I'm the director, I'm not bad

Chapter 682
The person in charge of the bidding for "The King of Masked Singer" is still Ma Tao, the deputy stage.

We are also old friends, and we are not divided.

Especially under the premise that the second season of "The Voice" is still making great achievements.

And this time "The King of Masked Singer" has a relatively complete bidding advertisement content. With "The Voice" in front, whether it's the title, or the golden 15 seconds, or the opening advertisement...Anyway, as long as you want to make money , No matter how you can come up with some names.

But this time, both Wang Sicong and Xu Xin felt that the upper limit of the bidding price would not be too high.

This is the limitation brought about by the positioning of the program.

For "The King of Masked Singer", Wang Sicong's positioning is "long-term, fixed".

It doesn't have a particularly high level of competition. The so-called "guessing people" seems to be the core selling point of the show, but in essence this show is still a singing and dancing family carnival.

Therefore, Wang Sicong positions it as a long-lived and evergreen music variety show.

Shaanxi TV now really lacks such a program to support the prime time besides "The Voice".

So the attitude towards it is to take over "The Voice", retain the popularity, and increase the average market share of the annual audience.

Because it is not highly competitive, it may become more popular after it starts broadcasting, but in the long run, its positioning is similar to "Happy Camp".Give the audience a reason to watch every week, and if you can do this, you will be considered a complete meritorious deed.

Therefore, it is definitely incomparable with the advertisement of "The Voice" which can easily exceed [-] million yuan.

And the facts have proved that to be the case.

In order to get off to a good start and increase the advertising price, the first part of the bidding will be the title sponsor.

Competitors are Wanglaoji, Yili, Mengniu, Shede Liquor and more than ten famous domestic brands.

This time Xifeng wine did not come to compete.

After all, the title competition for the third season of "The Voice" is about to begin, and their opponents this time are all menacing.

He has no time to care for the time being.

In the second season of "The Voice", they won the title with a price of 2.41 million.

After the 2010 financial report came out, it turned out that their decision was correct.

Annual sales increased by 140% year-on-year, sales revenue reached 21.8 billion, and net profit exceeded 4 million.

You know, this is the pure profit that falls into the hands, regardless of advertising, celebrity endorsements, etc.

The profit of the first season of "The Voice" was only 1.7 million to less than 1.8 million.

It has doubled in the second year.

After the financial report is announced, all brands are watching.

This year's "The Voice" advertising investment is destined to be a bloodbath. Compared with it, "The King of Masked Singer" they really look down on.

The bidding for the title sponsor also came to an end after ten minutes.

The title fee of "The King of Masked Singer" was not high at first.

2000 million.

This price is relatively friendly to all businesses.But it also exposed from the side whether it is the sound of nature or Shaanxi TV's positioning of this program.

And these companies also understand.

Therefore, before 4500 million, all brands are very competitive.

But after 4500 million, some people gradually withdrew.

At the 6000 million stage, the remaining companies are the so-called Yusanjia.

Jiaduobao, Mengniu, Yili.

At 7000 million, Jiaduobao's people regretted pressing the cards.

The two groups of Mengniu Milk Deluxe and Yili Jindian began to enter a white-hot stage.

The bidding of 100 million OnePlus continued to 8000 million.

At the juncture of 8000 million people in Yili, there was a tendency to bid 50 yuan.

After calling for four rounds, finally, on the basis of 8450, they hesitated again and again, and finally put down the sign.

Naming fee: 8450 million.

The first season of "The King of Masked Singer" will be officially renamed "Mengniu Milk Milk "The King of Masked Singer"".

Xu Xin and Wang Sicong applauded together to express their welcome to the new colleagues.

Then when entering the golden 15-second auction, Xu Xin's cell phone rang as usual.

"Chives are such a thing that you can't finish harvesting them year after year."

Seeing this message from a friend, Xu Xin didn't say anything.

……

The entire bidding site lasted all morning.

With the final "Middle Advertising First and Last Screen Advertising" being won by the Lao Fengxiang Gold Brand at a price of 1700 million, all advertising bidding for "The King of Masked Singer" ended.

