Reborn on the Internet: Starting with Games

Chapter 409 Business Strike and the Referendum of the Century

When a reporter asked about the closure of individual merchant stores,

Tao Ran admitted that Taobao has indeed shut down two or three users who "stirred up trouble" and said, "Spending money can indeed advance the ranking of products, but this is not the key factor. What is important is the transaction volume. Good service, free shipping or good quality Items may also be ranked first.

These sellers do not look for their own reasons such as whether the quality of their products is acceptable, whether the price is affordable, whether the operation is efficient, etc., but they blindly focus on attracting wealth and want to solve the problem through a market strike.

We will not indulge this irresponsible behavior of crying children when they are hungry. This is unfair to most other businesses.

Of course, some individual disruptive merchants do not rule out the possibility that competitors are taking advantage of their actions. "

The reporter asked, "Who are your competitors here?"

"Look who is having the most fun right now, who is that?" Tao Ran almost named him.

Then he changed his tone and began to explain the current situation of Taobao from the perspective of macro data, "Of course we can also see the good side. Currently, Taobao has 2050 million registered members and more than 40 sellers. After launching the "Wealth and Treasures" In the first half month of operation, Taobao still has more than 4700 million transactions every day, and the overall market sales are rising.

Although some sellers have experienced a decline in sales.This is only a short-term impact, and sellers who are opposed to "recruiting wealth" may not fully understand this business.Users can make suggestions or opinions to Taobao through reasonable means, and 'strike' will not solve the problem at all. "

At the end of the press conference, reporters present also connected with Comrade Ma, CEO of Alibaba, who is in Hong Kong.

Lao Ma said that Taobao will not change the company's established strategy because some sellers are "on strike", but they are also calmly thinking about how to improve the "wealth-enhancing" service. Everyone can see Taobao's sincerity in today's optimized service.

When he was asked whether "recruiting wealth and treasure" was the prototype of Taobao's future profit model.Lao Ma gave a negative answer: "'Recruiting wealth' is just a small function of Taobao. The fair and reasonable charging model is to let those who are willing to pay pay, and those who are unwilling to pay will always be free. This is our commitment to free The core concept! I hope everyone knows it.”

After the adjustment measures for attracting wealth and the content of the press conference came out, little effect was achieved.

Now Taobao's reputation has reached rock bottom, no matter what is said or done, even if it is really correct.

Businessmen all cover their eyes and ears, do not see or listen, and no longer buy in. They only want to believe what they believe, which is to cancel the promotion of wealth.

Taobao's measures failed to stop the sellers' "strike" plan.

At 6:1 on June 0, thousands of stores removed most of their products, kicking off the Taobao strike.

At 12 noon, nearly 2 stores had participated in the strike, and the trend was getting more intense.

But at 18: in the afternoon, many merchants complained on Weibo that many of their products were locked by Taobao's backend, making it impossible to remove them from the shelves, which caused a lot of criticism.

Of course, some businesses expressed support for the strike on Weibo, but when the day came, they still gave up taking action due to various concerns and could only provide moral and verbal support.

Today's Taobao community forums are still full of wars. Now many merchants are no longer criticizing how it is bad to attract wealth.

Instead, they are all showing off their new stores. This post is a recommendation from the store on Shaipaipai.com, and that post is the new template for the store on Shaipaipai.com.

When it comes to posting on JD.com, they are even more ruthless. They directly post a comparison of the revenue of the two companies, which makes Taobao's backend administrators hate it.

The administrator shouted the key and used his usual trick, the deletion technique!

Even so, these posts are as vigorous as weeds, burning endlessly and growing again when the wind blows.

In just one day, nearly 3 businesses went on strike.

The share reached nearly 1% in just one day. If this continues to develop for a few days, Taobao will not be able to open.

Damn it, these people are serious. Lao Ma, who was working in Hong Kong, rushed out all night, returned to the Hangzhou headquarters, found relevant executives, and held an emergency meeting in the middle of the night.

At 6 a.m. on June 2, a “referendum” announcement was posted on the homepage of Taobao’s official website.

"From 6:2 on June 12 to 6:10 on June 12, a "referendum" on the "Recruiting Money and Treasures" business will be held in the Taobao community. All registered users (including buyers) can vote to decide on the "Recruiting Money and Treasures" business. "Should we continue to improve or cancel? This voting will invite the authoritative notary department to notarize the entire process and the final result. Based on the votes of each Taobao person, adjustments will be made to the future of recruiting wealth and Taobao's future development. , it cannot be separated from the participation of relatives!"

As soon as the announcement came out, countless businesses were overjoyed and they achieved a staged victory.

This move is obviously a way to save Taobao's honor because it wants to take back its money-making fortune and can't wipe out its face.

At 12 o'clock, the referendum on "recruiting wealth and treasure" officially started.

I saw a pinned post at the top of the community forum "It's up to you to attract wealth!" 》

There are only two radio options in it.

"1. Retain the method of attracting wealth and treasure, and continuously improve the method of attracting wealth and treasure."

"2. The cancellation of attracting wealth is not completely suitable for Taobao at present."

In just 5 minutes, the second option took the lead with an absolute crush, 2%:92%.

The Taobao community once again became a hot spot, and many Taobao users came to vote.

In the evening, the numbers fell back slightly, 84% to 16%.

The first "referendum" in the history of the Internet began with great fanfare.

The referendum lasted for eight days, and more than halfway through, these people gradually realized that something was wrong.

There are now more than 6 users participating in the voting, and the proportion of those who can cancel the fortune is now only 55%, which is only slightly ahead of the opponent.

But the problem is that there are only a few people on the Internet who support attracting wealth. Where do these people come from?Binary?
What is going on? If it continues like this, won't it mean that we are repeating the same mistakes and eventually falling back on the old path?
As the leader of the liquidationists, Wang Xianbiao, how can he sit still and wait for death and let everyone below mobilize and vote 2!

Even so, it still failed to stop the advancement of the reservationists.

At this moment, a topic suddenly appeared on the Weibo Hot List of the Century #Being both a referee and a player, how can you win? #
Everyone clicked in and took a look. Oh, it turned out to be the long-lost Internet celebrity, Luo Yonghao, Teacher Luo.

Luo Yonghao: "I have always been a loyal user of Taobao. I have been paying attention to this matter recently, and I found an interesting point. The voting data of this referendum can be changed at will by the background technology, and the outcome is doomed from the beginning. The votes of tens of millions of people are indeed less than the will of one person in some cases.

We are all adults, so wake up, okay?I’ll definitely keep what I’m saying to attract wealth and treasure. If you don’t believe me, we’ll see you on the 10th!

#How can you win when you are both a referee and a player? #」

Still retaining the style of Luo's quotations, the words are sharp and to the point.

After everyone read it, they suddenly realized that this is what happened, and they all felt indignant that their feelings had been toyed with.

Many people are frantically making suggestions to Weibo, asking Weibo to launch voting functions that are urgently needed by the general public.

Of course, Liu Qiangdong had a panoramic view of everything, because he was the one who hired Teacher Luo to help. After being a tool man, Lao Luo continued to tinker with his mobile phone business.

"Mr. Li, is your voting function ready?"

"It has been prepared for a long time, just waiting for the order from you, the commander-in-chief!"

"Okay, let's go online tonight!"

Li Wu said OK, "No problem!"

(End of this chapter)