Traveling through the Tokyo bubble era

Chapter 867 Control Storm Advertising Basics
In response to Hirohashi Asako's request, Hanyu Hideki's answer was of course "yes".

After agreeing to Hirohashi Asako, Hanyu Hideki turned to ask Yoshioka Shota.

"Yoshioka-san, how are things going?"

During the last negotiation, Hideki Hanyu revealed to Shota Yoshioka his intention to take over Storm Advertising.

To achieve this goal, the first thing to do is to take control of Storm Advertising.

Since Storm Advertising went public, he began to acquire shares in the secondary market, in addition to the shares he bought from several TV stations and holding institutions.

All Shota Yoshioka needs to do is use his connections at Storm Advertising to find an opportunity to buy 10% of the shares from other shareholders.

This will help Yunshang Entertainment gain a controlling stake in Storm Advertising.

Yoshioka Shota nodded and said, "There is no problem. Due to the collapse of the Neon stock market, many investors are in urgent need of capital turnover.

Especially Sunrise Investment. The Japanese families behind them suffered heavy losses. I just hinted that someone was willing to buy their shares at a high price, and they couldn't wait to sell them. "

Upon hearing that the aristocratic families behind Risheng Investment suffered heavy losses due to the stock market crash, Hideki Hanyu's eyes immediately lit up.

He told Shota Yoshioka, "I am very interested in the people behind Sunrise Investment. If Yoshioka-san has the chance, please introduce me to them. I would like to talk to them."

Shota Yoshioka didn't expect that Hideki Hanyu's thinking was so unconventional. He was just talking about Storm Advertising, but now he suddenly became interested in Sunrise Investment.

But he would not refuse such a small matter, "No problem, Hanyu-san, wait for my news."

At this time, Hirohashi Asako said, "We all know that if Storm Advertising wants to enter the Japanese market, it is not enough to just take control of the shares. Both Yoshioka-san and Yunshang Entertainment need to be well prepared in advance."

Upon hearing this, Hanyu Hideki, Yoshioka Shota, and Ito Shinsuke all nodded in approval. They all understood what Hirohashi Asako meant.

Swallowing Storm Advertising and allowing it to develop within Neon is actually the ultimate goal of this matter, but before achieving the ultimate goal, there are actually many things that need to be done.

Taking control of Storm Advertising is merely the basis for seizing power in Storm Advertising and the beginning of competing with Dentsu for the internal market in Neon.

If you want to control a company as big as Storm Advertising, controlling stake alone is definitely not enough.

Without the cooperation of middle and senior management, even the president is just a commander without troops.

After all, in the future, Storm Advertising will have to compete with Dentsu, the old overlord and giant, in the Japanese market.

Moreover, if Storm Advertising "defects", Dentsu will definitely not let it go, so Storm Advertising must work together to be able to fight against Dentsu.

As to whether to suppress it with all their strength or start competing from the business aspect, even Hideki Hanyu cannot judge now.

After all, a company like Dentsu cannot react too quickly due to its numerous internal factions and bloated size, so it is not surprising for him to make any decision.

Of course, Hideki Hanyu will definitely not sit idly by and wait for death.

At that time, they will bribe and win over some internal members of Dentsu, and then let these people hinder Dentsu, thereby helping Storm Advertising gain time for "development" in Japan.

In addition to Storm Advertising itself, Shota Yoshioka also needs to open up external resources in advance, such as advertisers and advertising platforms, such as TV stations, traditional paper media, etc.

As the saying goes, it is better to prepare for a rainy day. It is impossible for Storm Advertising to continue its business after being attacked from both inside and outside by Dentsu after "rebellion".

In short, Shota Yoshioka must now make all preparations in advance before officially defecting, and then catch his future competitor Dentsu off guard.

Of course, cloud entertainment also needs to be prepared.

As the planner of the defection, his relationship with Dentsu is bound to reach a freezing point. Many collaborations will be suspended and the business of his artists will be greatly affected.

