Traveling through the Tokyo bubble era

Chapter 261 One stone stirs up a thousand waves
Hideki Hanyu said that the exchange meeting would be boring, but Kyoko Koizumi just didn't believe it.

I happily strolled around the mall all afternoon and bought a dress I liked, but when it came to the exchange meeting, the beautiful banquet I imagined did not exist at all.

The heroic entrepreneurs are completely invisible, most of them are old men with big bellies.

Thrilling battles in shopping malls, that's even more true. Everyone is friendly, and the most talked about is the weather in Las Vegas.

From the beginning to the end, the most boring thing was the speeches of various big figures. Anyway, after an exchange meeting, Koizumi's hands were sore from raising his glass today.

"It's really boring, it's not fun at all." Kyoko Koizumi complained.

"I've already said it. If you don't believe me, this exchange meeting is just for the qualifications of some wealthy children from the Ministry of Foreign Affairs. How interesting do you expect it to be here?"

Hideki Hanyu said.

"Okay, I see." Kyoko Koizumi shook his head.

But at this time Hanyu Hideki didn't have time to take care of the little goblin.

The end of the neon enterprise exchange meeting means that the exhibition is about to start.

It's time to check your grades.

Early the next morning, Hanyu Hideki went out.

Different from the costume he wore at the exchange meeting last night, he dressed very low-key today, completely like a visitor to an exhibition.

Kyoko Koizumi also accompanied Hideki Hanyu.

Although she didn't understand Hideki Hanyu's career, she could tell that Hideki Hanyu cared about today's exhibition opening ceremony.

Her dress was also extremely simple, and she even made some disguises.

Because at the beginning of the exhibition, there will definitely be reporters from Neon to report.

Although they must be reporters from the social and financial pages, if these people caught her photo, they would definitely not mind being a paparazzi.

The exhibition started at 07:30 in the morning, and Hideki Hanyu arrived outside the exhibition hall just after : with his staff ID.

At this time, you can see that there are already tourists wandering outside.

And he also saw that the staff wearing doll costumes of elf entertainment games were distributing leaflets to tourists.

The effect of this trick last year was not bad, so Spirit Entertainment used it again in this exhibition.

Hideki Hanyu brought Kyoko Koizumi into the exhibition hall.

Seeing that Michael Katz and Satoru Iwata also arrived early, the two have already begun to lead the staff to make the final layout and inspection of the booth.

Make sure that after the opening of the exhibition, there will be no problems with the booth.

Hanyu Hideki did not step forward to help.

At such a time, what his boss should do most is not to make trouble.

The exhibition will start soon, even if he sees something wrong now, can't he rectify it right away.

He goes up and directs at will, which will only make the employees feel uncomfortable.

As time approached, the atmosphere at the booth became more and more tense.

Michael Katz walked up and down the booth.

Iwata even took a towel and wiped down all the Pokeball 2 handhelds in the demo area.

It can be seen that the hearts of these two people are quite disturbed.

But this is normal.

The Pokeball 2 handheld is the second and most critical step of Elf Entertainment's three-step strategy in America.

It is a link between the past and the future. It needs to inherit the Poke Ball market, and it needs to help the subsequent consoles activate the game market.

The importance can be imagined.

The Pokeball 2 handheld is successful, and the strategy of Elf Entertainment has taken a big step forward.

Pokeball 2 handheld failed, and the three-step plan would suffer a major setback.

They are not Hideki Hanyu, and they don't know the future development, so one can imagine the anxiety in their hearts.

Although Pokeball 2 is nominally a sequel to the electronic pet Pokeball, it costs a full hundred dollars more and has completely different functions.

Whether consumers can accept it, no one is sure.

Even Hideki Hanyu is the same.

But one thing he can be sure of is that he knows that America's game market will definitely recover.

So even now Pokeball 2 handheld sales are sluggish.

But as long as it is given time, Hideki Hanyu believes that the Pokeball 2 handheld will definitely be recognized by consumers.

But in that case, Spirit Entertainment's three-step strategy will undoubtedly fail.

The Pokeball 2 handheld was not successful, and the follow-up hosts may not be paid attention to.

