Reborn on the Internet: Starting with Games

Chapter 395 Dimensionality Reduction Strike
Although blogs are on the rise and all major portals have launched their own blog services, blogs are also different from each other.

Sina Blog: The overall website design and convenience are quite satisfactory. It follows the example of Century Youyuan.com, which focuses on celebrity effect and media attributes. Therefore, it has large user traffic, relatively large editing investment, the largest traffic and the most users.

NetEase Blog: There are many style templates, and you can define your own in a wide range; the products are more user-friendly, and the design is somewhat special compared to Sina. There are more photography users, focusing on large picture display, and a high proportion of literati and writers are among the comments. There is no shortage of divine replies.

Sohu Blog: It is relatively moderate. It has everything, but users’ focus will be scattered, making it the last among the three major portals.

The three major portals rely on their own resources and advantages to firmly occupy the first echelon in the blog field, while others such as Blog Bus, Hexun, etc. are in the second echelon.

The blog network is a rather special existence.

Previously known as Blog China, it started early and claimed to be a blog-style portal, claiming to be the "world's largest Chinese blog website." With US$1000 million in financing in place, its ambitions began to expand, and it even announced that it would surpass Sina in one year and surpass Sina in two years. The goal is to go public in .

It was originally the most promising blogging website, but as a result, there were serious problems with the management strategy. At the same time, it burned a lot of money on many projects such as video, games, shopping, and social networking, and started wars everywhere. Soon there were rumors of high-level turmoil. , currently being overtaken by the three major portal blogs, is currently barely surviving by accumulating a certain user base through its first-mover advantage.
The blog network that was the first to take advantage of the situation became the first player to be eliminated.

The gameplay of Weibo is different from the above.

If blogs focus on media attributes, their essence is article reporting. Through the selection of editors, everyone can see exquisite and high-quality content.

But there is a drawback here: it is too heavy. To read a document, users often need to click in and exit before they can read the next content.

This kind of slow movement in and out, each step is independent, discontinuous and weak, no one can stand it if it happens often.

It can be said that the closedness of blogs is very poor. Once you are immersed in it, you have to jump out again.

People gradually discovered that these blog-type websites seemed to be portal sites with the same old principles. They just changed the original articles and reports to a carrier called blog, and changed them to a new form of presentation.

Weibo, on the other hand, continuously displays various information in the form of timelines and waterfalls. This high-volume and high-frequency operation is deeply rooted in the hearts of the people.

In addition, Weibo has the characteristic of 140 characters. Due to the limitation of content length, Weibo has no title. This is also the reason why Weibo is scrolled, that is, people often say that they are scrolling Weibo instead of reading Weibo.

Although the revision led to the loss of users, as time fermented and habits were gradually reshaped, the benefits of new things began to appear, and netizens gradually discovered the lightweight characteristics of Weibo.

It can be said that compared with blogs, the "short", "flat" and "fast" of Weibo are from content to mechanism, and from mechanism to content. In the era of rapid update of Internet information, this kind of information is fragmented. , the convenient and direct delivery method is obviously more in line with the public's appetite.

Half a month after Century Friendship Network revamped its Weibo account, the lost users gradually recovered and people made their choices.

The advantages of Weibo are obvious. The market in the previous life has already proved it. Especially these days, Chen Hao said that he didn't care, but he still looked at the Weibo data submitted by Li Wu every day.

Although most of the data are declining, Chen Hao is concerned that one type of data is abnormally high, that is, the length of stay of users is several times that before the revision.

This shows that the new version of the website is very attractive and greatly improves user stickiness.

After all, the power of the graphic version of Douyin can be regarded as a dimensionality reduction blow in the current era. This is why Chen Hao has no panic at all!
But now we can enter the next stage, which is to encourage everyone to create UGC (user-generated content)
After all, all the data in Weibo today still relies on traditional institutions, media, celebrities, etc. to create content. There is still too little, and there will always be a day when the oil is exhausted.

If we want sustainable development, all people must participate in it.

The best way to stimulate UGC for everyone is to spend money wildly and cultivate user habits.

For this reason, Chen Hao was very courageous and directly allocated 2 million as the budget for Century Coin activities.

1 million was given to Li Fang, and he was asked to recruit people like crazy, including celebrities and industry masters, as long as they were celebrities, they would sign an exclusive settlement agreement.Give another 1 million to Li Wu, tell him about the second phase of activities, and start making arrangements!
Finally, he told them to spend the money within a month. If they can't spend it all, their performance will be deducted!

Now that you have the upper hand, before your opponent can react, you can use your money to hit the market.

When other companies enter the game, the money spent will no longer be cost-effective.

Li Wu got the money and started the second stage of Weiboization with great wealth.

That is to reuse the 4399 creative incentive model to stimulate the desire for UGC among the people.

On February 2, Weibo launched a major event [Everyone is a blogger, post on Weibo and receive benefits! 】

"Everyone has their own specialties, use your specialties, post on Weibo, and say hello to the world. If the number of likes and comments on Weibo exceeds a certain number, you will be rewarded with varying amounts of century coins. The specific rules are as follows : blah blah blah
In the era of Weibo, everyone is at home”

As soon as the event came out, there were many responders!

Not only is it convenient to browse Weibo, but it is even more convenient to post on Weibo. It does not require long articles, quotations from scriptures, and flowing thoughts like blogs.

Anyone can write just 140 words, and the forwarding function provides great convenience for secondary creation.

Use your wits to find a joke on the Internet, post a reversal joke, and put on a humorous expression.

The photographer dug out previous landscape photos and paired them with a sensational and powerful copy.

I don’t have any special skills except for the bottom. Even if I just put a bowl and ask for food, I can still get a few likes.

Although people are conditioned to only want to receive and rarely contribute or give.

However, the Internet is such a huge group, with talented people and strangers, and monsters and ghosts emerging in an endless stream. This activity can be regarded as stirring up a hornet's nest.

The amount of Weibo generated is like a torrent, with millions of posts every day. It is a mixture of both refined and popular people, with a wide variety of information.

Li Wu also spent money very arrogantly, spending millions every day, it was like spending money like water.
Lin Lang was the first to notice the anomaly on Weibo because he received the following feedback that the server cluster space had alerted.

Hey, it's strange. Although I received news from Li Wu two days ago, I didn't expect that the effect was so good that we reached the warning line so quickly.

Then he ordered the following to start work to expand the server capacity of the Weibo website and add the server that had been prepared.

Unlike game servers, which focus on real-time interaction, data security and system stability, they require high-performance hardware equipment and network connections;

Web servers used for websites pay more attention to fast response to requests and high availability. They generally use distributed architecture and load balancing technology to improve performance. Both configuration and cost are lower than game servers, but website servers have additional costs. It is storage, which requires storing massive amounts of data.

After finishing these things, Lin Lang called Chen Hao in the evening, "The server needs to be purchased again, and a batch of storage needs to be purchased. Let me tell you in advance."

Chen Hao sighed on the phone. Units purchasing servers often cost hundreds of millions. After the new year, they haven't made much money yet. They are all spending money.
Chen Hao felt that his goals of private jets and overseas islands were getting further and further away from him.

(End of this chapter)