In the short term, there will definitely be some pain.

But whether for Storm Advertising or Cloud Entertainment, it is all worth it.

Because no matter whether it is Storm Advertising or Yunshang Entertainment, after they have grown gradually, they cannot tolerate having a "godfather" above them to give orders.

The uniqueness of the advertising industry in Japan and its important influence on the entertainment industry mean that if Yunshang Entertainment wants to develop further and build a more perfect platform, it must master the upstream rights and resources in this regard.

Relying solely on the scraps given by Dentsu, not only would they be controlled by others, but their autonomy would also be greatly affected.

It can be said that Hideki Hanyu's decision to take this step, acquire Storm Advertising, "go to war" with Dentsu, and get the consent of his partners, is certainly related to his personal prestige.

But more importantly, it was the general trend of corporate development and the tens of thousands of employees at the Cloud Office who pushed them step by step to make this decision.

As the saying goes, if you don't move forward, you will move backward.

Neither they nor Yunshang Entertainment have any choice.

"Don't worry, Yoshioka-san has been with Storm Advertising for so many years, we have to believe in his abilities."

Hideki Hanyu has great trust in Shota Yoshioka.

Now 45 years old, Shota Yoshioka is no longer the ordinary agent who followed Hanyu Hideki to produce commercials and had to grovel and apologize to the client.

Holding power in Storm Advertising for many years has made Shota Yoshioka a true "big shot" in terms of both ability and mentality.

After all, these good friends have been working together to start a business for ten years, and it is not just Hideki Hanyu who has grown together.

Although Shinsuke Ito has withdrawn from the management of Yunshang Entertainment, he has already become a leading figure of the new generation of forces in the Japanese film industry. He has many students and old friends all over the world, and with the support of the Yunshang Group, he alone occupies a mountain.

Needless to say, Shota Yoshioka is good at socializing, and his connections among upper-level people and people in the industry are even better than those of Hideki Hanyu.

Shota Yoshioka has served as a senior executive and president of Storm Advertising for many years. He almost single-handedly developed Storm Advertising's overseas business, and many advertising owners only recognize him.

Almost all the real practical management within Storm Advertising follow the lead of Shota Yoshioka, which is also an important reason why Hideki Hanyu dared to let Shota Yoshioka launch a "rebellion".

Not to mention Hirohashi Asako, who has held power in the Yunshang Group for many years and is known in the industry as Japan's "Queen of Entertainment Media". Whether it is her connections or her own abilities, how could she have achieved such a reputation without some skills?

After all, there are wrong names in this world, but there are few wrong nicknames.

"Haha, Hanyu-san has more confidence in me than I do myself."

Yoshioka Shouta laughed and spoke modestly, but his expression was full of confidence and there was no trace of modesty at all.

It is obvious that Shota Yoshioka has already planned out the upcoming "rebellion" of Storm Advertising.

Ito Shinsuke is not very involved in management now, so he just advised, "Yoshioka-san, be careful in what you do and don't attract Dentsu's attention."

Yoshioka Shouta nodded and said, "Don't worry, Ito-san. My people have been waiting for this day for a long time. No one wants to fail at the last minute."

Upon hearing this, everyone understood that this time Shota Yoshioka leading Storm Advertising in the "rebellion" was also what everyone expected within Storm Advertising.

In fact, this is easy to understand. They are not the only ones in this world who want to make progress.

The young Storm Advertising is full of vigor and enterprising spirit, and all its employees want to make a career.

However, in order to maintain its monopoly position in Japan's advertising industry, Dentsu strictly prohibited Storm Advertising from getting involved in Japan's advertising business.

When Storm Advertising was first launched, there would certainly be no problem doing this.

However, as Storm Advertising continued to grow, it expanded its territory overseas, won victory after victory, and its business grew year by year, and it also trained a large number of elite soldiers and generals.

