Traveling through the Tokyo bubble era

Chapter 197 The Anticipated Public Opinion Attack
In ancient China, there was a strategy called 'Ming Xiu Plank Road and Dark Chen Cang'.

It seems that Hideki Hanyu came to America to sell electronic pets.

But the ultimate goal is for the entire game market.

Spirit Entertainment started too late, and its research and development capabilities are weak. Even if Hanyu Hideki has many games in his mind, it will take time to develop them.

Nintendo's first-mover advantage is simply too great.

If Neon follows Nintendo step by step, it will only become another Sega in the end.

That's why Hanyu Hideki took advantage of the short-term depression of the American game market, taking advantage of Nintendo's focus on the development of Neon, and first took advantage of the American game market.

In order not to attract Nintendo's attention, enter the market of America early.

Hideki Hanyu developed in three stages, completely opposite to Nintendo.

Nintendo started with arcade games, used FC consoles to open up the market, and then relied on console game transplants to drive handheld sales.

Hanyu Hideki uses electronic pets to attract users, guides users to buy handhelds, and then quickly launches games on the handhelds.

Then use the handheld as a springboard to launch a console with a better gaming experience.

It doesn't matter that Nintendo has a head start in the neon market.

As long as Elf Entertainment can gain a foothold in America, it will be able to gain benefits far beyond the neon market.

After all, America in the 80s was not only the world's largest consumer electronics market, but also the vane of the world's consumer electronics market.

It will undoubtedly be easier to win the American market, whether it is expanding to other regions or counterattacking Neon.

When Hideki Hanyu revealed his plan in full.

Not to mention Michael Katz, even Satoshi Iwata and Tetsu Aragaki who heard this for the first time were extremely shocked.

Just when other game manufacturers are still haggling over the success or failure of a game or a console.

Hanyu Hideki has already planned such a long-term and ambitious plan.

Every seemingly heavyweight product is just paving the way for future plans.

Even from the very beginning, Hideki Hanyu's eyes were not limited to America, but to the whole world.

Michael Katz couldn't help but get excited just thinking about the scenario of future success.

Not just for the wealth after success.

It is also for the sense of accomplishment that Hideki Hanyu described about becoming the overlord of the world's games.

In this way, for this ambitious goal, the North American branch of Spirit Entertainment began to operate with full force.

With the help of Michael Katz, Hideki Hanyu overhauled Spirit Entertainment North America.

The first is to separate the hardware R&D department and set up Elf Entertainment North America Hardware R&D Center to facilitate more focused hardware R&D work.

Tetsuya Aragaki is temporarily in charge of the R&D center.

According to Michael Katz's suggestion, the R&D center is temporarily divided into three R&D groups.

They are the graphics processing chip research and development group.

Electronic pet 'Poke Ball (Red/Green)' research and development team.

And under the suggestion of Michael Katz, the handheld game boy was established, and the hardware design reserve research and development team for the host internally codenamed 'Elf One'.

According to Michael Katz, now that the plan has been made.

There is no need to wait for the end of the research and development of electronic pets before starting the next phase of the plan.

It is possible to prepare in advance.

And Michael Katz also proposed to take advantage of the large-scale layoffs of major game manufacturers to continue to increase the recruitment of technical personnel and expand the scale of research and development.

The North American division of Elven Entertainment, which spun off the hardware R&D department, will continue to develop and distribute games.

Hideki Hanyu also fulfilled the promise before the acquisition, with Satoru Iwata as the person in charge, and launched the acquisition of Starpath.

After completing the acquisition, continue to develop PC games according to Michael Katz's plan.

After all, during the time when home console games were in a recession, the PC game market in America was developing well.

Programmers in Silicon Valley even invented something like a 'boss key' in order to fish for work and play games.

Press one button to seamlessly switch between games and work.

In order to realize his strategic plan, there are still many places to spend money in the future.

Mosquitoes eat meat no matter how small their legs are, so they can earn a little bit.

You can't always let him inject money into it.

In that case, no matter how much money he has, it will not be enough.

All work is progressing quite smoothly.

However, when Hideki Hanyu submitted the design requirements of the video game console with the internal codename 'Spirit One' to the R&D center, he was unexpectedly opposed by Michael Katz.

Hideki Hanyu likes to invest in real estate in Neon, and knows that land prices in Silicon Valley will also skyrocket.

