Traveling through the Tokyo bubble era

Chapter 263 Let's cheer for success
Hideki Hanyu, who was far away in America, didn't know that the little fairy was making trouble for him again.

Even if he knew it, he probably wouldn't have the time to pay attention to it.

On the third day after the launch of the Pokeball 2 handheld, America finally calculated the approximate sales of the first day.

Sixteen thousand units.

This is a number that disappoints both Elf Entertainment and dealers.

The popular demo scene at the exhibition made everyone feel that with the popularity of the Poké Ball, the sales volume on the first day must be at least units.

As a result, under the overwhelming publicity, the sales volume was not even half of the expected one.

According to this situation, the sales in the first week might not be as high as the current sales of Poké Balls.

"What about consumer feedback?" Hideki Hanyu asked.

"In consumer surveys, both Pokeball 2 and the game have good ratings, and the most negative reviews are concentrated on the price. Many old Poké Ball users think that the price of Pokeball 2 is much higher than the original version."

The person in charge of the sales department replied.

"This is within our expectations, as long as Pokeball 2 itself does not have any problems, it will continue to execute as planned."

Hideki Hanyu said.

The sales did not meet expectations, of course it was because of their over-optimism due to the popularity of the booth.

It is also related to their underestimation of the subsequent impact of the Atari shock.

If breaking the ice was that easy, it wouldn't be called breaking the ice.

"However, I have another piece of good news, that is, the number of pre-orders for several arcade games at the exhibition is very good, especially for Super Mario Bros. The orders for the whole machine exceeded units, and the orders for the base board exceeded units."

The person in charge of the sales department said with a smile.

After all, substrates are not cheap in America these days. The order of "Super Mario" alone can help Elf Entertainment create more than 1000 million sales.

An order for a game is comparable to one-fifth of Elf Entertainment's arcade revenue in the first half of the year.

The charm of "Super Mario Bros." can be seen from this.

Of course, the sales of arcade machines in the first half of the year were not high, which has something to do with the still expanding channels of Elf Entertainment.

After entering the second half of the year, whether it is arcade machines, computer games, or toys and peripherals, the turnover has increased significantly.

At its peak, the Color Star Toys Company could generate a net profit of million US dollars a year just by selling "Teenage Mutant Ninja Turtles" toy peripherals.

"Teenage Mutant Ninja Turtles" is not the only trump card Elf Entertainment can play.

Whether it's Mario Brothers or Pokémon, they are the top existence in the IP derivative interests.

Although the income has increased, Hideki Hanyu is most concerned about the sales of Pokeball 2 at this time.

If you want to operate a successful IP, the most important thing is the platform.

How could Pokémon and Mario Brothers create so many benefits without the cultivation of Nintendo's games from generation to generation?

If the game platform of Elven Entertainment fails, it can only seek cooperation from outsiders, such as Nintendo.

In that case, copyright sharing is certain.

So Hanyu Hideki was only happy for a while about the good news that the person in charge of the sales department said.

Then I discussed with Michael Katz and Satoru Iwata how to market Pokeball 2 in light of the current situation.

Last year, the Pokeball was finally able to come back, relying on the assist of the comic "Teenage Mutant Ninja Turtles".

But the advertisement of Pokeball 2 has already been hung in the magazine of Teenage Mutant Ninja Turtles.

Elf Entertainment is now caught in a dilemma.

According to the survey, when people mention game consoles, their first feeling is resistance.

Therefore, Spirit Entertainment knows that the feedback of Pokeball 2 is very good, but it can't promote it too bluntly.

Moreover, the players accumulated in the first generation of Poké Balls are not willing to give up, so they still have to take advantage of the popularity of Poké Balls.

After talking for a while, Iwata Satoru gave a suggestion.

"We can definitely refer to Chairman Hanyu's discriminatory treatment of marketing at Neon last time."

"These two things are completely different," Hideki Hanyu said.

As the instigator of that marketing campaign, he didn't even know what the two had in common.

"It's just for reference. The last time President Hanyu faced a situation that Neon could no longer handle, but he used the letter of apology from the American branch to break the situation.

