Exploiting Hollywood 1980.

Chapter 1274 The special marketing method for the new film. Timing is indeed very important. What happened in Moscow

On the third day of Mikhail's detention at the Black Sea resort, the Emergency Operations Committee lost all energy, and they also lost everyone's support.

Hundreds of thousands of people gathered outside Boris's office and hailed him as a hero. Many people have said what they have been holding in their hearts for many years... Let alone Coca-Cola and McDonald's, even potatoes and beef are too expensive.

Cartoons rich in League colors also appeared on the scene, a typical Russian strongman who looked like Boris kicked the shrunken bad guy out of the house. It’s just that the bad guy has changed from a capitalist pig in America to a cunning member of various ethnic minorities.

Mikhail, who was released from the villa on the Black Sea, returned to Moscow in a relaxed mood.

He had previously abandoned the old alliance treaty and wanted to sign a new treaty with the Union Republics. This time he made a careful calculation to liquidate the old diehards by joining the Republic, and wiped out those old diehards who lived in the past. Then as long as a new alliance treaty is established, he can become a real leader like the Commander-in-Chief of the United States of America. man, seizing all administrative power.

Mikhail is not unaware of Boris's behavior these days. He immediately appointed two of his confidants to serve as the heads of the two most important union republics. Then, at Boris's invitation, he returned to Moscow to attend the Parliament of the Russian Federation to explain to the members of the Russian Duma the terms of the new treaty that was about to be signed. Matters of necessity and detail.

Who knows, Boris fully seized this fleeting opportunity and forced Mikhail in Dumali to admit that the coup had caused a loss of popular support.

Mikhail tried to argue that not all people are bad, but there are also good people. But every time he tried to speak, he was booed by the MPs below. The stalemate lasted for a long time, and the new alliance agreement was not signed.

At this time, Boris showed his true nature as a Russian strongman. He stepped forward and handed Mikhail a list forcefully and asked him to read it word for word. It was him, Kravchuk and Nazarbayev. The default candidate for senior officials of the Union Republic.

After reading the list aloud, Mikhail looked ashen. He knew that in this short window of time, Boris had received cooperation from many parties, which abolished his legitimacy as the leader of the alliance in one fell swoop.

In American university admissions, many places are reserved for the children of alumni, but if you are not an alumni, you will need at least ten times more money than alumni.

"What, you think so?" Summers became interested. The large-scale surname change among Jews was a scar in the history of America. Many more stubborn Jews did not change it, just like his uncle.

After learning about it, Ronald turned to sponsoring Summers.

Realizing that he had made a fool of himself, Ronald chatted with Summers about other things. Of course, the two naturally transferred to the Suwei Alliance, and what happened in this week shocked the world.

Soon, Mikhail retreated weakly. Next, every alliance issued a declaration to withdraw from the alliance, leaving only Russia represented by Boris...

Ronald talked about his worries and pressures at the time, and Summers also laughed, "No one thinks this movie is saying bad things about the Jews, right? Didn't he benefit everyone in the end? And he hugged the beauty." Are you coming back..."

The two chatted happily, and Summers even proposed that the movie could be used as a class assignment for the students. After watching the movie, they would write a short article as a daily score.

The professor, Lawrence Summers, had black and white hair, and Ronald knew he was Jewish as soon as he looked at his nose.

Summers laughed. He had decided to leave Harvard after the semester was over and work at the World Bank. However, he happily thanked Ronald and told him how to set up a bursary.

Ronald also had a good impression of the professor and discussed how much money he would have to donate to allow his son Roger Jr. to attend Harvard in the future. After learning that Ronald was not an alumnus, Summers smiled and said that he could try to find a school in California, donate some money and get an honorary degree.

Ronald was also very happy and immediately expressed his intention to sponsor the elites of Harvard Business School... Of course, he was not sponsoring the business school, but the professor himself. Now at Harvard University, especially in schools such as the business school and law school, the amount of donations required for a chair nameplate is sky-high.

"So, your last name was Summers, and it was changed later?" Ronald discovered this coincidence at once. Samuelson and Summers were like Garfinko in "Other People's Money" Like Garfield, Erl changed his Jewish surname into a typical white one.