Michael Katz has been asked to find a suitable land in Silicon Valley to buy, and then establish an industrial park that belongs exclusively to the North American division of Fairy Entertainment.

However, before the completion of the industrial park, the independent Elf Entertainment North America R&D Center can only temporarily rent an office space.

In the conference room of the newly rented R&D center, Hideki Hanyu asked Michael Katz.

"Why does Mr. Katz disagree with the mainframe's design?"

Michael Katz did not answer immediately, but took out a document.

The information is some intelligence information about the new console released by Nintendo at the 'Tokyo Electronic Entertainment Show'.

And this information was provided by Hideki Hanyu to Michael Katz.

"Mr. Hideki, according to this document, Nintendo's new console should be an eight-bit machine."

"That's right." Hideki Hanyu said.

Nintendo's FC host is indeed an eight-bit machine.

Hideki Hanyu knows it without looking at the information, after all, he has played it himself countless times.

"Since we regard this host as our biggest competitor, why should our host be designed as an -bit machine like the other party?
They have taken the time advantage of being the first mover, so we should take advantage of the research advantage of the late mover.

Using the latest technology, we can develop sixteen-bit hosts.

Stronger host performance can also make better use of our technical characteristics in image processing.

If you just develop a host with the same performance as the other party, wouldn't it be a waste of the advantage of late development research. "

Hearing Michael Katz's words, Hanyu Hideki suddenly found that he seemed to have fallen into the misunderstanding of inertial thinking.

After referring to the design of the game boy handheld, he blindly pursued safety, which led him to still refer to the red and white machine in the performance design of the host.

At this time, Michael Katz continued to talk.

"Mr. Hideki, have you ever considered that the current hardware technology is developing so fast that when our -bit machine goes on the market, it won't be long before we can't meet the running conditions of the new game.

At that time, redesigning a new host will not only cost money and delay development time, but also solve the problem of backward compatibility with games. "

"Mr. Katz's opinion is very good. It's because I haven't considered it thoroughly enough. I will revise the design requirements of the new host."

Hideki Hanyu humbly accepted Michael Katz's opinion.

He has realized that he is still too conservative in order to fit the successful experience in memory.

When Sega was competing with Nintendo, it dared to come up with sixteen consoles to fight performance.

Why wouldn't he dare.

And what Michael Katz said at the end makes a lot of sense.

80s hardware development technology is very fast.

Let alone the eight-bit machine in the future, it is not considered the most cutting-edge technology now.

If you have already chosen to strike after the strike, there is no need to go the old way of Nintendo again just to be on the safe side.

Because Nintendo later developed the second-generation console, in order to solve the problem of backward compatibility, it did waste a lot of time stumbling, and finally failed to achieve it.

After re-modifying the host design requirements, the preliminary research and development work started in full swing.

In this way, the entire North American game market is bleak.

The North American branch of Spirit Entertainment showed a completely different hot scene.

Other game companies cut expenses, stopped projects, reduced investment, laid off employees on a large scale, and even sold assets to escape the quagmire.

But what about the North American branch of Elven Entertainment?

The software development department spent a huge amount of money to acquire Starpath, expanded the number of game developers, and started two PC game projects at the same time.

The distribution department stabilized the sales channels, and started the pre-publicity work of the electronic pet Poké Ball in accordance with the marketing promotion strategy specified by Michael Katz.

He also helped Takita Koji's "Game Base" magazine to launch its distribution in North America.

The independent hardware research and development center is even more lively.

The three working groups are still recruiting troops according to the needs and carrying out their own research and development work.

Hideki Hanyu, who has countless ideas in his mind, also spends all day in the R&D center, putting forward various opinions.

For example, the graphics processing chip part can continue to dig deeper.

If the development is good, if it is independent, maybe there will be an extra Elf brand among the major GPU manufacturers in the future.

He might have the opportunity to compare with Huang Renxun to see whose knife is more accurate.

As for the research and development of the electronic pet spirit ball, because the design is already perfect, he does not need too much intervention.

And what he participated in the most was the early design of game boy handhelds and TV hosts.

Although Hideki Hanyu is not good at technology, but when he participated in hardware development, the development speed has been improved visible to the naked eye.

Why so, just because of two words.

creative.

In the history of games, those talented R&D personnel who are well-known may not be the most powerful in their technology.

But the reason why they can leave a name in the history of the game is because of their unique ideas in design and because of the unique creativity that promotes the development of the game.

What Hanyu Hideki never lacks in his mind is the mature experience and creativity in the future.