I think that when we can't solve the problem by ourselves, we might as well let others solve it for us, even if it is a method that is not good for us on the surface. "

Iwata explained.

"Mr. Iwata talk about specific ideas." Michael Katz said.

"We got someone to lobby a TV station to do a feature on Pokeball 2.

On the surface, the program criticized Elf Entertainment for overreaching its capabilities and rashly stepping into the field of game consoles, which led to the failure of the originally well-developed electronic pets.

But in fact, Elven Entertainment can be portrayed as a tragic hero, for example, in order to save the American game market, it made handhelds and games that were praised by players, but they were not recognized..."

Iwata Satoru's words continued, but everyone present understood what he meant.

Hanyu Hideki looked at Iwata Satoshi with admiration.

He arranged Iwata Satoshi all the way to America, hoping that the other party would get exercise and grow here.

And with the help of the relationship between the environment, you can gain a broader business perspective.

Now it seems that Brother Cong is worthy of Brother Cong. With a little training, his growth rate is as fast as riding a rocket.

Back then, an ordinary programmer.

After staying in America for more than a year, it seems that he has already made a good appearance in the management position.

If this speed continues, it feels like a year or a half later, we will be able to bring back Neon and entrust it with important tasks.

He wasn't worried that Iwata Satoru would make mistakes when he was young, since he was behind him anyway.

What's more, sometimes managers make mistakes is also a kind of growth.

Thinking of this, Hideki Hanyu gestured to Michael Katz, and then looked at Satoshi Iwata.

Michael Katz understood and spoke directly.

"Mr. Iwata, since you proposed this method, I will leave it to you to implement it, and the speed must be fast."

"Yes, I will definitely work hard to finish it." Iwata Satoshi replied seriously.

The eyes reveal the expectation and drive when facing challenges.

Only then did Hideki Hanyu speak.

"Since it is going to be done, TV programs alone are not enough. We can find some influential social commentators and let them make similar remarks in print media. As long as there is an upsurge of public opinion, we will be effective in doing so, and other media will follow up."

"Yes, I understand." Iwata Satoshi replied.

After talking about the suggestion, Hideki Hanyu will not worry about the specific implementation.

Then the group of people tinkered and talked about other marketing methods, such as increasing publicity, placing more advertisements, and the like.

The publicity of the sword and the slant can certainly have a miraculous effect.

But if you want to further convert the attention brought by the miraculous effects into sales, you still have to rely on traditional publicity methods.

For the promotion of Pokeball 2, Fairy Entertainment spent more than 200 million US dollars on the initial marketing expenses in the first three days alone.

It's a waste of money.

And this is just the beginning, the total marketing budget determined by the sales department is 500 million.

Nowadays, the publicity expenses of major Hollywood productions are roughly at this level.

That's already the majority of Genie Entertainment's net profit in America last year.

For Pokeball 2, Pokemon Entertainment's American branch is desperate and fighting with its back to the wall.

If Pokeball 2 fails, it will directly shake the hearts of the entire branch, and the progress of the consoles under development will be affected.

……

After finishing the meeting where the first day's sales were released, Hideki Hanyu immediately told Eri Kitahara, who was sitting in the neon office, about the situation.

Eri Kitahara did not appear very depressed, but comforted Hanyu Hideki on the phone.

"Hanyu-san doesn't need to be too impatient. The sales volume of Pokeball after its launch last year was worse than that of Pokeball 2. In the end, it was not a success."

"I understand, but the situation of Pokeball 2 is not clear for a day, and I probably won't go back in a short time. I will leave the neon matter to Kitahara-san."

Hideki Hanyu said.

"Don't worry, Hanyu-san, everything is fine with Nihong, there's nothing serious about it," Kitahara Eri said.

Hideki Hanyu thought of something, and asked Eri Kitahara, "Sega's mainframe was launched before the exhibition, and it has been a week now. Is there any news on sales?"

"Sega did not disclose the specific sales volume of the console to the outside world, but privately disclosed an approximate figure to us third-party game developers, more than units, but less than units."