In the end, the first-mover advantage was wasted in vain, and he could only fight hand-to-hand with Nintendo, who logged in to America, or even Sega, which was better than the previous life, and the bayonet of the kill was popular.

That's why today's exhibition, Pokeball 2 handheld debut, everyone will be so nervous.

Near the start of the exhibition, Hideki Hanyu found that representatives of the four contracted dealers also came.

Obviously they also wanted to know how the Pokeball 2 handhelds performed at the show.

Now signed a bunch of contracts, Pokeball 2 handheld failed, even if they have less loss than Pokemon Entertainment.

But according to the contract, a lot of resources still have to be paid.

Especially as workers, once the products introduced by them fail, their future will also be affected.

At this point, Best Buy's Bratt Anderson has a deep understanding.

Best Buy's board of directors almost made him resign when Poke Ball sales were initially cold last year.

Fortunately, in the end, the Jedi came back. Not only did he keep his job, but he even went one step further.

If the Pokeball 2 handheld can succeed this time, maybe he will enter the management of Best Buy.

After everyone's patient waiting, the exhibition finally started.

Tourists and dealers and buyers waiting outside the exhibition hall poured into the exhibition hall like sardines.

Many of them were holding Elf Entertainment brochures in their hands. After entering the door, they followed the booth number on the brochure and rushed towards Elf Entertainment's booth.

The Poke Ball has been sold in America for a year, and the sales volume exceeds 800 million units. I don’t know how many fans it has accumulated.

Therefore, when Pokemon Entertainment announced the launch of the next-generation product, there were still many Pokeball fans who came to the exhibition to join them.

When they approached the Fairy Entertainment booth, they saw the repeated advertisements on several color TVs before they walked in.

It is still the unique combination of animation and live action of Spirit Entertainment.

Far better than last year's ad.

However, when the protagonist of the ad finally took out the Pokeball 2 handheld, many people murmured in their hearts.

The painting of this machine body looks decent, but it is a bit too far from the first generation of Poké Ball.

Why is it so like a handheld game console?

And when they entered the booth, they used the Pokeball 2 handhelds with their own hands.

All kinds of thoughts burst out in my heart.

"Pokémon Red/Green" is really fun, and the game functions are much more powerful than electronic pets.

Story adventures, pet training, collection of illustrations, team matching, pet upgrades and evolution, and even combat must pay attention to attribute restraint.

Various game mechanisms, in the eyes of electronic pet players, are simply too pleasantly surprised.

Instead of getting the "Pokémon Red/Green" body, the player who got the Tetris body.

I was still wondering at the beginning, didn't you say that the sequel to the digital pet was released?
What is this silly-looking game?
However, under the introduction of the staff of Elven Entertainment, when they experienced the joy of Tetris, most of them immediately became addicted to the game and could not extricate themselves.

There is also a small group of people who are loyal fans of electronic pets and strongly demand to experience "Pokémon Red/Green".

Then, while they were stunned, Spirit Entertainment demonstrated on the spot the function of changing the cartridge of the Pokeball 2 handheld.

At this time, the quick-response players already understood that what Elf Entertainment was selling was not a sequel to the electronic pet at all.

This is a handheld game console!

Some players who are familiar with the market wonder, is it because the sales of electronic pets are so good that Elf Entertainment is a little bit drifting?

Even those who were originally buyers thought Elven Entertainment was crazy.

Atari's impact is imminent, and Spirit Entertainment dares to launch a game console at this time.

Although this machine called Pokeball 2 looks very good, but in the case of a depressed market, an excellent product may not be successful.

Again, in this world, excellent products cannot succeed.

And when some people asked the staff of Pokeball Entertainment about the retail price of Pokeball 2.

Everyone agreed that Elf Entertainment was really crazy.

$120 nine!

A full hundred dollars more than the original electronic Pokemon ball.

This kind of skyrocketing price is enough to dissuade most Poké Ball lovers.

However, although everyone has a lot of ideas in their hearts, the enthusiasm for the trial play has not weakened in the slightest.

It's fun and it's free.

Whether to buy it in the future will be discussed separately, but for now, let's play enough.

