Reborn as the youngest son of a chaebol, starting with getting to know his eldest sister-in-law!

Chapter 392 The World Cup is over, Chen Daojun gets the fruits of victory!
"Cheers for our athletes from the cold country! Entering the semi-finals of the World Cup, securing 4 points and fighting for 3 points!"

On this day, BAT’s advertising seemed to take effect instantly.

Advertisements that foreshadow promotion to the semi-finals, including a thousand luxury cars and a new car, can be clearly seen by citizens everywhere.

When the commercial came out, it was half about advancing to the semi-finals and half about the new car Mini.

Many people were disappointed when they learned that it was a 900cc compact car, but the public was enthusiastic about its affordable price.

Compared with Daewoo and other imported models, the price of US$5 is already very affordable!
On the evening of the 22nd, the entire Han Kingdom was excited for this national team to advance to the semi-finals.

Since it was Saturday night, the young people were so excited that they forgot about the night and cheered in the streets until dawn, enjoying their victory.

This is a historic moment.

Shopping malls, schools, streets and alleys.

Everyone gathered to discuss the strategy that the Hanguo team would adopt for the semifinals, which will be held three days later.

Chen Daojun now has an unfathomable temperament in the minds of everyone in the company.

It's him!

Against all odds, BAT's unknown car became famous all over the country in an instant.

Still him!
A bold prediction, shouting out the cheers for the victory of the athletes from the cold country in advance.

Moreover, because it is the World Cup that more than one billion people around the world are paying attention to, the influence of mini is also increasing day by day!

Zhao Dahao, the people in the public relations group, marketing group, and strategy room also excitedly brainstormed and came up with the next best plan.

If only there was a miracle of reaching the finals, they scrambled to discuss which event should attract attention.

This is why swimming down a river is scary.

As the winning streak continues, some people even forget that the opponent in the quarterfinals is Germany, a traditional strong team, and they are confident of victory.

Then defeating Spain, Italy and Portugal is also a miracle.

When three miracles happen in succession, isn’t it human psychology to expect a fourth miracle?

"What do you think? Should we continue the campaign on a large scale?"

Zhao Dahao asked Daojun for his opinion without politeness.Because there is no doubt that he is responsible for the huge impact it has had so far.

However, Chen Daojun was not carried away. The reason why the Hanguo team was able to advance all the way did not rely on hard power, but on the assists of various black whistles.

So he shook his head and reminded the other person in a deep voice: "No, that's it, stop."

"what?"

"In this World Cup, the effect is hundreds of times the cost, there is no more fun and the focus is already on whether they will win the semi-final and if so, who they will face in the final and even if we do it again A predictive advertisement will only increase the risk."

Because they will lose this time!

This is what Chen Daojun did not say.

"risk?"

Dozens of pairs of curious eyes stared at Daojun.

"Even if our advertisement predicts victory, it won't have much impact, because winning is a matter of course. Probably every Hanguo person will think so, but what if the prediction fails? If we lose in the semi-finals, we will be responsible It should be borne by our BAT cars, not the national team."

Until now Chen Daojun had not expected to fail.

The only draw in the group stage was already a close call, but it was a good result for advancing to the main draw, so it did not affect public sentiment.

"Again, we are not prophets. If the prediction fails, is it an ominous prophecy? Everything must be reversed at the extreme. Think about it carefully, is this the truth?"

Everyone was silent.

Everyone seems to realize that now is the time to be most careful.

When the whole country is immersed in the joy of victory, we must not forget that no matter how BAT promotes it, the ultimate goal is to make money.

"Your opinion is that they can't advance from the semi-finals?"

Just when everyone was cautious, Jiang Shengyu asked with a smile.

It’s also a way to ease tension in meetings.

"It's a miracle that we got this far, and beating Germany would be a miracle, not to mention a new myth."

"If we really are going to lose, then we have to think of other countermeasures."

Zhao Dahao also spoke cautiously.