Eri Kitahara replied.

Hanyu Hideki heard this and felt that this figure was very credible.

After all, in order to get the support of a third party, Sega must prove its market share to the third party.

In a week, more than 3 units were sold.

It is definitely not bad to be able to achieve such a result when the Nintendo FC console dominates the world.

"It seems that Sega is doing well." Hideki Hanyu said.

"It's good, but now the representatives of Sega and Nintendo are running towards us every day."

"Want our game library?"

"Both are very interesting. Nintendo said that as long as they are willing to cooperate with them, Nintendo is willing to divide the sales area with us. America belongs to us, and Neon belongs to them.

Sega, on the other hand, actually told us that they wanted to use our channel in America to sell Sega's new consoles. "

As soon as Eri Kitahara said this, Hideki Hanyu gave a wry smile helplessly.

"It seems that our plan has been seen through by these two."

He'd known for a long time that when Pokeball 2 hit the market, smart people would figure out what Pokemon Entertainment was going to do.

But as Eri Kitahara said, the way these two companies dealt with it is really interesting.

One appeasement, one threat.

But none of them had good intentions.

However, Hiroshi Yamauchi played appeasement in order to maintain the existing advantages, and Nintendo still has the strength anyway.

However, in Sega's current situation, Hayao Nakayama dared to play threats with him. I really thought he was afraid of Sega's coming to the American market.

Back then, with the support of CSK, Hayao Nakayama collected enough of Sega's neon parts, but only spent more than 3000 million US dollars.

If you want to come to America to sell consoles, you can, just like Elf Entertainment, and spend 500 million US dollars first.

Thinking of this, Hideki Hanyu said to Eri Kitahara with a smile.

"Kitahara-san can tell Sega's representative that Spirit Entertainment welcomes Sega to America to sell consoles. There is no problem using our channel. We promise to give him the best conditions."

Hearing this, Eri Kitahara also smiled on the other end of the phone, "Hehe, if you do this, I'm afraid Sega will be scared away."

"It's just to scare Hayao Nakayama. Don't think that you can threaten us with this matter if you see through our plan."

Hanyu Hideki said coldly.

"You can't underestimate Sega either. After Aragaki-san came back from America, he tested and disassembled Sega's console.

He spoke highly of the Sega host, saying that the processor performance is far superior to Nintendo's FC, and the image and audio output are no less than Nintendo's FC host. "

Eri Kitahara said.

"Huh? Is Aragaki-san's opinion of Sega 1000 so good?"

Hideki Hanyu thought to himself, the evaluation of SG1000 in the previous life can only be described as stretching the hips.

Now he suddenly behaved so well, could it be that he was slapped by his "butterfly wings".

At this time, Eri Kitahara said again.

"It's not all good reviews. The Sega 1000 does not choose the cross-key mode on the operating handle, but an arcade-like joystick. Aragaki-san commented that it is neither sensitive nor convenient."

"Being able to be said by Xin Yuan-san, it seems that this handle should be very bad."

Hideki Hanyu thought to himself that Sega's absorption of Atari's technology this time may only improve the original picture effect.

In the previous life, the game controller that was complained by countless people and operated as anti-humanity remained unchanged.

What a waste, Nintendo has put ready-made ones in front of them, and they can't even copy them. They keep holding on to that broken joystick, no wonder they are rushing to the street.

But think about it, you can't blame Sega.

Everyone is still exploring the development of video game hardware in the world today. He is probably the only one who knows the future and registered various patents early on.

"One more thing. Nintendo also announced that it will hold a new product launch conference in Kyoto. According to the news from the channel dealer, it is confirmed that it will be a light gun peripheral and a new game."

When Hanyu Hideki heard this, a playful look appeared on his face, "Yamauchi Hiroshi is planning to send a congratulatory gift to Sega's new console."

"We can't let Sega lose too quickly," said Eri Kitahara.

"I know, let's observe again. If Sega can't stand it anymore, we can consider cooperating with Sega."

"I see."

……

After finishing the phone call with Eri Kitahara, Hideki Hanyu continued to stay in America waiting for the sales progress.

