I'm the director, I'm not bad

Chapter 635. Resurrection of Reiki
Xiying Studio's promotion of "The Hawthorn Tree" is actually nothing more than a few points.

The first is the most important test screening.

During these ten days or so, basically all the target cities will be visited, one or two test screenings will be held a day, and local media will be contacted for word-of-mouth publicity and fermentation.

The second is to log in to some talk shows, whether it is interviews with directors or actors, and promote them on public media.

The third is advertising posters for a big movie theater, signings and so on.And some behind-the-scenes production clips released by Xiying Studio on the Internet.

The time is actually not particularly tight, but the task is quite heavy.

And everyone's first stop is Shanghai.

Here in Shanghai, Shanghai Film Studio arranged a very important media preview.

Almost all prominent media magazines in Shanghai, as well as well-known local performers, were invited to help promote "The Hawthorn Tree".

There are three campaigns in total.

There will be an audience test screening in the afternoon, and then during the audience test screening, the "Hawthorn" crew will answer questions from reporters sent by these magazines.The questioning session lasted for an hour, and they were held simultaneously in Wanda's movie screening hall. After the questioning session was over, they returned to the audience's trial screening room to accept some questions from the audience.

After these two sessions are over, there will be a media preview at 8 p.m.

At that time, Wanda Cinemas will be full of stars, and they will come to support Xu Xin.

When the three of them arrived in Shanghai, it was only 2 o'clock.

After getting off the plane, he walked non-stop to Wanda.

At around 2:[-], we arrived at Wujiaochang Wanda in YP District. At the same time, we met Xiong Wanbin, the person in charge of Wujiaochang Wanda Commercial Center, Xue Haifeng, Li Mingjun from Honglin Capital, and others.

They all came to give Xu Xin a platform.

As the eldest son's friend, Xu Xin didn't need to mention it, Wang Sicong said hello.

"I don't care about cats and dogs. The line of "The Hawthorn" must be full."

Therefore, this time, Xiong Wanbin, as the person in charge, not only came here in person, but at the same time, Wanda Cinemas also put the best decoration, the most comfortable seats, various effects and curtains in the No. 9 screening hall, which is full and full. I contributed to it as a venue for the audience preview.

It was supposed to be for the VIP, but considering that the VIP room couldn't fit many people, it was reserved for those big bosses at night.

And Honglin Capital, as one of the investors, is also a landowner in Shanghai, plus Xue Haifeng... The reporters will understand what's going on when they see this group of people.

Honestly, spare no effort in publicity.

Do something?
Then weigh your courage first.

But for Xu Xin, these people are friends, and they are not polite.

After seeing him in the reception room of the cinema, we had to exchange pleasantries.Logically speaking, these big shots are sitting here, and Liu Yifei and Lin Xunxin are the foils.

But one of these two people is the "mother's family" that Xiong Wanbin has to treat with extra courtesy, and the other is Shuangwei's first sister. With the addition of Xu Xin, no one dares to underestimate these two people.

So the atmosphere is happy and harmonious, but it's not awkward.

And if it's a general greeting, that's actually fine.

Although Lin Juxin lacked experience, Liu Yifei was already too familiar with this kind of occasion.

Everyone greets people with a polite smile.

Then wait until the audience starts to enter the arena over there, and the press conference starts over there, and the meeting ends.

That's how she feels.

But when Mr. Xiong, the person in charge of Wanda Cinema, left, the atmosphere in the room suddenly changed...

In her eyes, the production director of Shanghai Film Studio smiled and handed Xu Xin a cigarette:

"Director Xu, what shall we eat tonight?"

"work meal."

Xu Xin also smiled and waved his hands:
"Movie promotion is important. Although the big guys don't say it, there must be many people who want to see what's going on with "If You Are the One" and "Hawthorn" this time. Publicity work is important."

In Liu Yifei's senses, she could clearly feel that the utilitarian playfulness in the atmosphere of the whole room began to recede, replaced by... an emotion that she could not understand.

