become cheaper. 1 yuan taxis or even free taxis are the norm.

Luckin fought against Starbucks, and in the end the coffee was free.

Mobai and ofo compete in orange and yellow, and shared bicycles are free.

Meituan Ele.me’s takeaway prices are jaw-droppingly cheap.

After all, burning money to change the market is just a flash in the pan. When the war ends and the remaining competitors are swept out, there will be giants monopolizing the market.

The result is that consumers who have been formed into habits can only become fish on the chopping board.

The cancellation of subsidies is actually a good thing. Taking the opportunity to raise prices so that consumers can enjoy the same services at a higher price than offline is just a basic idea.

Later, through "choose one of two", "bundled sales", "big data killing" and other endless tricks, capital used the first sword of monopoly for all beings to target the merchants who had made outstanding contributions to it in the money-burning war. and consumers.

As the pioneer of money-burning battles, the battlefield is currently divided into two parts.

One is the marketing promotion campaign. From subways, buses, elevators, shopping malls to TV, radio, and websites, various group buying websites spend huge sums of money on advertisements both offline and online.

The other part is called the battle of cost-effectiveness. You have cheaper prices and I have cheaper prices. You have many types of group purchases and I have more. You cooperate with merchants for free, and I pay to cooperate with merchants. The main focus is on a game that can make me better.

With the support of huge amounts of capital, various group buying websites have tried their best to seize market territory in order to gain users.

Fighting hand-to-hand, white knives going in and red knives coming out, his head was almost ripped open.

In this way, the battle between group buying websites is flowing like a river of blood, and there is a carnival of media people over there, and consumers are living Double Eleven every day, no! Even a happier life than Double Eleven.

The media is also divided into several subdivisions. Some are responsible for predictions, guessing which group buying websites will make it to the finals.

Those who have statistics can estimate how much money each group purchase company spends every day.

There are also activities in the form of allowing netizens to vote for the most cost-effective group buying website. aroused heated discussions among netizens,

"Group buying makes my wife happy, my wife is happy, and my whole family is happy! Thank you for group buying's contribution to the harmony and stability of my family!"

"No, no, no, my wallet is protesting to me. I found that this group purchase is more expensive than Double Eleven."

"+1, it's so cheap that I can't stop buying it. Even a centipede can turn into an earthworm when it comes."

"Have you noticed that this Hundred Regiment Battle looks a lot like the new game mode in CF, but I don't know who will be the final winner in the end! I'll bet 50 cents on Taobao!"

"Isn't it Nuomi.com? People's reports have said that there is no upper limit on the investment budget. It is so powerful that the power of one boat is terrifying!"

In the context of increasingly fierce competition for O2O market share.

On September 9, the higher authorities issued the “Interpretation of Some Provisions on Comprehensive Law Enforcement of Animation, Online Games and Cultural Markets in the “Three Certain Regulations”.

The article stipulates: "The Ministry of Culture is responsible for animation and online game-related industry planning, industrial bases, project construction, exhibition transactions and market supervision. The State Administration of Radio and Television is responsible for the management of film, television, animation and online audio-visual animation programs. The State Press and Publication Administration is responsible for Manage animation in the publishing process, and conduct pre-approval of online publishing and distribution of game publications.”

To put it simply, the approval of version numbers has changed from the original one of the State Administration of Radio, Film and Television to a blackboard that requires pre-approval. There are more steps, so the threshold for approval of version numbers has also been raised accordingly.

The media have predicted that after this move, it will become increasingly difficult to apply for license approval for online games, and there are even sounds of a license winter coming.

At the same time, these media people all lamented in private exchanges that World of Warcraft WLK happened to catch the last train, but they didn’t know whether Century Interactive Entertainment was lucky or lucky.

Then they, the media people, discovered that Chen Hao was uncharacteristically uncharacteristic of the 2-group war that was currently going on. Except for initially investing in GroupOn, the originator of group buying, the domestic OO market did not find Century's layout in it, which made them very puzzled.

Without the participation of Century Zongheng in the Hundred Regiment War, although the fight seemed lively every day, it always made them feel a little less interesting, as if they were missing a regiment leader to lead the charge.

And what is the discussed protagonist Chen Hao doing?

In addition to eating, sleeping, going to work, and catching fish, I still achieved some achievements during this period, that is, I personally drew cards and recruited a golden legend by drawing a miracle!

That is Sun Tongyu, the former president of Taobao.

During a work exchange with Xu Pengkun, he discovered that he had invested in a company last year called Bocas, and its general manager was named Sun Tongyu, who was currently building a children's virtual online community called Box World.

At first, Chen Hao thought they had the same name. After getting confirmation from Xu Pengkun, he determined that the other person was the No. 3 employee of Alibaba, Sun Tongyu, nicknamed "God of Wealth."

Although he didn't know what was wrong with Lao Ma, he abandoned the hero who built Taobao and spent three years leading the army to defeat eBay, but how could he miss this good opportunity.

You must know that there was an e-commerce platform named Pinduoduo later. Although the founder was Huang Zheng, the name Sun Tongyu appeared and disappeared behind the scenes.

He is regarded by Huang Zheng as a life mentor and business partner, and is also a partner of Pinduoduo.

From the fact that he was able to defeat eBay through Taobao, and later Pinduoduo's market value approached Taobao within a few years of its establishment, we can see the horror of this person.

(End of this chapter)