I'm the director, I'm not bad

Chapter 640 638. The Death of the Soviet Union
"Big News! The crew of "Jinling Thirteen Hairpins" fired four leaking actors! "

When Xu Xin saw the news, the plane was about to take off.

He didn't read the content.

Some things, know the result on the line.

What's more, this process was planned by him alone.

After turning off the IPAD, he sent Yang Mi a message:
"The news is out."

"Well, I see, fire. What else needs to be done next?"

"Wait. Zhang Weiping is not a guy who likes to suffer from being dumb. This time, he will definitely get it back in other ways. We just need to wait for him to make a move."

"...What if the director suffers a loss?"

"Loss, the old man will definitely eat it. If he doesn't suffer, why should I continue to operate?"

"Okay. Then let's talk about it, where are you going now?"

"Chengdu."

"Okay, thank you for your hard work, okay?"

"Happy cooperation, brother."

"Hee hee, okay, big brother!"

Laughing, he ended the communication with his wife.

Soon, the private plane rushed into the clouds.

A new journey begins.

……

For "The Hawthorn Tree"... If Xu Xin were to sum up this promotional itinerary, the biggest feeling would be that he was tired.

After leaving Yanjing and arriving in Chengdu on the night of the 14th, he traveled to two cities a day on average, flying across the country.

Chengdu on the morning of the 15th, Chongqing in the afternoon, and then boarded the plane to Guangdong that night.

Guangdong, AH, Zhengzhou, Wuhan...

On average, one city in the morning and one city in the afternoon, combined with radio broadcasts, online media interviews and other publicity, the time is tight like a spell to urge death.

Tired him out.

Let him miss the old days very much.

How easy it was in the past, he was a little transparent in the entertainment industry, and he didn't have any opponents when the movie was released, so he just followed the crew and mixed a few promotions.

But... since this society has entered the era of smart phones, the propaganda carrier seems... The rhythm has become a little different.

The box office of Chinese-language movies has been increasing year after year, but the investment ratio of publicity has become larger and larger.

The total cost of filming "The Hawthorn Tree" was only 500 less than [-] yuan, but the cost of publicity now, excluding the previous ones, since the official publicity period, the budget has been pulled to [-] million.

Outrageously high.

What kind of family?500 million for ten days?

The money flowed out like running water.

Xu Xin felt that the publicity expenses were a bit exaggerated...

It's not that I feel sorry for money, but in terms of "shooting costs".

The promotional cost of a film is almost catching up with the filming cost. Are you saying something outrageous?
But someone is more exaggerated than him.

"If You Are the One 2" compared to the test screening, they prefer to use resources with great fanfare.

The background of the Beijing circle was suddenly placed in front of everyone.

The first is Weibo.

Huayi's artist collective called for Director Feng's film.

Everyone's Weibo will have a Weibo related to ""If You Are the One 2" will be released on December 12".

Then, with the "Footprint" function developed by Weibo, everyone can see which Weibo posts their favorite stars have posted comments on. Many people liked the news related to "If You Are the One 2".

And these "indiscriminate bombings" are like a complex but extremely precise tree diagram, which makes the online marketing of "If You Are the One 2" quite overwhelming.

Then there are various media conferences.

The media is invited to watch, and after watching the interview, the interview video will directly appear on the boards of various entertainment news websites.

High-definition, no ads, watch casually.

Then, at the entrances of movie theaters in major cities, the most golden advertising space, the life-like "If You Are the One 2" advertisements of Ge You, Yao Chen, Shu Qi, Sun Honglei and others became a key household.

They haven't come down since the promotional period of the movie.

And don't mention all kinds of radio, advertisements, or hot posts...

They also took over the 30 seconds of prime advertising time before the filming of movies in major theaters.

Compared with "If You Are the One 2", in Xu Xin's eyes, the promotional methods of "The Hawthorn Tree", which Xu Xin finds extremely absurd, can't be younger.

Moreover, the overwhelming publicity of "If You Are the One" made Xu Xin feel ashamed.

In the past, he only knew that the Beijing circle was very powerful, but he never dared to underestimate this circle.

But now... as this huge, intertwined thing suddenly revealed the tip of the iceberg, the majestic background still made his heart tremble.

Knew it……

They didn't lose this battle, and we didn't win either.

Gee.

He was full of emotion, but he didn't feel unconvinced.

I don't even feel that there is anything wrong with my "poor" kind of hard-working propaganda.

Some things in this world pay attention to an equivalent exchange.

Their stupid method costs less money, but it is hard work.

And the propaganda of "If You Are the One", is it powerful?The answer is yes.

But they also cost a lot.