“Isn’t doing nothing the best strategy for getting attention?”

The conference room fell silent again.

The public relations and marketing teams seem to have decided that it's wiser to speak carefully before speaking than to speak hastily.

"Maybe it's a good strategy to stimulate people's positive energy by stimulating their curiosity."

"Curiosity is at its peak when the familiar disappears, and if our ads weren't at every game, it would have caught their attention. That alone would have been a hot topic. I wonder how the semi-finals turned out," he said. So we don’t put ads on it.”

Chen Daojun stood up to express his final comments.

"Now, no matter what the result of the semi-finals is, there are still two games. If we win, it will be the finals. If we lose, it will be the No. 3 and No. 4 games. On the 29th, we completed the H City City Hall Square Usage report, please be prepared to issue cars.”

"Wait a minute, wasn't there a competition between third and fourth place that day? Do you think you will definitely lose?"

After Jiang Shengyu confirmed the game schedule, he shouted in surprise.

"Anyway, the final is in Japan. I think if I can enter the final, I will rush there myself."

This time, Chen Daojun took off his disguise.

"This has nothing to do with ranking. The national team that has reached this point will be praised and supported even if it loses, right?"

"Yes, two of our most popular celebrities have signed with us to promote cars, haha."

Cho Dae-ho, who ended the advertising contract negotiations with coaches Hiddink and Park Ji-sung ahead of schedule, smiled proudly.

Fortunately, he started early. If it had been later, the price of these people's advertising contracts would have increased again.

Chen Daojun made a request: "Can the newspaper do an exclusive interview and say that we will express our gratitude to other staff members except the players and give them BAT mid-size cars as gifts."

"Staff, what does it include? Do you need to clarify the scope?"

“As for the staff.”

Chen Daojun paused and continued:
“The coaching staff, the technical coordinators, the physical therapists, the strength trainers, the video analysts, the equipment managers, the interpreters, the press officers, etc… these people, they’re working behind the scenes and can express themselves when no one is looking. We are grateful so that our reputation will be better in the future.”

"Is it okay? The media won't interview these people. Do they really need to be interviewed?"

Zhao Dahao already felt his scalp numb when he heard so many nouns.

As for medium-sized cars, according to Chen Daojun's request, he still needs to send at least 80 units.

This is a $10 car!
"Boss, Mr. Wu is here."

At this time, Cui Huiting pushed open the door of the conference room and stood at the door, hesitant to speak.

Chen Daojun's heart moved and he stopped talking to Zhao Dahao: "That's the end of my opinions. Now, I hope you can solve it... Okay, that's it!"

After saying that, he strode out of the conference room, leaving everyone behind as if they were in a state of explosion.

"Master, this is the information my subordinates have obtained. Vice President Dong Ji arranged for his subordinates to do this."

After Chen Daojun made a bet with Chen Dongji, Wu Bingjun followed Daojun's request and sent someone to secretly monitor everything about Chen Dongji 24 hours a day.

It was not what he expected.

Chen Dongji finally couldn't bear it anymore and wanted to play dirty on the sidelines.

He bribed the striker named Choi Yong-soo to help him pay off a loan shark of 20 billion won, and later gave him 20 billion won as a price to let Choi Yong-soo play match-fixing.

Even though Chen Dongji had lost, he still refused to let Daojun humiliate him again.

It’s no secret in the industry that Choi Yong-soo likes gambling. He hangs out with his girlfriend at the Jeju Island casino every day.

Those who spend high amounts of money and have fun will naturally spend money like water.

If it weren't for his heroic performance in this World Cup, creditors would have blocked his door every day!

Under Chen Dongji's temptation, Cui Yongzhu decisively agreed.

There is even a plan for when to dive and when to let go.

Chen Daojun looked through the information and photos in his hand, then put the things on the table and asked Wu Bingjun seriously: "Does anyone else know about this thing besides your team members?"

"no!"

Wu Bingjun answered decisively.

