Reborn on the Internet: Starting with Games

Chapter 275: Sell the pot and socialize

The security-reinforced QQ Fengshen currently has more than 20 online users, and its operations are stable and normal in all aspects. In particular, its revenue has reached 8 digits in just a few days, which is not seen in QQ. This makes Xiao Brother Ma tasted the sweetness.

Xiaoma then persuaded the board of directors to increase Tencent’s investment in the gaming field.

He found that social software is responsible for attracting traffic + online games are responsible for making money. This formula is the best combination in the next few years, so he has now begun strategic layout and planning for the future.

As early as Tencent went public a few months ago, Goldman Sachs was behind the wheel. The talent and ability shown by one of them caught the attention of Brother Ma. After Tencent went public, at the invitation of Brother Ma, this person He agreed to join Tencent as chief strategic investment officer, responsible for Tencent's strategy, investment, acquisitions and other businesses.

This person is the future God of Wealth of Tencent, Liu Chiping.

Brother Ma has frequently communicated with Chip Lau recently, asking him to find some game development teams around the world, and it would be best to acquire them together with the games.

Although QQ Space did not meet his expectations, it is not a big problem and he can still accept it. After all, QQ is the foundation.

He is still confident that he will flex his muscles in the next Internet and carve out a territory for social games.

In Beijing, thousands of kilometers away from Shenzhen, Century Zongheng headquarters is located.

snap
Chen Hao threw the latest issue of Volkswagen software on his desk.

Can't you copy it?You copy your game, and I play my social game, which is great!
In fact, he also thought about asking Uncle Beihai to go out to fight against the still-infant Nanshan Pizza Hut.

But it’s quite boring when you think about it, especially since the gameplay of the game is not patented, and it is difficult to obtain evidence of plagiarism under the law. It is very easy to argue, and in the end it often goes unsolved.

However, Xiao Ma could be disgusted by public opinion. Thinking of this, he called Li Fang and explained a few words.

Two days later, many articles appeared online targeting Tencent for suspected plagiarism. First, QQ Space plagiarized Century Friendship Network, and then QQ Fengshen plagiarized Three Kingdoms Online.

The title of the article is also extremely eye-catching.

"Shocked, Tencent actually did these things secretly"

"Join if you can't beat it, Penguin's "tribute" road"

"Naruto: Copy Ninja: Kakama"

Later, Tencent realized that the momentum was not good, and organized the troll army to launch a corresponding counterattack online.
"Century Youyuan.com, suspected of plagiarizing foreign Facebook"

"Three Kingdoms Glorious Stories"

"QQ: Where does a long-lost brother appear?" 》

The main thing is to avoid the important and take the easy, and divert the disaster to the east.

For a time, netizens were divided into three factions due to constant quarrels: the century faction, the penguin faction, and the big-hearted faction (also known as the Gonghuo Cult).

At a time when the three-party debate is raging and the war of public opinion is in full swing.

Chen Hao sat firmly on Diaoyutai. After listening to the progress reports from various departments, the traffic YY plan was finally ready.

With an order, the action begins!
On November 11st, 1 and Century Interactive Entertainment’s official website homepages announced major news at the same time.

"To celebrate the 2nd anniversary and 183 days since the founding of Century Zongheng Group, Century Online Games is giving a big gift"

Many players curiously clicked on it after seeing it. Then after seeing the content, their mouths grew bigger and bigger, and they didn't close them for a long time.

I saw a long list of activities.

Contains all games of the Century series, from Miracle, Wonderland, to Three Kingdoms, and Martial Arts.

Each game comes with a lot of game benefits.

Divided by category, for example, online games with traditional point-based card revenue are represented by Miracle, Ragnarok, and Legend 3 (free).In addition to giving away various gems and equipment materials, you can also get lottery treasure boxes, with a chance of drawing point cards or top-level equipment in the game.

For example, online games with free games and paid props, such as Three Kingdoms Online, Three Kingdoms Online, Bubble Hall, and Martial Arts Online, will be rewarded with several ten-draw redemption coupons and corresponding bound ingots.