The total price of advertising bidding: 2.06 million.

Did you earn it?
It's hard to make money.

The production cost of "The King of Masked Singer" was shared by Shantai and Xiying Film Studio.

Including stage layout, props, labor, guest appearance fees, etc., the total is less than 200 million.

But relying on the reputation of Teana and the super high quality of "The Voice", despite the cost of 200 million, it still sold a gross profit of 2 million!

In the overall profit, they only accounted for [-]%.

That is to say, the people from Teana only came up with a plan and got half of the profit.

He didn't spend a penny, and he earned tens of millions after tax for nothing.

Ok.

Why is it not considered profitable?

……

At noon, a celebration banquet.

Wang Sicong, who was in a good mood, said that he invited him to this meal.

Leaving aside the celebration banquet, the wechat group was full of excitement.

VIP Wang: "Brothers, the "King of Masked Singer" commercial sold 2.1 million. This year I gave you a good start, and the rest will be up to you to perform. Come on, comrades~"

Well, this seems to be cheering up.

But the problem is that if you really want to cheer up, just send it to the relevant people.

Why do you want to send it to the large group that was formed by the bridesmaids and best men, but has now been renamed the "Beautiful Boys and Girls Club"?

During the meal break, Xu Xin rolled his eyes at Wang Sicong after seeing the news in the group.

Just show off.

Isn't it just [-] million, it's not enough to be arrogant.

Not to mention 2.06, not 2.1.You added 400 million yourself...

Phew, vanity.

Baozi: "2.1 million? My God... ten of them are not worth that much to me."

Zhang Jiao: "..."

VIP King: "Haha, Baozi is good, be bold. One hundred!"

steamed stuffed bun:"……"

Liu Yifei: "2.1 million? That's great, almost catching up to half of the box office of "The Hawthorn"!"

VIP King: "..."

This really doesn't work: "Indeed, it's just a little short of catching up with half of the box office."

VIP King: "? Who did you help? Also, the box office is not pure profit, but mine is pure profit..."

This is really not good: "Cold knowledge: "The Hawthorn" has a European box office of more than 1500 million US dollars. As of yesterday, the Japanese box office has broken 21 billion yen, which is equivalent to 1.7 million yuan. South Korea does not know yet. I don’t know what you are talking about What."

VIP King: "What does it have to do with you?"

This really doesn't work: "I'm the lead actor. It's you, what does "The King of Masked Singer" have to do with you?"

VIP King: "Why does it have nothing to do with me? It has nothing to do with me, so who does it have to do with?"

Don't ask me for an autograph: "?"

Hand of God: "?"

Nevin Moore: "?"

Xu Xin: "...?"

7GV587: "Pfft...hahahaha. Brother Cong, there are too many of them, let's withdraw first."

VIP King: "Okay Brother 7, you are auspicious. Ladies and gentlemen, if the green hills remain unchanged, our green waters will flow forever!"

Nevin Moore: "Don't leave in a hurry, you and Xu Xin are not in the same place?"

VIP Wang: "I can't go, I still have a lot of follow-up matters here. The commercials have to be cut and proofed, and some singers who come later have to be contacted."

Nevin Moore: "That's it, forget it. I also said to introduce you to beauties. There are so many beauties in the show."

VIP King: "Is the price clearly marked?"

Nevin Moore: "? Why did you say something so embarrassing in your mouth?"

VIP Wang: "What else? Are you looking for someone like Wang Ying? I'm talking about feelings with her, and she's talking about money with me? Forget it. Burnout period, don't touch feelings, thank you for widowing."

Xu Yang: "The school belle of the last show this year is Di Lieba, she is very pretty."

Nevin Moore: "Yeah! You know her too? I just got her resume today. Looking at the photo, I think it's pretty. I didn't expect to be so famous? How is it? Is it clean?"

Xu Yang: "I don't know, I don't understand. You don't know me yet? I only talk about money and not feelings. This kind of college student is very tender, and I'm not interested."

