Reborn on the Internet: Starting with Games
Chapter 442 marked an era
Chapter 442 marked an era
Apple chose to ditch the work and kill the donkey. The board of directors decided to revoke Jobs' management power. In the end, he failed in the power struggle and left Apple sadly.
An ordinary person might be able to enjoy life with his wealth and freedom, but he is not called a different person, he is called Jobs, so his life is only about work.
Geniuses don't work in a line to do one thing, but they do a line in one line.
After leaving Apple, Jobs founded Pixar Animation and launched the world's first fully 1995D animated film "Toy Story" in 3, which grossed nearly $4 million worldwide after its release.
A few years later, Pixar Animation was acquired by Disney, and Jobs' personal worth reached $10 billion.
Without Jobs, Apple is no longer Apple. It has been beaten steadily in the fierce market competition and is in crisis.
At this critical moment, Steve Jobs returned as the king when Apple was in crisis.
After returning, Jobs made drastic changes in people and things, scraping away the bones and healing the poison.
First, it developed the iMac. After it was launched, its innovative design made the product a hit, helping Apple survive its financial crisis.
Later, he developed the Mac OS X operating system and created the iPod that subverted the MP3 industry.
The original iPod was light and compact, equipped with a screen, physical buttons and a scroll wheel, making it easy to operate.What shocked users at the time even more was its large capacity of 5GB, which seemed particularly luxurious in 2001. For this reason, Apple outrageously inserted a small hard drive.
However, at that time, MP3 devices that stored and played digital audio were not uncommon.If the iPod only wins by its appearance and configuration, it is just a high-end version of MP3.
从销量上也能体现出来。2001年秋发布后一个季度“仅”售出12万台,2年后到03年9月才卖出100万台。
But in the third year, Jobs used his trump card and iTunes was launched.
This difficult-to-use software, which countless Apple fans later criticized, was groundbreaking at the time.
By 2004, cumulative iPod sales reached 440 million units, and in 05 they experienced explosive growth to 2250 million units.
Why is it said to be subversive? Because the iPod successfully bound hardware and content together, which provided Jobs with a successful case for the next products.
Now, on January 2007, 1, Apple held a very ambitious conference at the Moscone Center in San Francisco.
This can be seen from the slogan in the invitation letter: "The next 30 years are just the beginning, welcome to 2007!"
The clock points to 9:42 a.m., and a disruptive technological revolution has officially begun.
At around 1 o'clock in the morning, the Orange Technology Building in Century Zongheng Industrial Park was brightly lit.
In a very large training classroom, the technical elite and management of Orange Technology gathered together, and the atmosphere was fiery.
The discussion was basically about the content of Apple’s press conference.
"In a moment, I want to see what kind of mobile phone Apple will come up with. Is it any better than ours?"
"Don't underestimate Steve Jobs, he is still very good."
"That won't boost their ambition or destroy our own prestige. We worked so many all-nighters just for our mobile phones. You see, the dark circles under Lao Li Ao's eyes are becoming more and more obvious."
"Yeah, yes, I guess the giant pandas will call you Brother Sheng when they see you."
"Hey, Mr. Lei, why did we name it Orange at that time? Was it because a year ago, the boss wanted to compete with Apple?"
"The secret cannot be leaked."
"Tch~ Pretending to be mysterious, that must be the case, and even the trademarks look like brothers."
It was dark and quiet outside the conference room, but it was lively inside.
When Chen Hao walked in with a cart filled with snacks and drinks, he didn't even attract anyone's attention.
"Fries, drink, ham, do you want Red Bull?"
"Give me a can of refreshment." A buddy who was discussing around heard the shouting from behind, and the person next to him joked, "Wang Gong, your small body is not good enough, you can't handle this?"
The guy from Red Bull looked proud, "You can try staying up all night for two consecutive days, but fortunately the problem has been solved. After watching the live broadcast tonight, I have to catch up on my sleep."
As he said that, he felt a tap from someone behind his shoulder. He turned around and took it. Then he saw the person clearly and let out a strange cry, "Principal Xie?"