After hearing Xu Xin's words, Xue Haifeng said directly:

"We definitely have confidence in Director Xu. Besides, the box office of a movie is one thing, but the return on investment is another."

Hearing this, Xu Xin smiled and shook his head:
"I've heard that the placement ads in "If You Are the One 2" are quite scary. The investment of more than 5000 million yuan in the movie has already been paid back. We still have [-] million yuan to get back."

Who knew that after he finished speaking, Xue Haifeng was even happier:

"Haha, if they talk about this kind of thing, don't we have more to say? They fight for advertisements, so let's fight for overseas markets. The information I got is that they will be released in the United States and Canada on Christmas Day. In January, in Australia, New Zealand, and Singapore. Other places are not interested in the film.

To put it bluntly, what they are targeting is nothing more than a few major overseas Chinese gathering places.How much box office can these places produce?It's amazing, add up several places, and make up two or three million US dollars.We are different. "

Xue Haifeng's happy mood is not fake.

Because the overseas market response of "The Hawthorn Tree" is very good.

At present, it has been confirmed that it will log in to France, Italy, and Germany at the same time on Christmas Day, and will log in to European countries in succession later.

As for the regions where "If You Are the One 2" was registered, "Hawthorn" did not fall behind.

It's just that I don't care.

The reason is actually the problem of piracy.

Piracy is rampant, and those Chinese in foreign countries can easily obtain pirated resources on the Internet as long as they want to.

This is not an isolated case.

Looking at the well-received and well-received films sold abroad in recent years, they are actually Chinese-language art films.

The copyright awareness of foreigners is definitely stronger than that of Chinese people at this stage.Therefore, the fundamental difference between "If You Are the One" and "The Hawthorn Tree" comes out.

"Hawthorn Tree" is in full bloom in Europe and Asia, but the target audience is to make money from foreigners.

If people want to watch movies, whether they go to theaters or find pirated copies, it doesn't matter to "The Hawthorn Tree".

But "If You Are the One" is different.

It can be seen from the places where its films are released that it is essentially pursuing the Chinese-speaking market.

And its artistry is not enough for foreigners to recognize.

This is the difference between an art film and a commercial film.

At the same time, it is also an art film that has won the Newcomer Golden Lion and the Director Silver Lion. It is the most essential difference and confidence from domestic commercial films.

Xu Xin gained more than just a group of Italian "grandmother" fans from this movie.

More importantly, as a stepping stone, it helped him open the European market.

As for Xue Haifeng's words, Xu Xin didn't take too seriously.

Because...the movie hasn't been released yet, and no one knows what the box office will be like.

He has more important things to do right now:
"Mr. Li, Mr. Xue, there is actually another matter for my visit this time. It is also a proposal from the factory. The factory wants to set up an investment company. I wonder if you two are interested?"

"..."

"..."

As soon as these words came out, Xue Haifeng and Li Mingjun frowned at the same time.

The one who frowned the most was Li Mingjun.

Because he is the person in charge of the largest investment company under the Shanghai Film Studio... No matter how you look at Xu Xin's words, he seems to be robbing his own business.

Seeing this, Xu Xin didn't hide it, and said directly:
"This investment is not investing in movies, but investing in people."

One sentence dispelled Li Mingjun's doubts, but immediately a bigger doubt appeared:
"Investors?"

"Yes, invest in...people!"

Xu Xin pointed at Liu Yifei and Lin Xingxin with a quick introduction.

Liu Yifei was taken aback again.

My heart said how did this find me?

But Xue Haifeng seemed to understand what it meant, and said:
"Director Xu means... to invest in these actors?"

"Correct."

Seeing that he understood, Xu Xin smiled and said:

"Xi Film Studio, Shanghai Film Studio, and Yindu are holding companies, and let headwinds implement it. Private management is more convenient. Too much concentration of resources is not good. As the old saying goes, don't worry about scarcity, but worry about inequality. Mr. Xue, you Say?"

