Reborn on the Internet: Starting with Games

Chapter 384 Making a mobile phone also requires an ecology

Unlike gameplay, no patent infringement is involved.

The patents involved in the field of mobile phones are very complicated, and you can apply for patents on everything from appearance and name to style and interaction.

Patents are not universally applicable, and each country's patent laws are different.

Chen Hao remembered that Apple's iPads were fine in the United States, but there was an infringement incident in China. They were facing the risk of being banned from selling, and various lawsuits were filed. In the end, it seemed that Apple spent a lot of money to reach an out-of-court settlement with the other party, and then it was able to Keep selling.

After being reminded by Lei Jun, Chen Hao sorted out dozens of categories that needed to be patented in terms of appearance, style, interaction, architecture, etc., such as the home button operation method, the appearance of the mobile phone, etc., and asked Qian Jun to Send someone to apply for a patent.

Domestic countries will definitely be given priority, followed by the United Kingdom, the United States, France, Germany, Canada and other regions.

Because Chen Hao is not sure whether big-name mobile phone manufacturers such as Apple, Samsung, Nokia, and Motorola have registered these patents. Anyway, there is no cost, and you will make money if you grab them.

Back in the office, Chen Hao called Qian Jun, the boss of the legal department, alone for a face-to-face discussion.

I drew a few icons and names and asked him to register these trademarks.

Qian Jun looked at the fruit-patterned trademarks above. They were apples and plows. Some were even chewed. There were also some prefixed with letters such as i, o, p, u, etc., such as phone, watch, pad, tv. etc. The name is the combined name with the suffix.

Although he was confused and couldn't understand the meaning, since it was an order given by the boss himself, he planned to do it himself.

One thing that is good about Chen Hao is that he never commands an expert from an outsider. After all, such examples are common, ranging from officialdom to sports.

The operating system is given full power to a group of industry elites to tackle key problems, make breakthroughs, and give it a try. As long as they don't go astray, they just watch and don't say anything.
The hardware is under Lei Jun's control, and he can rest assured that he doesn't pay attention to, interfere with, or worry about the assembly lines, factories, and supply chains.

After all, with Rebus' ability, even without himself, he would be able to create Xiaomi in a few years.

In the areas he is good at, at the system interaction and concept level, Chen Hao spent more than half a month teaching and training Lao Luo, who was still a little immature at this time, and achieved certain results. He will keep an eye on him in the future. , as long as it doesn't drift, it won't follow the old path of the hammer.

Chen Hao knows his own strengths, that is, he has a prophetic advantage in product design and concepts, mobile phone trends, etc., which can at least save Orange Technology from detours for a few years.

In 1998, four companies, Ericsson, Nokia, Motorola and Psion, jointly established an independent joint venture company named Symbian, specializing in mobile phone operating system Symbian OS. Symbian was born. Symbian has adhered to the concept of openness since its establishment. Any organization or individual can develop mobile applications for them.

The open nature allows Symbian to have more developers and greater market development space.In addition, Symbian is also actively involved in the customization of WAP, JAVA, and Bluetooth.

In 2002, Windows Mobile, known as the Symbian killer, was finally launched. At that time, almost all developers thought that Microsoft would sweep everything like it did in the PC field. The end of Symbian seemed to be coming, but the subsequent development was surprising. Unexpectedly, Microsoft, which swept everything on the PC side, was beaten by Symbian in the mobile phone field.

At this time, Android was still in its infancy, and Saipan, which was already in its prime, became Chen Hao's only choice.

Within half a month after the meeting, Chen Hao personally took people to communicate and negotiate, and spent a week to get the Symbian OS.

双方约定销售市场的每部手机需要支付给诺基亚7.25美元，100万部设备之后下降为5美元每部手机，500万部降为3美元这种阶梯价位。

Chen Hao not only wanted the licensing fee, but also wanted to obtain the API (Application Programming Interface) and open permissions of the Saipan system's application layer, so that he could customize the development of its upper layer. For this, Chen Hao paid an additional $1000 million.

