Reinventing the Millennium.

Chapter 1418 Date
The head of Alibaba commented on the other three giants, which caused a small ripple in public opinion.

Let’s not talk about Dojo and Penguin. The former has fallen into irreversible decline, and the latter is still undergoing a difficult transformation, but the main factors that led to the changes in these two companies are also facing severe challenges under his mouth?
How severe is it?

Ma Dian’s original words were “very serious”.

YiKe does have problems that need to be solved, which is the general perception of most people in China, but when it comes to "very serious", people do not feel it very deeply. The fluctuations in foreign stock prices and related reports are like a gust of wind and rain, which will pass when they pass. The reality is that YiKe is still an international giant with a market value of US$3900 billion.

Even the "Dada" supported by it has just defeated Uber, which entered the Chinese market.

What is the basis for the firm judgment of Alibaba's head at this time? Or is it some rumor he heard?
Fang Zhuo, who has been very busy recently, naturally would not respond to this.

But Su Wei, who has been competing with Alibaba on the front line, is really annoyed.

Yigoo has been under pressure in the first half of the year, especially since Alibaba’s June 18 promotion this year once again broke records, which brought great pressure to everyone.

Yigoo’s growth is actually very fast, but it pales in comparison to Alibaba’s development.

Simply put, Alibaba is from the bottom up and has a stronger foundation, while Yigoo is from the top down and although it has a good moat, it is much more difficult to expand.

What's more, your competitors won't just sit there and watch you expand.

But, competition is competition, and you, Ma, who speak out at this time, are despicable!
Su Wei knew that Fang Zhuo was busy and didn't want to bother him any more, so she turned around and called Yu Hong, and criticized her competitor in an indignant manner.

"Oh, yes, Mr. Ma shouldn't learn from Mr. Fang."

"If you have the guts, ask him to send a piece of calligraphy to Yi Ke's office."

"Ali is concentrating his firepower at this time. Could it be that he is aware of the plan for a counterattack?"

Yu Hong only said three sentences in a slightly exaggerated tone, and Su Wei suddenly calmed down a lot. Forget it, after all, the other party neither worked in the circle of friends, nor sent a letter, and did not send a letter and then go back.

People can be double-standard, but they cannot be too double-standard.

Su Wei thought about it and her emotions completely disappeared. She quickly turned to business: "Ali's June 18th rules this year are too fancy. I am considering postponing this year's Double 11. What do you think?"

Yu Hong was startled: "Postponing it, Double Eleven has already formed a fixed brand awareness, this... is not so appropriate."

She didn't study e-commerce too deeply, but from a conventional perspective, changing the time would undoubtedly be abrupt.

"Ah, Mr. Yu is very insightful. I didn't think it through." Su Wei said seriously, "In this case, why don't we advance the time for short videos to promote products to Double Eleven. As you said, this is a fixed brand recognition. We can make this brand more interconnected within the system."

Hearing this turn of events, Yu Hong sighed, "You really learned bad things from him. Just be direct. There will be a meeting next week with Yixin and Douyin in attendance. Ask your secretary to confirm the time."

She thought for a few seconds and continued, "It's not bad to expand such a familiar promotional festival to the short video platform. At least it will have a good publicity effect. Douyin will consider promoting it as a model, so as to use the new platform and new model to attract merchants from Alibaba."

"From what Mr. Qi said, short videos have strong functionality and will definitely have a good impact. Alibaba is upgrading now and only wants mid- and high-end products. It will absorb the ones it doesn't want."

This was a previously established strategy. From YiXin to Yiguo to Douyin, both traffic and logistics have a mature foundation. What we are waiting for now is the development of short videos. This development, with the help of YiKe and the influence of the ecosystem, is almost like the birth of a new YiXin.

YiXin once spent a lot of effort to seize Penguin's mobile communications track. With various means and two Spring Festival Galas, it took a total of two years to determine success or failure.

At that time, it was developed based on Yike hardware.

Now, TikTok has a stronger foundation and is naturally developing faster, and the speed of 4G deployment in China is also much faster than that of 3G during the same period.

Su Wei is a person who likes to try new platforms. She has both large and small Douyin accounts, and often reads the evaluations of the development of short videos by organizations such as IDC, so she can see Douyin's internal data more clearly.

Today, she no longer thinks she has to wait until next year, and feels that one or two months is not a big deal.

However, Su Wei is the CEO of Yiguo, not the CEO of YiKe and Douyin. She still needs to obtain the consent of other people. The executive vice president who is currently in charge of most of YiKe’s work is naturally one of them.

"Let's talk about it when we meet. Yigoo alone cannot beat Alibaba. It's too powerful now. Let's all work together on Double Eleven." Su Wei said with a smile, "Mr. Yu, do you have time tonight?"

"There's a lot of things to do. There's a conference call with Schroders in the United States at 23 o'clock. He's waiting for the second temporary license in Washington. There's a meeting in Europe at :. Pan Ben confirmed the meeting half an hour ago." Yu Hong's voice was filled with fatigue. "I now find that Shanghai is more tiring than New York. The office on the rd floor of Yike is really not a place for people to sit."

Because the general office meeting room is on the 23rd floor, she has been working on this floor recently and sometimes also occupies the president's office.

"Others can't even sit there. This time everyone is watching how you, President Yu, will stabilize Yi Ke." Su Wei was referring to the movements during this special period. It was obvious that Fang Zhuo was now focusing all his attention on Bing Xin.

Yu Hong chuckled and suddenly said, "Wait, the secretary came in. Hey, why is she wearing a yellow robe?"

Su Wei was amused and made a general appointment. Knowing that the person on the other end was still busy, she ended the call.

She put down her phone and glanced at the data listed on the document in front of her again. Alibaba's expansion in the first half of the year was too fierce, but it did produce results.

Just last month, Alibaba announced plans for five new warehouses for Tmall, which seemed to indicate it was trying to retrace the path of development that Yigoo had taken in the past.

This kind of investment was once considered difficult to replicate, but Alibaba, which is surrounded by prosperity, seems to really want to give it a try.

As Su Wei was thinking about this, she suddenly recalled Ma Dian’s words. He believed that Yi Ke was facing a very serious crisis this time. So, in that case, what was his unspoken judgment?
Will Yike fail to survive this crisis? Will Yike be severely weakened?
So, Alibaba took advantage of the situation and attacked aggressively, not even minding investing huge amounts of money in building warehouses?

Or maybe he has already realized the threat posed by short videos, a product of the 4G era, and is only now launching an offensive?

Su Wei thought about it carefully and suddenly found it difficult to guess the real motives of her competitors, so... without caring about the annoying things, she called Fang Zhuo to ask for his opinion.

"If he thinks I won't back down, then Yi Ke will indeed face the greatest crisis. Well, now that you put it that way," Fang Zhuo pondered, "It's fifty-fifty. He has some, but not all. I don't even know how far Yi Ke can go, let alone him. As for the work being done in the semiconductor industry, he has even less idea."

"He doesn't have a clear understanding of Yike's situation, Bingxin's situation, Douyin's situation, and the preparations for the new e-commerce company this year. I'm afraid his final judgment and conclusion will be distorted."

"In this case, Double Eleven is a good day, so let's meet on Double Eleven."

Fang Zhuo agreed in principle to the proposal from Yigoo CEO. This day has special significance and is just right for meeting Feng Qingyang at his peak.

(End of this chapter)