Immediately after the release of the second day's sales, it was even lower than the first day, with only units left.

The executives of the Elven Entertainment Division are naturally not in a good mood.

Fortunately, Hideki Hanyu was able to hold on and comforted everyone.

On the sixth day of listing, the sales volume on the third day was released, and the sales volume fell to units.

The sales of Pokeball 2 handhelds in the three days since their launch are only units.

All Hanyu Hideki can do is to show up in person and continue to appease people.

On the fourth day, when the sales were summarized, although they did not continue to decline, they still remained at units.

But there is nothing to cheer about either.

According to this downward trend, we should be thankful that Pokeball 2 sales can guarantee 20 units in the first month.

It looks good, but this is the total sales volume of the whole of America.

If other electronic products get this sales volume, it won't be too bad.

But for Elf Entertainment, it took more than a year to invest a huge amount of research and development expenses, and it also cost tens of millions of marketing expenses.

Moreover, the product Pokeball 2 also has strategic significance as a link between the past and the future.

With the total sales of Poké Balls approaching 900 million.

Pokeball 2 sold this number, which can be said to be a complete failure.

We must know that next year's Nintendo FC console will sell 100 million units in New York alone in a month without the support of the previous game.

You must know that the price of FC consoles is much more expensive than Pokeball 2.

It can be judged from this that if the sales of Pokeball 2 are not good just because of the high price, it must be wrong.

It can only be said that Pokeball 2 was launched too early, and American players have not recovered from the impact of Atari.

The difficulties faced by Spirit Entertainment are much greater than those faced by Nintendo a year later.

But at this time, voices of pessimism about Pokeball 2 also appeared in the media.

All kinds of mocking remarks about elf entertainment have also begun to emerge.

Spirit Entertainment Division.

Hanyu Hideki asked Iwata Satoshi who was busy in front of him, "Are you making these remarks?"

"No, my preparations haven't started yet. The print media can start at any time, but the TV station still needs time to prepare. I want the print media and the TV station to start at the same time and cooperate with each other."

Iwata Satoru replied.

"How much longer?" Hideki Hanyu asked.

"It will take at least three days for the program to be produced." Satoru Iwata replied.

"I can't wait. Right now, the public opinion is not good for us. It's all negative news. There must be positive guidance to let the paper media act in advance."

Hanyu Hideki commanded decisively.

"Okay, I'll make arrangements now." Iwata Satoshi made a gesture to leave.

Hanyu Hideki called him to stop.

"Iwata-san, I am very happy that you are so hardworking, but as a superior, you have to believe in the ability of the staff, no matter what you do, you will take the lead, and your body will not be able to handle it sooner or later."

Hideki Hanyu remembered that Satoru Iwata died young, so he still had to persuade him to pay attention to his health.

Thinking of this, he said one more thing.

"Pay attention to your health. When this matter is over, I will give you a long vacation, go back to Nihong to meet your family, and take a good rest."

"Thank you, President Hanyu."

Iwata Satoshi bowed and saluted sincerely.

Iwata Satoru couldn't help respecting Hanyu Hideki, the chairman.

Competent, talented, and know how to respect and sympathize with subordinates.

It's not that kind of hypocrisy.

It is completely different from the general boss.

……

Under the timely command of Hideki Hanyu, Satoru Iwata's arrangement was launched in advance.

In the media, negative news about Elf Entertainment still exists.

But there are some other comments, such as praising Pokeball 2, although the sales volume is not good, but it is a good product worthy of praise.

In the mouths of these commentators, Elf Entertainment has also become a noble and sincere company.

In order to let American players experience the fun of video games again, a tragic hero who spent a lot of money but failed.

Under the deliberate guidance of these public opinions, the original negative news made Elf Entertainment gain readers' sympathy.

And just three days after the paper media guided it, a California regional TV station contacted by Elf Entertainment through Academic Publishing House also produced and broadcast a special program.

In the program, through the interviews with the staff of Spirit Entertainment and the Pokeball 2 handheld players, the internal sales data from Spirit Entertainment was announced.