For example, in the design of the Game Boy handheld, he asked to give up the screen backlight in exchange for a longer battery life.

Because those opponents who were defeated by the game boy in the previous life proved it with a tragic failure.

No matter how awesome the color screen and backlight are, it can’t compare to a few more hours of battery life. It is attractive to buy a few batteries less.

And when designing the game cartridges that can be saved for Pokémon.

A group of R&D personnel are still struggling with how to implement the archive function on the handheld.

Hideki Hanyu directly proposed that instead of putting the archive on the machine, he should design a cassette that can be archived.

And directly give a mature design.

That is to use the button battery to drive the memory chip to complete the archive.

And he also suggested that when the archive is in progress, there should be an obvious movable archive prompt on the game screen.

Because this era is limited by the storage speed, the archive time is often very long.

If there is no animation to indicate that the save is in progress, the player may mistakenly think that the machine is dead, and then restart it forcibly, resulting in the loss of the save.

These are all mistakes made by Nintendo, and of course he can't make the same mistake again.

In terms of host design, Hideki Hanyu required to make full use of the performance of the -bit host.

Give full play to the graphics processing advantages of the North American Research Center, presenting better picture and sound effects.

For example, it is necessary to support dual-scroll games and the presentation of pseudo-3D effects.

In terms of operation, Hideki Hanyu added C and D keys to the A and B keys of the game boy.

That is, the continuous shooting and continuous jumping that players are familiar with.

You should know that on Nintendo's FC host, there are only A and B buttons.

The C and D buttons were actually created by Huaxia Xiaobawang when he felt that pressing the A and B buttons continuously was too troublesome when he was copying the Famicom.

It is the earliest physical cheating tool in console history.

But it is a very good design.

Hanyu Hideki has no reason not to use it.

There are also development machines for third-party game manufacturers when developing handhelds and consoles.

It is convenient for third-party manufacturers to develop and transplant games.

In the previous life, Nintendo's FC console didn't do this at the beginning. As a result, when I wanted to join a third-party game, I was in a hurry and delayed for too long.

In this way, relying on the mature experience and creativity in memory, Hideki Hanyu enthusiastically devoted himself to research and development.

At the same time, the neon lights are nearly kilometers away.

Three weeks after the Tamagotchi hit the market, total sales reached 770 million units.

Although entering the third week, the weekly sales quickly dropped to 200 million units.

But the enthusiasm about Tamagotchi has been completely suppressed.

This is the most popular electronic entertainment product among children, people are queuing up to buy it everywhere.

It quickly attracted media attention.

At this time, Spirit Entertainment took advantage of the situation and released the second advertisement.

The sales department even announced that the total sales volume of Tamagotchi reached 770 million units in three weeks.

This can be regarded as completely arousing the interest of the media.

Because it is calculated based on the price of the basic version of Tamagotchi at 980 yen.

Elf Entertainment created 150 billion in sales within three weeks.

And with the hot sales of Tamagotchi, it will definitely drive the sales of peripherals.

Toy sales, the specific figure of peripheral authorization, Elf Entertainment has not announced.

However, "Spirit Cute", which serializes Tamagotchi's comics, has seen its circulation increase a week after the launch of the electronic pet.

The circulation of the previous issue just exceeded 50 copies, and the latest issue ushered in explosive growth again.

It directly broke through the 65 mark.

With a circulation reaching this figure, it is no longer considered a niche comic magazine in Neon.

"Elf Cute" has officially entered the public eye.

People who originally bought comics for Tamagoko soon discovered that other than Tamagoko, there are other comics in this comic magazine that are also very good.

For example, in the magazine's inaugural comic "Osanjia", in addition to Tamagoko, "Kung Fu" and "Mario Brothers" are also very interesting.

There are other original comics that look really good too.

Driven by comic magazines, the sales of arcade game substrates such as "Kung Fu" and "Mario Brothers" also increased.

Even "Kung Fu: Death Breakthrough", which is the sequel to "Kung Fu", has received a large number of pre-orders before the production is completed.

Facts have proved once again how visionary Hideki Hanyu's original game and comic linkage is.

But if you want to say that Tamagotchi has received attention and the circulation of "Spirit CUTE" has increased, who is the most uncomfortable.

It's definitely TV Tokyo.

After planning for so long, I thought my sense of smell was sensitive enough to strike early enough.

But I really didn't expect that the situation would develop so quickly.