As one of the few booths in the exhibition that only displays entertainment products, the popularity of Elf Entertainment's booth is the highest among the audience.

After all, those TVs, Walkmans, electronic pianos and other things are not as interesting as game consoles.

Even tourists who are not Pokéball lovers have come to join in the fun and line up when they heard that game consoles can be experienced here.

Therefore, even though Spirit Entertainment made adequate preparations, the queue outside the booth still lined up tens of meters.

Among the senior executives of Elf Entertainment, and the representatives of the four major distributors, Ka Na.

Regardless of the sales after the Pokeball 2 handheld.

But judging from the situation of the booth, it is undoubtedly loved by everyone.

This also proves that game consoles are only silent in America, but the market still exists.

This is also the reason why they chose to cooperate.

That is the Pokeball 2 handheld machine launched by Spirit Entertainment, which is good enough after all.

Perhaps an excellent product is not necessarily successful.

But it must have a higher success rate than junk goods.

Therefore, it is worthwhile to take a risk on an excellent product.

They introduce so many products every year, who can guarantee the success of each one?

Best Buy's representative Bratt Anderson looked at it for a while, and also went to look at the survey report of trial tourists.

After finding that the feedback was very good, I finally felt more relieved.

The representatives of the wholesalers should continue to keep an eye on them to ensure that if any lower-level distributors are interested, they can discuss cooperation at any time.

Best Buy and Walmart don't have that problem.

Bratt Anderson simply called the female representative of Wal-Mart and walked towards the backstage of the booth.

Arriving in the morning, I haven't even greeted Hideki Hanyu yet.

They planned to talk to Hideki Hanyu.

They still have great respect for the creator of Elven Entertainment, the creator of almost all games in Elven Entertainment.

They wanted to ask Hideki Hanyu his views on the follow-up development.

But when they entered the backstage, they saw Hideki Hanyu and his girlfriend in front of an arcade game machine, enjoying themselves.

When they got closer, they found that it seemed to be a game from the Mario Bros. series.

Both representatives are no strangers to arcade games.

Because in some of their large stores, the overall arcade machines of Elven Entertainment will also be sold.

"Mario Brothers" and "Mario Doctor", two games that the elves entertained, both of them have experienced.

They all recognized that the one moving on the game screen at this time, wearing red clothes, was the big brother Mario.

But what surprised them was that Hideki Hanyu was instructing his girlfriend to play, but not the previous two games.

Playful music, bricks overhead, mushrooms and turtles underfoot.

After eating mushrooms and becoming bigger, you can break bricks.

After eating the flowers, you can shoot fire bullets to knock down monsters.

You can even drill pipes, climb vines to the sky, or swim in the water...

All kinds of interesting settings soon attracted the attention of the two of them.

When the two saw Kyoko Koizumi operating the game character to jump off the high platform, hold the flagpole and slide down, finally scored points and entered the castle.

Brat Anderson couldn't bear it any longer, and asked Hideki Hanyu directly, "Mr. Hanyu, what kind of game is this?"

Hanyu Hideki heard the voice, and then realized that the representatives of Best Buy and Wal-Mart had stood behind him at some point.

He asked Kyoko Koizumi to play first, and he explained to the two, "This is a game developed by Fairy Entertainment just last month. It's called Super Mario Bros."

"Super Mario Bros?"

Next to it, a female representative of Walmart murmured, and immediately asked, "Will this game be available on the Pokeball 2 platform?"

It took only a while for the two representatives to see that "Super Mario Bros." is definitely an excellent game.

Do not!
It can no longer be described as excellent.

They have never seen such a wonderful game before.

This is definitely a super masterpiece that can subvert the game industry.

The female representative was not very interested in video games.

But after watching it for a while, even she couldn't help but want to play with it.

There are times when this excellent appeal can be judged.

"Of course, when this game was developed, it was developed on both the arcade and Pokeball 2 platforms at the same time. However, the Pokeball 2 version is limited by performance, and the content will be cut to a certain extent."

Hideki Hanyu replied.

"Mr. Hanyu, you should release this game now, it looks so fun, it will definitely drive Pokeball 2 sales."