Xu Zhi: "My friend's wife..."

VIP King: "Send the photo and I'll take a look."

Nevin Moore: "? Are you not widowed?"

VIP King: "If she is so beautiful, I don't mind being a widow."

"?"

"?"

"?"

In an instant, a row of question marks rose in the group.

Obviously, those who dived to watch and chat couldn't help but stand up and express their feelings.

When it comes to chatting, it has to be Lao Wang.

In this group, he has a mysterious "sincerity".

Just like everyone else wears clothes, just like him running naked.

……

I drank less than half a catty of wine at noon.

With a little bit of drunkenness, Xu Xin yawned lazily, and submitted his final candidate for "To Youth".

Now comes the discussion stage.

But Qi Lei wasn't there, and was busy promoting "The Piano of the Piano".

So the final selection meeting was arranged after the release of "The Piano".

After completing all his work in Xi'an, he got into the Falcon 7X that the prince bought for his son this year.

There are not many people who can prostitute Wang Sicong's private jet for free.

He is obviously one of them.

I slept all the way.

At around 4:[-] p.m., the plane landed in Shanghai, and he also sobered up.

After getting into Sun Ting's commercial vehicle, she went directly to Tangchen Yipin.

But after reaching the Huangpu River, Xu Xin was suddenly taken aback.

Obviously the one in front was Tang Chen's first product, but Sun Ting turned into the basement of another real estate.

Xu Xin took a look and asked in bewilderment:
"Why are you here? Is it finished?"

"Brother Xu, it's well-decorated. Brother Sanshui has also finished choosing the furniture and so on. They are all designed by someone else."

"Uh……"

Hearing Sun Ting's words, Xu Xin was a little stunned.

This plate is called COFCO Haijing No. [-], which is next to Tomson Yipin.

It was his wedding room... or a wedding present.

Xu Miao gave it to him.

My younger brother is getting married, so he must have a wedding room.

Although Xu Xin didn't know how many houses Xu Miao had bought here, it was said that the one he gave him was a penthouse, which was about seven hundred square meters.

He didn't worry too much.

Subconsciously thought it was a rough house and had to be renovated.

Unexpectedly, it turned out to be a luggage check-in.

With some curiosity, he came to the top floor under the leadership of Sun Ting.

After opening the copper door, he fell in love with it when he saw the flat floor for the first time.

There is no other reason, the decoration is a bit like Jay Chou's new home.

Especially the large double-layer floor-to-ceiling windows make the large living room on the entire flat floor very bright.

The afterglow of the setting sun shone on the two big babies who were playing with toys on the crawling mat in the living room, making the two children look like little angels.

"Girl! Damn it!"

"Dad~"

Nuan Nuan heard the sound of the door opening, and after seeing the person clearly, she rushed towards him.

Xu Xin picked up the big baby who was exuding the fragrance of milk, and asked Yang Dalin who emerged from the kitchen:
"Dad, where's Yang Mi?"

"Upstairs."

Yang Dalin pointed to the upstairs.

At this time, a very strange aunt came out of another room.

Still carrying a pile of clothes.

After seeing Xu Xin, he hurriedly said hello:

"Hi Mr. Xu, I'm Zhao Lan..."

"...?"

Xu Xin was a little puzzled, and subconsciously looked at his father-in-law.

"Xiao Zhao is a housekeeper. Mimi found it. In addition, there are two other people upstairs, one named Xu Lihua and the other named Chen Ping. The house is too big and needs to be maintained frequently. The three of them come here every three days. Clean up."

"Oh. Hello, Miss Zhao."

Xu Xin smiled kindly and said hello.

Indeed, a house of [-] square meters is not small.

If you clean up by yourself, you will be exhausted.

Besides, I don't live here often.

He picked up his son who was climbing up while grabbing his pants.

The girl on the left hand is the son on the right hand, he said to Yang Dalin:

"I'll go find Yang Mi."

"Well. Go, I bought some bad stuff, let's have a drink tonight?"

"no problem."

