Reborn on the Internet: Starting with Games

Chapter 425 The memory belonging to YY

The credit endorsement of Century Zongheng Group, the platform communication of Century Weibo, and the functional support of Kugou Music.

YY Good Voice has become a competition that everyone can participate in.

As the auditions progressed, the popularity remained high, and YY's various data hit new highs again and again, rising by more than 30% compared to before the event.

The increase in data represents the attention of the people. Nowadays, not only online media are tracking and reporting on the activities of The Voice.

Even the traditional mainstream media paid attention to this event.

The latest issue of the People’s Daily newspaper commented on YY’s The Voice on the second page headline, “YY’s The Voice does not rely on the currently popular gimmick of vicious judges and fan voting, but insists on breaking the restrictions of age and appearance, and insists on finding the most beautiful voice. To truly present the pursuit and love of music beings”

This set a more positive tone for the event.

Later, magazines such as People's Music spoke out one after another: "YY Good Voice provides a professional stage for music-loving souls to sing their dreams and creates a model of positive energy for online music competitions. It is not easy."

The more people paying attention, the more media reports will be attracted, and the reports will attract more people's attention, forming a positive cycle.

Now even the aunts who buy vegetables at the market know that there is some good voice competition on the Internet. It is quite popular and has caught up with the food stealing competition in the past two years.

When Zhang Xiaolong saw this situation, he quickly put all departments into a state of combat readiness, such as expanding the server capacity, preparing at least 3 sets of various plans for each situation, etc., all to prevent various emergencies.

He also gave a rare pre-war mobilization speech to all the employees of the Guangyan Center, which surprised all the employees of the Guangyan Center. Why would Boss Zhang still give a speech?The sun is really shining in the west. Joking aside, these people are still clearly aware of the seriousness of this activity.

And what about Chen Hao?After arranging everything, you can feel at ease as an ordinary melon-eater and product experience officer.

Century Weibo and YY had a lot of fun, and many of Chen Hao's footprints were left in the barrage army.

Of course, we also pay attention to the information of some audition contestants.

Su San, Xiao Dingding, Poison, Feng Xiaozheng, Zhou Shen. These names reminded Chen Hao of some memories from the past.

YY once had a legendary channel: 2080, which was founded by OW Qingcai. It ranked first in the entertainment guild rankings in the early stages of YY's development.

Since most of the girls with unique voices and singing skills come to the channel to sing,
Through the method of climbing the mic, everyone lines up, sings one song and replaces the next person, and this cycle of singing continues.

The room became more and more popular, which led to the collapse of the channel. Later, with the assistance of the official, diversified channels such as YY180, YY1080, YY3080, etc. were established.

At that time, a YY channel number was even more valuable than a QQ number. There was a rumor that a rich man recharged his account with 800 million and was given five consecutive YY channel numbers of 5 by the official.

Su San, Zhong Le, Xiao Ding Ding, Mian Ge, Poison, Feng Xiaozheng, An Gang, Black and White, Songshen, etc., who sang well at that time, were a group of relatively famous anchors in the early ancient times of that era. People left memories belonging to a stage.

People like Tuesday Ke, A Leng, etc. are all juniors, and Feng Datou, Feng Shufa, and Li Ge are not ranked among them.

At that time, talented and beautiful anchors were popping up one after another as if they didn't need money, and there was no way to stop them.

Just like the music industry, before 2010, there were endless classic songs and famous singers. New superstars would rise in every era. Before 05, gods fought, and from 05 to 10, it was Ragnarok. In the 80s, Luo Dayou, the godfather of Bayan music, rose to prominence. In Hong Kong, Alan Tam and Leslie Cheung were competing for hegemony. After the reform and opening up in the mainland, there were also singers like Li Guyi, and later Cui Jian;

In the 90s, singers such as Stephen Chow, Meng Tingwei, Zhang Xinzhe and Ren Xianqi were in full bloom in Bay Area. In Hong Kong, the Four Heavenly Kings and Faye Wong were competing for supremacy. Although mainland singers are not as famous as those in Hong Kong and Taiwan, there are also Black Panthers and Dou Wei;
By the 2000s, Jay Chou, JJ Lin, and Eason Chan were even more popular.

In short, looking at the past 40 years of Chinese pop music, from the 70s to the 00s, classic songs and famous singers have emerged one after another, and new superstars will rise in every era.

But what about after 2010?There are no new superstars.Of course, there are still some new singers appearing. For example, Deng Ziqi and Zhou Shen are considered to be one of the best singers in recent years. There are also some folk singers, such as Zhao Lei, Song Dongye and others who also have several classic songs.

Of course, there are also some outliers in the music industry, such as the godmother of rock and roll who can't listen to it without being mentally ill, and a mage who knows how to practice magic.

But in general, 10 years later, of course, many popular online songs have been released, but the quality and level are not the same as 10 years ago.Basically, it is an era of dancing and dancing. There are all kinds of songs, such as "Kun You Are Too Beautiful", "But Snow", and "I just crammed in my feet" to become a popular song and it is rare for people to praise it.

The situation in the film industry is basically the same, so I won’t go into details.

However, the situation of live broadcasting is different from that of appeals. Throughout the history of live broadcasting, it has roughly gone through two eras and four stages.

The first is the PC era 15 years ago.

The first stage is the live broadcast 1.0 stage. It started with websites such as Liujianfang and 9158. Later, YY suddenly emerged. However, at this time, YY was divided into chat room mode and concert mode. The live broadcast content was relatively simple, mainly singing and chatting. Lord.

There are also limited ways for users to interact with anchors. There are only two ways: monthly votes and likes. Later, YY was commercialized and introduced new ones. Membership systems, gift giving, anchor protection and other ways to stimulate consumption emerged in endlessly.

Twelve years later, with the emergence of Huya and Douyu, the arrival of the live broadcast 12 stage was announced.

At this time, the live broadcast platform prefers the exploration of vertical fields. It is divided into two categories. Douyu and Huya focus on game live broadcasts, while Inke, Huajiao, and Momo are positioned in entertainment shows. Then, they cover various Live broadcast classification.

Fifteen years later, it will be the era of mobile live broadcasting.

With the influx of capital, the live broadcast trend has exploded, and a large number of entrepreneurs have poured into the live broadcast industry. Mobile live broadcast platforms have sprouted everywhere, staged the "thousand broadcast war", and the national live broadcast wave has begun. Only one year later, in 2016, it was called mobile live broadcast in the industry First year.

After the baptism of the market and the government's regulation and rectification of the industry.The industry structure is transitioning from "letting a hundred flowers bloom" to "giants competing for hegemony". Traffic, anchors and capital have begun to gather towards the leading platforms, forming a competition between Douyin and Kuaishou.

Of course, it is also indispensable to bring goods at the end of live broadcast. In 2019, a new stage of live broadcast to bring goods was opened, and representative figures such as Sugar Water Lion King, Eyebrow Pencil Li+7, Tax Evasion Wia and so on were born.

Later, when masks came, it set off a craze for everyone to bring goods, forming the ultimate form of bringing goods at the end of the universe.

After coming back to his senses, Chen Hao, who calls himself the chief product experience officer, summarized some of his thoughts and wrote them in his own product experience summary report.

After these days of in-depth participation, he still gained a lot.

After sorting out the report, Chen Hao began to write the group's grand strategy email.

(End of this chapter)