Brat Anderson said it bluntly.

"That's right, you should put it in the demo area now." The female Wal-Mart representative echoed.

"There is a demo area, and there are two installed Super Mario Bros. in the arcade demo area," Hideki Hanyu said.

"Mr Hideki Hanyu stop joking, you know what I'm talking about, it should be on Pokeball 2."

Brat Anderson said.

"I have high expectations for this game. It is a strategic product in Spirit Entertainment, but it is not suitable to appear at the beginning, but to appear again at a critical time." Hideki Hanyu explained.

"Critical time?" Brant Anderson was a little confused.

"Yes, since Super Mario Bros. is so fun, let everyone know about it in the arcade, and then use it to help Pokeball 2 when the sales of Pokeball 2 need to go further."

Hideki Hanyu explained.

At the beginning, the sales of Pokeball 2 handhelds were destined to be an ice-breaking road.

Putting Super Mario Bros. on Pokeball 2 at this point would be a waste of the game.

It's better to let it accumulate popularity on the arcade platform and attract more people.

At a critical moment, the announcement that "Super Mario Bros." is on the Pokeball 2 platform will only get better.

The situation encountered by Pokeball 2 handhelds today is completely different from that of Nintendo at that time, so it is impossible to copy the handling methods.

After listening to Hideki Hanyu's explanation, Bratt Anderson and the female representative of Wal-Mart exchanged glances, then nodded in unison.

Obviously they approved of Hideki Hanyu's plan.

But then, the two said at the same time, "We want an order for the arcade machine of this game now!"

Both of them can see the excellence of this game, and naturally understand that the sales of this arcade machine will definitely not be bad.

Make an appointment in advance to get the goods in advance, otherwise wait for the goods to be out of stock when they start to sell well.

These days, as long as semiconductor products are selling well, there is no shortage of them.

When the Poké Balls were sold out last year, many of them stayed at the Pokémon Entertainment branch in order to buy goods.

Now that they have seen it, there is no reason to miss it, as much as they can grab.

And when the two spoke at the same time, they immediately knew what they were thinking.

Immediately from the state of tacit understanding just now, it turned into a state of competition.

"Existing inventory, three to seven distribution, you three to seven." The female representative of Wal-Mart said.

"Impossible, why should Wal-Mart take %!" Bratt Anderson said angrily.

“Best Buy only has so many large stores that can sell arcade machines, and it’s useless to ask for too many.”

"Our small stores can also sell it, and it will be distributed fifty-fifty."

Seeing that the two started arguing for the goods, Hanyu Hideki had no choice but to spread his hands.

"Both of you, please contact the sales department for the goods. I don't care about that, and don't forget, this game has more than just the backend."

When the two heard this, they immediately thought that there were two "Super Mario Bros." arcade machines outside.

If other people also find this game great, there will be more competition.

The two of them didn't care about the competition, Dang even left the backstage and went to the booth to look for the person in charge of the sales department.

Seeing the two leave in a hurry, the corner of Hanyu Hideki's mouth curled up.

Judging from the performance of these two people, the charm of "Super Mario Bros." is really not small.

At this time, Koizumi Kyoko who was beside him shouted loudly.

"Teacher, help me quickly, I can't pass this test."

"coming."

Hideki Hanyu returned to directing the "Girls" game.

What he didn't know was that several acquaintances had already arrived at the booth of Elf Entertainment.

Ken Kutaragi.

After the Sony executive settled in his booth, he came to the Fairy Entertainment booth early.

Even though his speed was already very fast and the two booths were still so close, when he arrived, there was still a long queue at the two entrances of the Fairy Entertainment booth.

If Ken Kutaragi revealed his identity, he could of course jump in the line.

But he didn't. Instead, he hid among the crowd, wanting to hear tourists' comments on Elven Entertainment.

After listening to it, he found that there were actually quite a few tourists queuing up. They had tried it out once, and came to line up for the second time.

And from these people, he learned that what Fairy Entertainment released at this exhibition is not a sequel to the electronic pet Pokémon Ball, but a handheld game console!

Kutaragi Ken was surprised when he heard the news.