Although he had already had a meal at noon, but his father-in-law called his son-in-law to drink, there must be no excuse.

After Xu Xin responded, he wandered around and found that the duplex was not equipped with an elevator...

After carefully carrying the two children upstairs, he finally found his wife in the study who was facing the computer with blue light glasses.

"Should we install an elevator? Otherwise, it will be inconvenient for the child to go up and down the stairs in the future?"

"I plan to install a slide for them to play, do you think the elevator is necessary?"

Yang Mi said while pushing down her glasses.

Xu Xin was immediately excited.

My sister has lost a lot of weight recently.

As she lost weight, she unexpectedly had a kind of... mixed with aloof, mature Yujie temperament exuding.Pair it with these glasses... If I can still wear an OL outfit...

Suddenly, he was taken aback.

Take it to heart.

Ok.

Looks like there's a new show tonight.

Boss and secretary!
Hi!Happy!

"Let's have one, our parents are getting older, so it's convenient."

"...That's fine, the slide will not be installed, it will take up space."

At this time, Xu Xin also walked to the computer.

At first he thought she was playing a game, but after turning around to the direction the screen was facing, he saw that his wife was actually reading one file after another.

"what is this?"

"The resumes submitted by those students in the theater."

"how?"

"There are quite a lot. After all, you all know that I am the boss of "Happy Twist". Basically, people from freshman to senior year have voted here. But the first batch of "Happy Twist" plans to recruit 10 permanent members. Actors, so it is quite troublesome to screen. You have to look at your first impression, you have to look at your acting experience, and you can only enter the interview stage after a rough screening."

Hearing this, Xu Xin noticed the thick documents next to the table.

Just pick up one and read it.

Sure enough, they were all resumes submitted by students.

"That is to say, we have to stay in Shanghai for a while?"

"Well, I have to stay for a few days. And I have to be there when Yang Ying signs the contract..."

She seemed a little tired from looking at her. Just as she was about to take off her glasses, she was stopped by Xu Xin:
"You wear it first, it looks good."

Yang Mi was stunned...then rolled her eyes.

Old husband and wife, how can you not know what you think?

So, she leaned directly on the boss chair, adjusted her glasses pretentiously, and said:
"Shishi is also in Shanghai, and went to dub "Scary Bubu" today."

"She wants to use the original voice?"

"Yeah. The opportunity I fought for with Director Lin... She's going to bring up the termination of the contract with Tang Ren in the past few days. Although I won't come forward, I must be here to support her."

"Oh~ have you found a lawyer?"

"The search is over. She originally said to see if she could discuss with Cai Yinong about terminating the contract peacefully..."

Speaking of this, Yang Mi was a little speechless, as if she was laughing at her friend's innocence.

"I'm not stopping you either. Then let's go~ My only requirement is that this matter must be done before "Scary Step by Step" is finalized. Otherwise, I'm afraid that if it drags on for a long time, Cai Yinong is looking for something" Liu Zhishi wants to leave when she sees her popularity, ungrateful" drama. Lao Cai is the best at doing these little tricks. So just do it once and for all, and never have any future troubles."

Xu Xin nodded subconsciously, and replied:
"How many clothes did you put here? Do you have OL clothes?"

"..."

Yang Mi was speechless for a moment.

Brother, aren't we talking about business?

What are you talking about?

Can't you hold anything else in your head?

She shook her head helplessly:
"There are no OL outfits, but there are stockings..."

While talking, she suddenly covered the ears of her son who was sitting on the table and tapping the keyboard with her fingers curiously.

Seeing this, Xu Xin instinctively covered her daughter's ears.

"I went to the mall yesterday and bought two silk scarves. Then I can tie them around my neck to be a stewardess, okay?"

Under the curious gaze of her son, the expression on Yang Mi's face was quite serious.

"Hey Hey……"

Xu Xin smiled openly:

"My old pig is not picky about food~ hehehe..."

Seeing his father smiling so happily, Nuan Nuan, whose ears were covered, looked innocent.

What is dad talking about?
(End of this chapter)