Reborn as the youngest son of a chaebol, starting with getting to know his eldest sister-in-law!

Chapter 383 I develop a car for fun without money!
Warren Buffett.

What a famous name, the public is blind, they only look at the results of stock trading.

Shunyang Securities can bring everyone to make money, and Chen Daojun is NB.

"Even now, after knowing our achievements, there is an endless stream of clients who want to become our securities company. Once this article is published, the effect will be multiplied. This year will definitely become the best year for Shunyang Securities since its establishment."

When Zhang Daoheng talked about this, his eyes lit up.

Hearing that it would be of great help to the stock price and sales volume, Chen Daojun couldn't refuse.

"Okay, I will cooperate well with the operation."

Zhang Daoheng seemed to have been waiting for Chen Daojun to say this, and then took out a piece of paper.

"This is the interview schedule, daily, economic, weekly and monthly. I choose from popularity and popularity, and only these four meet the requirements."

"Are there four?"

Chen Daojun looked at the schedule, and saw the names of the interview media from the densely packed itinerary.

"What is this? Why is AJ Magazine here...?

"The public relations office listed it as a necessary interview. I didn't understand it at first. After investigation, I found out that this is an important magazine with a wide audience. I was also surprised by this."

Zhang Daoheng shrugged, as if he was surprised when he knew it for the first time.

"This is a must-read magazine for rich women in Jiangnan District. They say that because they are the kind of people who usually spend their money for nothing, their net worth ranges from billions to tens of billions. If the interview is good , they will all switch to Shunyang Securities..."

A neglected women's magazine has such a powerful force!

Chen Daojun was taken aback again.

"Okay, I'm fine."

After getting permission, at Zhang Daoheng's signal, the company's public relations team rushed in.

They used different poses, selected the best angle, and then took pictures and sent them to the media.

"Wait a minute, do you want to take a picture here?"

"Yeah, initially, I thought it would be set in an office."

"Then let's dress up here, my hair seems a little oily, and I'll bring some oil-absorbing paper over my forehead later."

After a full morning of hard work.

When Chen Daojun saw the final result, he realized once again how important the skill of an expert photographer is to whoever is being photographed.

Because the photographer is professional, this book, this is like a photo book, all the photos are arranged.

Subsequent interviews were as expected.

They frantically asked some gossip.

"After the 9.11 incident, if you observe Shunyang Securities carefully, you will find some strange things. President Chen, can you explain."

"Indicate what?"

"Others were afraid of losing too much if they operated too slowly, but you did nothing and kept everything as usual, as if nothing had happened. When the stock price plummeted, you mainly bought blue-chip stocks, and ended up making a lot of money."

It was not a reporter from a business magazine who asked this question, but a reporter from Hanguo Daily.

"You read that right."

"How is it possible? If the stock price plummets endlessly, you will suffer huge and irreparable losses. As the boss of a securities company, it is impossible for you not to know the most basic knowledge of this."

Chen Daojun smiled, and knew that his question would go around and come back again: "There is nothing wrong with what you said, but I think the reason why I can make money from it is because I gave up excessive greed."

"Oh? You gave up being greedy? Then, is it because other brokers are greedy?"

"No!"

Chen Daojun quickly denied his point of view: "Shunyang Securities has given up that kind of greed. This is a big stall, so I focus on how to protect my own money for customers."

The reporter laughed, picked up the microphone, and suddenly looked at the display with passion:
"We will never forget Mr. Chen's calm and calm quality under any circumstances. Perhaps it is because of this that Chen Daojun is able to restrain his desires and achieve his undefeated myth in the turbulent stock market. Let us walk in His legendary journey."

Watching Chen Daojun's high-spirited interview on TV.

Chen Yangzhe smiled, took another sip of the soju, and turned his head to confess: "Go, go and get me some appetizers, it's so satisfying!"

On the other side, Chen Dongji turned off the TV with a livid face.

"Ugh"

He sighed heavily, then collapsed on the sofa.

His situation is exactly the opposite of Chen Daojun!
The sales of Sunyang Credit Card Corporation, which broke through 1998 trillion won in 20, soared to 2000 trillion won in 34 just two years later.
But this year when the IT bubble burst, it fell to 15 trillion won.

Operating profit fell to 1.5 trillion won, less than 50% of last year, but still maintained the dignity of the country's top companies.

His credit card company business is not even comparable to Chen Rongji.

Because of the 9/11 incident, Chen Daojun's personal wealth has expanded again, and his personal net worth is close to 150 billion US dollars. However, money cannot be converted into direct strength, but only an auxiliary means.

It is necessary to knock down affiliated companies and force them to release core assets.

The end of the year is approaching, and Chen Daojun is very busy.

In seven consecutive days, he flew from City H to Tokyo to spend the Spring Festival with Shizuka Kudo and his two lovely daughters. There, Zhang Baizhi came here non-stop.

Afterwards, he flew back to Mao Xianmin's house to pay New Year's greetings, which made the Mao family become more friendly with him.

Even, during the few days when he was spending holidays with Chen Yangzhe and others, he often took time to carefully "take care" of Li Suzhen's wife.