"Other People's Money" has an ingenious marketing method, which is to enter the business schools of many universities in America and invite college students to watch it in advance. In theory, these people will be the elites in the business world in the future, so they can best appreciate such a business war movie, and these people generally belong to the middle and upper classes of society. Their reputation and influence can also be added to this through their families. The main market for movie bookings - large cities with developed commerce.

"I'm afraid that some people may think so. In fact, I think so too. The old business owners kept the factory, the workers increased their wages, and the bankers caught up with the beautiful women and made money again. Only the Japanese people paid the cost. They had to set up factories in America and increase their wages. reduced their production costs..."

He also told Ronald that he was a family economist. His uncle is the famous Nobel Prize winner in economics, Paul Samuelson, who writes textbooks for most universities in America, and his uncle is another Nobel Prize winner in economics, Kenneth Samuelson. Luo.

However, Summers liked the plot of Ronald's movie very much and praised Garfield's speech at the end, played by Tom Hanks, as very business-ethical and the only accurate depiction of corporate mergers and acquisitions he has seen in so many years.

"It's true. Mikhail is a bit naive. Maybe it's the past seven years, no, it's the inertia of the past seventy-five years, which makes them think that the authority of the center of the alliance is innate. They didn't expect that Boris would be like this. An experienced hand found a gap in the solid armor and struck a fatal blow..."

We all got along well with each other, and Summers was not the kind of professor who only focused on academics. He had many contacts with the industry.

This alliance, which has put great pressure on America for decades, is actually over, and all that remains is to issue a death certificate.

"So that's it. It seems that you still need to be tough at critical moments, not weak." Ronald was chatting with a professor here in the cinema of Harvard Business School.

"Hahaha, you are right..."

Summers was obviously much more realistic than his two elders and did not believe in the economics in those books. His figure is also very flexible, and I really like Ronald's film, which for the first time has a good word for bankers.

Those of them who are inextricably linked to Wall Street are actually most worried about their reputation deteriorating among ordinary people. In the past few years, New York State Attorney General Rudy successfully prosecuted several Wall Street tycoons and imprisoned them. Huge wealth, public anger, and ethnic minorities, when combined, are a combination that creates deep worries everywhere. Summers likes film directors like Ronald who take a fair stand.

Although Hollywood and Wall Street are dominated by Jews, they are not as strong as businessmen among the artist community. You can set up all kinds of "rules" for how plots involving Jews should be written. But if you want the protagonist to be a Jewish hero, no matter how powerful the producer is, he cannot force the director and actors to create it.

In fact, they themselves don't allow it. No one would want to watch such a movie.

Ronald's "Other People's Money" is a relatively subtle hint that Garfield is Jewish, and then it does not portray him as a typical Hollywood hero, but rather gluttonous, lustful, greedy, and cunning. Ordinary people with various shortcomings did some right things in extreme circumstances.

Summers loved the movie so much that, in addition to taking it as a class assignment, he wrote an article for a business school magazine that was part movie review and part exposition of his economic philosophy. The main thing is to advocate that America does not need to produce everything domestically and can become a leader in the world economy as long as it adheres to the Washington Consensus. (Of course, this also implies that if you don’t adhere to this consensus one day...)

Harvard is truly the most well-known university in America, and its business school magazine has a wide influence. Coupled with Summers' carefully written review articles, magazines from other schools had the urge to respond and requested contributions from professors of economics and art.

Economics and art criticism are two fields in which there are many schools of thought and often quarrel. Soon, business schools or art schools in most well-known universities across the country commented on the film.

Of course, it is conceivable that these comments are very controversial, and some colleges have even settled disputes.

Among them, business schools and art schools are different.

In art departments, those from the East Coast naturally support Ronald. In addition to the hometown factor, the script of this movie is adapted from a Broadway play. This is the little psychological advantage the East Coast relies on to look down on the West Coast artistically.

When it comes to commercial films, yours is definitely the biggest hit in Hollywood. But your actors should still be proud to be on the Broadway stage. When it comes to dramatic art, the only one that can compete with Britain is our Broadway.