"Okay, continue to collect evidence, there are still a few days, it is best to take a video of their transaction, I will naturally be useful."

"Yes!"

Watching Wu Bingjun leave, a smile flashed across Chen Daojun's lips.

Chen Dongji would not be so honest. If he loses, he will honestly hand over the shares of Shunyang Heavy Industry.

In this case, Chen Daojun can only tell him a little "reason"!

On the morning of the 25th, no BAT advertisement could be seen, and there were different opinions in the cold country.

But the most common comment is that today's newspaper is like a blank sheet of paper without the fortune of today's team.

The semi-finals that started that evening ended with the German team's victory.

It is said that because there is no advertisement for BAT MINI, there are a lot of comments even under the forum, but the most common comments are praise and appreciation for the national team that created the myth of advancing to the semi-finals.

But Chen Daojun doesn't plan to predict, which doesn't mean he won't take advantage of the popularity. If the east is not bright, the west will be bright. He has done a good job in publicity from other places.

"Thank you to the national team for writing the legend of the World Cup quarter-finals. From coach Hiddink to the chefs who prepare food for the national team, BAT MINI has prepared a small gift."

Chen Daojun didn't know whose idea it was, but the news that night started with a parade of hundreds of cars.

A large image of a midsize sedan is embedded below the slogan.

The destination of this car parade is Busan.

Although the manager and players were not in the news, security personnel from the coaching staff to Busan Guoan showed up for a few minutes and collected car keys.

Thankfully, some restaurant ladies in the center of Busan were even moved to tears, and news photographers naturally didn’t miss this scene.

This classic scene is enough for successful pre-marketing.

The MINI concept car is fully displayed at home and abroad at a much lower cost than the Frankfurt Motor Show.

And according to news from overseas offices, interest from overseas dealers has been overwhelming, and there are constant calls to advance the official release date.

Now, if the direct display of the 3rd and 4th place matches at H City Plaza that night ends successfully, the month-long promotion will end.

It would be great to defeat Türkiye, but that is impossible.

Saturday 29th, starting at 8pm.

People began to gather to watch the game on the big screen at Daegu Stadium.

The first thing people see when getting off the subway station is that many cars are parked nearby.

Enthusiastic exhibition staff quickly introduced the public: "It doesn't matter, you can just take a look, check the interior decoration and sit on your seat."

Dozens of models at the auto show contorted gracefully to provide guidance or distribute pamphlets to onlookers.

That's BAT's own car show.

With the performances of various popular singers arranged by Chen Daojun, the popularity of City Hall Square is getting higher and higher.

Due to the huge crowds before the game, it was difficult for exhibitors to evacuate.

When the BAT company successfully evacuated with the help of the police responsible for controlling the City Hall Square, the employees of the BAT public relations and marketing team breathed a sigh of relief and returned to their long-lost home after half a month.

However, everyone is proud that the month-long World Cup promotion campaign has come to a successful conclusion.

The 2002 World Cup, which ended with Brazil's victory, was an international event that left much to be desired.

A ZZ member who is a member of FIFA has quickly grown to the level of a total T candidate. In the cold country, a non-mainstream rock band has risen to the ranks of national singers.

Foreign football coaches have become national heroes in cold countries, and there is even a joke that if they participate in the general election immediately, they will have no problem winning the general election.

If anyone rises in this propaganda war, someone will fall.

"The sponsorship fee alone is 1 million U.S. dollars, and the domestic activity fee is 400 billion won, right?"

The conference room was filled with the cold voice of Daewoo Motors Chairman Joo Tae-sik, who didn't know whether it was questioning or criticizing.

"What? Why is no one answering, huh?"

"No, that's right."

"By the way? The money is so good, but why did a new concept car like BAT become a household name and sales grow like this? Did they invest hundreds of billions or trillions of won?"

"Yeah, that's because of the advertising..."

"Advertising? What ad?"

Everyone knows that the BAT car advertisement fixed the outcome of the game like a possessed shaman.