In his heart, he intends to cooperate with Elf Entertainment, but the scope is still on electronic pets.

Although Elf Entertainment's electronic pets are selling well, the main sales areas are limited by channels, and they are concentrated in Asia and America.

Other major markets such as Europe appear to be very general,
Unlike Sony, Sony's sales channels are all over the world.

He intends to use the sales channel as a condition of cooperation to jointly develop the next generation of electronic pets with Elf Entertainment.

But he never expected that Spirit Entertainment would change the track.

Ken Kutaragi is naturally very clear about how miserable America's game console market is now after being hit by Atari.

It seems a bit irrational for Elf Entertainment to suddenly launch a handheld game console at this time.

However, according to Ken Kutaragi's understanding of Hideki Hanyu, although the other party is young, he is an extremely stable person.

Sony is a giant in both the entertainment industry and the consumer electronics industry.

Naturally, I have learned about the past business operations of the two companies under Hideki Hanyu.

Steady and steady, making decisions in the future, every step of the way, there is a feeling of planning for a long time.

Therefore, he did not believe that Hideki Hanyu would not know the current situation of the American game console market.

If the other party does this, there must be the other party's plan.

Thinking of the memory of when the Nintendo FC console was launched last year, he took his son shopping in Tokyo, and his son was attracted by the FC console.

Kutaragi Ken felt at the time that video games would definitely be a huge market in the future.

It is necessary for Sony to consider this market.

Could it be that Hideki Hanyu had the same idea as him?
Think of those extremely popular games launched by Elf Entertainment.

Ken Kutaragi thinks that perhaps Sony and Pokemon Entertainment can cooperate not only with electronic pets.

And after Ken Kutaragi ended the long queue time, under the guidance of the staff of Elf Entertainment, he experienced the Pokeball 2 handheld with his own hands.

He became more determined in his mind.

It is absolutely impossible to develop such an excellent Pokeball 2 handheld in a short period of time.

Not even a few months is enough.

Entering the field of game consoles, Genie Entertainment is not a whim.

It must have been planned a long time ago, and it is even possible that the development of this Pokeball 2 handheld was started when the Pokeball was just launched.

Looking at it, it is obviously a handheld game console, but it wants to use the name Pokeball 2, which is related to the electronic pet Pokéball.

Kutaragi Ken suddenly felt.

The 22-year-old Hideki Hanyu is far-sighted, with a vision that seems to be able to see through time.

It actually made him feel a little scary!
And it wasn't just Kutaragi Ken who was also scared.

Arakawa Minority.

Head of Nintendo of America branch.

He is also the son-in-law of Hiroshi Yamauchi, president of Nintendo.

Hiroshi Yamauchi inherited Nintendo as his son-in-law.

As the son-in-law of Hiroshi Yamauchi, Arakawa Minoru is also Nintendo's default heir from the perspective of Nintendo.

Minoru Arakawa, as the person in charge, personally led the team to participate in this year's International Consumer Electronics Show.

But after the exhibition started, Arakawa left Nintendo's empty booth.

Soon came to the booth of Elven Entertainment.

Minoru Arakawa has always attached great importance to Elf Entertainment.

If there is any disturbance in Elf Entertainment in America, he will report it to the Neon Nintendo headquarters as soon as possible.

Because in Minoru Arakawa's view, although Spirit Entertainment has not risen for a long time, it poses a great threat to Nintendo.

The specific reason is that although Elven Entertainment is young, it is walking very solidly.

Whether it is game development, copyright operation, or hardware research and development, they are all doing very well.

Compared with Sega, who cares more about Neon Headquarters, Arakawa Minoru is more afraid of Elf Entertainment.

Because in his opinion, since Elven Entertainment can develop electronic pets and arcade boards, it has the ability to develop game consoles.

Although Genie Entertainment has developed very well in electronic pets, Yu Nihong and America are the only ones.

In this case, the average enterprise will not venture into unfamiliar territory.

But Arakawa always felt that the young founder of Fairy Entertainment was not simple, and it was not impossible to do some risky things.

