Reborn on the Internet: Starting with Games

Chapter 464 I am the outlet

Without the invasion of private servers and plug-ins, the veteran online games "Miracle", "Legend 3", "Bubble Hall" and "Wonderland" have basically been updated and iterated at the rate of one expansion pack per year with the efforts of their respective project teams. Although the flow rate has changed from The peak has slipped, but there is still a large user base that is steadily contributing to revenue.

Mesozoic online games "Martial Arts OL", "Three Kingdoms OL", "Bubble Kart" and "Audition" have become the main force, creating huge consumption in each field of national war, martial arts battle, Q version racing, and dance music games. By.

Although the game is free, drawing cards, skins, and props have become the trump card to contribute revenue, which is more than ten times higher than that of the traditional point card system.

Although "Martial Arts World" cannot compare with these in terms of revenue, the total number of players and the number of online players has stably exceeded one million, and the number of registrations has exceeded million.

As for the plan to open up new territory and expand the territory, Chen Hao would not trust it if it were left to someone else. He still had to take the helm himself.

There are three key projects planned to be launched this year, two of which are the self-developed MOBA online games "Glory of Heroes" and "Twilight of the Gods" produced by Tianji Game Studio, a subsidiary of Century Interactive Entertainment.

The other one is the FPS shooting online game "Cross Fire", which is represented by Century Interactive Entertainment.

Chen Hao is confident that with these three online games, Century Interactive Entertainment’s revenue flow can reach a higher level.

After all, the environment is so hot, both the number of Internet users and the number of online game players are nearly doubling every year.

Nowadays, as long as a company enters the online game industry, as long as it does not seek death or makes mistakes, it is not an exaggeration to say that it is lying on the ground picking up money.

Chen Hao looked at the online game industry research report in his hand with a bit of sarcasm in his eyes.

Companies like Tencent that rely on copying themselves can still live happily and make a lot of money.

The report shows that today's game market is still a super-strong structure.

Except for Century Interactive Entertainment, the rest of the market is basically divided up by Tencent, NetEase, and Ninetowns. Perfect World and Sohu Changyou Camera also occupy a certain market, while established manufacturers such as Sina and Shanda have shown signs of fatigue.

Tencent's follow-up new releases, "QQ Sonic" and "QQ Fantasy", were launched last year and achieved certain results. This year, they even held a game conference. "QQ Speed" is on the agenda. This month, "QQ Dance" is expected to be released to the public. There will be a public beta in the second half of the year.

A discerning eye will see that it is a reskinned game that plagiarizes "Kart Runner" and "Audition". However, judging from past experience, players will blame it and play it.

There is also a market for copycats.

NetEase's "Fantasy Westward Journey" is still strong and has a certain user base, and according to media reports, "Westward Journey 3" and "World 3" will also be launched within the year.

Ninetowns relied on "World of Warcraft" to forcefully grab a piece of the online game market. Although it is not as popular as the previous version, it still has the support of many Blizzard fans.

Shanda's own development focus has shifted, resulting in a complete failure of the online game market, and Legend has one day to rest on its laurels. Although last year's open beta of "Rainbow Island" has some popularity like "MapleStory", it doesn't stop there.

Perfect World has established a firm foothold in the online game field with "Perfect World", and it is reported that it plans to launch it this year.

Sohu Changyou has quietly developed a martial arts online game called "Dragon Babu", which will be released for public testing next month.

Sina has completely given up on the game business. Sina Legu is a joint venture between China and South Korea. Recently, the two sides have been arguing constantly, and even the president has been replaced.Accountant Cao has been direct since he took office, and he seems to be pursuing a blog transformation recently.

After reading the report, I can see that the landscape of the online gaming field is still relatively clear and there are no major disturbances.

Chen Hao felt relieved. Although the group seemed to be making a lot of money, it also had a lot of expenses.

30% of the labor costs (salaries, bonuses, dividends, benefits, etc.) account for the majority, 20% is used for the research and development investment of the World Research Institute, 20% of the hardware costs (computer room servers, industrial park maintenance, etc.), and 10% Crisis reserve fund and 10% of the special funds dedicated to charity.After all, after a busy year, the remaining few hundred million is your own money.