"Oh, that ad that would make Nostradamus cry?"

When the executives all pretended to be stupid, Chairman Zhu Taezhi said in a stern tone:

"No matter how much I ignore the car company's affairs, I can still tell how troublesome BAT's advertisement is. Didn't you watch Zhao Dahao's interview?"

"President, it sounds reasonable, but if you don't have the fortune-telling ability of a shaman, you can't advertise like that. That's the World Cup? Every morning, BAT can guess the result of the day's game. What can we do? "

Thanks to someone standing up and responding to Chairman Zhu Tae-sik's answer, everyone breathed a sigh of relief.

The reason why this person can speak so freely is because he is the eldest son that Chairman Zhu Taezhi values ​​most.

"So? Do we also need to bring a shaman? How about we just let the shaman directly help arrange the next train?"

"No, we should learn BAT's marketing model."

"what?"

"I think we can bring the person who planned this advertisement. As the president said, the guy who made the advertisement words so exquisitely walks the tightrope between prophecy and people's hearts. He is a talent. We must find him and bring him here. ." Chairman Zhu Taezhi's eldest son seemed convinced that this was a very good idea, but he had an arrogant expression on his face, as if the creative planner could obey Guo Kai as long as he twitched his fingers.

"So, can you bring the person who planned the advertisement?" Zhu Taizhi asked with a frown.

"Please leave it to me. As long as there is enough money, I will bring it over."

When his son was confident and even high-spirited, a strange smile appeared on the corner of Zhu Taizhi's mouth.

Executives sensed something was wrong.

Because this expression is obviously sarcastic, it means that Zhu Taizhi is going to get angry.

"As long as he has enough money, will he come here because of it?"

"Yes?"

Zhu Taizhi sighed, feeling that his son was still too young: "Oh, this was Shunyang Group's Chen Daojun's idea? He is the next generation CEO who has inherited three or four of the top financial companies in Han Dynasty. His personal wealth is conservatively estimated to exceed 3 trillion won, how much do you have to give to invite him over and agree to our terms? 1 trillion won? 2 trillion won?”

“Father, 3 trillion won, how is this possible...?
Zhu Taizhi's eldest son opened his mouth in embarrassment.

At the same time, everyone else in the venue took a breath.

This is only 20 years old, 3 trillion!

Zhu Taizhi used to think that his son was very good, but compared with Chen Daojun, he was far behind.

"Yes, that's that person, the best candidate of Shunyang Group. He made his fortune from a piece of land in Pentang given by his grandfather, and made various investments in the United States. It said this was his work. For a guy like him, you Can you bring it?"

"You mean Chen Daojun planned this advertisement?"

"Is there a smart third generation in the family? Aren't they just assholes like you?"

When Chairman Zhu Taezhi made sarcastic remarks, his son did not dare to look at him and could only look away silently.

"How's their new car? Tell me your opinion, I want to hear the truth."

Chairman Zhu Taezhi looked back at the executives with a disapproving look on his face and said.

In his eyes, BAT's new compact car is also good.

"It's hard to tell as the ex-factory price hasn't been announced yet, but the fact that it's a two-seater will be a hindrance and I'd have to go with a 4-seater due to the situation in the cold country."

"Yes, by far the main consumer of compact cars is 'moms' putting their kids in the passenger seat? He must have misunderstood his target audience."

"It would be a mistake if we made overseas markets our main target and it would be difficult to withstand competition from Japanese compact car manufacturers."

Well-meaning executives in the auto industry are unanimously negative.

Not a good idea considering price, efficiency, etc.

However, Quan's assistants, who did not increase production equipment in time and focused on mass production and cost reduction, did not feel that the world was changing.

"President, I suggest you pay a visit."

“But why would I buy that cute-looking car?”

Faced with the suggestions of his men, Zhu Taizhi looked at them and smiled.