And with the powerful game lineup of Spirit Entertainment, once it enters the field of game consoles, it is far better than Sega, which can't play a few good cards.

So after the exhibition started today, he decided to take a look.

Wait until he, like Ken Kutaragi, queued up for half a day to come to the trial play area.

He found that what he was worried about happened!
What Elf Entertainment launched is not a third-generation electronic pet at all!

This is a handheld game console.

Powerful, it's an excellent gaming machine.

Even the unique archiving mechanism of the "Pokémon Red/Green" cassette is not available on Nintendo FC console cassettes.

As an executive of a game company, he can immediately think of many benefits of using the archive mechanism to develop games.

The wolfish ambition of Elf Entertainment is clearly revealed!

Arakawa finished the trial and did not leave immediately.

Instead, he suppressed his surprise and first went to the staff of Spirit Entertainment to learn about the relevant functions and parameters of the Pokeball 2 handheld.

Cassettes can be replaced at will.

Can use the data line to connect.

In the case of using the battery, the theoretical battery life exceeds hours.

……

The explanations one by one hit Arakawa Minoru's heart again and again.

Saying goodbye to the commentator of Elf Entertainment, when he passed by the arcade demo area, he saw "Super Mario Bros" surrounded by a group of people.

After just watching it for a few minutes, he understood that this is a cross-generational game.

Once this game is logged into the Pokeball 2 handheld.

Even the American players who have been heartbroken by Atari may have to rekindle their enthusiasm for the game.

Once the Pokeball 2 handheld is successful, Spirit Entertainment takes advantage of the situation to launch their home console...

The result?
It's a disaster for Nintendo.

Nintendo seems to have a dominant force in Neon.

But in America, in terms of popularity, it is not even one-tenth of Elven Entertainment.

Thinking of a certain time in the future, the home consoles of Elf Entertainment will sweep the entire America, and then use America to radiate the whole world.

What kind of dire situation will Nintendo face in the final counterattack against the neon market with panic?
Thinking of this, Arakawa Minoro's entire juniors broke out in cold sweat.

Hideki Hanyu!
Elf Entertainment!

I really didn't expect that the other party had unknowingly planned to reach this step.

Neon headquarters must be informed as soon as possible, and his father-in-law Yamauchi Hiroshi must be informed that Nintendo's America strategy must be accelerated!

Arakawa hurriedly left the Fairy Entertainment booth, left the exhibition site, and went to contact the Neon Nintendo headquarters.

For this reaction, Hideki Hanyu naturally thought of it.

Since the Pokeball 2 handheld machine dares to be released, it cannot be regarded as a fool.

When the plan reaches this point, the scheme becomes an overt conspiracy.

Today, it is no longer the rivalry that tests Elf Entertainment.

It's the reaction of America's consumers.

As long as the Pokeball 2 handheld is successful, Elf Entertainment's follow-up plan will be unstoppable.

But if the Pokeball 2 handheld fails, there is no need for opponents to trip it up, and Elf Entertainment will also suffer a lot.

……

However, just as Arakawa called the Neon headquarters, he told Hiroko Yamauchi in detail about the introduction of Elf Entertainment to the handheld game console.

The expected reaction didn't happen.

"I see."

Hiroshi Yamauchi just said this in a flat tone.

"However, if Elvish Pokeball 2 handhelds are successful, they..."

Unwilling to give up, Arakawa told his father-in-law about his worries.

Who would have thought Hiroshi Yamauchi still said in that flat tone, "I see, you continue to pay attention, and just report to me in time if there are any changes."

Hearing that his father-in-law Yamauchi Hiroshi had no next step at all, but just asked him to pay attention, Arakawa immediately became anxious, and questioned loudly regardless of etiquette.

"Should we just let Elven Entertainment develop in America?"

"Then tell me, what should we do now?"

Hiroshi Yamauchi asked back.

"We should also let FC consoles enter the American market. Since we can't stop Pokeball 2 handhelds, we can't let them take the lead in game consoles."

Arakawa spoke his mind.

"Entering the American market, how to enter? Marketing plan? Sales channel? Game revision? Model adaptation? Can these problems be solved in a short time?"

