Reborn on the Internet: Starting with Games

Chapter 552: Finish and leave

NetEase Ding Lei, Ninetowns Zhu Jun, and Shanda Chen Tianqiao all laughed bitterly after learning the relevant news.

Chen Hao, who previously thought that there was a world of martial arts, would definitely look down on World of Warcraft.

So each of them tried their best to prepare for the agency rights of World of Warcraft in the next four years. NetEase even set up a Blizzard game division.

Originally, Teng Xun also wanted to set up a Blizzard department, but when he saw Chen Hao making noise abroad, Xiao Ma had a conditioned reflex and called Chen Hao in advance to check the situation, and then canceled all preparations. , the clouds are calm and the wind is gentle, let’s go and do whatever we need to do

Now it's better, these unlucky guys didn't even drink the World of Warcraft soup, Chen Hao just kidnapped the chef.

NetEase and Shanda are fine, and it doesn't matter if World of Warcraft is gone. There are other games and businesses, but Ninetowns is different.

90% of Ninetowns' revenue comes from World of Warcraft. If the contract is not renewed successfully, it will be like losing its roots.

In fact, in the past few years, Zhu Jun has also learned that it is better to seek help from others than from others. After all, World of Warcraft is unreliable by outsiders, so he has also tried every means to find new growth points in recent years.

It has successively represented foreign online games such as "Sword of Excellence", "Supreme", "Guild Wars", "Ragnarok 2", Firefall, etc., and has also self-developed games including "Famous Generals Three Kingdoms Q".

It took a lot of tossing, but it didn't last long. It seemed that all the luck had been exhausted, and in the end they were all swept to death on the beach, broken and sunk in the sand.

Zhu Jun was a little frustrated after spending the past two years on the Internet. He thought that if it didn't work out, he would collect all these assets and sell them to Chen Hao at a good price.

I have made a lot of money in the past few years, so I'd better go to football. The real-life version of Football Manager is much more fun than playing online games. You can win by giving the opponent's head coach some money. Then you can buy any peripherals and it will be full of money.

Zhu Jun fell into a reverie.

The American Entertainment Software Association, referred to as the ESA Association, is an association that provides legal assistance, policy analysis, amendment defense, business and consumer research, and assistance in brand promotion, piracy prevention, and E3 Electronic Entertainment Exhibition operations to its members.

On the third day when Century Zongheng signed a contract with Vivendi.

The ESA Association announced that Century Interactive Entertainment and Century Blizzard will join the association, bringing the total number of ESA members to 32 companies.

Cao Jun, Chief Legal Officer of Century Zongheng and Century Blizzard, said: "We are very happy to join ESA. ESA has a long history in the electronic entertainment industry, and we are confident that both parties can learn from each other and develop together in the future."

Chen Hao, Chairman of Century Zongheng, said: "ESA's association members can cooperate in development, and we are very happy to join the ESA Association. This has built a bridge to promote the Sino-US game industry, and we will have more opportunities and cooperation. .”

On the same day, Vivendi withdrew from ESA. The other party stated that the move was for commercial reasons, and the specific reasons are unknown.

The above statement is all nonsense. In fact, joining ESA is just a layer of armor for Chen Hao.

Signing the contract is just the first step in a long journey.

After the major matters were discussed, there were still a lot of tedious things to deal with in the acquisition, but Chen Hao didn't need to worry about it because his subordinates would handle it.

Century Zongheng's team is divided into two, and Century Interactive Entertainment assists in following up the establishment and follow-up work of Century Blizzard.

He took Xu Pengkun and the remaining members of the small team to complete the finishing work. After all, the piling was completed and it was time to get out of bed, pick up the pants and leave.

March 3st, Black Friday.

Activision stock began to fluctuate downward, falling as much as 17% by the close.

Some people suspect that there are bookmakers selling Activision shares in large quantities behind the scenes, and media revelations confirm this statement.

Century Zongheng, which used to be Activision's third largest shareholder, has now disappeared.

At this time, the media and Activision executives realized belatedly that Century Zongheng had no intention of cooperating with Activision from the beginning, and everything was just an act. The roller coaster ride that Activision’s stock price has been on is the best proof.

The act of burning bridges without saying hello made Caudick angry, but he still had a glimmer of hope in his heart. After all, the Activision China Market Cooperation Agreement signed by both parties could not be faked.

He can only hope that Chen Hao can have some professional ethics

And here, after Xu Pengkun and others gave him a lesson on forehand and backhand, Chen Hao found that he had made hundreds of millions in small profits. He was a little surprised by how sensitive these financial professionals were to timing.

In fact, Chen Hao had no intention of cooperating with Activision from the beginning. They didn't look down on them at all with their little wealth.

Activision's most famous game is undoubtedly "Call of Duty", but it is completely true that it has "Cross Fire".

Others such as the "Crash Bandicoot" series, "Sparrow the Dragon" and "Guitar Hero" are all little Kara, and none of them can fight.

At first glance, Activision's dozen or twenty game studios are very bluffing, but in fact, that's all. The market value is not small, but the potential is not big.

Especially cooperating with people like Caudick is tantamount to seeking skin from a tiger, so Chen Hao's initial show of goodwill towards Activision was just for Blizzard.

Now that the goal has been achieved, of course it’s time to pat your butt and leave.

As for the cooperation agreement signed by the two parties before, under the escort of Cao Jun, some leeway was actually left. Even if the loss is not large, it can be delayed.

And they didn't say they wouldn't cooperate. Chen Hao directly ordered his subordinates to adopt a passive cooperation strategy of not taking the initiative or refusing when cooperating with Activision.

Now it's finally Lao Bao's turn to taste the bitter consequences of not being trustworthy.

Now that Activision does not have Blizzard, it is estimated that there will be no big development. Maybe Vivendi will recover after a while and still wants to enter the gaming industry. It is also unknown whether it will acquire Activision. By then, Levi and Cordick, two pure businessmen, will The intrigue is sure to be fun.

Chen Hao thought in a wicked way

People are usually accustomed to calling scrambled eggs with tomatoes instead of scrambled eggs with tomatoes. The quantity is usually small and the important thing is usually at the end, such as scrambled eggs with leeks and twice-cooked pork with onions.

Different from dish names, company naming is completely opposite. Fathers often come before sons, like Blizzard of the Century.

March 3, Blizzard of the Century Road 26, Irvine, California.

Well, you read that right, the place is still the same, but the name has changed once again, and Century Blizzard held a grand cutting ceremony.

The media came in droves. In addition to Century Zongheng Group Chairman Chen Hao, former Blizzard President Mike Mohan, and California government officials came to support the event.

A delisting ceremony followed.

When the photo of Chen Hao and a group of foreigners holding champagne in hand and standing in front of Century Blizzard's huge logo was sent back to the intranet forum of the group headquarters, all the employees beat gongs and drums and expressed their gratitude.

They are having a great time working overtime at Hangchi Hangchi. The boss has made great achievements in expanding his territory abroad. He even won Blizzard. Can Microsoft be far behind?

Of course, this is just their joke. Even if Bill Gates agrees with his brain, Obama will not agree.

(End of this chapter)