Traveling through the Tokyo bubble era

Chapter 914: The Impending Business War

Just as the young assistant Chiba Kaoru was working diligently to arrange the Cannes schedule, the establishment ceremony of Xinyue Trading was also successfully completed.

The whole ceremony was very lively, with distinguished guests gathered, the seats were full, politicians and businessmen came together, and all the nobles were chatting and laughing, and there were no ordinary people coming and going.

As for the reason why these people came to congratulate Xinyue Commercial?
Kanematsu Shoji and Tomen Shoji were acquired and integrated, although it was Naito Haruko who presided over all of this, and Naito Haruko was the eldest daughter of the Naito family.

But no one would think that this was her credit.

This is not because Haruko Naito is not important, nor is it because Haruko Naito's background is not prominent enough.

On the contrary, everyone knows that Haruko Naito, who served as the president of Crescent Trading Company at a young age and was in charge of acquisitions and integration work, is very capable and very important.

He alone can represent the background of the two powerful families, Itochu and Marubeni, and can definitely be called prominent.

But I am afraid of comparison in everything.

The investor behind Crescent Moon Trading is Hanyu Investment, and the name Hanyu Investment represents the person Hideki Hanyu.

Haruko Naito was completely overshadowed by Hideki Hanyu.

Putting aside Hideki Hanyu's many international titles, his management in Japan over the years has made him a force that cannot be ignored in Japan.

And it is completely different from the "powerful and wealthy" who have continued from the old era to the present day. Instead, it is an emerging force entrenched in many factions.

No longer bound by the traditional development model, everything is linked by capital interests, and a huge network of interests is constructed more quickly, more effectively and more stably.

Moreover, with the reorganization of Tohoku Energy into the Origin Group, it has extended its tentacles into the Kanto region. Sky Telecom Co., Ltd.'s operations are spread all over Japan, coupled with Hideki Hanyu's original business system and huge advantages in news media.

This emerging network of relationships has become unstoppably powerful.

What surprised the Japanese top brass even more was that Hideki Hanyu had built a huge network of relationships overseas without them knowing anything about it.

Although there is no direct evidence, by observing some things happening, Hideki Hanyu seems to have extraordinary influence in Washington DC.

A person like Hanyu Hideki cannot be compared with Naito Haruko, let alone Naito Haruko. Even the two major families behind Naito Haruko combined cannot compare with Hanyu Hideki.

It is precisely because of this that when Hideki Hanyu decided to enter the field of general trading companies, it attracted so much attention.

It's not just a congratulation, but also a fear and a test.

In the past, Hideki Hanyu rarely directly entered into his existing fields and competed directly with other giants.

But this time it is different. After years of development, the general trading company industry has already divided out different "territories".

The sudden appearance of Hanyu Hideki, the fierce dragon from across the river, is bound to break the existing pattern and cause a conflict with the old forces.
However, colleagues who came to congratulate with tentative purposes, more or less let go of their fears after attending the ceremony.

Because Hideki Hanyu told them that the main purpose of establishing Crescent Moon Trading was to serve his increasingly large business system, not to compete for the original Neon market share.

Even if it wants to expand its business, Xinyue Trading will expand overseas, and even makes no secret of the fact that Xinyue Trading's main development direction in the future will be the Chinese market.

Although several general trading companies in Japan value the Chinese market, they do so out of instinct for diversified layout and do not attach as much importance to it as to the European and American markets.

So even though they knew that Hideki Hanyu wanted to focus on developing the Chinese market, they didn't really take it seriously.

Even when Hideki Hanyu proposed to cooperate in Chinese business, he agreed after a brief consideration.

All my peers in the general trading company field believe this, so others will have no objection.

The official representative of Neon even showed his unconditional support.

It is really not possible without support.

During the peak of the bubble economy, the Japanese economy began to learn from America and carry out operations from the real to the virtual.

Coupled with America's deliberate suppression, Japan's export data plummeted, manufacturing outflow was serious, and local industrial development was in jeopardy.

It was at this time that although Hideki Hanyu also invested overseas, he did not completely give up Japan. As if he was not afraid of lower returns, he invested heavily in industries all over Japan, building logistics centers, factories, comprehensive industrial parks, etc.

The Elf Industrial Park in Tochigi Prefecture, which is about to be completed, is far inferior to Hideki Hanyu's investment in the Tohoku region. It is also just a trial investment by Hideki Hanyu to enter the Kanto region.

As Hideki Hanyu bought the bottom of many companies in the stock market and the Origin Group expanded into Kanto, Hideki Hanyu successively invested in a number of related infrastructure, production subsidiaries, and so on.