These authors, who have watched university previews and film critic screenings, all praised the film for its deep thought. It's just that some people think the ending is too idealistic, so it would be better to adapt it into a tragic ending, where the older generation's Puritan-style factory goes bankrupt, all workers lose their jobs, and the old factory director dies sadly.

On the West Coast, most praised the acting skills of several protagonists. Especially the big debate at the end between Gregory Peck and Tom Hanks. These two monologues are simply a head-to-head confrontation between old and new male stars that has been rare in many years. It is the pinnacle of male dialogue drama since the drama between Michael Caine and Laurence Olivier.

Only people in Chicago, Detroit, and other places in the Midwest criticized the movie. There are many industrial workers there, and this movie speaks too much good words for the capitalists. People on Wall Street just want to break up the factory and sell it to Asia, regardless of what the union gains. And those factory directors would not care about workers like Gregory Peck, who would take the money from selling the factory and start building real estate, or move to Florida to enjoy it.

Comments from business schools suggest the opposite.

As a stronghold of freshwater economics in the Midwest, the University of Chicago appreciates the spirit of free trade in this movie. Only by eliminating backward production capacity can industrial progress and national welfare be achieved.

Saltwater economic schools such as MIT on the East Coast and Berkeley on the West Coast criticized the film for not caring about social fairness and the life and death of the bottom blue-collar workers, and that it completely defended entrepreneurs...

"Controversy is a good thing. We will wait for the word-of-mouth from this test screening to slowly ferment."

In front of Ronald, unlike usual, what was placed in front of him was not a movie review, but a bunch of business reviews and art reviews. The marketing of this movie is different from other marketing.

Occupying the intellectual high ground for discussion, the next step is to have major newspapers reprint it to spread the strangeness of the film and arouse the curiosity of ordinary viewers. What is the content of the movie that has led to debates among Nobel laureates in economics across the United States?

"Roger Ebert's film review manuscript is here..." Richard handed Ronald a fax. Nowadays, film critics all have an innate preference for Ronald's films, and they cannot rate them particularly low anyway.

Roger Ebert, who watched the review screening, gave Ronald's new film three and a half stars (out of four stars) in the manuscript he sent.

"Tom Hanks is the right actor to play Garfield. He doesn't have to say that he uses big money to compensate for the lack of love in his life.

We know it by the look in his eyes, which sparkle when he talks about accumulating other people's money, but change into that of a spaniel who adores his mistress whenever he stares at Miss Kate Sullivan.

… The takeover bid culminated in a shareholder meeting at the plant, where both Jorgensen and Larry Garfield gave speeches. Gregory Peck's phrasing and delivery here reminded me of the key scene in Frank Capra's classic film, where the little guy stands up to defend traditional American values, gets a standing ovation, and the movie ends.

But in other people's money, after Pike sat down, Hanks stood up to defend Greed. What a brilliant argument he made. "

What a great guy, he actually compared himself to Frank Capra, the great director from the golden age of Hollywood, and even vaguely meant to surpass him. Ronald smiled brightly when he saw it, "Prepare some more vouchers, see if there are any companies that go to Australia or Japan for vacation, and arrange a two-week luxury trip..."

"There's more later..." Richard pointed to the newspaper. It turned out that the film review wasn't over yet, and there was another column below.

"This movie is very funny while being very comedic. I really like the way director Ronald Lee handled it. It reminds me of those old Hollywood masterpieces...

However, I didn't like the last scene of the movie. The Japanese fell from the sky and everyone won. It feels like an afterthought, a contrived ending tacked on by a Hollywood studio to provide an ending that's not in line with the spirit of the film and just for the sake of box office sales. It's a knee-jerk Hollywood happy ending, so I gave it half a thumbs up. Heartfelt, only give a thumbs up recommendation...

Moreover, the shareholders' meeting is not the place to resolve such equity disputes. The previous board of directors decided it. This appears to be the film's only commercial factual error. "

"Huh, you know nothing about business, you just plagiarize Summers' comments." Ronald was very dissatisfied with this film critic's habit of always finding flaws in masterpieces. "Well, don't give me a voucher for a Japanese vacation." Now that I have the coupon, let’s see if we can arrange a trip to Hawaii..."

(End of this chapter)