According to Wang Sicong's words, "If You Are the One 2" is just a trailer on the big screen at the entrance, the price of a day is astronomical.

Not to mention anything else, just for the 30-second commercials before the start of other movies, Wanda is counting in terms of "hall".

One week, one hall, 30 seconds, 500 yuan.

This figure seems cheap at first glance. In a week, so many movies are shown in each hall, and an advertisement will be played for you in the first 30 seconds of each movie, and only 500 yuan is charged. Isn’t it cheap?

Just like cabbage.

However, there is a problem here...

How many halls does a single Wanda Cinema have?
Lao Wang gave an exact figure:
"As of now, Wanda has a total of 73 theaters in 142 cities across the country that have opened, with a total of 1247 large screens." (Note 1)

1247 screens are 1247 halls.

The number of screens in movie theaters across the country exceeds 8500.

There are more than 30 movie theater brands in chain operation.

Although he doesn't know how many theater brands other than Wanda have put in "If You Are the One 2".

But if you want to come... the top 10 brands must have launched.

As for the Guangwanda family, the 30-second opening advertisement for a week is more than 500 million.

Just think about it.

Let’s start with 500 million and decrease according to the number of theater brands. No matter how estimated, in ten days, the cost of rigid advertising alone will not be less than 7000 million.

Coupled with the overwhelming publicity campaign, Huayi's people spent at least 1.5 million on publicity expenses.

The promotion of 1.5 million real gold and silver has created today's overwhelming.

How can I compare with others for the 500 million that I think is exaggerated?

This kind of exaggerated scale, in fact, anyone with a discerning eye knows what's going on.

Normally, people in Huayi would not spend such a large amount of money on a movie... Not to mention, "Tangshan Earthquake" has a box office of 6.7 million, and its promotional cost is less than 7000 million.

A "If You Are the One 2", if there is no other reason, if it is promoted normally, 5000 million will not be used up.

Why do they do this?
Didn't they just want to suppress Xu Xin?

Suppress Xu Xin, suppress the Northwest Circle.

Who made them make such big moves in the past two years.

But the problem is...

How did you come up with a commercial film?Comparing publicity and box office with a literary film.

Regardless of whether it is reasonable or not...

What if you win?
Is it glorious?

……

"I got the news. I just found out. Their total budget for this time is close to 1.4 million. The theater chains including Wanda have given a lot of discounts, and they have also increased the share ratio. But Wanda gave the least. , this should be due to Sicong."

Hearing this, Xu Xin sat on the sofa and asked on the phone with some doubts:

"It's good, why do other people give such a big discount?"

"That's not clear. But...they're definitely pushing."

There was also some doubt in Qi Lei's voice.

But before he finished speaking, Xu Xin asserted:

"But this kind of force is not normal."

"...Which aspect specifically?"

Qi Lei asked.

"I... have to think about it, this thing is a bit weird."

Xu Xin fell into deep thought.

Indeed, this force is not normal.

It's normal for theaters to give discounts when there are too many advertisements.

It is also normal to increase the share ratio.

After all, so much advertising money has been invested in you, and it is not too much to sell it in proportion.

but……

His intuition told him that something was wrong.

How does it feel... There is a pit in it.

After a while of silence, Qi Lei said:
"Okay, don't think about these things for now. The movie will be released the day after tomorrow. After the last stop tomorrow, let's go back to Yanjing and talk about it, how about it?"

"...Okay, that's it for now, Brother Qi, I'm dead."

After hanging up the phone, his eyes were a little empty, and he fell into deep thought again.

And at this moment...

"Old Xu, here it is."

Xu Xin subconsciously picked it up with his hand, and a cigarette landed on the table next to his hand.

Lin Juxin threw it over.

Seeing that the two of them were about to smoke, Liu Yifei, who was sitting on the sofa on the other side, got up and opened the window.

The three are now in Shenzhen.

And now it's the night of the 20th.

After many days of hard work, everyone's faces were covered with a layer of wind and frost.

But the weather in Shenzhen is warm, so it's quite comfortable to stay here.

"call……"

He lit his cigarette and let out a long sigh of relief.

Then he threw the lighter to Lin Juxin.

Smoking has no fire, second-class smoker.

After Lin Panxin ignited it, he flicked it, and threw the lighter on the table again, but it was still some distance away from Xu Xin.

But neither of them cared.

Just listen to Lin Juxin say:
"What's wrong? What's wrong?"

"……Um."

Xu Xin responded.

"Is there a conspiracy?"

He continued to ask.

But Xu Xin shook his head:
"I don't know, but I think it's a bit weird. Maybe it's not a conspiracy, but it doesn't feel right to me."