Taking into account those projects that are still being planned and under construction, in the foreseeable future, Hideki Hanyu has become the mainstay in solving Japan's increasingly serious employment problem.

On the surface, Hideki Hanyu is a businessman who "serves the country and the people".

But in the eyes of these politicians in Japan, Hideki Hanyu's influence in Japan's electoral society will only become more and more beyond imagination over time.

So, when the banquet that lasted until the evening ended, the establishment ceremony of Crescent Moon Trading was completely over, and Hideki Hanyu was on his way to send Haruko Naito home.

When Naito Haruko thought about everything that had just happened at the banquet, she couldn't help but sigh.

"I have known many of the politicians present today much longer than I have known Hanyu-san, but this is the first time I have seen them fawning over Hanyu-san."

Hideki Hanyu did not look proud of what Naito Haruko said.

He just replied lightly, "They are not flattering me, but my strength. I believe that with Haruko's ability, she will be the same as me one day."

“Although I am very confident, I also know that I will never be able to catch up with Hanyu-san.”

As Naito Haruko spoke, she looked at Hanyu Hideki with admiration.

Hanyu Hideki did not continue the topic, but instead asked, "Regarding the control of Neon Broadcasting, can it be resolved in a short time?"

Naito Haruko asked, "Why are you so anxious, Hanyu-san?"

"Because a big thing is going to happen next, I need support from Fuji TV," Hanyu said.

Naito Haruko looked curious, "What's the big deal? Can you tell me, Hanyu-san?"

Thinking that Naito Haruko's interests were tied together with his, and that they would prosper together and suffer together, Hanyu Hideki did not hide the truth and told Naito Haruko the reason.

"My partner and I have jointly acquired the controlling stake in Storm Advertising. We are planning to change Storm Advertising's business strategy and formally enter the neon internal market."

When Hanyu Hideki said this, even Naito Haruko, a wealthy lady who had seen the world since childhood, showed a shocked expression on the spot.

"Hanyu-san...are you planning to go to war with Dentsu?"

Naito Haruko asked in disbelief.

Anyone who knows anything about Japan's business world knows about the giant Dentsu and its monopoly position in Japan's advertising industry.

Moreover, Dentsu itself is not just a simple enterprise. Its long history and the interests of many forces behind it are the key reasons why Dentsu has been able to monopolize the market until now.

Storm Advertising was incubated by Dentsu and was established specifically to develop overseas business. In the eyes of outsiders, it is equivalent to a subsidiary of Dentsu.

Hideki Hanyu now wants to use Storm Advertising to challenge Dentsu's monopoly in the Japanese advertising industry. This is simply "driving the son to kill the father" and is destined to set off a war that will shock the Japanese business community and affect the entire Japanese entertainment and media field.

Compared with this level of horrific business war, Naito Haruko suddenly felt that her management of the development of Crescent Moon Trading was like a child playing house.

The fierce business war that was completely imaginable made Haruko Naito too fascinated.

"I just want to help Storm Advertising develop its business in this country. The choice of whether to start a war is always in Dentsu's hands."

This is what Hideki Hanyu answered.

But Naito Haruko smiled bitterly and said, "But Hanyu-san's action of allowing Storm Advertising to develop in Neon is tantamount to declaring war on Dentsu."

After that, she followed up with a caring question, "Hanyu-san, are you ready?"

"Of course, my partner and I have been preparing for this plan for a long time, otherwise how could we dare to make the decision now."

Hideki Hanyu's words were full of confidence.

Dentsu’s most important partners are naturally traditional print media, Japan’s five major commercial TV stations, and the newly emerging cloud satellite TV.

Needless to say, Cloud Satellite TV is Hideki Hanyu's industry and will definitely support Storm Advertising.

As for traditional paper media, Yunshang Entertainment has been operating for many years, and with the influence of Hideki Hanyu in the business world and the help of overseas brands, it is entirely possible to make sure that neither of them helps the other.

Of course, as a pay TV station, the advertising business of Cloud Satellite TV actually accounts for a very small proportion.

With the rise of television media, the commercial value and importance of traditional paper media have been declining, and it can no longer play a decisive role in this business war.

In the war between Storm Advertising and Dentsu, it was actually Japan's five major commercial television stations that played a decisive role.

TV Asahi, TBS, TV Tokyo, Neon TV, Fuji TV.

Among them, the traditional forces behind Asahi TV and the traditional forces behind Dentsu are basically in the same boat, so Hideki Hanyu didn't even think about seeking support.

TBS TV station has maintained cooperation with TV stations for many years and even has cross-holdings. It is absolutely impossible for it to support Storm Advertising.

