Reborn on the Internet: Starting with Games

Chapter 559: Slowly wait for the future

This is how Meituan started its journey in July.

Cinemas, KTVs, barber shops, amusement parks, restaurants, etc., every time a group buying product is launched, it is bound to become a hit.

Cities across the country are also gradually increasing, developing at the rate of one city every few days.

Because Meituan’s first group purchase across the country was for movie theaters.

Therefore, it is reasonable for "No Man's Land", which is unrivaled in the same period, to explode in popularity.

The direction of media reports has gradually shifted from film and television to the Internet, especially showing strong interest in Meituan, an emerging group buying method on the domestic Internet.

"The first domestic group buying website appears, Meituan rises"

"What exactly is group buying?" One article will help you understand》

"Meituan.com is not the first group-buying battle. Groupon, the originator of foreign group-buying, was established last year."

"The big killer of online and offline, group buying shows its power."

"New forces in e-commerce, group buying is the time"

As soon as relevant reports came out, Meituan appeared in the public eye, and also attracted the attention of many investment institutions and capital giants.

Capital has a keen sense of smell. After discovering that the group buying model was completely activated by Meituan in China and seeing the broad market prospects, they took action one after another.

During this period, Wang Xing's phone numbers were almost inundated with calls from various capital institutions, and he didn't know where these people got his phone number.

There was a time when Wang Xing was chased by money every day. He had never received such treatment in the years since he started his business, which made him feel a little unreal.

Doesn’t it mean that the general environment is not good? Why are there so many rich people? It seems like the clown is just me.

Baidu, Tencent, Alibaba, IDG, Sequoia, Hillhouse. Anyone who can name them has basically approached me.

However, he remained unmoved and cut off all the olive branches thrown by capital.

After all, there is Chen Hao standing behind him. Each one of them is a younger brother. So what if he has money? Do you know what the kindness of knowing someone is?

WANG

Those capitals were also very decisive. After being resolutely rejected by Wang Xing, they found that nothing could be done and directly looked for ready-made entrepreneurial teams in an attempt to compete for the emerging O2O market in China.

At the same time, Meituan.com, as the first person to take advantage of the situation, became the target of poaching, especially for the core members of the Meituan.com team. Their salary can be doubled, or even tripled or even tripled.

After Wang Xing heard about it, he called Chen Hao directly to communicate.

The latter saw that Meituan was indeed as expected, and invested an additional 5 million, and divided 10% of the distributable equity, Wang Xing 5%, and left the remaining 5% to the core members at their own discretion for interest binding.

After receiving the resources, Wang Xing first notified the company members of the good news about the financing to boost employee morale, and then interviewed core members one by one to draw a big pie and promise benefits. Ordinary employees adjusted their salaries accordingly to stabilize the company's slightly fluctuating performance. Military morale.

After adjusting the pace and starting again according to the original plan, Meituan continued to expand its territory across the country.

On the other side, Zhang Yiming saw the reports related to Meituan.com. While he was happy for Wang Xing, he also felt a certain amount of pressure.

But the Toutiao they do is not like Meituan, which can make people gain benefits instantly. The driving force generated by benefits is a very scary force. In the long PC era, the five major portal websites, Sina, NetEase, Sohu, and Tencent, including Century, lived a long and comfortable life relying only on portal traffic. At this time, the main way for Internet users to read news was on the portal website.

Editors do not have the right to choose what articles they write and what users read. Netizens can only actively search for news and articles they are interested in on the website.

Today's Toutiao aims to change and cultivate people's habit of obtaining information from the Internet, gradually changing from active acquisition to passive reception. This is another behavior that can gain immediate benefits.

However, changing this kind of habit is a time-consuming process and cannot be rushed. It requires precipitation and accumulation, and eventually it will be accumulated gradually.

His positioning of Toutiao is how to better meet users’ needs for news.

Toutiao’s future advancement roadmap will first kill the editor, and then the platform behind the editor.

This is Zhang Yiming's ambition.

After this period of development, the entire website is both simple and complex to implement.

According to the original idea, Zhang Yiming divided the development of Toutiao into two stages.

The first stage is divided into three steps.

The first step is to use a web crawler (a program or script that automatically captures Internet information according to certain rules) to capture a large amount of article data from major portal websites to expand the content library.

In the second step, all articles are re-edited by the company's editors, some of the words are slightly modified and converted, and then re-uploaded to Toutiao's platform and covered with a vest.

The third step is to analyze the user's reading preferences through big data based on the length of stay on the page, article completion rate and related content tags, and then rely on the continuously improved recommendation algorithm of machine learning to provide personalized and accurate recommendations to push articles of interest to the content. .

But in the actual process, this third step is the most complicated step. Machine learning takes time, and the recommendation algorithm needs to be continuously improved.

The simpler the function, the higher the complexity behind it. Fortunately, the technology provided by Century Innovation Institute allows them to get twice the result with half the effort.

After the first stage is completed, the second stage can be carried out, which is the Thousands of People Plan, that is, everyone can become a content producer and obtain corresponding benefits.

This article also draws on the model of the Century-related Creator Incentive Program.

But everything must be considered in the long term. The third step of the current stage is to collect and analyze data, improve the recommendation algorithm, and wait for the east wind.

Douyin and 99fang are positioned by Zhang Yiming as secondary products to retain basic operations. All major resources are invested in Toutiao.

Only Toutiao is successful. Whether it is short videos or real estate information, the two can learn from its recommendation algorithm and distribution model.

Food has to be eaten one bite at a time, and the road has to be walked step by step. The popularity of Meituan.com is actually a good thing. It allows Toutiao to slowly defeat monsters and upgrade, and accumulate experience points.

Here, Toutiao can take a look at it, but over there, the group buying market has begun to ignite the flames of war.

After Meituan.com became popular, capital entered the game. Wang Xing refused, so they looked for a ready-made technical team. Anyway, the technical content of the website was not very high. Since Meituan.com copied the foreign groupon website, they also copied the gourd, without Zhang. Butchers can still eat plucked pigs!

11 days after Meituan became popular, Wowotuan (55tuan.com) was launched.

At the end of July, lashou.com was launched.

Even the media broke the news that Internet giants such as Century, Baidu, Tencent, Sohu, Sina, NetEase, and Alibaba have also begun to make plans in the field of group buying. They are either incubating group buying business internally or entering the market through investment and mergers.

The war drums beat, and a battle slowly began.

(End of this chapter)