They were still negotiating with Yun Shang Pictures, and as a result, Tamagotchi became popular, and the sales of "Elf Cute" soared.

Comprehensive media and financial media have already begun to report news in this regard.

Although it does not belong to the level of popular discussion among the people.

But for related practitioners, it is enough.

TV Tokyo knew without guessing that there must have been competitors who had the same idea as them.

And TV Tokyo's guess was not wrong.

Someone has already started to act.

Fuji TV is currently shooting the TV series on the ninth stage of fire ( o'clock on Tuesday night).

Yasuko Sawaguchi had just finished filming a scene, and then returned to the chair in the rest area and sat down.

As soon as she sat down, two female assistants came up to serve.

One delivers fruit, drinks, and the latest newspapers and magazines.

One helped Yasuko Sawaguchi knead his shoulders to relax.

Yasuko Sawaguchi's posture doesn't look like she's here to film a movie, but rather like she's here on vacation.

Looking at the rest of the crew, they seemed to be used to this kind of scene, and they didn't react at all.

In fact, when Yasuko Sawaguchi first joined the group, everyone only thought that this girl was so beautiful.

Then it is very polite.

Although the acting skills are jerky, the performance is very serious.

But as the time of contact grew, everyone began to see another side of Yasuko Sawaguchi.

Although he is very polite to people, behind the politeness is the indifference that rejects people thousands of miles away.

Never participate in any activities of the crew, nor have contact with anyone outside of work.

Acting is very serious, but I feel that I don't care about my career.

It didn't reflect the self-motivation that an actress in the circle should have.

If you don't make friends with your seniors, even if you are a TV drama supervisor, you don't have any meaning to please.

After the first two episodes of the TV series were broadcast, the ratings were not good, and they could only be regarded as barely able to be cut off.

When all the main creators of the crew were worried about this, Yasuko Sawaguchi looked indifferent.

As if it doesn't matter if the show is cut.

And everyone also found that Yasuko Sawaguchi's economy seems to be very good, and the requirements for living conditions are also very high.

The clothes, shoes, bags, and jewelry are all high-end foreign brands.

The cheapest is no less than yen.

At work, she has two life assistants.

All kinds of expensive fruits on weekdays are not only eaten by themselves, but also generously given to other members of the crew.

I seldom eat bento from the film crew, and they are basically custom-made high-end food boxes.

At the beginning, some people said that Yasuko Sawaguchi was the eldest lady of some wealthy family, and she came to the entertainment industry to experience life.

Immediately afterwards, someone said that the other party had a very ordinary background, but she was actually the woman of a certain bigwig in the circle.

But it's been almost two weeks since I joined the group, and everyone has never seen any big names in the circle come to visit the class, and they all have doubts about this statement.

Even though there were no big names visiting the set, the crew supervisor was very polite to Yasuko Sawaguchi.

Someone who has a good relationship with the supervisor went to inquire about the origin of Yasuko Sawaguchi, and the supervisor said that he did not know either.

It's just because Koichi Koichi, the executive member of the Production Bureau Committee, personally told us to take good care of Yasuko Sawaguchi.

It was even required that no intimate scenes should appear during the filming.

Holding hands is the biggest dimension.

When the crew heard Minato Koichi's name, they understood that Yasuko Sawaguchi, no matter what his background, was something they couldn't provoke.

Therefore, he turned a blind eye to Yasuko Sawaguchi's behavior.

And just as the crew was resting, there was a sudden noise at the entrance.

Then I saw two people, a man and a woman, and they entered the shooting scene of the crew under the personal reception of the supervisor.

Everyone knows the lady among the two, and she is the manager of Yasuko Sawaguchi who often comes to the crew, and she seems to be called Katian Yuko.

As for another middle-aged man, the staff of Fuji TV soon revealed his identity.

"It's Director Sugiyama Motoko of the Animation Division."

"Why did the animation department come to our crew?"

"Who knows what's going on at the top?"

……

While the crew members were whispering, the director of the TV drama and Yuko Kata accompanied Sugiyama Motoko all the way to the rest area where Yasuko Sawaguchi was.

From afar, Katian Yuko saw Yasuko Sawaguchi chomping on fruit.

She didn't know what to say anymore.

This girl was favored by President Hanyu, she was a completely different person from before.

It's all about pursuing enjoyment in life.

I have no ambition at all in my career.

But even though she knew about the relationship between Yasuko Sawaguchi and her own president, she dared not take advantage of it externally.