These people looked back at their "mother" Dentsu, and saw that it was still so bloated and slow to respond, relying only on its monopoly business to bully others in Japan.

It just so happened that the Neon stock market collapsed, and the advertising business was affected and began to decline. However, Dentsu could only respond clumsily, and even asked Storm Advertising to give up some imported advertising to recover its losses.

Under such circumstances, any ambitious person in Storm Advertising would not be happy with Dentsu.

Hanyu Hideki could even imagine that Yoshioka Shouta only needed to say a few words to his subordinates.

“How can we revive the neon advertising industry with these insects?

How did Japan’s advertising industry become like this?
Dentsu is old, we should replace it!"

Then the group of people started to shout and call for overthrowing Dentsu's rule. Of course, this is just Hanyu Hideki's imagination.

The actual operation is definitely more complicated. After all, at this stage, no matter what kind of "noble title or prime minister" Yoshioka Shota promised his subordinates after the success, the most important thing is to keep it confidential.

"Hideki-kun, this piece of meat is ready."

Hideki Hanyu was discussing work with three good friends, while Yasuko Sawaguchi, who was kneeling beside him, obediently put a piece of grilled Wagyu beef into his plate.

Hideki Hanyu did not eat the meat, but instead touched Yasuko Sawaguchi's head affectionately.

The three good friends nearby had different thoughts when they saw this.

Hirohashi Asako has been listening to reports from her subordinates since a long time ago. Yasuko Sawaguchi likes to enjoy herself and act like a big shot when she is working.

For on-site work, you must have an RV, you must bring your own personal makeup artist and chef, and you will not take roles or commercials that you don’t like, etc.

Even when acting opposite seniors in the industry, he never shoots any scenes involving contact, and has been often accused of being disrespectful to his seniors, which has resulted in his reputation among his peers in the circle not being very good.

Artists with such personalities are extremely rare in the Japanese entertainment industry.

It also gives people the feeling that they have low emotional intelligence and no ambition.

But at this moment, looking at Yasuko Sawaguchi, who is famous in the industry for her big shot status, snuggling up to Hideki Hanyu like a kitten, Hirohashi Asako immediately understood.

This girl might not be as simple as she seems.

Yasuko Sawaguchi obviously knows who is more important and who she needs to please.

Today they were discussing such an important matter, and the entire box was guarded by bodyguards and no outsiders were allowed to approach, but Hideki Hanyu brought Yasuko Sawaguchi with him.

Obviously, the girl's status in Hanyu Hideki's heart is higher than they imagined, and is enough to make Hanyu Hideki trust her.

However, the three of them were only briefly surprised and stopped thinking about it.

After all, although Hideki Hanyu is a playboy, he never slacks off when it comes to serious matters, so they don't need to worry about the relationship between Hideki Hanyu and women.

After the three of them finished talking about the main business, they began to talk about other things.

For example, some of their respective family matters, such as the life of Yoshioka Shouta's son in college, and Ito Shinsuke's daughter Ito Miyumi who will go to elementary school this year...

The dinner ended in a warm and friendly atmosphere among friends.

After seeing off his three friends downstairs, Hanyu Hideki hugged Sawaguchi Yasuko, looked at the sky which was already darkening and said.

"Originally, I was planning to take you to pick up Sachiko from get off work, but I didn't expect to run into Asako-san in Meguro District. Now that it's so late, it seems I can only go find her another day."

But Yasuko Sawaguchi said, "It's not too late to go now. Sachiko is a nocturnal creature and she works at the record company until the early hours of the morning before going home."

"Is that so?"

Hideki Hanyu was a little surprised.

In his previous life, he had heard that musicians of the Being genre were all night owls, but he didn't expect that this tradition would continue into this time and space.

Yasuko Sawaguchi said, "Of course, if we go now, she may have just started working."

"Then go see her."

