Reborn on the Internet: Starting with Games

Chapter 153 Tencent enters the scene
Due to the extremely beautiful graphics of the game, it will inevitably require higher computer configurations. Wang Yan said that Sina Legu has already taken this into consideration for players.

In order to solve this problem, in terms of hardware: Sina has reached strategic cooperation agreements with Intel, Nvidia, Philips, Lenovo, MSI, Colorful, and Kingston. Subsequent hardware will be individually optimized for "Lineage 2" to protect it.

Network: Sina has reached an agreement with China Telecom, China Unicom, Great Wall Broadband and other operators to provide network guarantee for the operation of "Lineage 2" in China.

Sina even signed a strategic alliance agreement with Zhonglu Time and Space, which has a national chain of Internet cafe licenses, to allow all Internet cafes in the Internet cafe alliance to pre-install the game before the public beta of "Lineage 2".

Wang Yan said that with the excellent game quality of "Lineage 2" and the support of hardware manufacturers, telecom operators, and Internet cafes, the joint efforts will definitely achieve the goals he mentioned before.

Everyone present was shocked by Sina Legu's generosity. The big factory is indeed a big factory, with deep wealth and full of courage.

On July 7, that is, last month, "Lineage 9" took the lead in public beta testing in South Korea. After a month of market testing, "Lineage 2" currently ranks first in the share of Korean online games, and there is no suspense.

This gave everyone who watched the Sina press conference a reassurance.

Wang Yan said that Sina will do its best to prepare and strive to let the majority of players who love "Lineage 2" play this masterpiece next year, so that everyone can see a perfect paradise.

Finally, he announced that the game trial process would be open to live audiences, and the press conference turned into a "Lineage 2" game trial and tasting session.

It is also considered an innovation and sets a precedent for press conferences.

Ten computers were prepared on the left and right sides of the stage in advance, and there were long queues of trial players on the left and right sides of the stage. It was obvious that the audience was very interested in this masterpiece.

The media randomly interviewed players who tried "Lineage 2" on the spot, and they all received unanimous praise and left unfulfilled expectations.

They all expressed their good expectations for the early public beta of "Lineage 2".

The audience was trying out the game, and the media surrounded Wang Yan with questions.

Chen Hao directly closed the video. He asked and answered questions and answers in the form of Tai Chi. On the surface, hello, me, hello, everyone, it was all about working hard for the domestic game industry, but behind the scenes, his actions were darker than the last.

In Sina's press conference, Chen Hao was able to score 99 points, especially when it was open for trial play.

If Chen Hao were to rank without considering historical achievements, it would be Sina > Shanda > NetEase.

It's a pity that he knows the direction of history, so the ranking is obviously NetEase > Shanda > Sina.

There is no way, don't look at the joy that Sina is boasting now, and it is cooperating with this and supporting that. When the game is launched next year, if the market feedback is okay, then hello, me, hello everyone, in case the market feedback is not as expected. , you see, the shortcomings of the joint venture are clearly exposed, and there is mutual suspicion and accusation, which is really a piece of cake.

In fact, the setback of "Paradise" in the market has caused a rift between China and South Korea in Sina Legu.After all, "Paradise" is a Korean national-level online game. However, when it came to China, it couldn't beat even a second-tier online game "Legend".

Don't look at Wang Yan's refutation of rumors. Rumors that have been refuted are the truth.Chen Hao, who has seen numerous celebrity house collapse incidents, understands it all too well.
The press conferences of the three companies brought so much content, Chen Hao can say without any humility that it is all his own contribution, and everyone will come together to help me die.

Players don't care about whether to roll or not. They just feel that they have been a little full of food recently.

Is this the trouble of happiness?For a while, the random flowers gradually became charming, but fortunately, there is still some time difference in these online games.

Otherwise, I don’t know which game to play for a while, which is a painful and happy decision.

In the past, Internet cafes played whatever games they had, but now it is different. Whichever game is fun and has more benefits, just play that game.

There is a feeling of becoming the master of the house.

17173 Information Station also thoughtfully prepared a timetable for the opening of online games.

The above lists by category all the games on the market that are about to undergo closed beta and public beta and their corresponding times.

September 9st, Legend 1 (Century Interactive Entertainment), open beta;
September 9, Triumph (Tencent Entertainment), open beta;
From September 9th to September 16th, Three Kingdoms Online (Century Interactive Entertainment), deletion and limited internal testing;
September 9, Three Kingdoms Online (Century Interactive Entertainment), open beta;
November 11, Fantasy Westward Journey (NetEase Games), closed beta;
December 12st, Great Sea Battle (Jiuhe Tianxia), open beta;

December 12, Fantasy Westward Journey (NetEase Games), open beta;
In 2004, Wuxia World OL, Tianxia II, and Paradise 2, so stay tuned;
In fact, just two days after these three grand conferences, a small game conference was quietly held in Shenzhen. With Zhu Yu in front, this conference did not create much turmoil.

The rare guest who appears in the ranking above is not Jiuhe Tianxia, ​​but Tencent.

In fact, as early as March when the QQ game hall was launched, Tencent tried gaming for the first time. At first, it only opened extended functions on QQ, jumped to the game hall, and launched some small games, such as backgammon, chess, Lianliankan, etc.

With the huge QQ user base, the mini-game was very popular as soon as it was launched, and it was successful in the first battle.