"A hole the size of a finger can break a huge dam, and by the time the cracks start, it's too late, but I think their little coupe would puncture a hole the size of a fist, not a finger."

I have to say that Joo Tae-sik has a very keen sense of smell.

"BAT's new car is scheduled to be released in early October. Our new car release time is November, but we will release it one month in advance."

"Our new car? Isn't that a light car?"

"You're right, the project name is 'Click' and it's a five-seater so you should be able to overwhelm it."

"Oh my God, it's perfect. A two-seater coupe that kids will love and a four-door coupe that "mother" will love. Well, let's put them together and let's compete."

In an instant, President Zhu Taizhi’s face lit up.

Just when the executives looked relieved at his expression, a bomb-like warning exploded in Zhu Taizhi's mouth.

"3 months, because it's only three months after launch, we're taking personnel actions, and the timing is perfect because it's January next year, if we fall behind BAT in sales by then, be ready to take off your clothes, I say Clear."

In the end, what Zhu Taezhi wants is a complete replacement.

Finally he reached a greeting that no one could refute or complain about.

No executive would argue that evaluations will be based on performance.

Because he is a contract worker.

Furthermore, it’s all about winning against your competitors.

It is not intended to measure the performance of the entire vehicle.

Simple rules, just like World Cup games.

There was silence in the conference room.

"Now, if you come up with a countermeasure, leave it to me and let's see what it is."

Chairman Zhu Taezhi ended the meeting.

This is because it’s time to have tea with the new H City Mayor who completed his inauguration ceremony today.

Really embarrassing.

Chen Daojun didn't know what his second uncle meant by calling him here.

Four men gathered at Shunyang Restaurant.

Chen Dongji, Chen Rongji, Chen Daojun, and Li Xuezai.

What to do with this combination.
"I heard that you helped Shunyang Automobile a lot this time. Good job."

"No, my first comment was when I was drafting the ad copy, eh."

Does Chen Dongji really regard Shunyang Automobile as his own?

Very proud of the BAT car, it has become a hot topic, like it should be.

This attitude is the kind of reaction Chen Yangzhe might display.

"Thanks to this, not a single article has been written about Shunyang Electronics mobile phone promotion, don't be too conspicuous. A large national event like this requires affiliates to join in and work together, haha."

Vice Chairman Chen Dongji showed the image of the chairman who leads all affiliated companies.

What's going on with these guys now?
Pretending to be open-minded in front of Li Xuezai? ?

"This is a Shunyang car that came out of the design, but it is well made. So even if Shunyang car becomes someone else's, isn't Daojun also a cross-enterprise shareholder? It doesn't matter, take it back first. Use it."

Chen Dongji looked at Daojun with a smile on his face.

Chen Daojun squinted his eyes, what does this mean?
"Tell me, can Daojun do it?"

Chen Rongji suddenly said this sentence out of nowhere.

"Dojun is rich and can handle it."

Chen Dongji nodded affirmatively.

"Dojun, it's like this, I will be in charge of this general T election."

General T election?

Is he preparing for this general T election?

Chen Daojun sat up straight.

Li Xuezai, who overheard the conversation between the three, smiled and took out a document.

"This is the current situation. The president said that it should be implemented according to the judgment of the two of you."

"grandfather?"

"Yes, he said that your life span will be shorter than whoever becomes the next Chief T, so let your two uncles take good care of you..."

Listening to Li Xuanzai's joking words, Dojun's heart sank.

Will there be any problems with grandpa's health?
"Dojun, please take a look at the documents too."

Chen Rongji and Chen Dongji were already looking through the documents.

Chen Daojun opened the file and pretended to read it, then closed it again.

"Huh? Why did you close it so quickly? Have you come to your senses already?"

Li Xuezai's eyes made Dao Jun feel uncomfortable, but he just shrugged.

"You know what I saw? The opposition candidates were nervous."

"Then what do you think the outcome will be?"

