Game Design: How Did I Become the Richest Man by Just Doing Nothing?

Chapter 138 You need to find professionals for this
"Mr. Liu, take a look, this is the publicity channel I selected."

In the office, Wang Ning held a report in his hand and said.

Liu Wei took the report, took a look at it, and immediately closed it.

Very good and professional, but he couldn't understand it. If it was in Chinese, he could give some instructions, but most of the report was in English abbreviations.

He cannot directly issue an order that the company should write all reports in Chinese.

Not to mention trouble, it doesn't fit his character as a genius academic.

But Liu Wei had his own solution: "What do you think?"

After Wang Ning heard this, he immediately began to explain the advantages and disadvantages of each publicity channel with great proficiency.

Wang Ning has long been accustomed to Mr. Liu's decision-making method of asking employees to restate the plan in their own words before making a decision.

Why did President Liu do this?
Is it because Mr. Liu doesn't understand the plan?Is it because Mr. Liu deliberately makes things difficult for employees?

Wang Ning nodded and asked: "How to brag? Is it a subtle bragging or a blatant bragging?"

Liu Wei said decisively: "This won't work."

Wang Ning slowly described the pros and cons of each plan:
"The first option is to find professional trolls and read the comments on "God of War" to gain popularity. The advantage is that it costs less, but the disadvantage is that it is not very popular with the public."

After all...what level am I, and Mr. Liu's level, can they be the same?

"I was scared to death. Fortunately, I was better and didn't let him go casually. I'm really a little genius!"

but……

Liu Wei waved his hand and said, "It's okay, so you know what to do next?"

Only then did Wang Ning understand what Mr. Liu meant.

"The advantage of this is that the popularity is greater. You can use the mentality of passers-by to watch the excitement without taking it too seriously to stir up the popularity, and then use the method of repeated horizontal jumps and reversals to establish step by step that "Crossing the Storm" is the genuine IP, making players feel guilty Psychologically, I finally ended up with the title of 'Light of China' and ended it perfectly."

Fortunately, Mr. Liu reminded himself in time.

Wang Ning silently glanced at the report on the table and said nothing.

"You first find a few marketing accounts with many fans and high popularity to promote our game, and then find a few accounts that specialize in game evaluation to explain and evaluate our game."

If the plot is not good, then praise the picture quality. If the picture quality is not good, then praise the fighting. If the fighting is not good, then praise the social. If the social is not good, then praise the big production. If the funding industry cannot praise, then praise the nostalgic classic.

Mr. Liu is not criticizing the marketing method, but he is disgusted with this attitude of deliberately deceiving players.

Wang Ning nodded without any doubt. This was in line with Mr. Liu's wealthy and powerful persona.

Why did I hire a navy?I hired the trolls just to lose money. Now you can give me a less expensive plan and just go ahead.

"No!" Liu Wei's flat voice sounded, "Ultimate Technology is now enjoying a good reputation. Once the operation is wrong, it is easy to send all the reputation accumulated before."

After all, a game must have its own merits.

Ah yes yes yes.

“The advantage of this is that it is the most popular, lasts for a long time, can attract more players, and can bring the company’s reputation to a higher level. The disadvantage is...it takes a long time, and the company’s reputation will be affected in the early stage. ."

Wang Ning nodded heavily: "Find a professional to do it!"

Seeing Wang Ning's leaving figure, Liu Wei suddenly collapsed, slumped on the chair and gasped for air.

This is because Mr. Liu regards every employee as his family and as his student, and hopes that every employee's personal ability will be further improved.

Liu Wei patted his chest, stood up slowly, poured a cup of tea and drank it.

Liu Wei emphasized: "The key point is honesty! Honesty! Let those review accounts tell the truth!"

Wang Ning opened his mouth but stopped talking.

"I'm sorry, Mr. Liu, I understand!" Wang Ning apologized very sincerely.

In fact, he doesn't agree with this idea in his heart, although most game companies on the market now adopt a wide-net marketing approach.

At the same time, Wang Ning was extremely panicked.

"Pass" Liu Wei said without hesitation.

After all, this is what people eat, so they can definitely find something to brag about.

Let us reiterate it first to help us improve our professional level and have a deeper understanding of the advantages and disadvantages of each solution.

"Because "Through the Storm" is officially licensed and we have an acquisition contract, we will not lose no matter what."

"Go down."

wrong!Mr. Liu is a genius designer, how could he behave like this?

When Wang Ning said this, he raised his chest and looked up, full of confidence.

It’s normal for Mr. Liu to look down on this kind of publicity, after all, he looks down on it too.

"Alright Mr. Liu."

Those so-called game review accounts also need to earn money, and as long as they are given enough money, they can brag without thinking.

Wang Ning took a deep breath and said slowly: "There is a third plan. First, find a special troll to write comments on "God of Battlefield" to gain popularity, and then support a marketing account to deliberately crack down on fakes. Then we will support another Whether it’s following or a more popular account to refute the rumors.”

Liu Wei stood up and said bluntly: "We are a conscientious company and we want to provide players with the most authentic game content."

"The second plan is also to find trolls, but the difference is that this time we are not only looking for trolls to brush comments, but also to find some marketing accounts to help us promote it."

He felt that Mr. Liu would definitely choose this plan. This plan was an inexplicable conspiracy that he finally came up with after painstaking research.

"Blowing? What blowing?" Liu Wei asked in confusion, "Old Wang, you are confused. We are a serious game company. Are we the kind of unscrupulous company that spends money to hire marketing accounts to deceive consumers?"

But this does not accurately attract the target group, and the next day retention rate of players will be very low.

This method is suitable for skin-changing games that use web scrolling servers.

Liu Wei swung the pen with his fingertips and said, "In this way, we will still adopt the third plan, but change the theme of the operation."

"The advantage is that it is more popular and has a wider audience. The disadvantage is that it costs more and the players it attracts are probably not the target users."

But Mr. Liu, our company has always had such a problem, and wasn’t you the one who brought this culture of scolding first and then receiving rave reviews?But after all, it was Mr. Liu who made the decision, so he just needed to listen to his experience.

Wang Ning is also considered an old man in the industry, and he has long been accustomed to this kind of operation.

I almost made a big mistake. If I had deliberately deceived players for the sake of marketing, and when players actually tried it out and found that it was not as expected, it would be a disaster for Ultimate Technology.

Wang Ning silently agreed in his heart.

"But Wang Ning is growing up a bit fast. It seems that we need to find an opportunity to throw him out. We can't let him stay in the company any longer."

"Who should I find..."

"Forget it, let's not think about it for now. As long as we follow this plan, "Crossing the Storm" will definitely receive a flood of negative reviews and be criticized by major review accounts. Then the task can be easily completed."

(End of this chapter)