Reborn on the Internet: Starting with Games

Chapter 151 Shanda finally understood it
On August 8, the day of Miracle's anniversary, Zhang Xin also announced that he would move to Brick Studio and take a three-day vacation.

The main reason is that he is afraid that this group of people will die suddenly. After making money, he probably went in.

Looking at the group of people in the room, every one of them has a sallow face and thin muscles, sunken eye sockets, and is swaying when walking. They don't look like humans or ghosts.

Zhang Xin gave another 2 yuan to each brother in the studio.
When this group of people received the money, it was as if they had taken a stimulant, with a flush on their faces and very excited expressions. This time was not in vain.

When they heard that they could take a vacation, these people didn't even turn off their computers. They found the corresponding beds and put their money away. As if they were forced to shut down, they fell asleep in bed instantly, snoring everywhere.

Zhang Xin was full of energy in the entire studio. Although he had to stay up for a few nights, he was much better than the following people.

Now he is not sleepy at all. There is no way, anyone who sees the 7-digit balance in his online banking account, more than 300 million, will not be able to sleep.

Good guy, working hard for a month is more than what an ordinary person would earn over several lifetimes of work.

This was 1 year ago, no!In other words, it was something that was unthinkable a month ago.

With all this money, what can you do?Buy a house?Buy a car?Picking up girls?

Zhang Xin had fantasized about how to spend the money countless times, but when he actually had the money, he found that he was a little confused for a while. It was really impossible to deposit it in the bank and charge interest for a year, which was a lot of money, which was comparable to the income of a white-collar worker.

He lay in bed and listened to the muffled thunder coming from the dormitory next door, thinking about his future plans.

In the end, I decided to take 50 yuan to build a villa for my parents in my hometown, and then give them 50 yuan as pension money.

For the rest, he thought about continuing to expand the scale of the studio. In addition to making money from the price difference, he also planned to start power training to make it bigger and stronger and create greater glory.

Although there may not be an anniversary-like occasion in the future, after having stable income, he did some calculations and felt that based on the current situation, he can recover his capital in one year, double it in two years, and become a young model in the club in three years. It is not a dream to drive Impart every day.

Zhang Xin, who was thinking about a bright future, murmured to himself, "Mom, Dad, I'm sorry, maybe I will retire before you."

On August 8, Popular Software Magazine, in addition to reporting these news, was also creative in summarizing Century Interactive Entertainment’s three press conferences.

Looking at the past, we can regard Century Interactive Entertainment’s first press conference on July 2002, 7 as a starting point.

Before this, the vast majority of players played games based on what was available in Internet cafes, and played according to their own preferences. They did not know whether it was a new area or not, and what was available in the Internet cafe.

The major Internet manufacturers spend money on public beta testing of new games. They publish press releases in the game sections of major portal websites and game magazines to tell everyone that a new game is about to be beta tested, and that's it.

After Century Interactive Entertainment held a press conference, the situation began to slowly change. Online game manufacturers also began to pay attention to the opinions and feelings of players. How to better promote existing games to players has become a new issue.

Through the author's compilation of information, I found that Century Interactive Entertainment's three press conferences have been continuously upgraded and iterated, and the effects are getting better and better.

Conference 1.0, after the game promotion video, can be combined with cosplay performances to increase the sense of immersion. While introducing the characteristics of your own game, you can also explore the shortcomings of competing products, use your own strengths to overcome the weaknesses of others, and on-site interactive Q&A to increase intimacy. Century Interactive Entertainment is not aloof like a traditional online game manufacturer, but like a friend, right by the player's side.

In press conference 2.0, it is not Century Interactive Entertainment’s first initiative to invite celebrity spokespersons or image ambassadors, but it is indeed the first company to invite spokespersons to perform programs related to games, such as singing theme songs, etc. Of course, you must pay attention to whether the celebrity’s personality is consistent with the game. Matching, otherwise it will have the opposite effect. At the same time, the new products under planning are previewed in the form of movie easter eggs to arouse players' expectations.
Conference 3.0, based on the previous version, combines its products to form a matrix, conduct multi-dimensional linkage, and mutual assistance for promotion.

It is not difficult to see the pattern through the above process. Currently, a good product launch process is as follows:

Opening remarks, introducing the core competitiveness of the product (through promotional videos or combined with PPT speeches), ways to increase the audience's favor (cosplay performances, celebrity endorsements, interactive Q&A), and horizontal comparisons of competing products in the market to highlight differences.

This is Century Interactive Entertainment’s standard answer for product launches for major online game manufacturers, or other industries.

Perhaps this is part of the reason why Century Interactive Entertainment’s online games currently rank first in market share.

Treat players as friends instead of money-making objects, and players will reward you accordingly.

After all, Century Interactive Entertainment’s attitude can be seen from its slogan.

Create happiness with your heart!
The above is the author's summary and experience after personally attending three press conferences of Century Interactive Entertainment. I hope it can serve as a starting point and bring some help and reference to those who come after me.

Popular Software Xu Wenhan.

The article about the film was first published in the latest issue of Volkswagen Software magazine, but was reprinted by major websites with the authorization of the other party, which attracted the attention of many people. This also shows the transition from traditional media to Internet media.

"Knock on the blackboard, NetEase, Shanda, Sina, have you given up on learning? It's still too late to change!"

"Teacher Xu worked out all the answers. The exam in a few days will be really easy."

"Having said that, I'm even more looking forward to the big show in a few days."

"Why am I looking forward to the launch of Century Interactive Entertainment 4.0 more?"