"What's wrong?"

"I……"

Unable to explain why, Xu Xin waved his hand:

"I'll think about it myself."

Then, he fell into deep thought.

But after thinking about it for a while, I found that I couldn't figure it out.

Subconsciously, he took out his phone and called Wang Sicong.

"Toot... hello."

Wang Sicong's voice was a little noisy.

"Where are you?"

"I was about to go out for dinner with others in the car. Seventh Brother introduced a music producer who knows many singers. I'll go and meet him. What's the matter? Say it."

"...you can ask the people in the theater, who is talking about the cooperation with "If You Are the One", the detailed content details, etc., how about it?"

"OK, now?"

"Yes, now."

"Okay. Then you wait for my news."

Wang Sicong agreed without the slightest delay.

After the phone call, Xu Xin leaned on the sofa and let out a sigh of relief.

Then I saw Sister Shenxian staring at the table, in a daze about the fruit plate and snacks presented by Wanda Hotel.

"……You are hungry?"

he asked.

But Sister Shenxian shook her head vigorously, swallowed a mouthful of saliva and said:

"Not hungry."

Seeing this, Lin Juxin was immediately delighted:

"Aren't you hungry?"

"Don't be annoying!"

Liu Yifei rolled her eyes:

"I ate two cucumbers at night, and I'm having trouble right now."

"Don't you tell Lao Xu that you are not hungry?"

"I'm just not hungry! What's wrong!"

"Go, go, go..."

The two started joking.

Xu Xin, on the other hand, was more down-to-earth, picking up a macaron from the snack plate:

"Here, have a taste? This one will not make you fat, 0 calories."

"You!! Why are you as annoying as him!"

Sister Shenxian's mentality is a bit broken.

Simply ignore them.

The trio are now in the hotel, waiting to attend the event tomorrow.

After many days, in order to cope with the publicity period, they were all exhausted.And because of the intensive itinerary, everyone is basically at the hotel and the work site.

There is leisure time, and there is no way of entertainment.

The biggest solution is that the three of them get together to fight the landlord.

Originally, they planned to deal with it like this tonight, but now Xu Xin obviously has something to do, so the two of them are not in a hurry.

After joking for a while, Wang Sicong wrote back:
"Hey, I asked them how they talked... It's nothing wrong, it's all the same routine. I hope to use a large amount of advertising in exchange for advertising discounts and increased revenue. With me, the people in the company will definitely not agree. And their negotiating routines are all normal, and they mentioned some long-term cooperation...but everyone has heard enough of this kind of empty talk..."

"Wait a minute. What did you just say?"

Suddenly, Xu Xin was taken aback.

"……What?"

"What long-term cooperation?"

Xu Xin felt as if he had grasped something important, so he hurriedly asked:

"They said they want a long-term cooperation?"

"That's right... Hey, who would believe this kind of thing? They're not children. Let's not mention our relationship. Objectively speaking, they made such a big move this time, isn't it just to target you? But what about the next one? It’s true that Huayi is a big company, but they can only produce a few movies a year? Even if they target you everywhere, it’s not something that will affect our own interests for the theater chain. Let’s say to you and the boss: You give me It's cheaper, I'll introduce you to more clients. This sentence makes sense..."

"..."

Wang Sicong said it easily, but Xu Xin frowned completely.

Frowning, thinking, until Wang Sicong asked that sentence:
"What's the matter? Why don't you talk?"

He suddenly asked:
"But what if this matter is really long-term?"

"laugh."

Wang Sicong sneered directly:
"That's even more impossible. Let's not talk about whether their intention of targeting will be so obvious...I won't mention it, just talk about Xiying Studio. They really think Xiying Studio is easy to bully? Others won't fight back?"

"But what if what they want is for us to fight back?"

Xu Xin said again.

This time, Wang Sicong was stunned.

"Uh……"

"How do you think the Soviet Union died?"

Xu Xin suddenly asked such a sentence.

And his words made Lin Juxin and Liu Yifei frown at the same time.

But Xu Xin himself had the feeling of seeing the moon through the clouds and mists at this moment.

Although he was still not sure whether what he had imagined was right or wrong, he finally found the "reasonability" of this matter.

Question: How did the Soviet Union die?

Maybe people with different answers can hand in different answers.

But for him, there is only one answer.

The country's industrial structure is unreasonable, resulting in a serious imbalance in productivity.

Eventually led to the demise of this behemoth.

Perhaps one-sided, perhaps in the eyes of others, this answer is simply laughable.

But at this moment, it is the most appropriate answer to use here.

but……

He still needs to think about it carefully, so after leaving a suspense for Wang Sicong, he said directly:
"I hang up first."