Next, Wang Yin led the technical team to begin drastic secondary development and packaging of the Symbian system according to the system interface and functions given by Luo Yonghao.

The hardware and operating system were all in progress. Chen Hao thought about it and found that there was still a necessary link missing.

In Chen Hao's mind, a mobile phone is a multi-functional device that integrates a phone, a music player, and an Internet terminal. In other words, in addition to the current functionality of a mobile phone, it also has richer entertainment features!
If a smartphone is only more convenient in terms of interaction and operation, it will be far from an epoch-making work.

Therefore, a mature application market is the weapon that can maximize the benefits of smartphones.

Why is the iPhone premium so high later?Among them, the closed application ecosystem of appstore accounts for half of the value.

So how can the application market be considered mature?Open source, gathering the talents of the whole society to participate in its creation.Fortunately, Century Zongheng has already explored and tried this model.

That is the 4399 small game open platform that is currently operating very well.

In the beginning, 4399 relied on the small flash games developed by Li Xingping and Yaoguang Studio. In half a year, they only had nearly a hundred games. Although the game is small and complete, it is still relatively niche.

As the open platform created by the transformation of Lucky Light Studio gradually matures, everyone can become a game producer, and a large number of game companies and individual game developers have settled in. 4399 Mini Games has ushered in explosive growth.

Players can play a variety of free games and watch ads, which brings a lot of traffic to advertisers. If you don't want to watch ads, become a member and you will have ad-free privileges.

The platform generates revenue through membership fees and advertising fees, and shares the revenue with game producers.

Game production companies and individual developers, with an economic foundation, will have more incentive to produce more sophisticated games.

"Pokemon in Another World", "Little Miracles", "Pig World", "Fireline Assault" and other well-known online games and consoles have been streamlined and innovative mini-games have emerged, and have achieved very good results. Market feedback, regardless of popularity or interest.

Under the virtuous cycle, 4399 has now become the only small game platform in China. It is not an exaggeration to say that it is a monopoly.

All monopolistic businesses have the attribute of huge profits. 4399 can currently contribute nearly 1 million yuan in revenue every month, which should not be underestimated.

And Chen Hao remembered that in Li Xingping’s planning report a while ago, the next step was to expand horizontally to the web game track and open up a new battlefield.

With such a mature and complete model, Chen Hao plans to split Lucky Light Studio, with half of it continuing to be responsible for the game development platform.

The other half will transfer to Orange Technology to create a new mobile phone application market.

However, he was still very humane and did not take any coercive measures. Instead, he sent a recruitment letter to Yaoguang Studio. It was all voluntary, and those who were willing took the bait.

It’s called embracing change.

On the one hand, there is a mature and accustomed working environment, and on the other hand, there are brand-new challenges and unknown prospects.

A person's life will be filled with countless choices, and this is just one of them.

If you make the most critical choices right, you may be able to catch up on years or a lifetime of hard work.

Chen Hao gave three days for the following people to make choices. The Orange Technology Application Platform Division recruited a total of 3 technical personnel.

When the deadline came, two-thirds of the people at Yaoguang Studio chose to apply for job transfer, far exceeding Chen Hao's expectations.

Because exploring, breaking through, and breaking conventions are the characteristics of these young people, Yaoguang Studio, not even Century Zongheng Group, is an enterprise in which young people make up the majority.

After horizontal performance evaluation, 50 members were finally selected and transferred to the Orange Technology Application Platform Division. These young people started a new journey.

Although the platform models are similar, the development languages ​​​​and tools are different, which becomes the first challenge these technicians encounter.

If you want to learn a technology, it is nothing more than self-study and additional training. Chen Hao even hired senior technical experts in the industry to teach classes at a high salary, starting from scratch for half a month of training.

The Century Library is brightly lit at night, and many people are constantly studying with laptops in one hand and first-hand materials at the other.

The supply of technical books related to the mobile phone field in the library exceeds the demand, which has become the mainstream voice of feedback on the corporate intranet in the past two days.

In this way, Orange Mobile began to grow slowly little by little.

(End of this chapter)