Because she heard from Director Yoshioka that the upper echelons have joined forces with Kadokawa Films to suppress what happened in Atsugi City.

Otherwise, the news about Yasuko Sawaguchi and the chairman would not have been spread until now.

It can be seen that the firm does not want people to know about this relationship.

At this time, Yasuko Sawaguchi also saw his agent.

She handed the fruit to the assistant and greeted her happily.

"Kada-san hasn't come to see me for several days."

Yasuko Sawaguchi's kind appearance made Yuko Kata feel that although the child liked to enjoy a little bit and was a little less ambitious, at least his nature had not changed.

In fact, if you think about it, Katian Yuko can also understand the mentality of Yasuko Sawaguchi.

Being so doted on by Hideki Hanyu, he is never stingy when he asks for money, a house for a house, and shopping.

What's wrong with meeting this kind of man and enjoying a little bit.

Even for her, the purpose of making money is not for a better and easier life.

But the guests were nearby, and Katian Yuko couldn't chat with Yasuko Sawaguchi, so she hurriedly made an introduction.

"Sawaguchi-san, this is Sugiyama Motoko, director of Fuji TV's Animation Division."

"Minister Sugiyama, this is Yasuko Sawaguchi."

Although Yasuko Sawaguchi didn't know why the other party was looking for her, he still greeted him politely.

"Minister Sugiyama, it's the first time we meet, please take care of me."

"Miss Sawaguchi, it's a pleasure to meet you."

The two had just finished greeting each other when the TV supervisor next to him followed suit.

"Minister Sugiyama, it's not convenient for the crew to talk, why don't you go outside with Ms. Sawaguchi and talk."

"Mr. Supervisor, I still haven't filmed a scene today." Yasuko Sawaguchi reminded.

Whoever wants to supervise doesn't care at all, waved his hand and said, "It's okay, I'll just adjust it."

Jiatian Yuzi next to him knew that the supervisor was doing this for Mr. Sugiyama.

She was afraid that Yasuko Sawaguchi might say something wrong, so she hurriedly thanked him, "Then I would like to thank Mr. Supervisor."

……

Ten minutes later, Yuko Kata took Yasuko Sawaguchi and Motoko Sugiyama into a nearby coffee shop.

After ordering coffee, Mr. Sugiyama said some polite words, and then extended an invitation to Yasuko Sawaguchi.

"Ms. Sawaguchi, I'm making a short animation. There is a female character who lacks voice actors. I want to invite Ms. Sawaguchi to be the voice actor. I don't know if Ms. Sawaguchi is willing."

Even a newcomer like Yasuko Sawaguchi can tell that Sugiyama's purpose in meeting her is definitely not to invite her to act as a voiceover.

She wants to live an easy and comfortable life, but that doesn't mean she's a fool.

In the crew, I treat people politely and work hard, so as not to cause trouble for Hideki Hanyu.

And keeping a distance from other people is also for Hanyu Hideki.

After all, when she was very young, she knew that her appearance was attractive to boys.

She didn't want to cause some men to have other associations because of the occasional politeness, and spread rumors that Hideki Hanyu might misunderstand.

So after hearing the invitation from Mr. Sugiyama, I realized that there might be other reasons behind the invitation.

Yasuko Sawaguchi's first reaction was to refuse.

"Minister Sugiyama, I'm very sorry, I'm going to be filming a TV series recently, I'm afraid I don't have time to participate in dubbing."

She didn't want Hideki Hanyu to repay the favor just because she promised something at will.

"Miss Sawaguchi doesn't need to worry about this issue. I will communicate with the production bureau about the shooting time, and I promise not to delay your shooting."

Mr. Sugiyama did not give up and continued to invite warmly.

Beside, Yuko Kata was very satisfied with Yasuko Sawaguchi's rejection just now.

But seeing that Mr. Sugiyama still didn't give up, and knowing that Yasuko Sawaguchi couldn't handle this matter, he took the initiative to speak up.

"Minister Sugiyama, according to the firm's regulations, we can't accept jobs in private. Please let me communicate with the firm first about the dubbing work."

"So that's the case, I took the liberty, I'm really sorry."

After Sugiyama apologized, he asked a casual question.

"It's been a long time since I saw President Hanyu. I heard from Koichi that he went on a trip abroad, and he doesn't know when he will be back. Do you two know?"