Tokyo TV has been deeply bound with Yunshang Entertainment through program cooperation in recent years. Hideki Hanyu also bought the shares of Storm Advertising held by the other party on this basis, and is determined to stand on the side of Storm Advertising.

Neon TV has an ambiguous attitude. Although it has privately sold its shares in Storm Advertising to Hideki Hanyu, Hanyu thinks it is a fence-sitter and will only stand on the side of the winner in the business war between Storm Advertising and Dentsu.

So far, among Japan's four private TV stations, the only one that seems to have real support for the Storm Ad is the weakest TV Tokyo. This is why Hanyu Hideki needs to gain control of Fuji TV.

As the company with the largest market share among Japan's five major commercial TV stations, as long as Fuji TV supports Storm Advertising, Storm Advertising will gain a clear advantage.

It will undoubtedly be much easier to win over Neon TV at that time.

Even if Neon TV does not help either party, it has already won over TV Tokyo, has the support of Fuji TV, owns Cloud Satellite TV, and has Storm Advertising in the huge overseas market. It is qualified to continue to compete with Dentsu and engage in a protracted war.

By then, Hideki Hanyu firmly believed that with his advantage of knowing the future, he would become stronger and stronger in the protracted war, and sooner or later he would completely defeat Dentsu and become the new overlord of the Japanese advertising industry.

Looking at the confident Hanyu Hideki, Naito Haruko couldn't help but remind him, "Hanyu-san, don't forget that defeating Dentsu requires more than just gaining an advantage in the business world."

"I understand. I never do anything I'm not sure of."

Hideki Hanyu knew what Haruko Naito was worried about.

Just look at old man Murayama and you will know that Dentsu is definitely more than just a commercial company in Japan.

How could a simple commercial company possibly win the right to organize the opening ceremony of the Olympic Games in the future and cause such a huge corruption scandal?

If Hideki Hanyu was still the simple businessman he used to be, he would certainly not get involved in such muddy waters.

But now he has the power to make those behind Dentsu stand aside and watch after the war between Storm Advertising and Dentsu broke out.

By then, when the commercial war between Storm Advertising and Dentsu is over, it will only be a matter of redistributing the profits.

When Hideki Hanyu asked Storm Advertising to challenge Dentsu and compete for the Japanese advertising market, he was never pursuing simple monetary benefits.

What he wants to control is the supreme, almost monopolistic "rights" that are now in the hands of Dentsu in the Japanese entertainment circle, the entertainment industry, and the entire entertainment and media industry.

For this "right", he can share the benefits without hesitation.

Seeing that Hanyu Hideki was confident, Naito Haruko stopped worrying and asked directly, "When are you going to let Storm Advertising enter the Japanese market?"

Hanyu Hideki replied, "In order to avoid alerting the enemy, Storm Advertising still has some shares that have not been processed, so the announcement will have to wait until June, and the specific time is still uncertain."

After hearing this, Naito Haruko thought for a moment and replied, "As for June, there will be no problem controlling Neon Broadcasting. With the cooperation of Hanyu-san, we have now completely gained the trust of the board of directors of Neon Broadcasting."

"Since Haruko said so, I feel relieved. After all, Fuji TV is very important to my plan."

Although Hideki Hanyu said this on the surface, he would not put all his hopes on Haruko Naito.

In recent times, Naito Haruko has been busy with her work at Crescent Moon Trading, and Hanyu Hideki has already used various means to gradually control Naito Haruko's partners.

Therefore, even if Naito Haruko fails, Hanyu Hideki is confident that he can completely control Neon Broadcasting and the entire Fuji media through his own means in June.

As the two were talking, the car had arrived in Setagaya Ward, where Naito Haruko's mother's house was located.

Next, there is no need to go into details about how the two of them enjoyed dinner with Naito Eimi, how they chatted, and how the scumbag enjoyed a wonderful time with Naito Haruko.

When it was midnight, Hideki Hanyu and Haruko Naito, who had just called it a day in the bedroom, were enjoying the post-action tenderness.

Although Naito Haruko was exhausted both physically and mentally, she still couldn't bear to leave Hideki Hanyu's arms. She hugged Hanyu Hideki tightly, feeling his angular muscles, and murmured.

"Hanyu-san is leaving tomorrow. I really don't want to let him go. I really want to stay with him forever and let him love me forever."

Upon hearing this, Hanyu Hideki sat up, leaned against the head of the bed, and asked Naito Haruko a question.

"Haruko, do you know that there is a concept in psychology called likes and dislikes have the same cause?"

"what?"

Naito Haruko didn't understand why Hanyu Hideki suddenly said this.