For a moment, Hiroshi Yamauchi was extremely disappointed with his son-in-law.

Arakawa is actually a nobleman. The Arakawa family is a wealthy family in Kyoto. The land in Kyoto alone exceeds one-fifth of that in Kyoto.

But he was born in a wealthy family, but he didn't give the other party the vision of a wealthy family.

Nor did he have the composure and calmness of the children of a wealthy family.

When something happens, I just want to do it, but I don't know how to do it.

I only think about the gains and losses of one city and one place, but I don't know how to look at the problem with a broader perspective.

Seeing that Arakawa stopped talking, as if he was being asked, Hiroshi Yamauchi continued.

"Sega released the new host Sega 1000 in the morning, and announced a more relaxed third-party game review plan and a lower sales share.

There are already two small game developers who are determined to cooperate with Sega.

This department is about to launch a light gun peripheral and a heavyweight game for the FC console.

At this time, for something that hasn't happened yet, we invest huge human and financial resources to develop the depressed American market.

Once there is a problem in the neon market, Nintendo's previous advantages will disappear.

The neon market is the foundation of Nintendo, so no matter what Elf Entertainment does in America, we must first ensure the stability of the neon market.

Otherwise, there will be none at all, and if there is no success in America, what awaits Nintendo is doom. "

At the end, Hiroshi Yamauchi asked his son-in-law on the phone, "Do you understand?"

Although disappointed in his heart, Hiroshi Yamauchi gave pointers.

After all, Nintendo is a family business, and his ancestors handed Nintendo into his hands.

If there is a choice, Hiroshi Yamauchi naturally wants Nintendo to continue to pass on in the family.

"I see, father."

Even though Arakawa was still unconvinced, he could only answer respectfully.

Hanging up the phone, Arakawa sighed.

In the eyes of his father-in-law, the neon market is the root of Nintendo.

But in Minoru Arakawa's view, the American market is Nintendo's future.

Fundamentals are important, but if there is no future, even if Nintendo can survive, how far can it go?

But he couldn't refute what Hiroshi Yamauchi said.

And after being reminded by Hiroshi Yamauchi, things that I didn't think of because of my anxiety before, I now want to understand.

Without any preparation, Nintendo rushed into the American market.

Waiting for Nintendo, I am afraid that the possibility of failure is greater.

Why did Elf Entertainment dare to do this?
That's because Elf Entertainment has cultivated a fixed consumer group by using electronic pet elf balls.

But even so, Spirit Entertainment did not dare to mention Pokeball 2 as a handheld game console when promoting it, only saying that it was the third generation of electronic pets.

At this time, Nintendo has no foundation in America except for arcade machines and old-fashioned handhelds with poor sales.

At the critical moment, Nakayama Hayao led Sega to launch a surprise attack, and Nintendo was "suffering from the enemy", and it was absolutely impossible to fight on two fronts.

Arakawa can really imagine that once Nintendo really makes a targeted arrangement for Elf Entertainment in America.

In order to keep the American market, Elf Entertainment will % join hands with Neon Sega.

The performance of Sega 1000 is better than that of FC host, coupled with the game library of Genie Entertainment, it is very scary to think about it.

I am afraid that the Neon Nintendo headquarters at this time will not have any objections to the release of the Pokeball 2 handheld by Pokemon Entertainment.

Instead, they will vigorously win over the relationship with Elven Entertainment.

Even if Fairy Entertainment cannot be registered on Nintendo's FC platform, Fairy Entertainment must not be allowed to fall to Sega.

In business disputes, there are no absolute enemies, only absolute interests.

Excessive heart but insufficient strength.

That's how Arakawa felt right now.

He felt that he could see the future clearly, but he was powerless to solve it.

At the same time, I couldn't help but have the same idea as Ken Kutaragi, the Hideki Hanyu who made Spirit Entertainment come to the present.

Let him fear from the bottom of his heart.

At a young age, he is scheming, and seems to take all developments into account.

……

At the same time, Neon Kyoto, Nintendo headquarters.

Hiroshi Yamauchi hung up the phone, and immediately asked the secretary to call Junpei Yokoi, who was in charge of hardware research and development, and Masahiro Hirano, the head of the business department.