After the voice fell, Moto Sugiyama glanced at Yasuko Sawaguchi's eyes inadvertently.

As if trying to see something in those beautiful eyes.

"Minister Sugiyama asked the wrong person, what does President Hanyu do, how can we little people know."

Kata Yuko said with a smile.

"Kada-san is in charge of such an excellent artist as Ms. Sawaguchi, how can she be a small person."

Sugiyama Motoko's meaning is obvious, he knows the relationship between Yasuko Sawaguchi and Hideki Hanyu.

However, Yun Shang Pictures has already said hello and wants to suppress this matter.

So he didn't want to point it out.

Afterwards, the two sides chatted for a few more words, and Yuko Katian left first with Yasuko Sawaguchi on the grounds that she still had work.

And Sugiyama Moto, who was still smiling just now, looked at the back of the two leaving with a serious expression.

Yasuko Sawaguchi was invited to dub, and he conveyed goodwill to Hideki Hanyu.

Hanyu Hideki can definitely understand, but he doesn't know whether to accept it or not.

Since Fuji TV put the animation business under the Animation Division.

Without Gang Haoyi as the middleman, the cooperation with Yunying Pictures has become more difficult.

The theatrical version of "Magic Snack Shop" and the second season of TV animation are all due to previous agreements, so we can continue to cooperate.

But regarding the cooperation in the third season, Yunshang Pictures put forward very high cooperation conditions, and they haven't reached an agreement until now.

Seeing that the box office of the theatrical version of "Magic Snack Shop" has exceeded 12 billion yen.

The board put a lot of pressure on him, requiring him to negotiate a follow-up cooperation before the second season of the TV animation.

And "Magic Snack Shop" is not the most troublesome.

Just finished the first season, "Saint Seiya" with even more exaggerated ratings.

Asako Hirohashi didn't even talk about the cooperation in the second season of TV animation.

Seeing that Asahi, TBS, and Neon three competing TV stations have already shot, even TV Tokyo came to join in the fun.

The board of directors began to put pressure on him again.

Coupled with the recently popular Tamagotchi.

Even the president who has always supported him is about to lose patience with him.

If we don't hurry up to negotiate a cooperation, I'm afraid the president will ask Gang Haoyi to handle this matter.

At that time, it will be secondary to see Gang Hao's success as a small man.

The most important thing is that the rights he won with great difficulty for the animation business department are likely to be taken back by the production bureau.

Sugiyama couldn't accept this result at all.

So Sugiyama is very eager to meet Hideki Hanyu.

Because he knew that if Hideki Hanyu personally intervened.

That Hirohashi Asako will definitely obey her orders.

But the problem is, he and Hanyu Hideki just know each other, they don't have any friendship.

This is why he had no choice but to use Yasuko Sawaguchi to express his kindness to Hideki Hanyu.

Otherwise, how could an unknown actor invite him personally.

……

On the driving car, Kada Yuko praised Yasuko Sawaguchi, "Sawaguchi-san answered very well just now."

"Kada-san, should I tell Hanyu-kun what happened just now?"

"President Hanyu has returned from his trip?"

"No, Hanyu-kun called me the day before yesterday and said he was still in America."

"Chairman Hanyu took a really long time to visit this time. The manager of Aizhou has returned with Genki Girl and Akina Nakamori."

"Yeah, Hanyu-kun might want to play for a while longer."

In fact, Yasuko Sawaguchi already knew that Hideki Hanyu was busy with work in America.

But Hideki Hanyu didn't want others to know, of course she wouldn't talk nonsense.

"Then when Chairman Hanyu comes back, Sawaguchi-san will tell him what happened just now."

"I understand." Yasuko Sawaguchi nodded, and then said to Yuko Katian with a smile.

"I heard from my assistant that Jiatian-san has obtained the agency's welfare qualification to buy a house, and it seems that he will be able to visit Jiatian-sang's new house soon."

"It's just luck, I happen to be included in the second batch of welfare home buying lists."

Kata Yuko said politely.

In fact, she knew very well that based on her contribution in the firm, there was only one reason why she was eligible to buy a house on welfare, because she was Yasuko Sawaguchi's agent.

"What kind of house does Jiatian-san plan to buy? Is it a one-family building like the one I live in?"

"I can't afford a house like Sawaguchi-san. I plan to buy an apartment in Nakano with Aizhou-san."

"It turns out that Jiatian-san is going to be neighbors with Aizhou agent..."

