Chapter 515 Financial Crisis

After the show, Chen Hao and others left through the exclusive passage under the protection of bodyguards.

At this time, a group of people passed by in front of them. Many reporters were shooting with guns and cannons, and the stars were shining over the moon.

"Director Zhang, how do you feel about the successful opening ceremony?"

"Director Zhang, what are your plans next?"

"Director Zhang."

Just when the two sides were about to pass each other, Zhang Yimou's somewhat uncertain voice came from the side, "Mr. Chen?"

Chen Hao stopped, first handed his daughter to Xiaoran, then took a coat and wrapped it around her head.

After doing this, he turned around and saw Zhang Yimou, who was surrounded by media reporters, walked up to him and extended his hand to say hello.

"Hello, hello! I happen to see you here. Without your suggestions, today would not have such a good start. Thank you! Thank you!"

Chen Hao shook hands with a smile and looked at the still energetic old man in front of him who was about to be honored as a national master. "It's a simple task. This is what I should do. You go and get busy. Let's get back in touch if we have a chance to cooperate~"

"Hey, okay~ You're busy~"

One of them is a big boss of a company, and the other is a big domestic director, and the latter's status has suddenly risen to become a unique existence after today's battle. How can these two unrelated people act?

This scene was hard for the surrounding reporters to understand. What is going on? According to Director Zhang, does Chen Hao have any connection with the Olympic opening ceremony?

For a time, everyone was filled with gossip. Watching the two big figures drifting away, many media didn't know which one to pursue. In the end, they all chose Zhang Yimou. After all, he was the absolute hero and protagonist tonight.

Lin Xiaoran's eyes widened and she looked at her husband, "So what you said just now is true? You..."

"Shh~" Chen Hao put his index finger up to his mouth, "I will tell you slowly when I get home."

In the 2008 Olympic Games, the International Olympic Committee for the first time included new media such as the Internet and mobile phones as independent broadcasting agencies, and included them in the Olympic broadcasting system together with traditional media.

This Olympic Games also became the first Olympic Games in the history of the Olympic Games to be broadcast through new media methods such as the Internet and mobile phones.

Wireless Internet, which participated in the Olympic Games coverage for the first time, has suddenly emerged as a new player in Olympic coverage due to its characteristics of being anytime, anywhere and portable.

Major portal websites use graphics, text, audio, live broadcasts, etc. to conduct multi-dimensional reports on the Olympics. In the reporting of key news such as the gold medal, it is synchronized with the scene, within 3 seconds, so that more people cannot sit on the TV. People who watched the games in front of them learned about the Olympic Games information in a timely manner, which fully demonstrated the timeliness of wireless Internet.

In addition to pictures and texts, Century.com and YY live broadcasts also have exclusive video broadcasts and playbacks, which have attracted the attention of netizens, occupying the top spot in traffic, and making other companies jealous.

People have discovered that in the past, they could only watch whatever the TV stations showed and had no choice but to make choices now.

All events can be understood and watched in real time through Century.com and YY. You can just click the mouse to see which one you want, and you feel like you are in charge.

And with the emergence of oPhone, we have authorized and launched the Aoshi app to use mobile signals to play game videos. Although the signal is intermittent and the picture quality is very "touching", this is a unique game viewing experience that has never been seen before. It still makes many people cry out.

If you have an oPhone playing Olympic games on the bus, in the subway, or in public places, congratulations, you have become the most handsome boy on this street (gai).

Therefore, oPhoe mobile phone sales have ushered in another wave of sales.     Thanks to the development of social networks, athletes and audiences also have a close interactive relationship.

After winning her first Olympic gold medal, weightlifter Chen Xiexia immediately opened Century Weibo in accordance with the contract and wrote: "I did it, I succeeded! Thank you everyone for your continued support!"

Although it was posted on Weibo in the early morning, it still received 10+ likes and tens of thousands of comments.

The advertising effect of Century Zongheng also demonstrates its power. The slogan "Century Zongheng, Zongheng Century" and advertisements for its products will appear in advertising spaces and programs around major events.

Of course, it does not include information related to online games, after all, these are still not available on the table.

Affected by advertising, Century series products and sales have increased significantly to varying degrees.

During the Olympics, Chen Hao took his family to watch various competitions at home, treating it as a vacation.

As time goes by, various Olympic hot events occur frequently, bringing waves of traffic, making all relevant stakeholders make a lot of money.

Of course, there are exceptions, that is, in the later men's 110-meter hurdles finals of track and field, Liu Xiang temporarily withdrew due to injury, which aroused the anger of the Chinese people.

Liu Xiang fell from a hero to a street rat that everyone yelled at.

A few minutes after Liu Xiang withdrew from the competition, Chen Hao received a call from Li Fang. Netizens were already in public opinion and asked whether the company wanted to terminate the contract with Liu Xiang, but Chen Hao flatly refused.

In terms of interests, it is indeed better to terminate the contract as soon as possible to avoid maximum losses, but Chen Hao cannot do anything to make matters worse.

A man fought countless battles for his country and won dozens of gold medals. For the first time, a yellow man broke the monopoly of black men in international track and field events. However, people only remember his two withdrawals. This shouldn't be the case!

The next day some brands unilaterally announced the termination of their contracts with Liu Xiang, leaving only a few companies such as Nike and Century Zongheng to issue posters in support of Liu Xiang.

The public's reaction to Liu Xiang's withdrawal was directly reflected in the ratings. At 11:40 that day, Liu Xiang appeared on the runway. The ratings of CCTV 7.53 were as high as 5%. Within 3.6 minutes after Liu Xiang withdrew from the competition due to injury, the ratings of CCTV dropped by more than half, to %. .

22.3% of the national TV audience watched Liu Xiang's group stage and injury press conference, while only 16.40% of the audience watched the confrontation between Yao Ming and the Greek team that day.

Affected by this incident, the number of online games endorsed by Century Interactive Entertainment Liu Xiang has dropped to a certain extent, and many players have chosen to abandon the game.

Through the guidance of Century.com and Century Weibo, the withdrawal incident only caused a quarrel on the Internet for a few days and then gradually calmed down.

From a macro perspective, this is just a splash. The Olympic Games in the East are going on with great success, while the West is in an economic crisis.

In the same month, the stock prices of Fannie Mae and Freddie Mac, the two giants in American mortgage loans, plummeted, and the subprime mortgage crisis broke out. Many financial institutions were not spared from this crisis, and the severity of the subprime mortgage problem far exceeded people's expectations.

The Wall Street storm caused by the subprime mortgage crisis later evolved into a global financial crisis. The process was so fast and its impact was so huge that it was unexpected. This is the most serious financial crisis since World War II that has plunged the global economy into a comprehensive and sustained recession.

(End of this chapter)

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