"Uh... well."

Wang Sicong hung up the phone, and was also lost in thought while sitting in the car.

How did the USSR die?

Old Xu's question...is interesting.

He was thinking about this all the way, and he didn't stop until the commercial vehicle arrived at the hotel.

When Guo Ping was looking for a room, he followed behind with a preoccupied look.

Until the door of the box was pushed open.

"Hello, Brother Cong."

Hearing this, he looked up and found Xie Wei herself, and said to Guo Ping:
"Okay, Apple, you can go to Dafa."

"Ok."

Guo Ping nodded and left quickly.

After Wang Sicong greeted Xie Wei, he asked:
"That one hasn't come yet?"

"Teacher Liang hasn't arrived yet, so it's probably coming soon."

"Oh."

Wang Sicong nodded, sat down on the reception sofa in the luxury box, and fell into deep thought again.

Seeing this, Xi Wei asked curiously:

"Brother Cong, what's the matter with you? You look absent-minded."

"...I was thinking about something."

Wang Sicong responded.

Xi Wei was taken aback for a moment:
"What is it?"

"...how did the Soviet Union die."

"..."

The corner of Xi Wei's mouth twitched.

Accident?
No.

Brother Cong is indeed a very talented person, and his talent... people who have little contact with him may not be able to see it.

But after being in contact with him for a long time, you can feel that many things in his mind are beyond the understanding or thought of by ordinary people.

Although the Soviet Union is a "historical issue", but...

"Isn't the disintegration of the Soviet Union because of the United States?"

Isn't the answer obvious?
This is what Xi Wei didn't understand.

This kind of thing has already been qualitative, what is there to discuss?
But Wang Sicong shook his head:
"No, the reason why the USSR died... there are 'many', but I'm trying to find the only one that's right."

"..."

Now Xie Wei was really speechless.

Brother, what are you talking about?
Bully me for being uneducated?
Or do you people who study philosophy like to talk like this?

but……

Don't say it yet.

Most people really seldom think about the issues that brother Cong thinks about.Tsk tsk, it's really different to be a talented person after all.

She looked at Wang Sicong and said in her heart.

……

"You mean, Hua Yi... regards us as the Soviet Union?"

Compared to the puzzled Xie Wei, the two on Xu Xin's side were extraordinarily clear.

Because they followed the development of the situation and followed Xu Xin's thinking and were gradually brought to the present stage.

After hanging up the phone, Liu Yifei was silent for a while, probably after having made a judgment on the matter in her heart, she asked this sentence.

Xu Xin nodded:
"I dare not say that what I think is right. After all, I am not a roundworm in their stomachs. However, after I put forward this point of view, I followed this line of thought, and suddenly found that if we go down this road, it will be very unfavorable to us... …So, even if things don’t go right, I have to plan ahead.”

While speaking, he dialed Qi Lei's phone number.

"Dudu...Hello?"

"Brother Qi, how did the Soviet Union die?"

He threw out a classic question again.

……

"So, you mean...it's not just Hua Yi who is against us?"

In the quiet room, only Qi Lei's voice came from the phone.

"One Huayi can't fight against us. Huayi also has shareholders and beneficial partners, doesn't it?"

"..."

Qi Lei fell into silence again.

Just now, Xu Xin had expressed his thoughts.

In fairness, Qi Lei's first reaction was also absurd.

It's so good, why did it look like a cold war?

But after the absurdity, he quickly realized the seriousness of the matter.

Propaganda is like an arms race.

To put it bluntly, according to Xu Xin's intentions, Hua Yi wanted to use this Seven Injury Fist, which kills one thousand enemies and damages seven hundred, to start a battle for real money between the two sides.

I spend [-] million to promote a movie, will you do it?If you don’t do it, I’m like "If You Are the One", squeezing your movie promotion space.If you want to make money, you must increase your publicity to fight me, otherwise, your movie will not be watched by anyone after it is released.

This kind of thinking is unreasonable, just like when "Tangshan Earthquake" was released in July this year, who remembers the movie "First Love Red Bean Ice" starring A Niu and Cao Chrome?
The nature of commercial movies, why do they like to hire big names and stars, rather than actors with guaranteed acting skills and cheap actors?
In the final analysis, it is to attract the audience into your own cinema.

That's why advocacy is so important.

Or this matter is nothing to Xu Xin.

The name of a man, the shadow of a tree.

His reputation as a director has given him the guarantee of box office appeal.

Those famous directors themselves are the guarantee of the box office.

but……

There is not only one Xu Xin in the factory, nor does it plan to, or even rely on only one Xu Xin.