The two chatted all the way, and the car did not return to the house in Chiyoda District, but came to the training base of Yunshang Arts in Suginami District.

After getting off the car, Yasuko Sawaguchi shook his hand at Yuko Kata, "Goodbye, Kata-san."

"Sawaguchi-san, do you need me to take you home?" Katian Yuko asked.

"No, after shopping with Sachiko-chan, I took a taxi home by myself."

"Then Sawaguchi-san, don't play too late, you have to work tomorrow."

"I see."

……

Saying goodbye to Yuko Kada, Yasuko Sawaguchi entered the training base. Today, she asked her ex-roommate Sachiko Kamachi to go shopping together.

Now in Tokyo, she has only one female friend, Sachiko Kamanike.

When she found Sachiko Kuchi who had just finished class, the other party asked her in surprise.

"Why did Zeguchi-san come so early, isn't he filming?"

"Today, I have something to do and the work is over early, so I'll come to you first. Next, let's go shopping. Where does Sachiko want to go?"

"How about going to Ginza? There is a new clothing store opened in Erchome. The clothes are very nice and not expensive. They are endorsed by the three seniors of Vitality Girl."

"Sachiko was talking about Uniqlo, I still have the membership card of that store."

Yasuko Sawaguchi's membership card was of course given by Hideki Hanyu.

"That's great, let's go."

"After shopping, let's go eat sukiyaki together, and then go to my house to stay at night."

"Nazawaguchi-san wants to help me ask Mr. Matsui for leave, otherwise I have to come back at night."

"No problem, wrap it on me."

……

Kyoto City, Nintendo headquarters.

President's Office.

Hiroshi Yamauchi, the president, is holding a running Tamagotchi.

In front of Hiroshi Yamauchi stood Genyo Takeda, director of the third development department.

"Does Takeda-san know what this is?" Hiroshi Yamauchi asked.
Xuanyang Takeda replied, "I know, it's the electronic pet of Tokyo's Fairy Entertainment. I saw its promotion at the Tokyo Electronic Entertainment Show before."

"Have you seen the hardware structure?" Hiroshi Yamauchi asked.

"Seen."

"How long will it take to develop the third part to complete the same product and avoid the other party's patents?"

"I can come up with a prototype in two months."

When Xuanyang Takeda said this, he couldn't help reminding him.

"President, the hardware design of this electronic pet is not complicated, but the difficulty is the content."

"The sales of 770 million units in three weeks, the means of young people are really powerful, and the marketing means are one after another. It is not easy to reproduce."

Hiroshi Yamauchi's eyes became sharper, "The most important thing for us now is the video game console, this little thing is temporarily abandoned, you go to work."

"Yes." Takeda Xuanyang said goodbye and left.

In the office where he was left alone, Hiroshi Yamauchi's sharp eyes gradually faded away, and he put down Tamagoko.

This little thing reminded Hiroshi Yamauchi that he made an exception and wanted to cooperate with Elf Entertainment on game cassettes, but was rejected by the other party.

Although the hardware development level of this game club that has not been established for a long time is average, it has the characteristics common to new companies.

That's a constant stream of creativity.

Thinking of this, Hiroshi Yamauchi sighed softly.

Unfortunately, it was too late to find out.

If it is discovered earlier, Nintendo may have the opportunity to acquire Elven Entertainment in the name of support.

However, Hiroshi Yamauchi temporarily gave up the idea of ​​following the trend of electronic pets for the sake of the FC host.

But it does not mean that other manufacturers are willing to give up.

After all, the sales of 770 million units in three weeks exceeded the sales of 150 billion yen.

This is simply too envious.

In addition, the hardware development of things like electronic pets is not difficult. For a while, I don’t know how many manufacturers followed suit to develop electronic pets.

Powerful major manufacturers will deliberately avoid the patents and software content of Elf Entertainment, and re-design.

But some small factories with no bottom line are basically replicating copycats one by one.

When these counterfeit products were launched, it was the time for the immature legal department of Elf Entertainment to really meet the challenge.

As for the big sales of electronic pets, what awaits Elf entertainment is not only product competition from peers.

Among the peers, there are quite a few people who hold the idea of ​​'If you kill the panda, I will be a national treasure'.

They feel that only if there is a problem with Tamagotchi, their products will have a chance to seize the market.

All of a sudden, various unfavorable news about Tamagotchi appeared in the eyes of the public.

The public opinion attack against Tamagoko has begun.