Using the same method as a documentary, it tells the process of Spirit Entertainment's research and development, to the popularity of the exhibition, and to the cold sales.

According to the host of the show, Elf Entertainment has become a group of like-minded dreamers who just want to bring pure happiness to the world.

They faced difficulties in R&D, failed, hesitated, and finally persevered.

But even at the International Consumer Electronics Show, the Pokeball 2 handheld of Genie Entertainment has received unprecedented popularity.

But when the Pokeball 2 handheld was released, it was Atari's mistakes that made them suffer.

With this special program, Spirit Entertainment's tragic heroic temperament has once again been sublimated.

Once the program was broadcast, it aroused great repercussions in the California area.

Then the show got the attention of NBC TV station, and after purchasing the broadcast rights, it was broadcast all over America.

This time, the public opinion effect that Satoru Iwata expected at first was finally achieved.

At this time, Elf Entertainment, even in the minds of people who have never used their products, has left an image of a tragic hero chasing dreams.

They couldn't help but start to pay attention to the Pokeball 2 handheld that Elf Entertainment didn't pay much attention to before.

As the saying goes, opportunities are reserved for those who are prepared.

After the public opinion fermented, Elf Entertainment's previous marketing methods and good product reputation finally took advantage of the opportunity to start to play a role.

Various advertisements, as well as the means of distribution across America, make it easy for everyone to understand and purchase this product.

And all over America, players who have purchased Pokeball 2 handhelds.

Spread the good word-of-mouth of the two games of Pokeball 2 handheld and Pokemon Entertainment to those who are interested.

With the support of the two phases, the sales of Pokeball 2 handhelds began to heat up as expected.

Silicon Valley, in the office building of the Elf Entertainment branch.

The Pokeball 2 handheld sales summary meeting for the first week of its launch is being held.

It is said that it is a weekly sales summary meeting, but in fact it is already July th.

Pokeball 2 has been on the market for ten days.

It's just that there is a three-day delay in the actual sales statistics of the whole of America, so today is the one-week summary meeting.

In its first week on the market, the total sales of Pokeball 2 handhelds was units.

It can surpass the sales volume of a day in everyone's original mind.

Not to mention bleak.

But in the conference room, everyone's expressions were quite relaxed.

The reason is simple, the current public opinion environment is very good for Elven Entertainment.

The latest sales data reported by several elf shows has also increased compared to a few days ago.

Therefore, everyone understands that it is not that the sales volume has not changed, but that the sales volume that has changed has not yet been reported.

At this time, the person in charge of the sales department reported happily.

"In addition to our directly-operated stores, Walmart and Best Buy have also reported a significant increase in sales of Pokeball 2 in their stores."

"Good, looks like we won't have to look at those bad sales numbers anytime soon."

Michael Katz made no secret of the joy on his face.

After speaking, he looked at Satoru Iwata again, "Mr. Iwata, this time the sales of Pokeball 2 reversed, and you have the greatest credit."

Hideki Hanyu continued, "That's right, Iwata-san has worked hard these past few days, and now the situation has improved, and my previous promise should be fulfilled."

"Promise, what did Hanyu-san promise? Will Iwata-san take my place?"

Michael Katz made a joke, deliberately pretending to be panicked.

Michael Katz was originally a humorous character, but since the Pokeball 2 handheld was launched, everyone has not seen him making jokes.

Obviously, although Michael Katz pretended to be fine on the surface, he was still under tremendous pressure because of the sales of Pokeball 2.

It's rare to hear him joke now, obviously it's good news from the public opinion, which relieves the pressure in his heart.

It can also be seen from this that the sales problem of Pokeball 2 is indeed being alleviated.

"It's just a long vacation for Iwata-san, and let him go back to Neon to meet his family."

Hideki Hanyu explained.

"After working in America for so long, Mr. Iwata should go back and meet his parents."

Michael Katz nodded approvingly.

"This time, I will not only give Iwata-san a holiday, but when the sales of Pokeball 2 stabilize, Mr. Katz can arrange for all the employees to relax. California has many beautiful beaches."