All are smart people.

There are some things that don't need to be said very clearly, and what you understand will naturally be understood.

As for Li Mingjun, I understand.

I know that I don't need to get involved in this matter.

Because it is not covered by Honglin's business.

But as a way for the owner's factory to expand resources.

As for Xue Haifeng, he also understood.

And following Xu Xin's words to ponder... Suddenly, I found that this path was very correct.

Be it Shanghai Film Studio or West Film Studio, in some aspects of certain things, there is a taste of "success is Xiao He, Xiao He is failure".

Because they are state-owned, they have natural and incomparable advantages in handling some matters.

But sometimes these advantages can also be disadvantages.

Compared with private enterprises, they are too "lengthy".

But... At this moment, this private enterprise named "Headwind" can contact three large state-owned factories, integrate resources, and then sink resources into the basic market in a private style...

Let the state-owned factories really have the capital to compete with those companies for "seeds".

At the same time, their background is stronger, more secure, more stable...

"Clap."

Xue Haifeng lit the cigarette, and his eyes were completely hidden in the smoke.

This thing... is interesting.

As for Lin Xunxin, he probably understood.

But don't care.

Whatever you like, you won't suffer anyway.

Too lazy to think too much.

Only Liu Yifei...

She looked at the two old foxes next to him, who were obviously a lot older than him, but gave the impression that Xu Xin was on an equal footing...

My mind began to spin rapidly.

Investors?Who to invest in?

Xu Xin pointed at me... Did you ask Shanghai Film Studio to invest in me?
Investing in me...does it mean opening a studio in the future?

The moment she realized this possibility, Liu Yifei only felt her mind brighten up.

West Film Studio, Shanghai Film Studio, and Yindu three companies invest in themselves?

This……

Suddenly, she smelled an indescribable attraction.

Will any actor refuse?
Don't mention such a profound background, just talk about resources, isn't that a lot?
After thinking about this, suddenly, her pupils dilated slightly.

Whose idea is this?

in the factory?Or... Xu Xin's?

If it's Xu Xin...

Unconsciously, her eyes drifted to the other party sitting on the sofa again.

……

The joint establishment of an investment company is not something that can be accomplished overnight.

Just like when Xu Xin put forward this suggestion, it made sense that even Tian Shuanghe called for a meeting to study it.

This cake is...a bit big.

Xue Haifeng should also treat it with caution, and take it back to the factory to study it.

Xu Xin was not surprised either.

For this investment company, he doesn't ask much, as long as he has the right to speak.

Headwind, as the actual manipulator, invests in those actors who want to become independent. The more people sign, the more resources will be dispersed in places such as the Beijing circle, Shanghai circle, and Northwest circle.

He doesn't want one family to dominate, but a hundred schools of thought to contend.

When the number of artists under this investment company is small, it can be used as a "protective umbrella" for everyone, allowing everyone to maintain competitiveness with any resources.And when there are more people...then the world will be unified.Whoever wants to get resources depends on his ability.

If you want to get resources with your own ability, you must be hard enough.

And the hard conditions for actors and artists are nothing more than those types. As long as acting skills, popularity, appeal, and commercial value are in a positive cycle, then it will be a great thing for the ecology of the circle to benefit the country and the people.

Again, he doesn't want to be the "cap" of any circle.

Because when the manpower is exhausted, if it becomes the upper limit of the circle, then sooner or later, he will become a stumbling block for others to move forward.

But... as long as you know how to restrain yourself and become the lower limit, that's fine.

Become the lower limit of a national "high-end bureau".

The spiritual energy of the whole people is revived, and the productivity is developing rapidly. At that time, the world will be more exciting.And the backwardness and dross of the old era should be left in the garbage dump of history.

It is said that if you fall behind, you will be beaten.

But there's no need to do it.

Those bad ones... let it slowly disappear in the long river, the best...

Not a single splash was turned over.

(End of this chapter)