The whole process is really fragrant and exciting.

Happy days are always so short.

A week later, the new year arrives.

There were elections for local ZF heads, and the World Cup, and the cry of "cold country" shook the whole country.

The new general T election is also in full swing.

All three have a lot to do with Do Joon.

The last one is of course the most important.

In 2002, the European Union began to use the euro officially.
Chen Daojun's first step was the BAT Automobile Research Center, which merged the research centers of Yajin Automobile and Shunyang Automobile into one.

At the same time, he took advantage of being a shareholder of Volkswagen to promote the cooperation between BAT and Volkswagen and began to develop a joint venture car.

Early this morning.

Together with Song Xianchang, Zhao Dahao, and Jiang Shengyu, Chen Daojun visited the first prototype car developed according to Chen Daojun's wishes.

In the exhibition hall of the research center, the person in charge of the design center, designers, and researchers were all waiting for them nervously.

Chen Daojun's opinion will determine whether their future car project can continue.

Everyone held their breath, quietly waiting for something~
Meanwhile, at the end of the road, there was a shiny little car waiting for them.

Mini!

It even has a name tag with the project name on it, meaning the first microcar of the 21st century.

The moment he saw the new car, Chen Daojun gave it 85 points in his mind.

The person in charge of the design center and two senior researchers seized the opportunity to start explaining.

"I chose the overall round design because it's a compact car, so I chose it to give a sense of stability, however, it's an aggressive design with a profile and character line that rises toward the rear, with a sense of tension sense, and is a dynamic shape.”

"By opting for a low position, we're going for the pure driving pleasure of running close to the road."

"Since the unexpected and exhilarating run of this cute little car, I hope the fun with the gap will be a lot."

Chen Daojun began to look at the car while listening to their explanation.

Displacement 796cc, 4-speed automatic, hatchback coupe.

Countless young women fell in love with the design at first sight, this is what Chen Daojun requested.

However, the car in front of him is not enough to make Chen Daojun, who has seen countless cash models in later generations, fall in love at first sight.

But for people in this day and age, looking cute and pretty is enough.

After a thorough inspection of the interior, the development team's explanation ended and others began to inspect the car.

"Won't a convertible version work?"

When the chief researcher next to him asked in a low voice, Chen Daojun turned into a puzzled expression.

He only understands ideas, and it is impossible to cover everything else.

"This car, which had to pass European safety standards, was unavoidable because of pressure on manufacturing costs, and was excluded from the design stage because it was unprofitable."

Using the understanding of later generations, Chen Daojun asked them to build a good new car several times without considering profitability.

But a car doesn’t just have to look good…

What a pity~
Chen Daojun just sighed softly.

After everyone looked at the car, they heard the president's sigh, and the development team became more nervous.

Now it is the turn of the company's top management to evaluate.

Once Chen Daojun said any negative words, what awaited them would be a nightmare.

The car is slated to be released this fall.

If Chen Daojun is dissatisfied and asks to "overthrow and repeat", it means that this model is "stillborn" for the time being!
All eyes were on Song Xianchang.

No matter what others say, Song Xianchang has also accumulated a certain amount of popularity by promoting Yajin Automobile to the second largest automobile in Han Country.

As a former technical geek, he is also a person who has devoted his life to developing innovative cars.

He was also the first person in Han Country to launch a two-seater convertible sports car at the cost of a lot of blood loss.

Song Xianchang was anxious, he approached Chen Daojun: "Master, look..."

Chen Daojun slowly opened his mouth.

"It's a good car, everyone has worked hard."

Chen Daojun patted the relaxed developer on the shoulder to comfort him.

"Today, it's time for all developers to get off work. Thank you for your hard work during this period. You have worked overtime for a long time. My family members have given me shame. You can all get a bonus."

"Now, let's have a cup of tea and talk."

Chen Daojun took us out, including Song Xianchang.

In the reception room of the research center, everyone held the teacups in front of them and fell silent.

In particular, Chen Daojun drank tea without saying a word, Zhao Dahao probably spoke first in a hurry.

"Master, I want to hear your opinion..."

"Huh? Are you serious about what you said just now? This kind of car is really okay?" Song Xianchang also added.

Chen Daojun suddenly smiled, raised his head and asked:
"Do you know how many compact cars there are in our country?"

Song Xianchang expressed his puzzlement: "However, there are too few passengers in the double seat, this is a weakness..."

"Where are the cars that don't have shortcomings? And when a family buys a car for the sake of buying a car, will they consider the safety of their children first? Mini cars meet their needs of having a car first. Anyway, it is for two people."

Chen Daojun seemed to be genuinely satisfied.

His unexpected words surprised everyone.

"Times have changed. Everyone, the era of universal cars is coming... This is exactly the car I want. Even if I am not 100% satisfied with it, I think this is enough."

"Is this a cheap car that's well designed and reasonably stable?"

"A car that middle-class parents can easily buy for their kids out of college, and a car that newcomers can maintain with three-year installments, that's my take."

At the level that ordinary people think about, Chen Daojun expresses his opinions at that level.