Xiao Ma's ambitions are rapidly expanding, and the domestic online game market is still running at a blowout speed at this time. He is very envious and wants to get a share of the pie.

But the problem is that Tencent is unique in social networking, but it is an outsider in games. It can make small games, but it really has no experience in PC games and online games, so it decided to follow the example of its predecessors and go to South Korea to represent games.It happened that at this time, a Korean company called Imazic was also looking for overseas markets. The two companies caught eye, and Imazic agreed to hand over its latest large-scale 3D online game "Triumph" to Tencent as the agent.

In fact, as early as May, "Triumph" had been undergoing tepid internal testing. Xiao Ma was not confident enough and had been communicating with the Korean side to let them polish the product.

Xiao Ma has been looking for the best time to conduct a public beta. The public beta was originally scheduled for August 8, but he hesitated when he discovered that the four giants of online games were competing to announce the press conference.

It just so happened that this was a good learning experience. After watching four press conferences, Xiao Ma had new inspiration.

On August 8, a press conference was held in Shenzhen for its game "Triumph". The scale was definitely not comparable to the previous ones. However, in order to promote his first online game, Xiao Ma also took great pains and used two tricks at the beginning. Killing move.

In fact, both of these are inspired by seeing Century Interactive Entertainment, which is to use its own huge QQ user base to create linkages.

The first step is to register a game account and get a QQ number.In fact, at that time, QQ registration was charged. Although it was not explicitly charged, the fee for calling the 168 audio station was 8 cents per minute, and the SMS fee for mobile phone registration was 5 cents. The end user had to pay an additional 1 yuan to obtain a QQ number. .

The second move is to give "Triumph" an extremely eye-catching "VIP advertising space", that is, displaying the only "large-scale online game" above the small games in the QQ game lobby. "Triumph" looks particularly impressive. Stand out from the crowd.These players who play "small games" all day long will inevitably have the urge to play when they see a "large-scale online game" suddenly popping up in QQ Games.

Xiaoma announced on the spot that the public beta would begin on September 9th.

Looking at the report of Tencent's press conference, what the hell is "Triumph"?Anyone he has never heard of is treated as cannon fodder, but through this press conference, he can see that Xiao Ma is about to awaken his COPY ninja talent, and he still has great potential in terms of learning from it.

Where did Tencent Games make its fortune? DNF?Or LOL?
Chen Hao really doesn’t know much about the history of Tencent Games. After all, he is just a programmer who loves to play games. He only remembers some big events, such as Fantasy Westward Journey, WOW, DNF, LOL and several subsequent top mobile games. Honor of Kings, Peace Elite, Genshin Impact, etc.

The most important thing is to do your own thing well.

Although Legend 3 will be released for public beta on the 1st of next month, Chen Hao is relieved that Zhou Xiao is watching over there.

The top priority right now is Three Kingdoms OL, which he asked Chu Xuan to deliberately postpone for one month.

There are two reasons for the delay. The first is that although Three Kingdoms OL has novice guidance and the threshold for getting started is not high, if you want to play well and make players addicted, you need to do some strategies and word-of-mouth fermentation in the early stage.

Therefore, closed beta has become the only choice, which can not only further improve the quality of the game, but also allow closed beta players to exert their subjective initiative and collect strategies.

The second and most important reason was that he suddenly had an inspiration at the press conference, that is, there were many generals in the Three Kingdoms, and they were also divided into rarities according to SSR, SR and R.

Then you can make a fuss about the recharge card.

Chen Hao’s final idea is to sell the generals in Three Kingdoms OL through blind box card packs.

He called Li Fang from the marketing department, Chu Xuan from Tianshu Studio, and his group of planners and products to hold a meeting.

When Chen Hao threw out the concept of blind boxes, he wanted to introduce it in detail, but he was educated by the people in the audience.

There were several people present who knew this very well, and started to popularize science by citing classics. In fact, the concept of blind boxes has existed in Japan since the beginning of the last century. At that time, it was called a lucky bag, and then in the 20s, it was renamed gashapon, following the blind box proposed by Chen Hao. Actually it's the same thing.

However, with Chen Hao's suggestions, this group of people finally opened up their minds, and they continued to improve their words, and the more they discussed, the more excited they became.

In addition to the concept of blind boxes, they also introduced a trading method, which is to sell certain cards in limited quantities to maintain the rarity of these cards in the market for exchange.

After all, almost all people of this generation have experienced the painful experience of little raccoons making crispy noodles and collecting Water Margin cards.

After the general direction was determined, everyone began to discuss various details, such as how many cards in a pack, how to determine the price, the choice of card pictures, and even the probability of legendary cards.

After Chen Hao's constant confirmation, the plan was finalized 2 hours later.

In the end, Chen Hao overcame all opinions and set the specifications of Three Kingdoms OL's recharge cards into five levels.

6元、30元、128元、328元、648元。

Some people have raised questions, why are these numbers so high?
Chen Hao remembers that these prices were after IOS was launched, and the recharge prices were converted according to the exchange rate of 1:6, 1$=6￥, 99$=648￥. Looking at these confused people, I don’t understand even if I tell you. .

It was a rare occasion for him to exercise his boss's privileges, and his tone was full of unquestionable meaning, "Because I am the boss."

Then the format of the front and back sides of the point card and the overall packaging were determined.
The meeting adjourned after 1 hour, everyone divided their work and started working.

(End of this chapter)