"Of course it's a good idea, but only if Pokeball 2 is successful, it's too early to tell."

"Mr. Katz just make up his mind."

Hideki Hanyu just gave a suggestion, and he never intervened in the specific administrative arrangements.

So, this week's meeting was spent happily.

After the meeting ended, Hideki Hanyu and Satoru Iwata returned to the hotel together.

On the way, he said to Iwata Satoshi, "Iwata-san can buy a plane ticket at this time."

Who would have thought that Satoru Iwata said, "There is no need to rush to take a vacation, let's wait for the specific sales of Pokeball 2 to be released."

"Alright, let Iwata-san leave now, I guess you still can't let it go in your heart, and when all the dust settles, you and I will go back to Neon together."

Hideki Hanyu didn't force it either.

The weekly meeting happened to be held on Friday, so after returning to the hotel, even if Hanyu Hideki wanted to know the latest sales, he could only wait for next Monday.

But while he was waiting, the sales of Pokeball 2 were already changing.

Everyone in Spirit Entertainment has full confidence in the Pokeball 2 handheld, and so many players lined up to try it at the exhibition.

It is enough to prove the excellence of Pokeball 2 handhelds and the classics of the two games.

Therefore, all consumers who bought Pokeball 2 handhelds because of this public opinion upsurge all praised it after using it.

After word of mouth fermented, the first people to be affected were not those attracted by public opinion, but the fans of the first generation of Poké Balls.

The reason why these people did not buy in the first place was because of rising prices and concerns about product quality.

Now that they have seen good reviews, they are fans of "Pokémon" themselves, and it is easier for them to make a decision than those new consumers.

The end support of the original Pokeball players pushed up the sales of Pokeball 2 for the first time.

The market created by Pokemon Entertainment with the first generation of Poké Balls has only really exerted its strength at this moment.

And as the first-generation Pokéball, Pokeball 2 has online social functions, and its influence on the people around it is beyond the reach of ordinary toys.

Watch your friends collect Pokémon, match combinations, cultivate and upgrade, evolve, and then fight online.

How can this make the children who don't have it bear it.

In addition to Pokémon, the simple and fast game method of Tetris is also very suitable for killing time in leisure time, or having a duel with friends anytime, anywhere.

Then everyone is playing, but you are not, which is even more unacceptable.

The most important thing is that it is only children who like the first generation of Poké Balls.

And Pokeball 2, as a handheld game console, can kill all age groups,
The more people who buy, the more people are affected.

The increase in sales is almost exponential.

Sunday.

Hideki Hanyu, wearing a vest and shorts, is in the iron pipe, working out under the guidance of a professional trainer.

Suddenly, the female receptionist at the storage office of the iron building came to tell him that the pager he kept was ringing all the time.

Hideki Hanyu took out the pager and saw that it was from the branch office.

Borrow the phone from the Iron Museum to call back.

Over there is the staff on duty in the sales department.

As soon as the call was connected, the other party reported to him immediately.

"Boss, our seven directly-operated stores began to have customers queuing up this morning. As of now, all Pokeball 2 handhelds in all directly-operated stores are sold out."

Hanyu Hideki glanced at his watch, it was only after three o'clock in the afternoon.

The sudden explosion of sales really caught people off guard.

"Restock when sold out, do I still need to teach you?"

As soon as Hideki Hanyu said this, a helpless explanation came from the other side.

"Boss, of course I know we need to replenish the stock, but we don't have any stock to replenish at all."

"Why, we placed an order for 100 million units at Neon, and the first batch reached 60 units. Even if sales increase, it is impossible to sell them out so quickly."

"After the meeting on Friday, Wal-Mart, Best Buy, and the two wholesalers took away the remaining 35 Pokeball 2s in the warehouse."

"These guys with dog noses react really fast."

Hideki Hanyu can't blame the sales department either.

According to the previous sales volume, they will definitely continue to stock up the directly-operated stores for a while.

Who would have thought that the sales reversal would come so suddenly.

The sales were normal yesterday, but the queues started today.