This voice frightened everyone, and the effect was no less than that of the head teacher's face suddenly appearing on the window behind the classroom, and the whole place was silent for an instant, and you could hear the drop of a pin.
Why would the boss come to the scene in person at this point?This unscientific?
No!This is very scientific. After all, how could Chen Hao miss such a moment worth remembering in history? For this reason, he specially asked for a leave from his wife.
Jobs's 2007 press conference was hailed as a classic by later generations and became the target of countless manufacturers competing to imitate.Chen Hao can hardly remember the last time he stayed up all night watching a live broadcast?I guess I was watching the LOL World Championship. I almost forgot. Anyway, it’s time in the underworld.
Chen Hao clapped his hands and said, "It's almost time. Let's share the things in the car and eat and look at them later."
The boss's wool is not white or white, but with a bang, in less than 1 minute, the shopping cart is empty and the birds are clean.
Didn't you have dinner?Not even a bag of shrimp crackers was left for him.
Fortunately, he saved a hand and took out a bottle of happy water from behind.
This group of people were scattered everywhere and took their time. Some were sitting on the table, some were sitting on the steps, and even Lei Jun and Lao Luo were sitting directly on the floor with a few technicians.
Seeing this, Chen Hao walked to almost the middle, and Lei Jun moved to the side to make room.
At this time, the boss was present, and everyone's volume was obviously much lower than before, but many people had a little excitement on their faces. After all, it was quite novel to be able to watch the live broadcast of the technology conference with the big boss.
"Hey, it's coming! Who is that, turn off the light!"
Bang, the light in the room dimmed, and for a while there was only the light reflected from the large projection screen in front, accompanied by the sound of mice chewing from all around.
On the screen, Jobs appeared in the center of the stage wearing a black turtleneck and blue jeans.
Make opening remarks.
Simple, clean stage layout, a small podium, large-screen PPT and Steve Jobs' clothes.
As he watched, Lei Jun had a strange look on his face. He felt like he had seen the picture before.
After thinking for a while, he inadvertently glanced at Chen Hao who was watching the live broadcast with his peripheral vision, and an idea flashed in Lei Jun's mind.
Damn, isn’t this the guy next to me’s routine?It's just that this guy hasn't held a press conference in the past two years, so he didn't think about it for a while.
Not only Lei Jun, some friends present also noticed this and started talking quietly.
"Did Steve Jobs also watch the video of his boss in China a few years ago?"
"It seems that foreigners can also copy. I thought they could only innovate?"
"It seems like our boss is still awesome."
"Stop arguing while watching the live broadcast. Holy shit, the boss's news channels are really great. He actually has a mobile phone."
After Jobs finished talking about Apple's past achievements, including Apple computers and iPods that have changed user habits,
Gang Leader Qiao couldn't hide his proud anticipation, and couldn't help but curl up the corners of his mouth as he continued to introduce today's absolute protagonist,
The Apple LOGO behind Jobs blocks out the light in the sky, and the dawn looms on the edge of his back.
“I have been waiting for this day for two and a half years!
Today, we're launching three products of this caliber, the first of which is a touch-controlled widescreen iPod. "
"The second thing, a revolutionary mobile phone."
"The third thing, a breakthrough Internet communication tool."
Every time Jobs announced a product, cheers and whistles came from the speakers.
Chen Hao, who already knew the result, secretly laughed. These people who had never seen the world obviously didn't realize the seriousness of the matter.
"Touch-controlled widescreen iPod, revolutionary mobile phone, Internet communication tool!"
"An iPod! A cell phone! An Internet communicator!"
Simplified layer by layer, progressive layer by layer, the emotion becomes more and more intense.
"Do you understand what I'm saying?
These are not three separate devices, this is one device!We call it iPhone.
Today, Apple is reinventing the mobile phone! "
When everyone thinks they are about to see the true face of the true Lord,
After Jobs finished speaking, he paused, then made a feint, made an iPod version of the mobile phone, and skinned it.
After that, the protagonist was still not introduced, but a wave of smartphones from friends were introduced.
Finally, the iPhone was finally unveiled, drawing cheers from the audience.
As Jobs swiped his finger to the right on the iPhone, an era was marked.
(End of this chapter)
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