Moreover, some businesses, such as Orange and JD.com, are about fishing for big fish in the long term and cannot see any profits now.

If the former develops smoothly, it will see profits next year and will increasingly become the second cash cow. After all, don't put all your eggs in one basket.

The latter has only three to five years to improve the infrastructure and soil, and he has no hope of seeing any money back, unless he chooses to fish from the swamp and reap the benefits, but there is no need!

Recently, he has thought of a profit model, and maybe he can discuss the feasibility with Lei Zi and Dong Zi in a few days.

In addition to Orange JD.com, YY and Century Weibo last year, despite the fact that these two currently occupy the first market share and are making a big splash, the real situation is that the surface of the donkey dung egg is smooth, and these two companies are currently losing money and making money.

In fact, looking at everything, Chen Hao is gradually discovering the truth about business. The ultimate goal of all business activities is to monopolize the market. Only monopoly can enjoy bargaining power and seize huge profits.

Where there is a monopoly, there is anti-monopoly, but Chen Hao checked the cases and related books for a long time and found an essential problem, that is, the anti-monopoly is not against the large scale of the company, not the large market share, but against the unfair competition methods and malicious suppression of competition. Unjust enrichment.

That would be easy. I will develop my own. As for users being willing to choose me, it is not because I am a monopoly, but because my opponent is too good!

As for using the name of monopoly and anti-monopoly to cause trouble, that is just another level of play.

Therefore, after two years of business development, Chen Hao combined with the classic cases of disregard for later generations in his memory, formed his own set of playing methods, using capital to hit the market, obtain users or traffic, and then make money.

The gameplay of online games is relatively mature. YY and Century Weibo are currently in the second stage, while Orange and JD.com are paving the way for the first stage.

Of course, the main premise of this style of play is to step on the wind accurately so that the pig can fly, otherwise it will only be blown around.

For example, Meituan went from the Hundred Regiment War to the Thousand Regiment War, and finally survived to the end and the best life in the successive strangleholds of Alibaba and Tencent.

Of course, in addition to being able to fly, only those who know when to land smoothly and retreat bravely from the rapids are really smart people, otherwise they will fall bruised and bruised, which will be worse than anyone else.

The former is like Wanda and Mobai, and the latter is like Evergrande and ofo.

In fact, when ofo was at its peak, it even went abroad and provided travel services to more than 20 million users in 250 countries, more than 2 cities, and more than million users. It was a well-deserved unicorn, and its popularity was unprecedented.

But the good times did not last long, and the unicorn turned into a gold-eating beast, burning through 3 billion in just 150 years. The money-burning war soon made ofo unable to make ends meet, but at this time, the pretentious Dai Wei first offended the funder for the sake of face and lizi. Dad Ali refused to add the Alipay entrance, and later rejected the 20 billion yuan olive branch offered by Didi, which became the straw that broke the camel's back.

In the end, ofo only left countless yellow garbage and a deposit that could never be refunded, and it ended tragically.

As the boss, Dai Wei disappeared from the crowd. When he reappeared, he was abroad and had opened a cafe. After all, he had the backing of an old man who was the head of a state-owned enterprise, so he had no worries about his retreat.

Similar to Boss Jia, he was an accountant. During the peak period of LeTV, his family cashed out a total of 400 billion through various capital methods. When the leader fell and the situation was not good, he simply ran away. As for the group's bankruptcy and debts, it was all LeTV. What does it have to do with Mr. Jia?

There is only a famous saying about "Going back to China next week", which is juxtaposed with "having nothing", "I don't know the beauty of my wife", "repenting for Ali" and "ordinary family".

Apart from Lao Wang, who was taught by an expert to cut off his wrist, the successful case belongs to Hu Weiwei, a journalist. At the peak of bike sharing, she packaged up the entire Mobike stall and sold it to Meituan, cashing out 15 billion and leaving. A good business story.

Of course, Chen Hao didn't worry at all about stepping into the wrong outlet. He knew when to blow and when to stop.

Because wherever others are, that’s where the wind comes from.
(End of this chapter)