"Urge the Neon headquarters and ask them when the second shipment will arrive."

Although it is not out of stock and does not let consumers queue up, it is not considered a hot product.

Can not be out of stock for too long.

"Mr. Katz has already asked, and he said that it will be three days at the earliest."

"Damn it, call those four dealers and distribute some goods to us, so that the directly-operated stores can spend these two days. The directly-operated stores can limit purchases, but they must not close down."

After Hanyu Hideki finished speaking, he patted his head again, "Forget it, let me talk about it myself."

The sales of Elf Show have exploded, and the situation of the four dealers is estimated to be similar.

In this case, if you want to make those companies let go, ordinary employees will definitely not be able to come forward.

In this way, Hideki Hanyu could only stop exercising, return to the Silicon Valley branch, and call the four distributors one by one, asking them to replenish some goods for the elf Show from warehouses in various places.

It's easy to talk about it, and even used threats in the end to get those companies to put together a batch of goods for each store.

When everything was done, it was dark outside.

It's really hard to escape the fate of working overtime even after traveling all the way to America.

But he can't work overtime.

After the sales broke out, Michael Katz and Iwata Satoru were busier than him.

Contact Neon to increase production and arrange delivery.

It is also necessary to adjust the promotion strategy in real time according to the sales situation.

Previously, it has been attracting consumers with the title of electronic pet sequel.

Now that the situation is reversed, it is also possible to properly promote the attributes of the game console.

Although many people know that Pokeball 2 is a handheld game console from newspaper news and TV programs.

But for the total population, this is only a small fraction.

The people attracted by public opinion, as well as the old users of the first generation of Poké Ball, can only be regarded as introductions.

What Genie Entertainment really hopes to get is game console consumers other than them.

On Monday, there was a queue again at the Spirit SHOW directly-operated store.

And Wal-Mart, Best Buy and other places that sell Pokeball 2 have also seen panic buying.

At the same time, Hideki Hanyu and Michael Katz of the Spirit Entertainment Division are looking at the latest sales report.

From the eighth day to the tenth day of listing, the total sales volume was units.

Compared with the previous seven days, instead of rising, there has been a decline.

But this is not important anymore, because these sales were all before public opinion fermented.

As a direct store, Elf Show can count sales almost every other day.

According to the data of the seven directly-operated stores of Genie SHOW.

From Friday to Sunday alone, they sold units in just seven stores.

More than half of the total sales of the entire America from the eighth day to the tenth day.

Directly sold out all the inventory of the seven stores.

Both of them understood that just analyzing the latest sales of directly-operated stores was enough to prove how exaggerated the increase in overall sales was.

"It looks like we're going to do it again," Michael Katz said.

"I never thought we were going to fail, I just didn't expect success to come so quickly."

When Hideki Hanyu said this, he said with emotion, "I used to feel that I underestimated the impact of the Atari shock, but now I feel that I underestimated the love of American players for games."

"Yes, the market has always existed, just waiting for someone to activate him." Michael Katz said.

"In this case, let Elf Entertainment be the terminator of Atari's impact."

Hanyu Hideki said with great momentum.

"Becoming the terminator of Atari's impact, this sentence is very good as an advertising slogan, and it will be used by the sales department later."

Michael Katz laughs at his decision.

And as time progressed, the market also proved with sales volume that Hideki Hanyu and Michael Katz's judgment was correct.

Pokeball 2 has been on the market for No. 11 days, and the sales summary report shows a huge increase in sales.

America's combined national sales totaled units.

This figure is exactly three times the previous highest sales volume on the first day

Pokeball 2 was listed on No. 12 days, that is, the first time there was a queue to buy, and the day when the Pokeball SHOW was out of stock.

America sold units nationwide.

The expected explosion of Pokeball Entertainment finally came, and this figure also helped the total sales of Pokeball 2 exceed 20 units.

At this time, Pokeball 2 finally has the look that a sequel product should have.

Originally, this number was expected to take a month to reach.

Unexpectedly, it was reached in only twelve days.