Although he warned his son-in-law Arakawa Minority, saying that the local neon market is the main market.

But Arakawa can see the problem, why can't he see it.

So he's not going to do nothing.

After Junhira Yokoi and Masahiro Nono arrived successively, Hiroshi Yamauchi told about Elf Entertainment's release of the handheld game console at CES.

Junhei Yokoi, who is in charge of hardware development, did not comment.

Masahiro Hirano from the business department expressed the same concerns as Minoru Arakawa.

Since Spirit Entertainment released the handheld game console, it has become a serious problem for Nintendo.

Hiroshi Yamauchi pressed his hand and said.

"I naturally understand these reasons, but the most important thing now is Sega.

Hirano-san, go to the person in charge of Spirit Entertainment in person. I don't want their games to be released on the FC platform, but they absolutely cannot cooperate with Sega.

At the critical moment, we can even promise that we are willing to divide the market with Elf Entertainment, and Nintendo promises not to enter the American market. "

The two people on the opposite side could hear that Hiroshi Yamauchi was planning to use appeasement means to prevent Elf Entertainment and Sega from merging.

At least at this stage, the Pokeball 2 handheld released by Spirit Entertainment has no business conflict with Nintendo's home console.

Of course, that kind of promise to divide the market must be to stabilize the opponent and deal with the situation.

When Nintendo cleans up Sega, the first thing they have to deal with is Elf Entertainment.

"I understand, I'm leaving now." Masahiro Hirano said goodbye and left.

After Masahiro Hirano left, Hiroshi Yamauchi looked at Gunpei Yokoi, "I remember you mentioned before that you want to develop the next generation of handhelds?"

"That's right, but at that time our main R&D resources were invested in FC, and my design ideas were not mature enough. At least the people in the first R&D department didn't agree, so I put it on hold."

Junpei Yokoi replied.

"Then let's go to Las Vegas and see what the handheld console of Elf Entertainment looks like. Nintendo can lag behind, but they must know how to catch up."

Yamauchi Pu ordered.

"Yes, I'm leaving now." After Yokoi Gunpei finished speaking, he set off for America.

Fairy Entertainment released the handheld in America, but for ordinary people, and for the non-game industry, maybe they don't care that much.

In their view, Elf Entertainment released only the third generation of electronic pets.

But in the industry, it can already be said that one stone has caused a thousand waves.

The exhibition has just started, and Sony, Nintendo and other companies present at the scene immediately knew about it.

And other companies in the industry who were not on the scene also learned the news one after another.

Sega, which had just publicly released the new console, also received news from America in the afternoon.

President Hayao Nakayama couldn't hide his joy when he learned about this.

Call the person in charge of contacting the third-party game developer and order immediately.

"Tomorrow, I will contact Spirit Entertainment and tell them that Sega wants to use their channel to let the new console enter the American market."

"President Zhongshan, we are in America..."

The person in charge thought, since Sega has both a branch in America and the resources left by Atari, why should we use the channel of Elf Entertainment.

"Let you do whatever you want."

After finishing speaking, he urged, "Remember, it's good to just mention this matter. The most important thing is to talk about game cooperation. As long as Elf Entertainment is willing to let the game log on the Sega 1000 platform, Sega can give them the most favorable conditions."

"I see." The person in charge knew about the release of the Pokeball 2 handheld by Spirit Entertainment.

Now I can guess why the president asked him to do this.

"Go." Nakayama Hayao asked the person in charge to leave.

Then he leaned back on the boss chair and smiled unconsciously.

Everyone is human, and if Arakawa can see the problem, of course Hayao Nakayama can also see it.

The enemy of an enemy is a friend, and those who may become enemies in the future can join forces now.

Both the second child and the third child want to be the boss, but before competing for the boss, they can join forces to kill the boss first.

As for opening up the American market, it is nothing more than a small expression of some threats.

Nintendo can't afford to look back, and Sega has invested all its resources in Neon, so why is it qualified to go to America to restart the game market.

　I saw the duplicate before, because the shielded one was released, and it was revised again

　　
　
(End of this chapter)