Reborn on the Internet: Starting with Games

Chapter 512 The wealth brought by war

On June 6, the Ministry of Industry and Information Technology took action and issued 24 consecutive articles to enter the market strongly.

1. Instruct Century Zongheng and Tengxun to publicly apologize to the public within 5 working days, properly deal with the aftermath, ensure software compatibility and normal use, and resolve problems encountered in the process in strict accordance with legal provisions.

2. Work with relevant departments to further observe and deal with the suspected violations of relevant laws and regulations by the two companies, and order the two companies to cooperate accordingly.

3. Order the two companies to learn lessons from this incident, conscientiously study relevant legal regulations, strengthen professional ethics, strictly regulate their own behavior, and prevent similar behavior from happening again.

4. Relevant Internet companies must take heed of this warning, abide by industry norms, maintain market order, respect the rights and interests of customers, and jointly promote the healthy, stable and sustainable development of the Internet industry.

5. A fine of 1 million yuan was imposed on Century Zongheng Group. This is the first "sky-high" administrative penalty issued to it on the Internet in accordance with laws and regulations.

On the same day, the plaintiff was also announced to have unilaterally withdrawn the case in which Fuji Xun sued Century Zongheng.

In the afternoon, when the stock market opened, Tengxun's stock price began to fall due to the news of the reconciliation between the two parties. It closed down 3% in the morning, but the closing price rose by 7% on the day.

At 10 a.m. the next day, both parties issued apology statements at the same time. The differences between the two companies can be seen from the statements.

Tencent issued an apology statement titled "With You", which was full of emotions and emotions. While shouting long live the users, it did not forget to learn, reflect and summarize three times, and finally revealed a hint of grievance.

The title also points out that you may be a user, or you may express your opinion on the above.

Century Zongheng's apology statement is straightforward, but the title "Thank you for having you" is somewhat similar to Teng Xun's.

"We are very sorry. We had no intention of occupying public resources and causing inconvenience to our users. We deeply apologize! [Bow]

Century Zongheng adheres to the understanding of social responsibility

Each product will serve the public with a better look in the future.

The report and criticism of this dispute have been resolutely implemented, resolutely implemented, and resolutely carried out by all members of Century Zongheng.

Finally, we will look to the future, win respect with innovation, and win trust with responsibility.

Thanks for having you! "

The apology also outputs the corporate vision and product concept, and finally sticks to the core and expresses four firm stances. The last sentence emphasizes innovation and responsibility.

With official intervention and public apologies from the two companies, the month-long 4Q war finally came to an end.

Both parties involved shook hands and made peace, but those netizens who were just watching the fun and not taking it too seriously, quit.

"Why is this the end? I'm still waiting for overtime."

"I've just finished half of my box of beer, and now I have no food or drinks."

"Century Zongheng was fined for being suspected of monopolizing? Why didn't I see which monopoly it was?"

"Choosing one of the two is not a monopoly, but 100 million yuan is too harsh. If I were given this fine, I would never be able to spend it all in my lifetime."

"With this little bit of success, how long will it take if you don't buy Teng Xun now?"

"You can pull me down. I'm trying to persuade people to speculate in stocks. If there's thunder and lightning, I wish you could copy the money upstairs halfway up the mountain."

"I guess the penguin will learn to behave this time."

"Not necessarily, dogs can't change from eating shit, just watch."

"Century Zongheng also suffered an unreasonable disaster. Whoever it provoked was fined 100 million."

Most of the subsequent comments were about grievances for the century. As for what triggered the incident, no one cared at this time.

The media summarized the incident at a macro level, and even an economic program invited relevant experts in the business field to analyze and review it. Teng Xun makes moves, and the century moves horizontally and vertically. Both sides come and go. A series of offensive and defensive battles can be called a textbook response, with some details revealed.

At the end of the program, experts concluded that the 4Q war has a good reference value for future Internet companies' business wars. This event is characterized as the first Internet war, which is a milestone in the history of the domestic Internet.

This special program opened the eyes of the viewers in front of the TV and also provided some ideas to other business owners.

There is even a professional Internet business media that summarized many firsts in many 4Q wars.

For example, it was the first time two companies quarreled through a pop-up window in their own software, the first time a CEO was criticized for receiving affordable housing, the first war between Internet giants broke out in the public eye, the first official mediation, the first time A sky-high fine for an Internet company and so on.

But then these public opinions gradually faded away due to deliberate restrictions by both parties, and everything stabilized and improved.

NetEase headquarters building,

Ding Lei looked at the news that was released one after another, shook his head and smiled bitterly. Sure enough, even Teng Xun couldn't do it?

On the surface, it looks like both sides are playing 50 big boards each, and have slightly increased the intensity of Century Zongheng, but a discerning person can tell at a glance that they are planning to take it lightly.

1 million yuan is a sky-high price in the eyes of ordinary people, but it is nothing in the eyes of them. Just by going back and forth in the stock market, Century Zongheng has made more than billions.

It is estimated that in the future, the surname will be Chen on the Internet in China.

But it's none of his business. Now it's up to everyone to clean up their own problems, as long as NetEase is not affected.

Ding Lei didn't feel sad at all. Instead, he was a little gloating about Brother Ma. Why did you mess with Chen Hao when you had nothing to do? Now you're shooting yourself in the foot.

Chen Tianqiao came from a rough background and offended Chen Hao twice, but now he is no longer on his own terms.

Not to mention himself, since he was hacked before, he knew that Chen Hao had no moral bottom line and was the kind of person who would kill him as long as he became an opponent.

I guess everyone who was beaten up by a group was looking for a stubborn guy who wanted to beat him to death.

He is also a participant and witness, watching Chen Hao come from behind, walking on thorny steps, but gradually becoming stronger.

Ding Lei considers himself to be one of the people who knows Chen Hao best on the Internet. He studies him when he has nothing to do. However, in all the materials, the origin of Chen Hao's first pot of gold is kept secret. It is completely blank and mysterious.

In fact, Chen Hao is very simple. He is a hedgehog. If you don't touch him, nothing will happen to him. If you mess with him, he will be covered in holes.

It is because Ding Lei understands Chen Hao that, unlike the Penguin Sharingan strategy, the route he has set for NetEase is to implement self-research to the end in the field of online games. The last word is to be strong, and then wait for opportunities to exert force.

For a short period of time, Penguin has occupied the second position in online games, but NetEase has always been seizing the day.

It's also good to be the second child for ten thousand years.

At the end of June, Chen Hao was leisurely looking at various business data and financial statements in the office.

A little green among all the reds, that's from Audition. All data plummeted by nearly half month-on-month, and monthly revenue fell below 20 million for the first time.

Not only that, several games such as Kart Racing and Three Kingdoms Online have also experienced varying degrees of decline due to factors such as competitive game activities and benefits.

The other party has heavily deployed its troops in the gaming field, spending real money on activities and welfare. It is normal for the online gaming field to have some setbacks.

The overall online game sales were nearly 1 million less than last month, and including fines, it was almost 2 million.

Just treat it as arms expenses during the war, Chen Hao can only comfort himself like this.

But when he saw the total income figures for the last month, a satisfied smile appeared on his face.

"In September, the group achieved revenue of 9 billion yuan, an increase of 146.46% compared to the previous month."

(End of this chapter)