Hanyu Hideki went on to explain, “This concept means that the characteristics you like about a person often become the reason why you hate that person.

Because all of a person’s personality traits are actually two sides of the same coin. The so-called advantages and disadvantages are just characteristics from different angles.

So in order for us to attract each other's strengths and not let them turn into weaknesses as we get along more and more, and then become bored with each other, we must handle the distance in an intimate relationship well and leave appropriate space for each other. "

Naito Haruko snorted, "Humph, after all, Hanyu-san is just looking for an excuse to leave. I don't care about psychology, I just want to be with Hanyu-san."

After saying that, even though Naito Haruko was very tired, she still turned over and took the initiative to start a fight.

After a long time, Hanyu Hideki looked at Naito Haruko, who was so tired that she fell asleep, and said with a helpless expression.

"As expected, he is too smart to be fooled. Fortunately, I am strong enough. Next..."

Having said this to himself, Hanyu Hideki suddenly stopped talking.

Because he seemed to hear the bedroom door being pushed slightly, and although the sound was subtle, it was still captured by his keen hearing.

With the corners of his mouth slightly raised, Hideki Hanyu revealed a playful smile.

Immediately, he got out of bed quietly, put on his pajamas, left the bedroom and walked out.

When Hideki Hanyu came to the living room, he found a small light on in the kitchen. Under the light stood a figure wearing a Japanese bathrobe. Who else could it be but Eimi Naito?

Looking at this plump mature woman with a baby face who came from a wealthy family and pretended to pour water for him, Hanyu Hideki walked over.

"Is Mrs. Naito still awake?"

"I...I'm a little thirsty, so I came to get a glass of water."

Naito Eimi's words sounded flustered.

"Mrs. Naito, if you exercise at night, you will lose too much water and you really need to replenish your water."

As Hanyu Hideki spoke, there was a faint smile on his face.

"I never exercise at night, so how could I lose too much water? I just felt thirsty all of a sudden."

When Naito Eimi saw Hanyu Hideki's expression, she felt that Hanyu Hideki's words had a deeper meaning, so she spoke even more nervously.

Hanyu Hideki smiled and raised his eyebrows, "Really? It seems that I misunderstood. When I came to the kitchen, I stepped on some water and thought it was the sweat left by Mrs. Naito's exercise."

"What sweat? I don't understand." The panic in Naito Eimi's tone was clearly audible.

He hastily put down the cup and said to Hanyu Hideki, "I have finished drinking. If you are thirsty, you can pour yourself some water. I will go back to my room to rest first."

Then he turned sideways and tried to leave through the gap next to Hanyu Hideki.

wrong……

Judging from the look on Naito Eimi's face, she should be running away.

However, the next moment, Naito Eimi's wrist was grabbed by Hanyu Hideki.

"Mr. Hanyu, what are you going to do?" Naito Eimi asked hurriedly.

As if she was afraid of waking up the sleeping Naito Haruko, even though her tone was already very flustered, she still tried to keep her voice down.

"Mrs. Naito, since you know I'm thirsty, why don't you help me get a glass of water and leave? Isn't that too rude? It doesn't fit your upbringing at all."

"I'm sorry, I was so rude. I'll pour some water for Mr. Hanyu right away."

At this moment, Naito Eimi was very sure that Hanyu Hideki already knew something, the truth that embarrassed her.

Naito Eimi, who had no idea what Hanyu Hideki's purpose was, regretted her actions after being driven overwhelmed by desire, and was extremely panicked at the same time.

So when she picked up the cup and wanted to pour water for Hanyu Hideki, she found that the water spilled everywhere because of her trembling hands.

But in the next moment, Naito Eimi found a pair of strong arms reaching out from behind her, helping her to steady her hands while pouring water, and also wrapping her in his arms.

Immediately afterwards, Naito Eimi felt the young man's hot breath instantly enveloped her entire body.

The thin kimono cannot block the clear touch of the back, which is the strong muscles obtained through years of exercise.

Naito Eimi, who had been lonely for many years, was completely melted in an instant, and her body collapsed uncontrollably.

If it weren't for Hideki Hanyu who helped Naito Eimi pour water and supported her in time, she would probably have fallen to the ground.

"Is Mrs. Naito feeling unwell?"

Hanyu Hideki's pleasant voice came from behind.

"No...no, I'm so sorry!"

Naito Eimi answered hastily, then summoned up the last bit of reason and strength in her body, pushed away Hanyu Hideki's arm, and rushed out of the kitchen as if escaping.

"Ha ha……"

Looking at the fleeing figure of Naito Eimi, Hanyu Hideki grinned wickedly, picked up the water glass and drank it all.

Update on May 9th


(End of this chapter)