Seeing that everyone was in a daze, Chen Daojun shook his head. Indeed, his thinking was too advanced, so he could only break it down and give them popular science:
"How many people buy a car based on performance? Output power, power, zero back, balance...NO! They don't know anything about it at all. Most of them commute to get off work and travel on weekends, not those who are very picky about car selection madness! "

"According to the news, Dongying has released a 600cc mini car, which is a two-seater convertible..."

Zhao Dahao couldn't help but ask: "Master, even at home, we have to compete with cars like this overseas, but it's embarrassing. Our Hanguo cars are still cheap cars. The price of the new car I just saw is obviously competitive." Why not, we can't just consider mass production to compete for the domestic compact car market, can we?
All this is in his consideration.

The corner of Chen Daojun's mouth curled up in a strange way: "Good question, what if we set the overall net profit margin of BAT cars to zero? Will it enhance our competitiveness?"

"what?!"

Several people looked at Chen Daojun like a madman.

If the profit is zero, why produce cars?
"So it's okay to sell the mini at a loss, and you can make money by switching to other models. That is to say, if we give up making money and only focus on increasing production, will our price competitiveness decline?"

After thinking for a moment, Jiang Shengyu said:

"That's why we only consider the benefits of expanding the scale of production, how much can we sell?"

"Yes, Representative Jiang, are you willing to accept starting a company without making money?"

Daojun secretly winked at Jiang Shengyu.

Jiang Shengyu quickly started to interject.

"It doesn't matter if you make money or not, but if there is no profit, the stock price will continue to fall."

"Temporarily, but not all the time, this is a mid- to long-term strategy~"

Although both Daojun and Jiang Shengyu agreed, Zhao Dahao's expression was still not very good.

The indicator of company management is the stock price.

If the stock price falls, he is not a good manager, and the chief responsibility must rest with the CEO.

Even if the major shareholders say there is no problem, when they see the stock price drop, the shareholders will tear his heart away!

"President Zhao."

"Ok?"

Chen Daojun understood that he had to accurately convey his goal to Zhao Dahao who was in deep thought.

So he asked a very profound question:
"How big is the gap between us and Daewoo Motors?"

"Based on shipments, it's 65%, but based on sales, it's less than half of Daxian's, about 49%..."

The difference is half, which clearly shows the absence of BAT in the field of high-margin luxury cars.

According to the conventional thinking of car companies, Volkswagen has its own iconic mid-range luxury car Phaeton.

For the big bucks, it's an industry consensus to opt for a luxurious mid-size sedan rather than a fairly compact car.

However, Chen Daojun knows very well that the status of cold cars in the global market is cheap cars.

If it is positioned in the direction of mid-level cars, domestic Daewoo Motors can't do it, let alone compete in the global market.

Zhao Dahao took a deep breath: "I still don't understand, if we give up profits and only focus on narrowing the gap, wouldn't the new car be uncompetitive in terms of price?"

"are you serious?"

"Yes."

Jiang Shengyu reminded him at the right time: "President Zhao, let's try it out. What if we can't make money from the car? Do you think this guy will make money from Shunyang Financial Group and then come over to supplement it? Well, the one with abundant cash flow Let's go crazy and start a price war, isn't this something that can put pressure on Daewoo?"

He is also a witty uncle.

"It doesn't matter whether you make money or not. Let me ask you one thing. Before you have a thorough understanding of Volkswagen's joint venture technology, is the mini car technically similar to Daewoo or even Dongying Motors?"

"Do not."

Zhao Dahao shook his head without thinking.

"The technology gap with Daewoo is also quite large, let alone Dongying. I'm sorry, but this is my position."

Chen Daojun asked again.

"So, what about the small car market in Han Country, do you have confidence?"

Zhao Dahao understands that the boss is already determined, so he can only bite the bullet and say: "Not talking about profit, I can guarantee that the market share of compact cars is more than 50%, and this is what I must do, leave it to me , I can do it next year, if I can’t reach this level when selling at cost price, I’m not qualified to be the CEO.”

This time, he showed great confidence.

Seeing this, Chen Daojun nodded.

"Then, please aim to launch the new car in October this year and release the new car in June next year, and hurry up."

"June? Why June? The Frankfurt Motor Show is in May, and Paris is in October. I'm thinking about the launch of the car at the Paris Motor Show?"

“As you said, isn’t it more important to target the domestic market than the global market? The World Cup will be held in June, and that’s a great opportunity.”

When mentioning the World Cup, not only Zhao Dahao, but even Jiang Shengyu frowned.

"Hey! Even if it's held in the cold country, it's someone else's party. We're just spectators. The preliminaries are over, so why go to the World Cup?"

Jiang Shengyu frowned.

"I thought it would be different this time? Isn't there a home field advantage? If you get a good result, it will be a festive atmosphere. If you take advantage of that atmosphere, the effect will be even more impressive."

This is so bullshit.

Although it is the home court, it has something to do with technology!

No one would believe that Han Country could not only reach the top sixteen, but also reach the top four!
If it were Chen Daojun, who had never watched a football game before, he wouldn't believe it. He could be so hacked to that extent, so he couldn't explain it.

(End of this chapter)