After saying this, Hideki Hanyu took Yasuko Sawaguchi into the car and drove straight to the headquarters of Yunshang Entertainment.

It took more than forty minutes for the Rolls-Royce Silver Spirit to drive through the most prosperous area of ​​Tokyo and finally stop in the underground parking lot of the Yunshang Entertainment Building.

After getting off the car, Yasuko Sawaguchi took Hideki Hanyu directly to the sixth floor of the building with ease.

This floor belongs to Yunshang Music and is dedicated to music production.

Among them, there are as many as eight of Neon’s most advanced recording studios. If you add in various other equipment and post-production rooms, the entire floor is enough to meet the needs of all Yunshang record companies at the same time.

On weekdays, this place is not only open to singers from the Yunshang system, but also to singers from partner companies and Japanese singers who pay to use it.

When Hideki Hanyu entered this floor, he found that even though it was already past nine o'clock in the evening, the whole floor was still very lively, and staff and singers recording records could be seen everywhere.

His appearance was like a bomb dropped on the already busy floor.

The employees bowed cautiously.

The artists who saw him also came forward to greet him, fearing that they would be hated by the big boss if they came too late, even though Hideki Hanyu had no such boring thoughts at all.

"President, this is the BBQUEENS band, a band specially created by President Nagato to sing the theme song of Chibi Maruko-chan. They will release their first single next Wednesday."

The person being introduced to Hideki Hanyu at this time was a senior producer from MF Records.

The BBQUEENS band introduced by the other party sang the theme song of Chibi Maruko-chan, which was "Crackle, crackle..."

Perhaps because they were working in private, the four members of the BBQUEENS band did not dress up as exaggeratedly as they do in stage performances, and their appearance looked quite normal.

This meant that when Hideki Hanyu first met them, he didn't recognize that the four people were the BBQUEENS band.

But at the same time, the lack of ostentatious attire allowed him to recognize one of the band members.

That was Utoku Keiko.

This beautiful Neon singer is definitely a musical talent.

In his previous life, after the BBQUEENS band stopped activities in 92, he started to develop on his own.

Zhou Huajian's popular song "Forget Me Not" is a cover of Utoku Keiko's work, and Li Ming's "Love" is also her original song.

Although Utoku Keiko has written many songs for others, her own career has always been lukewarm.

Looking at this talented and beautiful female singer, Hanyu Hideki secretly felt it was a pity and thought that if there was a chance in the future, he could ask Cloud Music to give her some resources.

"I actually like the manga Chibi Maruko-chan very much. Before it was released, I asked Ms. Sakura for the manuscript. Your singing is very good. Keep up the good work."

In January this year, the Chibi Maruko-chan animation began broadcasting on Tokyo TV.

Just like the comics, which seem ordinary but can move and make people like them in their ordinariness, the ratings of the animation were not ideal in the early days of its release.

But as the animation continued to be broadcast, all viewers who watched it could not stop watching it, and it was out of control, causing the ratings to continue to rise at an unprecedented slow growth curve.

As March is coming to an end, the animation ratings have already reached the first-tier level in the same period.

As the animation became popular, the theme song of the animation sung by the BBQUEENS band became well-known and became a popular song sung by everyone.

MF Records obviously saw this opportunity and is preparing to officially release the single.

After receiving encouragement from Hanyu Hideki, the BBQUEENS band members expressed their gratitude again.

The conversation between the two sides ended here.

Even though he had a good impression of the BBQUEENS band, the gap in status between them was too great. If he acted too close to them, it would cause trouble for them.

After dealing with the people who came to greet him, Hanyu Hideki followed Sawaguchi Yasuko and continued to look for Kamachi Sachiko.

However, when the two passed by a recording studio, the person who was recording inside suddenly made Hanyu Hideki stop.

"Hideki-kun?" Yasuko Sawaguchi looked back in confusion.

Hanyu Hideki raised his hand and said, "Wait a moment."

(End of this chapter)