Xu Xin's films may be able to attract audiences by virtue of his fame.

But what about everyone else?

What should everyone else do?
Theatrical movies produced in the Beijing circle every year account for at least one-third of the Chinese film industry.

Looking for an opportunity to touch the Northwest Circle of Porcelain...it couldn't be easier.

They are fighting with you for armaments, but if you don't fight, they will continue to play this kind of "overwhelming" at a price that is much higher than the general movie promotion budget, but they can definitely afford it.

If you fight hard, then everyone will have more money than anyone else.

But the question is... More than money, is it better?
It must be better than that.

If it is really comparable, the Northwest Circle will become the Beijing Circle.

If the money in the factory is spent like this, it will definitely be spent very quickly.

And once there is no money, it will be difficult to release good works.

But in the Beijing circle, people are not afraid.

Too many companies and too many intertwined roots support their big tree to continue to grow towards the sun.

If the Northwest Circle really collapses, then they will naturally be able to step on the corpse of the Northwest Circle and become absolute hegemony again, just like the United States, which has enjoyed global dividends after the Cold War.

hiss……

After thinking about this, Qi Lei gasped.

this idea...

Who came up with it?
Such a vicious mind...

"what should we do?"

"Don't panic, Brother Qi."

Seemingly feeling the emotions on the other end of the phone, Xu Xin comforted him first to calm him down.

"Their plan is not seamless. It seems perfect, but the flaws are also obvious."

"...for example?"

"For example, although the power of money is huge, it is not as powerful as the human heart."

As Xu Xin spoke, he picked up the cigarette case from the table.

First, he threw a cigarette to Lin Gou, who was frowning tightly, and then took one to his mouth.

But when he was about to ignite it, he found...the lighter was on the table a little far away from him.

Just about to get up to get it, but someone beside him moved faster.

Liu Yifei frowned, and didn't shy away from the baggy sweater she was wearing. She bent over and picked up the lighter on the table, and walked to him.

Xu Xin glanced at her and nodded.

After the cigarette was lit, he continued:

"Hiss... Phew. The money offensive is indeed scary, but it is not without its drawbacks. Although there are many movies produced in the Beijing circle every year, the quality of most of them cannot withstand scrutiny. Of course, why can those movies be shown in theaters... ...There are too many things to say here. But in essence, he is walking a different way from us. They just want to snipe me now, it doesn't matter, we can push other people."

As for the time he spoke, after Lin Juxin was sure that Liu Yifei didn't mean to give him a lighter, he rolled his eyes speechlessly.

My heart said you should be more obvious?
Then he got up and took the lighter.

"……what do you mean?"

Qi Lei seemed to understand something, and subconsciously asked:

"But the quality of the video..."

"Quality is definitely the top priority. But we have to relax our selection criteria appropriately. They can snipe one, two... But what if we bloom more? In a cycle of successful movies, they can't To snipe other movies. Commercial movies and box office are destined to be one-on-one singles like ancient knights.

Therefore, the best way to break this situation is actually to test out whether they really have this meaning, and then we start to comprehensively promote the directors, actors, and film and television works in the Northwest Circle, and strive to give the audience Leave an impression of "Xiying's product must be a high-quality product".With this impression, then this round...we dare not say we won, but at least we won't be so passive anymore. "

Hearing his words, Qi Lei's voice sounded again:
"That is to say... you want to advance the plan for the second phase?"

"...?"

"..."

These words made Lin Juxin and Liu Yifei stunned at the same time.

second stage?

plan?

And this kind of thing?

But Xu Xin didn't explain.

In Liu Yifei's eyes, the confident man's eyes were shining, his spirit was high, and he said with the confidence of Zhizhu:
"Otherwise? The war has already begun. Anyone who is lucky in the center of this war will not survive. And there is only one thing we can do."

All of a sudden, the wise man seemed to change his body with his words, and turned into a high-spirited man who swallowed thousands of miles like a tiger.

With Ling Yun's fighting spirit, he said word by word under the obsessive eyes of the woman who tried hard to hide:

"Don't be afraid of the long and difficult journey, you must strive for victory. Because without victory, you cannot survive."

"..."

"..."

"..."

The three were speechless.

In this absolute tranquility, Liu Yifei got up silently and walked towards the bathroom.

Enter the house and close the door.

She looked at herself in the mirror.

The face is as red as a peach blossom.

only...

His eyes dimmed.

(Note 1: The number of Wanda’s screens is the number in 2011, and the exact number in 2010 has not been found. Don’t be too serious if you are a party member. One last sentence: single heroine, single heroine, single heroine!)

(End of this chapter)