Of course, there is a prerequisite for receiving all benefits, and you need to complete the corresponding tasks to get the corresponding rewards.What task?That is the YY drainage two-piece set.

The first step is to download YY and bind the related games, invite friends to join and receive gifts, and invite at least 10 friends.Get gift pack one
The second step is to log in to YY for 7 consecutive days, you can receive the game gift pack every day, and receive the big gift pack on the seventh day.

Complete both steps to get the corresponding physical lottery treasure box, with prizes including laptops, desktop computers, mobile phones, digital cameras and other grand prizes.

Finally, there are some event details.

As soon as the announcement came out, the forum exploded with countless players leaving messages.

"What's going on? Is Century Interactive Entertainment going to throw away the pot and hold an event? It's too late?"

"Look at the last sentence of the announcement, 'You use it, and I will give it to you, the more the merrier!' I like such a simple and unpretentious declaration."

"According to my calculations, the value of the prizes in Century Interactive Entertainment's activities is at least tens of millions of yuan."

"The one upstairs is being conservative. This is based on the number of players. The more players participate, the more Century Interactive Entertainment will spend. Family members, come on! It's time to make a profit."

"You are all wrong. Century Interactive Entertainment is not about how much money it costs, but how much money it makes. However, it is indeed a real benefit."

"I downloaded YY before. It's similar to QQ. Anyway, I moved my friends here. For the sake of game gifts, I moved first as a token of respect!"

"Let me go, brothers, are there any people playing Century Yuanyuan.com? We are also giving out benefits there, not just for online games."

"Really or not? How can this include me, a level 33 farmer who drives a BMW?"

"Century Youyuan.com issued an official announcement. Participate in the interactive event to give away fertilizers, dog food, parking exemption cards and century coins."

"Damn, there's such a good thing, let's go, let's go together."

In this traffic YY plan, most of Century Zongheng's products have formed a matrix of promotion resources, tilting towards YY.

For this reason, Chen Hao had previously deliberately opened up all currency systems and unified currencies based on the Century Coin of Century Youyuan.com.

Everyone can purchase Century Coins through recharge cards, and use Century Coins to purchase game points, game props, etc. for Century series products.

hao123 specially added the words "big benefits" in the upper right corner of the corresponding title link to attract users to click.

Century.com also placed relevant announcements in the banner of its homepage for promotion.

Online games are just a small battlefield. The total number of players in the Century series, excluding overlapping registrations, is about 1000 million, and the total number of people online exceeds 200 million.

There are nearly 9000 million Internet users in the country, approaching the 3000 million mark. The number of registered users of Century Youyuan.com has exceeded 1000 million in just three months, and the website's daily activity exceeds million.

It can be said that one-third of the country's Internet users are on or have been on Century Friendship Network.

Century Farm even became popular, attracting reports from state media including CCTV, and virtually achieved zero-cost promotion.

Therefore, Chen Hao of Traffic YY Plan placed the main battlefield this time on Century Friendship Network. Now, netizens who have never stolen food or grabbed parking spaces are embarrassed to say that they have been online.

Giving away fertilizers, dog food, and parking exemption cards are all appetizers.

Online games have all been updated accordingly, and Century Youyuan.com is not to be outdone.

Century Farm and Parking Lots are two new iterations of the game.

Now the houses and courtyards of Century Farm, as well as the houses and parking spaces competing for parking spaces, can all be renovated and expanded.

There are also many buildings of various styles in the game mall, including Chinese, European and American, ancient, pastoral, and light luxury buildings, which are simply fascinating to the eye.

This time Li Wu also spent a lot of money to cooperate with this plan. As long as YY remains online for a long time, he can choose one of three houses with different styles in Century Farm, and choose one of three mid-to-high-end vehicles in the parking space, and they will be given free of charge!
Finally, there is the main course, taking the opportunity to launch the third social game: Friends Buying and Selling.

(End of this chapter)