"There are still more than five months left, didn't ZZ commentator say? Three months after the election will be the 500th year of the Joseon Dynasty. No one knows how the situation will fluctuate in the future."

Chen Dongji also closed the file.

"Dojun is right. It makes no sense."

Chen Rongji pushed the file aside.

"Let's go as usual. Let's deliver it like this with a ratio of 7:3."

Three past seven?

Chen Daojun tilted his head, and Li Xuezai took the opportunity to explain:
"This is buying insurance for the next government. You don't know, right?"

"So 7 is the ruling D?"

"No, this time it's against D. This is the first time."

Chen Daojun nodded to express his understanding.

This is the first time that conservative D has turned into anti-D, which is interesting.

"But Do-joon needs to hear this? I think Chief Lee made a mistake."

Vice President Chen Rongji secretly criticized Li Xuezai, but the other party remained expressionless, as if he was talking about someone else.

"This is the order of the president. Daojun is also the representative of the consortium. I think in Shunyang, we should bear the responsibilities that the children of the family should bear. This is a natural thing."

In the general T election, those who contribute funds in the name of Shunyang will be naturally considered by people in the Z world to be the future president of Shunyang Group.

Chen Dongji's heart trembled. He had no money, but he still had to pay a large amount of money.

This is how to do?
Chen Daojun sighed deeply.

He did not want to give his name.

He cannot put his name on the mark of 'affiliation', which is a creative method that ordinary people would not dare to think of.

Fortunately, Chen Dongji was out of luck.

It is best to observe quietly and slip away when appropriate.

"I think you are right, brother. Of course, Daojun is also one of the pillars of Shunyang pointed out by his father. However, we are still far from getting involved in such confidential matters."

Even Chen Dongji started to speak, which meant that Dao Jun was going to pay for it, but there was no need to know the specific details.

Of course, Chen Daojun is not because they want to stay away from the core of power.

After all, it is a matter close to the core of power in this country, and it is also the top priority of the chaebol family.

But it's a pity that I have established a relationship with such a powerful person.

Chen Daojun really doesn't like their roundabout relationship.

“So let’s do this together, Dojoon.”

"Forehead"

Chen Dongji reminded Daojun:
"Do you understand what grandpa means by asking you to participate in this event?"

"Yes, since it is in the name of the group, doesn't it mean that I also have to bear some responsibilities?"

"Of course, it's best if you have this awareness. Everyone knows that for this year's general election, Shunyang will donate money to us, and you should be responsible for part of the insurance money."

"By the way, second uncle, the question is, how do I get the money? Where can I find something so clean..."

"I'll fix it."

Chen Dongji stepped forward as if he had been waiting.

"You need to prepare about 400 billion won, don't you?
When Chen Dongji looked at his brother, as if seeking approval, Chen Rongji nodded silently.

"I'll handle it, just leave it to me."

"Okay, thank you, uncle."

Chen Daojun lowered his head and slowly pushed the chair back.

"Then please contact me and I will make arrangements."

Chen Daojun and Chen Dongji watched Chen Rongji get into the car together.

After the other party's car disappeared from sight, Chen Daojun grabbed Chen Dongji who was about to leave.

"Second uncle, have you forgotten something?"

"Uh, what are you doing? I've said everything I need to say. Do you still have anything to do with me?"

Chen Dongji's heart skipped a beat, guessing what Dao Jun might want to talk to him about, and started to act stupid.

"I made a bet before that I have given away 2000 cars. When will your 20% share of Shunyang Heavy Industry be transferred to me?"

"Ah, this, I've been too busy recently, let's talk about it next time."

Chen Dongji laughed, opened the door and prepared to get in the car.

Chen Daojun didn't stop him either, just when he was about to close the car door.

A word gently rang in his ears: "If the citizens of the cold country knew that you were the one who ordered others to let go and lost the game, what do you think the angry citizens would do?"

Chen Dongji's footsteps froze instantly, and he turned around in shock, as if he had seen a ghost.

(End of this chapter)