Return to the Pure and Innocent Godly Tycoon

Chapter 37 Cultivating Future Customers
Early in the morning, Cao Si ran to the college and found the counselor Lu Xiaomin.

After participating in three days of military training, Cao Si felt that he had experienced an essential part of college and decided not to repeat it again.Moreover, the atmosphere between Wang Ziying and Zheng Qi has been bad these past two days. If he is not present, there may be less conflicts between the two.

No one is around to watch at all times, there is no focus, and there is no room for friction.

"Okay, no problem, I'll go talk to the instructor."

"Thank you, Teacher Lu, I'll leave first."

Lu Xiaomin sent Cao Si away with a smile on her face.

For the Chinese, English and French teams, their military training material support was in place one after another. French continued to smile after receiving the materials the next day, while Chinese and English had become accustomed to it.

During the commotion, the school's logistics department vehicle drove over again and unloaded a small batch of supplies. The students rushed over to take a look.

That's it?A few boxes of cookies and a few sodas for each team.Doing the math, each person may only get a small bag of biscuits and a bottle of soda.

The freshmen were greatly disappointed, and the good things we got were completely different.

After the third day of military training, except for the three majors in the School of Liberal Arts and the law major, all other classes did not have any additional batches of military training support materials, and there were already a lot of complaints and complaints.

Last night, the school leaders held an urgent discussion and decided to arrange a batch of support materials for all freshmen in the military training team. The quantity cannot be large. Distributing a little every day can only be better than nothing and relieve some of the students' emotional pressure.

Even if they only have this amount, the school leaders don't want to give it, but a certain student's behavior makes them too passive and they can only keep up with the cards.

Zheng Qi and Wang Ziying waited for a long time without seeing Cao Si. They were wondering when they saw counselor Lu Xiaomin, who had not appeared for two days, walking over.

She walked over and spoke to the squad leader Huang Pingping, and then whispered a few words to the instructor.

Soon, several girls including Feng Mengmeng, Wang Wenhua and others knew that Cao Si would not be coming today. The reason for not coming was that he was sick and uncomfortable.There was a small uproar at the scene, but Wang Ziying, who reacted quickly, had already rushed over and took out her bag to make a phone call.

Zheng Qi also called, but couldn't get through. She continued to call until Wang Ziying hung up the phone, and she didn't talk to Cao Si.

After the phone call, the two girls were relieved. Cao Si told them on the phone that they were fine, but they just had something to do and they would not be training in the past few days.As for being sick, I just found an excuse so that the teacher could explain it to other students and told them not to think too much about it.

The two girls did not doubt that Cao Si really had something to do. The longer they were in contact with him, the more they knew that Cao Si might be involved in a wide range of things.Hearing that he had something to do, he didn't make any fuss and didn't want to do military training.

----

Cao Si, who had nothing to do, ran to the library in the morning, but unfortunately he didn't see Liu Jie. She probably had classes in the morning or had something to do, so Cao Si had to read quietly alone, and he was enjoying himself.

He had already made an appointment with Panda, his senior brother in the dormitory, to discuss matters in the afternoon, and it was time to implement the serious matters mentioned with them.

At 02:30 in the afternoon, in Guo Zeshi's office area and the conference room where he had eaten before, Panda felt very confident as soon as he entered.

He had been to the principal's office with the cadres of the student union before, and he already felt that the furnishings of the suite inside were very high-end. Today, when he saw the place that Cao Si had brought, he couldn't help but feel confident as he thought about the career he wanted to do in the future.

It stands to reason that if he does not choose to enter the system, he can go home and take over the family business smoothly. In fact, their business is a family business, with a lot of relatives owning shares, and his cousins ​​and cousins ​​who have the same qualifications to take over. There are several brothers and sisters.

He has started to start his own business while still in college. He may not be able to become the most accomplished person in his family in the future, so why bother to fight for it in troubled waters or rely on his parents to settle the relationship to take over the family business.In fact, when his parents put him into the system, it was somewhat meant to get him out of family disputes.

"Brother Da, stop looking and sit down." Cao Si put down two cups of tea and saw Panda still looking around. No matter how high-end the conference room is, it is just a conference room. Only when it is used can it generate value.

Cao Si pushed over a stack of design drawings of shoes. This is the product map of Allbirds shoes that Cao Si was looking for. It has been reprocessed, and it is no longer the actual photo of the product.What he planned to cooperate with Panda was to copy Allbirds' shoes, polish them carefully, and start the brand more than ten years ahead of schedule.

Panda's eyes lit up when he saw the first one.

In the late 90s, the fashion sense of sports shoes on the market was based on complex color configurations, and the overall shoes looked heavy.

As for the Allbirds design on Panda's hand, the shoes look light and will definitely be easy to wear on the feet; the color matching is simple, with one color for the upper and one color for the sole, which looks uncomplicated and very eye-catching.