The main direction of public opinion attacks is negative news such as students being addicted to Tamagotchi and affecting their studies.

Faced with such a situation, Eri Kitahara remained calm.

It's not that she doesn't care.

But before the electronic pet was launched, when Hideki Hanyu asked to add an anti-addiction system, he anticipated this situation.

Of course, Hideki Hanyu predicted it based on what happened to Tamako in his previous life.

And in addition to making predictions, he also left a response plan for Eri Kitahara.

Therefore, Eri Kitahara did not call Hideki Hanyu for help, but immediately summoned his subordinates to arrange countermeasures.

Immediately afterwards, she called Hirohashi Asako's office.

"President Hirohashi, I need the help of Yunying Pictures..."

The next day, the public was surprised to find out.

The public opinion attacks against the electronic pet Tamagotchi were no longer seen in the mainstream paper media.

On the contrary, in these media, there are various touts about the Tamagotchi anti-addiction system.

Critics said that Tamagotchi set up the anti-addiction system completely at the expense of its own economic interests and assumed the social responsibility that the Neon government should have assumed. This is a great progress for electronic entertainment products.

By the way, aim at the neon government for a while.

Editorial critics believe that the neon government’s control over electronic products is lax, arcade game halls are full of minors, and video game products are destroying neon’s next generation…

Anyway, it is all kinds of alarmist talk to guide public opinion.

Let the public divert their attention and follow along to criticize the neon government.

At the same time, an anti-addiction version of the Tamagotchi advertisement also appeared on the TV station.

Offline, Elf Entertainment spared no expense, bought many outdoor advertisements in all neon lights, and placed a large number of targeted advertisements mainly promoting the anti-addiction system.

For those previous public opinion attacks, Spirit Entertainment did not answer positively at all.

They just need constant emphasis.

Our anti-addiction system designed for children.

As for the effect?

It can only be said that Hideki Hanyu's career has not been done in vain in the past few years.

Relying on the media resources that Yunying Pictures has been operating all year round, the unfavorable public opinion can be extinguished with a backhand.

Then use the force to guide the public opinion, from harm to benefit.

And the anti-addiction system specially designed for electronic pets gives targeted advertising a solid starting point.

In this way, a violent and seemingly sinister public opinion attack.

Not only did it not affect Tamagotchi.

Instead, Hideki Hanyu's prepared means came in handy.

It also helped the sales of Tamagotchi in the fourth week, which did not continue to decline sharply.

"Hanyu-san, from the perspective of shipments, due to the impact of this public opinion turmoil, our sales decline is lower than expected."

During the overseas phone call, Eri Kitahara reported to Hideki Hanyu about the impact on sales due to the previous public opinion attack.

But right after, Kitahara Eri said in a regretful tone.

"Even if the decline is lower than expected, our sales in the first month cannot exceed million. The production in Datian District can't keep up. The boss of the foundry said that the workers are too tired, and they don't want to work overtime even if they pay overtime pay. .”

"Kitahara-san, we can have the current sales because of the explosion after a series of publicity and marketing, which has far exceeded expectations. We should be content, not greedy."

After a few words of persuasion, Hideki Hanyu did not forget to remind, "Public attack is only the first step. I guess there will be plagiarized products on the market soon, let the legal department be prepared."

"Don't worry, Hanyu-san, it's already ready. I also seconded the staff from Gonghei Law Firm, and the lawyer Iwahashi Asako who worked with me before led the team personally."

"Since Kitahara-san is prepared, I feel relieved." Hanyu Hideki said.

"Hanyu-san, since there is such a public opinion attack on Neon, you make America get ready as well."

Hearing Kitahara Eri's advice, Hanyu Hideki laughed and said.

"Don't worry, Kitahara-san, America won't have this kind of problem, and the electronic pets listed here don't need an anti-addiction system at all."

Hanyu Hideki thought to himself that later generations would directly develop "flavored leaves" and sell them to children.

It's nothing for him to sell an electronic product.

Let’s not say that no one cares if a child is addicted to electronic products.

If someone dares to make a point of this, he dares to spend money to incite public opinion.

It is said that those people have ulterior motives and destroy children's "freedom" to enjoy a happy childhood.

　Thanks for the reward of slow travel book sea
　　Thanks for the reward of slow travel book sea

　　Fishing was successful today, Wanchang, May Day is finally over, and work can be leisured for a while.

　　
　
(End of this chapter)