Pokeball 2 has been on the market for No. 13 days, and the time has entered Monday, and the total sales volume has declined slightly.

But still sold units.

Pokeball 2 has been on the market for No. 14 days, and the two-week sales period in the digital sense is over.

On that day, 30 units were sold, and the total sales exceeded units.

Up to now, Pokeball 2 has completely detonated the American game market and has become a phenomenon-level consumer electronics product.

Whether you are a football quarterback in high school, a top student at Yale Harvard, or an elite white-collar worker in the office...

Without a Pokeball 2, it seems like you can't keep up with the trend.

Meanwhile, Michael Katz based on inspiration from Hideki Hanyu.

The advertising campaign on the theme of the 'Atari Shock Terminator' series begins on a large scale.

Posters, TV commercials that came out of a rush.

Michael Katz's purpose is very simple, that is to fully activate the game market in America.

And everyone must know that this "great" rescue of the American game market was done by Spirit Entertainment.

Coincidentally, at this time, a movie called "The Terminator (Terminator)" is in the early stages of publicity.

Orion Pictures, the film's distribution company, saw the ad from Elven Entertainment, so how could it miss the opportunity to catch the heat.

Pokemon Entertainment and Pokeball 2 are in the mix.

Said that their movie "The Terminator (Terminator)", like Pokeball 2, should be the terminator of science fiction movies.

Hideki Hanyu and Michael Katz didn't care about this.

The other party was just trying to get the hype, but they also used Hollywood's resources virtually to help Pokeball 2 promote it.

With Pokeball 2 coming to No. 18 days, it is also the third Saturday after it goes on the market.

The total sales volume of Pokeball 2 in America has once again reached a new high.

Ninety thousand units were sold in one day, helping the total sales to break through the 50 mark.

But this record only lasted for one day, and on the second Sunday, the terrifying sales volume of 12 units in a single day was released.

Faced with the status quo that Wal-Mart, Best Buy, Pokemon SHOW, and those stores that sell Pokeball 2 are all in line.

Even the Hollywood Reporter exaggeratedly called out that the popularity of Pokeball 2 has caused the box office of movies released this weekend to drop.

Everyone thought that this was just an outbreak on the weekend, and it would be normal during the week.

When Pokeball 2 came to No. 20 days, it happened to be Monday, the first day of the working day.

An unprecedented 16 units were sold in a single day!
This figure has also successfully helped the total sales to exceed 80 units!
The sudden explosion during the week directly collapsed the logistics of Elf Entertainment, and the warehouse inventory was sold out.

Retailers around the world are hanging out of stock reminders on a large scale.

At this point, the video game industry realized one thing.

That is Spirit Entertainment does what it says in their adverts.

The American gaming market, reactivated by Pokeball 2.

For a while, many manufacturers were gearing up and planning to enter America, the largest game market in the world.

Of course, Spirit Entertainment should pay attention to the actions of these competitors.

However, they have already achieved staged victories, but now they urgently need a celebration to let the employees who have been tense for 20 days relax.

Silicon Valley.

Elf Entertainment Branch Park.

On the outdoor lawn, the professional party company that had been invited at this time arranged the scene for an open-air party.

Hideki Hanyu raised a champagne glass in his hand, and signaled to all the employees of the Spirit Entertainment Division around him, as well as the representatives of the four major distributors who were invited.

There are no old-fashioned scene words, only simple sentences.

"Let's cheer for success!"

Then there were cheers resounding through the park.

Everyone was happy, including the four dealer reps.

In 20 days, they generated over $4000 million in sales.

This number deserves everyone's joy.

Everyone was happy, and it was unknown which bold employee raised the champagne bottle first, and sprayed it on Hideki Hanyu, Michael Katz, Satoru Iwata and other executives.

Soon others followed suit.

In this cheerful atmosphere, Hideki Hanyu and the other high-level officials were sprayed like drowned rats.

After Hanyu Hideki and Michael Katz escaped from the crowd, they glanced at each other's distressed image, and laughed in unison.

　Thank you for the 500 book coins rewarded by Slow Travel Books
　　
　
(End of this chapter)