"+1, but next time it will be the end of the year, right?"

"According to the rules, instead of looking forward to the press conference, it is better to look forward to "Legend 3" and "Three Kingdoms Online""

"I have a hunch that this year will be the year when Century Interactive Entertainment becomes king!" "LZ, you don't need to have a hunch, it's already happening now!"

As the leading groups, NetEase, Shanda and Sina began to make corresponding final preparations intensively.

NetEase and Sina saw this article from Volkswagen Software immediately. After all, it is the second of the three major portals.

Shanda didn't know about it until a day later, but it didn't matter. After all, Chen Tianqiao had dealt with Chen Hao too much, and the young man basically knew the tricks at the press conference.

For the press conference on August 8, Chen Tianqiao boasted that he had worked hard. NetEase?Only "Westward Journey Oline 15" was dominated by "World of Legends". The "Stone Age" and "Westward Journey Online 2" that he had previously represented were not worth mentioning. He didn't know what cards the other party had that dared to compete on the same day. For a moment, he I'm not sure where Ding Lei got his confidence.

And Sina is even more baffled?Sina Legu, jointly established with NCsoft, endorses "Paradise", which is really about to enter Paradise, with only 1 people online at the same time.

There is no need to compete with "Legend" and "Legend World", even a fraction of "Crazy Tank" can't compare.

1 people, Chen Tianqiao thought to himself, even if he spends money to find people to play, it will be more than 1 people.

He had also heard some internal comments before. The masterpiece "Paradise", which was the king in South Korea, encountered acclimatization in China and failed. This made NCsoft question the abilities of some people at Sina.

At present, there is no trace of "Paradise" on the domestic market share rankings. He really doesn't know where the other party has the confidence, and his mind is crazy.

No matter what level Sina is, they dare to compete with him on the same day.

As the date gradually approached August 8, the three companies seemed to have agreed upon it, and the confidentiality work was very good. No one disclosed any information in advance.

Even players who play games every day can feel the unusual tranquility on the eve of the war.

With the anticipation of all the melon-eating people, August 8th finally arrived.

Not only did they discuss it with each other in advance, but they also had a tacit understanding with each other. The start time of the press conference was the same as that of Century Interactive Entertainment, and the three companies set it at 13: at the same time.

Although the time is the same, the location is different.

Shanda and Sina are in Shanghai, and NetEase is in Guangzhou, both in the cities where their respective headquarters are located.

These companies have also learned how to do live broadcasts of pictures and texts.

Many players open three browser pages to watch, but fortunately there is a delay in the live broadcast of graphics and text, so switching back and forth to browse will not be affected.

Shanda invited thousands of spectators from nowhere, and also invited all the media that Shanda could contact to come and support.

Chen Tianqiao rarely appeared on the stage to perform in person. With a flat head and square face, wearing a suit and leather shoes, he felt sharp and energetic, and looked like an upper class person.

He didn't talk too much after taking the stage. After a few brief opening remarks, he first reviewed the development history and achievements of "Legendary World". After all, being No. 3 on the market is also an honor.

"With the past series of version updates and continuous investment in technical support, "World of Legends" has made great progress regardless of the steady growth in revenue and number of people. For this reason, we are determined to thank the players who like and support "World of Legends" Friends, we are here with the first expansion pack for World of Legends."

After Chen Tianqiao finished speaking, the promotional CG for the expansion pack was played on the big screen. After just about 2 minutes, the video was played, and the CG quality was actually pretty good.

"The first legendary expansion pack "Inner Demon" will officially meet the majority of players on August 8. I hope everyone will like it."

Next, Chen Tianqiao announced that Hong Kong's Young and Dangerous Group: Ekin Cheng, Jordan Chan, Nicholas Tse, and Lin Xiaofeng would become the image spokespersons of "Legendary World". Then the four people took the stage to bring a popular song "Friendship Years" to the scene, which aroused countless people memories of youth.

Although Young and Dangerous became popular in the 90s, at the beginning of the millennium, this group of fans has entered society and become the main force of gamers.

The song "Friendship Years" seems to lead everyone back to the absurd and passionate years in the past.

After the performance, Chen Tianqiao then introduced the expansion pack "Inner Demon" of this legendary world. It is completely based on Eastern Chinese philosophy and reveals the impact of wisdom and force on society and people's hearts after rapid development. .

This version will create four new experiences for players, including new maps, new mechanisms, new skills, and new equipment, thereby fundamentally creating and meeting new needs for users to survive and develop in the online game world.

The legendary part is over, and "Crazy Tank" is left, which also brings a version update.

In the next link, Chen Tianqiao announced player benefits: "Inner Demon" will provide free play service for one month after its launch, and charges will officially start on September 9.From today until the end of the month, all paid props in the "Crazy Tank" mall will be discounted at 19% off.

Finally, Chen Tianqiao also brought an easter egg: In fact, the expansion pack "Inner Demon" is a prelude to "Legendary World 2" to be launched next year, so I can meet you in advance.

Next year Shanda will launch "Legendary World 2" which is completely based on the new model, because Shanda is full of confidence in the development of Legendary World!
At the same time, Shanda Games’ slogan was announced: Games create the world!
After answering questions, Chen Tianqiao left the grand game conference. This ended.

If the name of the company and the game were hidden, judging from the link alone, this group of viewers would have thought that Century Interactive Entertainment was holding a press conference just two days after it stopped.

I can't say they are exactly the same, I can only say they are exactly the same.

Shanda submitted its answer sheet.

(End of this chapter)