Reborn on the Internet: Starting with Games

Chapter 233 Poet Chen Tianqiao

Ogilvy Electronics chose to go it alone, and the person who came was its CEO Zhang Shubo.

From StarCraft to Diablo to the predecessor of World of Warcraft, Warcraft has always been represented by Ogilvy. Such a profound cooperation experience has brought a deep friendship to the two.

It can be said that no one in the mainland market knows Blizzard better than Ogilvy.

Based on this, Zhang Shubo played the emotional card as soon as he came up.

Not only is the relationship close, Zhang Shubo knows that this is just the icing on the cake, and Ogilvy still has to show some real skills.

Zhang Shubo began to explain to Blizzard executives through PPT the advantages of Ogilvy's operation of World of Warcraft.

First of all, Ogilvy’s sales channels are relatively mature and have a management cooperation history of more than three years with branch markets across the country;

Secondly, it has outstanding market organization capabilities and has close contacts with Internet cafes, telecommunications and gaming professional media;
Finally, most of Ogilvy's sales and marketing staff are senior Blizzard players, with rich market experience and correct information feedback. After long-term training, the team can stand alone.

He knew Ogilvy's own characteristics and made a horizontal comparison with several other competitors. That is, the basic conditions are relatively solid, the strength is relatively average, and there are no obvious weaknesses.

Therefore, regarding the experience of being an agent, I will directly talk about the successful cases and achievements of cooperation with Blizzard. I will not talk about the agency in online games at all. We will use our strengths and avoid our weaknesses.

After seeing the World of Warcraft agency terms that Mason gave him, Zhang Shubo's pupils shrank and his breathing was a little messy, thinking he had read it wrong.

It took a long time before I calmed down. Instead of refusing on the spot like NetEase, I said I would go back and think about it.

Mason said that you are welcome to come back after you have thought it through. The subtext is that if you disagree, bye bye.

After Zhang Shuguang went out, he encountered reporters surrounding him as usual.

Like Ding Lei, he left a message, "Blizzard is still the same Blizzard, still adhering to high standards and strict requirements. We had a great time talking. As for the results, please stay tuned."

After saying that, he left a mysterious smile, got in the car and left.

Media essays continued to work, "Blizzard's biological son must be you" and "Ogilvy said: We had a great time chatting (X) and the agent is hopeful (V)".
The discussion among the melon-eaters was very lively.

On the third day, Shanda Chen Tianqiao made a grand appearance. He was very energetic in a business suit and red tie. All the senior executives around him also maintained similar business attire.

The group of five people made a splash as soon as they appeared on the stage, and their momentum was unparalleled.

No way, Shanda just received a US$4000 million investment from SoftBank Asia at the beginning of the month. This is also the second largest single financing amount and the smallest share transfer among Internet companies so far.

And with the help of this shareholder style, Shanda launched its listing plan on Nasdaq in the United States.

In this way, how can you not be angry, how can you not be angry.

In addition to money and market, Shanda has also established a "sales system with Internet cafes in various places as the vertical line and general agents and distributors in various places as the horizontal line."In addition, Shanda is also good at the service level that Blizzard values. Shanda's customer service center has won the "Best Domestic Call Center" award for two consecutive years, of course in 01 and 02. In the past two years, this award has been snatched away by Century Interactive Entertainment Ran.

It requires users and users, cash flow and cash flow, channel vendors and channel vendors, and services. Apart from a close relationship with Blizzard, Chen Tianqiao can't think of any reason why he can't win the agency rights for World of Warcraft.

During the negotiation and communication with Blizzard executives, Chen Tianqiao boasted about his company's various businesses and was unparalleled in the world.

Even in his final concluding remarks, he impassionedly read one of his favorite poems to the three foreigners on the other side.

"When autumn comes on September th, I will kill a hundred flowers after the flowers bloom.

The incense is soaring through Chang'an,
The city is full of golden armor. "

After reciting the words with melody and emotion, Chen Tianqiao waved his hand and scolded Fang Qiu, feeling that the other party should be able to feel Shanda's confidence in running "World of Warcraft" well.

Now the other party's foreign translator is worried. How to translate this?
I have no choice but to read the words and think about the meaning.

The foreign translator pointed at the three Blizzard executives and translated hard, "What the other party just said was: on September 9th in autumn, when our flowers bloom, they will be surrounded by nearly a hundred flowers. These The flowers would even form a formation called Soaring Incense Formation, attacking from Chang'an. Chang'an refers to the capital at that time. Soldiers throughout the city were in full leather armor and facing each other with swords!"

After Jili Guala finished translating, the foreigner in charge of translating wiped the sweat from his forehead.

Then he saw the fat man reading poetry opposite him gesturing to him with his thumb. He could understand this gesture, and he reciprocated the gesture with the same gesture in return. He was very happy.

He also likes Eastern culture, such as celestial formations and the like, but he didn't expect to use them today.

Mason thought for a moment, Huh?Who is the demo a metaphor for?It means that when World of Warcraft is launched in China, it will be jointly strangled. Even the capital government will intervene, and the people will express their hatred to the outside world.

Does that mean you are the most awesome Shanda?Even Blizzard doesn't care about it anymore.

Yes, he can compete with the people who faced Bo in court in Korean games, and he has also heard about the tough stance Chen Tianqiao showed during the press conference when the two sides issued statements. This kind of person can make This move is not surprising either.

After thinking about it, Mason no longer had the patience and directly issued an eviction order without even showing the terms to the other party. Of course, he gave it some face, and told Chen Tianqiao, "What World of Warcraft needs is a doer, not a doer." poet".

Chen Tianqiao was invited out with a confused look on his face.

What's going on? Just now, you gave me a thumbs up, and in the blink of an eye, you told me to get lost.

These foreigners are more ruthless than women, and they won’t admit it when they lift their pants.

Grandpa is not waiting.

However, the reporters outside the door also had to think of their words. Thinking of reading the newspaper today, Ogilvy Zhang Shubo's words combined with the rumors of Blizzard's sky-high agency fees, Chen Tianqiao rolled his eyes and realized that he couldn't fall into Shanda no matter what. name.

After going out, when faced with reporters' questions, Chen Tianqiao did not answer directly, but told a short story.

"It's like you have a nice tie, and then you buy a new shirt to match it, and end up spending all your money. You should know when to put the brakes on and say, 'I can't afford it.' '.

Besides, players have such high expectations for a game, which is not a good thing.Expectations are too high. If the game fails to meet expectations after it is launched, you will definitely be disappointed, and then there will be a more serious backlash.Therefore, self-developed games are the most interesting. "

After saying that, Chen Tianqiao came in high spirits and left in high spirits.

After the negotiations between the three companies, it seems that the second position has been eliminated. For a time, "The elimination rate of World of Warcraft agents is as high as 66%", "Love leads to hatred, Shanda is negative about the prospects of World of Warcraft" and "After NetEase, Shanda becomes the second one to be eliminated? "Is it because the agent is incompetent or is it a blizzard? 》

These media obviously don't think it's a big deal, and they make all kinds of assumptions and quotes out of context in their articles.After all, Blizzard is based abroad and currently does not have a serious office in China. It is not as serious as Century Interactive Entertainment, so there is nothing to be afraid of.

The agency battle remains between The and Century Interactive Entertainment.

Everyone who pays attention to Blizzard and World of Warcraft is watching the development of the situation to see who will win in the end.

(End of this chapter)