In fact, when this brand was founded, its two biggest selling points were simple design and comfortable wearing.

North America's Silicon Valley has the largest number of office otakus. Their lives are extremely regular and simple. They don't have any big needs for dressing up. Comfortable clothing is the first value requirement, and simple colors are the second aesthetic value requirement.

There are many celebrity bosses of giant companies who wear it like this. Some families even only have the same style of T-shirts in the same color all year round. You don’t need to think about the choice of clothes. Put on one and go directly to the company, and put on one and go directly to the company. When meeting friends, throw on one and go straight to weekend leisure.

One piece of clothing, one pair of shoes, used for many occasions.

Panda thought about it for a long time and said with some uncertainty: "Are these sold to young people?"

Cao Si nodded: "That's right, and it's going to be sold to young people in North America."

Panda nodded, "Then I understand."

"We use the West Coast over there as a sales fulcrum and start pushing it from a specific circle."

In the IT industry, 25 is the age for graduate school graduation, and 35 is a hurdle in the workplace. These ten years are the golden years for them to contribute their labor, and their needs are not complicated.In this context, Allbirds quickly became popular throughout Silicon Valley, adapting very well to the life and aesthetic needs of young people working in IT companies aged 25-35.

Cao Si took a sip of tea and continued: "We also need to consider simultaneous sales in China, but considering that the computer popularity and Internet construction environment are different between the two countries, the popularity of computers here is currently low, and the Internet is not convenient, so the objects we sell are It can’t be the same age group as over there.”

Panda nodded: "Most of the people in China who have access to the Internet are college students. Selling these shoes to them will definitely be very popular."

Cao Si laughed: "You really understand!"

In an era where shoes look complicated, there is no reason why a pair of good shoes that are lightweight and come in a variety of colors should not sell well.Cao Si is very confident about this.

He continued: “When they graduate in a few years, they will become our loyal customers.”

Panda continued to flip through each page, frowning tightly, nodding and shaking his head.

"I'm worried about the materials!"

"A Si, this seems to be made of wool?" Panda asked a little uncertainly.

"Yes, some of them are considered to be made of wool."

Panda quickly raised a question: "There are two problems with using wool, one is cost, and the other is craftsmanship. How to solve this?"

Cao Si waved his hand: "These problems must be solved by you."

Panda nodded heavily, "I'll find someone to discuss it carefully."

"By the way, do you want to keep it a secret?"

Cao Si pondered for a while and said, "The relevant intellectual property procedures are already underway, but it will take some time. You should be more careful when asking people to make sure the design doesn't leak out."

"Don't worry, I'll ask my parents, and I won't let my relatives get involved. It's definitely fine."

Cao Si nodded, "There is another upper material, breathable mesh."

After a pause, he continued: "This kind of material requires breathability and waterproofing. I don't know if there is a suitable one on the market."

"You have to look hard for it."

Panda touched the design drawing and thought thoughtfully. This business is not so easy to start.But when I think about how hard my parents worked, getting up early and working in the dark, nothing can be easily obtained, I feel excited again.

"No problem, leave it to me."

"In terms of materials, I have actually considered more. The first batch of designs are focused on simplicity, and the materials are mainly comfortable. If breathable mesh materials cannot be used at once, wool fabrics will be released first."

"Step by step!" Cao Si didn't force anyone to do anything. He insisted on forcing the materials that were difficult to handle in this era.

"In the 2.0 era of shoes, I want to change the idea of ​​​​publicity, from comfort to environmental protection. Isn't the whole world talking about green environmental protection now? I believe that this concept will be promoted more and more in the future. It is definitely right for us to follow the big trend. .”

Panda naturally agrees. In fact, in 1999, various international environmental protection conferences were held vigorously, and environmental protection issues continued to set off a boom.

"By the way, I almost forgot one thing. What material should I use for the soles of my shoes?"

"I don't know what material to use, but it should be light, have considerable rebound, be comfortable to walk on, and can be worn all day long without getting tired, and it should be comfortable even without socks."

Panda gasped, which greatly increased the difficulty.

There are two materials for the upper and one material for the sole. The three materials may not be so easy to find in this era.The materials used in their various mature footwear products are not close to the Allbirds shoes named by Cao Si. It seems that they secretly mobilized more channels to help.

“How long does proofing take?”

Panda pondered for a while and then said: "Let's see if the first batch can be released in October."

In terms of the production process of finished shoes, it is not complicated, and their assembly line can handle it easily.

"In this way, if you can't figure out the material for a while, make the appearance first. Having a physical comparison can increase our confidence in this product."

Cao Si finally confirmed, "As for the materials, look for them as soon as possible."

Panda nodded and continued to flip through the pictures over and over again.

The two continued to communicate for a long time about some product details, but neither of them mentioned the equity ratio of the partnership yet.Cao Si also wanted to wait for Panda to come up with some feasible implementation plans before discussing in detail.

(End of this chapter)