Reborn on the Internet: Starting with Games

Chapter 557 Meituan? Is it delicious?

When Tong Zhihong saw this young man wearing a uniform with the Meituan logo printed on it, he nodded.

He didn't have a suit or leather shoes, and he didn't have oily hair or powdered face. He looked very energetic and energetic with his short haircut. At least the first impression this young man left on him was not bad.

Tong Zhihong sat in the large boss chair, "Maybe the people below told me that although Zhongan is not as good as before, we have been brilliant in the past. Not every website can cooperate with us."

"Meituan does not cooperate with everyone. Our company has its own standards and requirements for selecting partners." The young man answered neither condescendingly nor overbearingly.

Um? It's a bit interesting, "I admire your perseverance, so I'll give you a chance to convince me. Since you've come 4 times, I'll give you 4 minutes. Let's start now." After that, Tong Zhihong glanced at the time on his watch.

Time is running against the clock. Young people don’t have any nonsense and don’t know who they learned it from. The conclusion comes first.

"By cooperating with us, it is expected that your theater's sales will at least triple in one week's time compared to the current level."

Tong Zhihong sat up straight and frowned, "Young man, you can be arrogant, but you don't say big words casually."

The other party smiled and spoke quickly but clearly, "This is still a conservative estimate. After all, there is not much room for ZhongAnke to decline at present. The specific cooperation method is as follows.

From Zhongan’s perspective, Meituan suggested that Zhongan could provide consumers with a group-buying movie-watching package.

Let me briefly explain to you what group buying is. It is a shopping method in which consumers join together to shop in groups to increase their negotiating power with merchants in order to obtain the best price.

Based on the principle of small profits but quick turnover, merchants can provide group purchase discounts lower than retail prices and provide high-quality services that cannot be obtained by individual purchases. Group buying is currently an emerging e-commerce model, which is what Meituan is doing now.

I saw that ZhongAn’s current ticket price is 25 yuan. We can launch a movie viewing package and pre-sell it three days in advance.

When the sales volume reaches 1, the movie ticket price is 8% off, which is 20 yuan.

3, 6% off, 15 yuan;

1, 4% off, 10 yuan!

The more people buy, the greater the discount will be.”

Seeing that Tong Zhihong was about to speak, the young man quickly said, "Time is limited, please listen to me first, and we will discuss if you have any questions. Previously, our company specially researched and analyzed your situation. What you lack is promotion and customer flow, but this is exactly This is what Meituan is good at.

We have calculated that theaters have industry specificities. The cost of a screening for one audience is the same as that for a hundred viewers.

Based on the current scale of ZhongAn and selling at package prices, as long as the theater attendance rate exceeds 5%, revenue balance can be achieved. Anything above this ratio will be profit.

From the perspective of consumers, movie tickets are never discounted. The appeal of movie tickets that are even less than half price is unique in the current market. The only drawback is that the distance is a little off. I think in the face of the absolutely cost-effective price, Distance has never been an issue.

Of course, we also have a way for you to increase your income.”

After waiting for a long time, Tong Zhihong raised his head and looked at the young man in confusion. The latter pointed at his watch and said, "It's time."

"It was Tong's joke just now. Don't take it seriously, little brother. Sit down!" Tong Zhihong stood up and poured a cup of tea for the other party.

"Is there any way? Tong is willing to hear the details."

“For example, the meal package can come with a popcorn.”

"This is not an additional cost."

The young man took a sip of tea and said, "Coke in the cinema is not cheap."

Tong Zhihong reacted and laughed. The more he looked at the other person, the more he liked him.

"Little brother, do you have any idea to come to work here? I happen to have a supervisor position here." "Well, thank you Mr. Tong for your love. Please forgive me for my lack of knowledge and my ambition. I am very satisfied with the job I am doing now and I am very grateful. . Moreover, these data, copywriting and speaking skills are all the work of other colleagues in the company, and I am just a porter who follows the script."

After the young man declined the other party's kindness, he took out two pieces of information from his backpack.

"This is our company's research on you. This information is Zhongan's overall attendance in the previous month. This information is an analysis of the advantages and disadvantages of Zhongan Cinemas."

The young man seemed to be completely on Zhongan's side and talked about how to cooperate with Meituan and what benefits he would gain.

Tong Zhihong was completely impressed, but he was still a little confused.

"If you don't worry about me and I won't cooperate, then won't all your hard work be in vain?"

"Business cannot be done without righteousness. Of course, Meituan.com is not the only one with me. If we form a good relationship, there will always be opportunities for cooperation in the future, don't you think so?"

"I just mentioned the movie theater, so how do you make money? Is it free?"

“The first cooperation is completely free!”

Tong Zhihong heard the implication, "What about the second time?"

"Meituan.com will charge a certain share. Of course, it is very cheap under the premise of a win-win situation for all parties."

This young man was very frank, logical, methodical, and neither humble nor arrogant. It reminded Tong Zhihong of his days as a salesman when he was young.

He patted the other party on the shoulder and said, "You are good, and your company is also good. I, Tong Zhihong, agree to this cooperation. You will contact our theater manager for details!"

"How many votes did Zhongan use for this group purchase?"

"Just follow the plan just now, start with 10,000 copies, and see the effect. If it works well, we can continue to cooperate."

"Mr. Tong, Meituan.com has only one requirement for its cooperative merchants, and that is to treat group-buying consumers equally. Customers cannot be neglected or looked down upon just because they are group-buying. This is also the basis for subsequent cooperation."

Tong Zhihong's originally frowning brows relaxed, "This is what it should be. Zhongan always adheres to customer first, so there is no need to worry about this."

A few days later, July 7th.

Tong Zhihong received a notification from Meituan that Zhongan Cinema’s group purchase package was online.

Tong Zhihong was in the office, searching for Meituan on Baidu, and after clicking on it, he saw his own promotional information.

Just a few hours after it went online, the sales volume was only a few hundred, and the discount line was not triggered.

Then he found that the only discount information for his store in Hangzhou was his, so he clicked on the city switch.

Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Bingcheng. There are only a dozen cities above.

Each city has a group purchase product and a countdown notice for the next product.

He felt that he had been deceived. He had never seen any advertisements for Meituan on the streets. It was probably a small website. Could this be possible?

Forget it, I don’t have much money anyway, so I just bought those few materials. Unexpectedly, the Internet is quite deep.

He focused his energy on other things and stopped caring.

(End of this chapter)